• Journal of the Korean Society of Clothing and Textiles
• /
• v.18 no.4
• /
• pp.480-489
• /
• 1994

The purpose of this study is to investigate consumer's perception and attitude on care labels using questionnaire. The major results are as follows: 1. Self-evaluation on consciousness and knowledge regarding on labels is higher than actual level. In other words, most consumers answered that they understood the care instructions on labels, but actually few consumers understand the exact meanings. Married women in their thirties to forties who do the laundry themselves, and more educated women showed higher level of consciousness to care labels. However, unmarried or career women are dissatisfied with the method of care instruction on labels. Many consumers take care of textile products without considering the proposed informations on core labels. The reasons are as follows: a. they think there is no problem even if they do not follow the proposed methods b. the method proposed on labels are complicated 4. There were some cases which happened some problems even though consumers followed the instructions on care labels. It may be due to the incorrect information or the omission of some specific instruction on labels. 5. For ideal care of clothing, it is necessary for manufacturers to suggest the realistic and clean instructions on labels and for consumers to trust and follow these instructions.

• The Research Journal of the Costume Culture
• /
• v.15 no.6
• /
• pp.929-938
• /
• 2007

The purpose of this study was to explore the consumers' purchasing pattern and dissatisfaction with the quality of the jean pants. A total of 695 men and women completed the questionnaire. The questionnaire for the survey measured consumer's jean pants purchasing pattern and dissatisfaction for quality. The results of this study showed that men bought higher priced jeans. Women in their twenties purchased and worn jeans frequently and men and women in age 20s mainly bought jeans at wholesale stores or department stores; but, majority of subjects in their thirties bought jeans at discount stores. Consumer's dissatisfaction with the quality of jean pants was significantly different among the groups by age, gender or their pursuing buying benefit. The men and women in age 30s were dissatisfied with harshness of the denim fabric. The subjects, who highly concerned on the aesthetic value, were dissatisfied with the inconsistence color of the jean pants after washing. Men and women who valued the functional performance of jean pants, were dissatisfied with low sweat absorbancy of jean pants material. The results of this study showed that the consumer's buying pattern for jean pants were differentiated by their age and gender. These results imply that jean pants manufacturers should develop jean pants to meet the needs of their target market. The jean pants, which were manufactured for discount stores, should be made of fabrics with good sweat absorbancy and soft hand. The fashion jean pants, which were targeted for women seeking aesthetic values, should be improved to maintain color consistency of the fabric.

• Journal of Families and Better Life
• /
• v.9 no.2
• /
• pp.303-322
• /
• 1991

The aim of present study was to explore there were relationships among familism(collectivism vs. individualism), filial responsibility, and helping behavior of the middle-aged women towards parents. The respondents were 552 married women in their thirties, forties and fifties. OK Sun-hwa(1989)'s Seelbach (1978)'s, Cicirelli (1983)'s and Chang Sun-ju(1989)'s scale were utilized to tap the familism, filial responsibility, and helping behavior of the middle age daughter and daughter in low respectively. The major results of the study were summerized as follows; 1) Married women perceived relatively high levels of familism and filial responsibility and a moderate level of helping towards their parents and in-law parents as well. Among the demographic variables, education, income and age of the married daughters and daughters-in-law were found to be correlated to both familism and filial responsibility of support for their parents, Also, education and age were negatively related to helping behaviors. 2) Marred women reported similar levels of filial responsibility of support towards parents in law and their own parents, However significant difference were found between the amounts of helping behavior towards parents-in-law and their own parents. 3) Regression analysis revealed that living arrangement(living with parents or not ), the level of filial responsibility , and education level provided to be significant predictors on the helping behavior towards parent-in-law explaining 46% of the total variance. On the other hand, filial responsibility , living pattern, and income level for the parents were powerflu in predicting helping behavior towards their own parents accounting 24% of the total explained variance. 4) A path analysis model indicated that while educational level and living arrangement influenced directly to helping behavior toward parent-in-law, living arrangement, income level of parents and familism were directly associated with helping behavior for parents of their own. Therefor , helping behavior of the middles aged women was significantly mediated by familism and filial responsibility for support towards both parents-in-law and their own parents.

• The Research Journal of the Costume Culture
• /
• v.25 no.3
• /
• pp.285-300
• /
• 2017

This study analyzes the images of models in womenswear advertisements targeting women in their fifties. The goals of this study are: 1) to investigate beauty ideals for middle-aged women by analyzing models' look age, chronological age, wrinkles, gray hair, hair length, body type, and race; and 2) to explore how ageing is dealt with in advertisements by analyzing the range of bodies shown in advertisements, the color mode of photographs, and the clarity of models' figures in relation to models' look ages. A total of 155 printed advertisements from January 2012 to January 2017 from the brands Daks Ladies, Lebeige, Luciano Choi, PAT, and Zishen were selected for analysis. Womenswear brands targeting middle-aged women reinforce cultural ideals of female beauty that emphasize youth and slenderness. They do this by using thin and slender models, who most often appear to be in their twenties and thirties, and have hair longer than their shoulders. Brands with higher price ranges show a preference for Caucasian models, which reveals that a Caucasian identity is associated with sophistication. In addition, the bodies of models who appear to be in their forties and fifties were concealed by framing photographs mostly above the knees. Older models' features were also obscured via the use of black and white photography, strong lighting and contrast, and digital editing that blurred the boundaries between figures and their backgrounds. These decisions for how to represent models could result in negative self-esteem and a denial of the symptoms of ageing among middle-aged women.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.12 no.3 s.28
• /
• pp.277-284
• /
• 1988

The purpose of study was to measure to body Surface area and the rational rate of Korean adult's women. The subjects are 20 years old to 49 years old women (Their bust width ranges from 74.5 to 101.5 cm, the height from 144.6 to 163.3 cm, the weight from 44.2 to 74.0 kg, Rohrer Index from 1. 02 to 1. 89). As the experimental method, both the gypsum method, by which the shape of body can be copied as it is, and weighing method, from which planed body surface area can be measured with consistant thickness of polypropylene film used. The results were obtained as follows. 1. After dividing the Korean adult's women into four groups (single and married women in their twenties, those in their thirties, those in their fourties). The change of body surface area was reviewed in accordance with age groups. No great difference among age group was showed in whole body surface area. 2. average value of body surface area is 1, 514m^2 and the part of trunk shows the biggest difference to the age groups. 3. After dividing the middle of body into two groups, the relation of symmetry of each parts is reviewed with difference in body surface area. The results shows that the part of head & neck and lower limbs are symmetrical. The part of trunk and upper limbs are unsymmetrical. 4. Regional rates of each part of whole body surface area are follows. head $4.98\%$, each-lobes $0.46\%$, neck $2.01\%$, face$2.48\%$, upper trunk $19.64\%$, lower trunk $13.91\%$, upper armpits $1.76\%$, lower armpits $12.52\%$, hands $4.64\%$, thighs $18.89\%$, lower legs$13.10\%$, feet $6.01\%$.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.8
• /
• pp.1310-1320
• /
• 2007

This study investigated the differences in the importance of store characteristics depending on on-line clothing store type and consumer age. The questionnaires were given to female residents in the ages between 20-39 in Seoul and Kyung-gi province during October 2006. The results were summarized as follows: 1. By analyzing the differences in importances of on-line store characteristics factors it was found that buying process service factor and product searching system factor were important in on-line general merchandise store. and buying process service factor and product factor(all the factors, such as store credit, product, screen-displayed design, searching and approaching system, customer management service) were important in on-line specialty store. 2. By analyzing the differences in importances of on-line store characteristics depending on the store type, buying process system such as refund policy, shipping, high-speed payment and rapid searching, screen-displayed design system, approaching and searching system were more important in on-line general merchandise store when comparing to specialty store. It also showed that the consumer considered the reputation of the store and its image more important in on-line general merchandise store. 3. By analyzing the differences in of on-line clothing store importance depending on age, in the case of on-line general merchandise store, it showed that people in their thirties regarded buying process service factor more important than twenties, and when it came to the product and searching system, it was vice versa. Twenties had a tendency to consider the aspect of product important and, relatively, thirties regarded searching and approaching system factor important. in the case of specialty store. It was found that women in their twenties had a tendency to consider product factor more important.

• Women's Health Nursing
• /
• v.3 no.1
• /
• pp.39-50
• /
• 1997

To examine the effects of an educational program with a purpose of reducing symptoms and ailments of women's premenstrual syndrome on the basis of the Self-care theory of Orem, a stimulation was carried out by using pre-and post-design of non-equity control group after choosing both an experimental group of 62 persons and a control group of 62 persons among 497 industrial women. This study was conducted from June 20, 1996 to September 30, 1996. Meantime, an education was provided for the experimental group of 62 persons for 8 weeks but no education for the control group of 62 persons. Study matters are general and obstetric characteristics, knowledge and self-care behavior and premenstrual syndrome from questionnaires with 497 industrial women, pre and post questionnaires with the control group of 62 persons and the questionnaires collected before and after providing an education for the experimental group of 62 persons, these matters were used as research data for this study and analyzed by means of the SAS program. As a result, it was shown that the scores of 497 industrial women's knowledge by age were the highest 26.36 for 20 to 29 year old women, then 25.58 for 30 to 39 year old women and 25.74 for less 19 year old women. The performance scores of their self-care behavior by age were the highest 39.17 for 30 to 39 year old women, 35.72 for 20 to 29 year old women and 32.85 for less 19 year old women, which means that the older the women are, the higher the performance degree is(p<0.01). And the scores of their premenstrual syndrome by age were 2.80 for less 19 year old women, 2.18 for 20 to 29 year old women and 2.00 for 30 to 39 year old women. Women in their teens and twenties showed more serious symptoms and ailments of premenstrual syndrome than women in their thirties(p<0.01). For the experimental group of 62 persons who received the educational program, both the knowledge of premenstrual syndrome and the degree of self-care behavior were remarkably improved(p<0.01), respectively and the symptoms and ailments of premenstrual syndrome were also remarkably reduced(p<0.01), while the control group showed no change in the knowledge, self-care behavior, and symptoms and ailments of premenstrual syndrome. The above results demonstrated that educational program based on the Self-care theory of Orem is an effective intervention to reduce the symptoms and ailments of premenstrual syndrome. The effects of the study can be generalized by extending the application in which various age groups and professional and social environments are considered together with a research to evaluate the long-term effects of this educational program. Accordingly, it is expected that it can possible not only to provide help for the women by actually applying the program to practical areas for improvement of women's health but also to suggest plans to activate it as one of health education areas.

• Research in Community and Public Health Nursing
• /
• v.14 no.1
• /
• pp.95-105
• /
• 2003

Purpose: This study was conducted to analyze occupational and leisure-time physical activity(LTPA) in male office workers and to examine factors related to LTPA. Method: The subjects for this study were 226 male office workers, from eight work places located in Seoul, who had no physical restrictions. Minnesota LPTA Questionnaire (Taylor et al., 1978) revised by Kim(1997) was used to measure LTPA and revised Tecumseh Occupational Physical Activity Questionnaire (Motoye, 1971) was used to measure occupational physical activity. The data were collected from May 4 to May 19, 2001 using a semi-structured questionnaire with interviews and self reports. The collected data were analyzed using SPSS Windows 10.0 Program. Results: The results of this study are summarized as follows. 1. The mean level of physical activity was 8,716.9kcal/wk. The occupational physical activity was at 6,605kcal/wk(75.8%) and the level of LTPA was 2,111.4kcal/wk (24.2%). 2. Using 2,000kcal/wk as a base for categorizing LTPA as active or inactive, it was found that there were 94 subjects(41.6%) in the active group. 3. Subjects in their thirties had a lower level of LTPA than subjects in other age groups (F=3.484, p<.05). Physical activity, self-efficacy (r=.405, p=.000) and perceived health status (r=.301, p=.000) were positively related to LTPA. 4. Participants in club activities had a higher level of LTPA than those who did not (t=-2.369, p=.020). Support for physical activity(r=.164, p=0.13) was positively related to LTPA. Conclusion: This study suggested that to increase physical activity in male office workers, physical activity promotion programs should be established according to age and sex especially for those who are in their thirties and for women, and should include strategies strengthening support through peer groups and family, developing club activities and increasing physical activity self-efficacy.

• Journal of Fashion Business
• /
• v.16 no.5
• /
• pp.164-177
• /
• 2012

The purpose of this study was to classify sex role identity into groups and analyze the difference of social face sensitivity and appearance management behaviors by sex role identity. Questionnaires were administered to 306 people in their twenties and thirties living in Daegu Metropolitan City and Kyoungbuk province. The data was analyzed by using frequency, factor analysis, credibility, ${\chi}^2$-test, ANOVA, Duncan-test, and t-test. The findings were as follows. Sex role identity were classified into four groups (androgyny, masculineness, feminineness, and undifferentiation). Men in androgyny group showed the highest rate of 41.3% followed by undifferentiation(24.7%), masculineness(21.3%), and feminineness(12.7%). Women in undifferentiation group showed the highest rate of 35.9% followed by feminineness(24.4%), androgyny(23.7%), and masculineness(16.0%). Social face sensitivity were composed of four factors (consciousness of being embarrassed, social formality, other consciousness, and prestige). Appearance management behaviors were composed of six factors (skin management, fashion image management, plastic surgery management, weight management, hair management, and health management). According to the result of a significant difference between social face sensitivity and appearance management behaviors by sex role identity, male showed significant difference between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, social formality, and other consciousness). Both of the male and female showed a significance of difference in consciousness of being embarrassed, and social formality. Male showed significant difference between the sub-variables of appearance management behaviors factors (fashion image management, weight management, hair management, and health management). Both of the male and female showed a significance of difference in fashion image management. Gender of twenties and thirties showed distinction between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, and prestige) and appearance management behaviors (skin management, fashion image management, plastic surgery management, weight management, and hair management).

• The Research Journal of the Costume Culture
• /
• v.22 no.5
• /
• pp.728-742
• /
• 2014

This study aimed to investigates the effects of self-assertiveness and appearance satisfaction on psychological well-being (personal growth, purpose in life, self acceptance, environmental mastery, autonomy and interpersonal relations), and find out if there exists any causal relationship among each variable in the process. For data collection, a questionnaire was administrated from April 23 to May 13, 2012 in the city of Gwangju, Korea. The subjects were women in their twenties and thirties. 359 women responded to it. The results were as follows. First, overall self assertiveness had positive effects on appearance satisfaction which, in turn, turned out to have overall positive effects. Second, the overall effects of self assertiveness on psychological well-being turned out to have positive effects. Third, overall appearance satisfaction had positive effects on psychological well being. Forth, the effects that self assertiveness had on psychological well-being mediated appearance satisfaction and appeared to be partly insignificant. The implications and the direction of this research should be discussed in the future study so that it can improve personal psychological well-being by finding out other variables aside from self assertiveness, appearance satisfaction.