• Title/Summary/Keyword: World EXPO

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A Study on the Present Status and Promotion of Expo Character (엑스포 캐릭터의 현황과 활성화 방안)

  • Hong, Il-Yang;Kwon, Yun-Kyung
    • Journal of Korea Multimedia Society
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    • v.15 no.1
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    • pp.140-147
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    • 2012
  • Expo is now firmly established as one of the top three world event, with Olympic and World Cup, which can be achieved a centralized investment of various contents in economy, technology, and culture and so on. Local government, in South Korea, actively has worked to hold Expo to revitalize the local economy and to increase the local identity since Daejeon World Expo in 1993. However, it is a fact that is hard to find Expo making good professional identity design system of Expo for lack of adequate understanding of the local community and government about design system. Accordingly, this study will suggest the promotion Expo along with the importance of character development, and the present status and analysis of Expo character which is essential to identity establishment of Expo and the core of the communication.

The Symbolism Embodied in the Expo Emblem-Based on Victor Turner's Symbolic Theory

  • Yongfeng Liu
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.238-248
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    • 2023
  • This study aims to examine the symbolism of the emblems of World Expositions by using Victor Turner's symbolic theory as a research method, and to reveal the symbolic types behind them by classifying the emblem designs of different periods and themes. The research object is 12 comprehensive World's Fair emblems from the 1939 New York World's Fair in the United States to the 2025 Osaka World's Fair in Japan, as identified by Bureau International des Expositions. The research method mainly adopts documentary research to collect historical information and theoretical frameworks related to the design of World's Fair emblems. In the analysis process, Victor Turner's symbolic sign theory is used as the main analytical framework to link the design elements of emblems to their relevance to specific societies and cultures in order to reveal the themes, values and ideas represented by the emblem symbolism. The results of the study show that the design of the Expo emblem uses different symbols, including material symbols, behavioral symbols, sensory symbols, natural symbols, social symbols and virtual symbols, to convey the core concepts, themes and values of the Expo. Through different types of symbols, the Expo emblem shows a wide range of concerns about technology and the future, mankind and the world, nature and ecology, and society and innovation. The symbolic design of the emblem plays an important role in conveying the core concept and theme of the Expo.

A Study on the Change of Spatial Concept in Expo Pavilions - Focus on the Space Communication with Shanghai Expo Exhibition Theme - (엑스포 파빌리온 공간개념의 변화에 관한 연구 - 상하이 엑스포 전시테마와 공간적 커뮤니케이션을 중심으로 -)

  • Kim, Kyung-Jin;Lee, Kyung-Jin
    • Korean Institute of Interior Design Journal
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    • v.20 no.3
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    • pp.33-40
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    • 2011
  • The World exposition is considered as a great event to promote the cultural exchanges of their own urbanism and share the technological developments among the various countries across the all over the world. So many countries in the world desired to host and take part in the EXPO, so far only few countries have had the chance to hold the event and show their uniqueness of urban culture, but we might say the past exhibition as those for display and publication of matters of science, technology and trade, now we must say expositions of the 21th century has come under variations on cultural and informational interchange and humanism from the global issue and problem. What makes possible to maximize the effort of reciprocal communication between people and the public can be the EXPO event as a means of the public information of the theme and this kind of event should suggest the public a message of the topic, message, image and even more the EXPO spirits and theme as an international event gives as much considerably spreading effect as its big scale. In that aspect, the pavilion for the exhibition of EXPO and public information should be recognized as a place for smoothly forming the activities of reciprocal communication between the society and the public, with such a aspect this study, as its purpose of improving as well as communication, concerns the process in projecting the space paradigm of pavilion in the EXPO and public message and information as a means of the communication of the global theme.

Yeosu Internationalization Strategy for Holding 2012 World EXPO (세계박람회 유치를 위한 여수시 국제화전략)

  • Kim, Gil-Sung;Park, Bok-Jae
    • Journal of Korea Port Economic Association
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    • v.22 no.1
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    • pp.105-124
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    • 2006
  • We, in this paper, suggest the Yeosu internationalization strategy for holding the 2012 World EXPO in Yeosu successfully, First of all, we analyze some problems that hinder the internationalization of Yeosu. Our analysis, also, provides several strategic solutions to those problems by foreign direct investment, international trade, hub port development, and international tourism. first strategy is to create a more favorable business environment for foreign investors. Foreign direct investment is the most effective way to internationalize the specific district. Second strategy is to expand the export of small and medium-sized firms in Yeosu. Especially, local firms with agricultural/fishery products have to develop various new products and introduce the effective international marketing strategy. Final strategy is to develop the hub port in Yeosu and the new tourist resources to attract foreign tourists.

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Identification of the Cultural Events of Traditional Korean Medicine and its Analysis - For the Success of 2013 DongUiBoGam Expo - (한의약 문화산업의 성격분류와 현황분석 - 2013 동의보감 엑스포 성공적 추진방향 모색 -)

  • Kwon, Oh-Min;Lee, Min-Ho;Ha, Jeong-Yong;Park, Sang-Young;Ahn, Sang-Young;Ahn, Sang-Woo
    • Korean Journal of Oriental Medicine
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    • v.14 no.3
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    • pp.23-29
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    • 2008
  • Below are the indications that cultural events in traditional Korean medicine nationwide give to the prospective 2013 DongUiBoGam World traditional Alternative Medicine Expo, especially to the se lection of the Expo's site. If the DongUiBoGam Expo is held as outdoor event, it can secure merits of current local council events' advantages: linking lived experiences to natural and historical resources. As in case of the EXOM and Hanghang EXPO that are held as indoor activivies in metropolitan area, if held the DongUiBoGam Expo can secure easily large-scale academic activities and health lectures. Thus, the key point for the DongUiBoGam Expo's success will he how to combine the good points of currently-held cultural outdoor and indoor activities in the field of traditional Korean medicine nationwide.

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Study on the impact of satisfaction with convention destination on city image: Focusing on Cheonan 2009 Well-being Food Expo's case (컨벤션 개최지에 대한 만족도가 도시 이미지에 미치는 영향에 관한 연구 - 2009천안웰빙식품 엑스포 중심으로 -)

  • Yu, Pyung-Yui;Jeon, In-Oh
    • Management & Information Systems Review
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    • v.28 no.4
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    • pp.253-291
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    • 2009
  • Expo, as one of the types of convention, is defined as the exhibition of which primary object is the public enlightenment. It displays lots of exhibits from countries around the world created or produced by advanced technologies, but its priority is actually on suggesting value of product, usability and creativity, not on seeking for purchasers of those products. Thus, the world's event Expo can be deemed as the place for educating visitors with various features in both current and future generation in terms of "experience". This study intends to grasp the attributes and elements of the host cities and to look into the formation of city image after being a spectator and the relation for suggesting systematic and rational measures on planning and promoting the Expo. For the foregoing measures, this study suggests effective management measures for Expo spectators by disclosing attributes of host cities, relationship with the formation of city images, and satisfactory relationship among Expo spectators. For achieving the purpose of this study, the relationship between spectators who visited the 'Cheonan 2009 Wellbeing Food Expo' and each element on the basis of the measuring devices deducted through a preparatory research. Based on the results deducted through positive analysis, it intends to expect qualitative improvement of 'Cheonan 2009 Wellbeing Food Expo' and to suggest measures for elevating satisfaction level of Expo spectators by displaying alternative elements for spectators' choice at the Expo and gives continuous suggestion on managing spectators.

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The Improvement of Circulation System in Theme Park - Focused on the EXPO Ocean Park in Yeosu - (주제공원의 동선 개선 제안 - 여수 엑스포 해양공원을 대상으로 -)

  • Park, Hyo-Chul;Han, Hye-Sun
    • Korean Institute of Interior Design Journal
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    • v.23 no.5
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    • pp.202-210
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    • 2014
  • The EXPO Ocean Park in Yeosu has taken on the apsect of a theme park and has specialized facilities. But the outdoor circulation system that has been used by Expo 2012 Yeosu Korea still remained. These conditions can occur unused circulation and a long walk between facilities. The Purpose of this study is to suggest the improvement of circulation system that uses walking and outdoor space at the Expo Ocean Park in Yeosu. The following researches are drawn based upon the purpose. First, Definition and existing academic literature of theme park is considered. Second, the type, utilization condition, and circulation of outdoor facilities of Expo Ocean Park are investigated through the field survey and analysis. The field survey is conducted on the Expo Ocean Park in Yeosu for five times from October. 2013 to March. 2014. The data is collected through the photographed outdoor park and interviewing the staff of 2012 Yeosu World Expo Foundation. Third, the case study on outdoor circulation of waterside park and park with amusement facilities that are similar to Expo Ocean Park are examined. The result of this study is expected to seek sustainable management of Expo Ocean Park for maximizing local resident and visitors' satisfaction and improving effective park image. Since the field survey was conducted before the park is reopened and The Expo Ocean Park is on the improve through the this study at present, the verification of improvement scheme based on Post-Occupancy Evaluation(POE) is needed for future study.

Deco-Expo Atlanta 2007

  • Jin, Yeong-Jon
    • 환경사랑
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    • s.49
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    • pp.8-9
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    • 2007
  • 2007년 그림 및 액자제품 전시회(Deco-Expo Atlanta)가 지난 9월 7일부터 9일까지 3일간 미국 애틀란타(Atlanta)주의 조지아 월드 콩그레스 센터(Georgia World Congress Center)에서 세계 각국의 액자관련 업체(몰딩, 프레임제품, 자재 및 기기 등)및 관계자들 10,000여 명이 참가한 가운데 열렸다. 올해도 국내 업체들을 이끌고 전시회에 참석했던 한국프레임공업협동조합의 진영존 전무에게서 전시회 관련 이야기를 들어 본다.

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