• 제목/요약/키워드: Women in their 20s

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인터넷 점포에서의 구매후기 작성 동기 및 점포 고객 유형화 (Motives for Writing After-Purchase Consumer Reviews in Online Stores and Classification of Online Store Shoppers)

  • 홍희숙;류성민
    • 한국유통학회지:유통연구
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    • 제17권3호
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    • pp.25-57
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    • 2012
  • 본 연구에서는 인터넷 점포에서 의류상품 구매후기를 작성하는 동기의 유형을 규명하는 한편 작성 동기 유형에 따라 인터넷 점포 고객들을 범주화하고, 각 집단의 작성행동, 인터넷 구매 행동, 인구사회적 특성의 차이를 규명하였다. 초점집단 면접과 온라인 서베이를 통해 연구되었으며, 정량적 연구에서는 의류상품 구매후기를 읽은 경험과 작성한 경험이 많은 국내 인터넷 점포 여성 고객 252명을 대상으로 자료가 수집되었다. 연구결과, 인터넷 점포에서 구매후기를 작성하는 동기 유형은 이타적 정보 공유, 불만해소 및 보복, 경제적 보상 추구, 상품 개발 지원, 감동 표현으로 나타났다. 특히, 작성행동에 대한 영향력이 큰 동기는 이타적 정보 공유 동기와 경제적 보상 추구 동기였다. 인터넷 점포 고객은 작성동기 유형에 따라 소비자 옹호 집단, 이익 추구 집단, 중도적 집단으로 범주화되었으며, 세 집단은 구매후기 작성행동, 인터넷 구매빈도, 인구사회적 요인들에서 차별적 특성을 보였다. 소비자 옹호 집단과 이익 추구 집단을 대상으로 인터넷 점포 구전 채널 관리 방안이 제시되었다.

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한국록색소비심리구성(韩国绿色消费心理构成):일개로경분석모형(一个路径分析模型) (Psychological Make-up of Korean Green Consumerism: A Path Model Analysis)

  • Kim, Joo-Ho;Kim, Yeon-Shin
    • 마케팅과학연구
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    • 제20권3호
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    • pp.249-261
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    • 2010
  • 随着消费者对环境的关注不断增加, 许多公司都积极从事环境营销来实现其目标. 不过, 有关环境的消费者的高度关注并不总是反映在他们的购买行为. 这表明需要有一个绿色消费的范围内个人的信仰体系的发展有深入的了解. 考虑到心理学的方法, 大量的研究机构已测试的基本因素和生态意识的消费者行为, 这些因素的相互关系. 然而, 以往的研究大多数集中于西方国家. 本研究使用韩国消费者为研究样本, 试图了解韩国绿色消费的基础, 发现跨文化在指导消费者的环保态度和行为的重要的普遍价值. 为此, 我们联系了Schwartz在1992年提出的10个普遍价值和价值-态度-行为层次模式的环境行为. 参照价值-态度-行为的框架, 我们提出的概念模型可以解释韩国消费者的环保态度中表现出了什么动机, 以及后来此态度如何影响他们的绿色选择. 其中, 可利用相关的环保价值的关系模式, 我们首先假设激励价值类型和环境态度之间存在特定的关系. 在假设2中, 环境态度被假定用来预测环境行为. 这个假设的基础是对环境有利的态度可能会产生许多不同的行为, 我们认为消费者对环境的有利的态度和各种环保行为是相关的. 因为有环保态度的人们会对环保行动方面的知识更感兴趣. 与假设2一致, 我们推测在不同的环保行为之间存在正相关关系. 564名大学生参加了这项研究. 样本包括308名男性, 254名女性, 2名参与者没有注明性别. 参加者的平均年龄为22.5(标准差=2.11)岁, 年龄范围从19岁到39岁. 至于专业, 我们作出了特别努力使得参与者来自于大学的不同学科. 所收集的数据是通过自我完成问卷调查. 问卷评估参与者的价值优先, 环境态度和行为. 我们进行了路径分来测试所提出的模型. 观测的模型的整体适配度为x2=72.01(p=0.00), GFI的=0.983, CFI=0.982, NFI=0.970, RMR=0.070, 和REMSEA=0.050. 大部分适配值表明了数据与模型拟合良好. 因此, 环境态度价值, 环境的非购买行为和环境的购买行为的层级关系得到了确认. 所有的预测路径被路径系数评估, 几个主要影响假设被确认. 在10个价值类型之外, 普遍性和力量是显著的但是与环境态度的关系是相反的. 与其他研究一致, 我们的结果证实了环境态度是引导各种关注环境的行为的一个重要因素. 最后我们发现环境非采购和购买行为之间有显著关系. 路径分析支持普遍性价值为韩国消费者的绿色意识提供了动机而且他们通过对环境的有利态度间接的支持了环保行为. 我们发现拥有高环境态度的参与者积极的投入到各种关注环境的消费者行为中. 在本研究中, 考虑到价值导致环保主义和进一步证实先前的结果我们提供了测试跨文化差异的机会. 此外, 我们已测试了关于三个不同类型的环境行为的态度与行为的关系. 环境的态度和行为之间的路径的不同优势, 研究人员建议, 应考虑行为的特异性, 努力改善低的态度-行为的相关性. 最后, 本文阐明了随着对环境不断增长的关注, 人们生活中的绿色行为也不断的增加.

지식정보 인프라 구축을 위한 대구시 공공도서관의 지역네트워크 및 공간계획에 관한 연구 (A Study on the Network and Space Planning of the Public libraries in Daegu City for Construction of Knowledge-Information infrastructure)

  • 황미영
    • 한국실내디자인학회논문집
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    • 제20권5호
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    • pp.236-244
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    • 2011
  • As the digital information infrastructure is established for the public library system in the contemporary age, expectations and demands surrounding the public library system are growing rapidly as the place of exchange and enjoyment of information and culture, and as the place of life-long learning. In addition, a new kind of information & culture services are needed to meet the demands of contemporary men and women, who are exploring information as the information environment undergoes rapid changes - from increase in the volume of digital publications, to increase in the usefulness of online information resources, to strides made in the media industry. The public library will continue to play its role and function by providing to all users all available information, whether it's available online or offline, whether it's in a physical format or in a digital format. As such, design and management of a space appropriate as a new information environment are needed. It is deemed that an information infrastructure for Daegu that can improve the quality of life in the region and can increase user accessibility to information in this information age is needed, as well as reorganization of the pertinent environment. Therefore more public libraries have to be built in Daegu as a necessity, and it is urgently needed that the information services be expanded through an organic linkage between local libraries such as between the central library and the branch libraries. This paper aims to provide basic data for building of public libraries in Daegu. To establish an information infrastructure for Daegu, a direction is given for the establishment of a local network of public libraries and ways for improvement are explored. This paper is significant in that, first, it helps in the planning of a local network of public libraries, which plays a crucial role in improving accessibility to information as well as the level of their use; and second, it helps in setting up guidelines for spatial configuration of the user space. As for the method, quantitative review of the information environment is to be done by analyzing the present situation of the public library network in Daegu from the perspectives of region, facility, and space, in order to present a method of user-centered spatial configuration that meets the changes in social roles and forms of information in the contemporary society.

고객체험특성이 지각된 가치와 재방문 의도에 미치는 영향: 가전 오프라인 매장을 중심으로 (Impact of customer experience characteristics on perceived value and revisit intention: Focusing on offline home appliance stores)

  • 정호선;박정민;이형용
    • 지능정보연구
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    • 제29권4호
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    • pp.395-413
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    • 2023
  • 본 연구는 가전 오프라인 매장에서의 고객체험특성이 지각된 가치와 재방문 의도에 영향을 미치는 영향관계에 대해 연구하였다. 전국 매장을 100여개 이상 보유한 가전 오프라인 유통 중에서 가전 양판점 2개(하이마트, 전자랜드), 대형마트 3개(이마트, 홈플러스, 롯데하이마트), 가전 전문점 2개(LG 베스트샵, 삼성 디지털프라자)를 선정하였으며, 해당 가전 매장을 최근 6개월 내 방문하여 구매한 경험이 있는 서울, 경기, 인천지역의 20대 이상 남녀를 대상으로 설문 조사를 진행하였다. 조사 결과 총 330부의 표본에 대해서 PLS(Partial Least Squares) 구조방정식과 SPSS 통계패키지를 이용하여서 통계 분석을 진행하였다. 본 연구를 통해 다음과 같은 연구결과를 얻을 수 있다. 가전 오프라인 매장에서 고객체험특성이 소비자의 기능적 가치에 미치는 영향을 분석한 결과, 첫째, 교육적 경험, 일탈적 경험과 심미적 경험은 기능적 가치에 정(+)의 영향을 미쳤다. 하지만 오락적 경험은 기능적 가치에 영향을 미치지 못했다. 둘째, 교육적 경험, 일탈적 경험과 심미적 경험은 모두 감정적 가치에 정(+)의 영향을 미쳤다. 셋째, 기능적 가치와 감각적 가치는 모두 재방문 의도에 정(+)의 영향을 미쳤다. 네째, 브랜드 충성도는 기능적 가치, 감각적 가치의 재방문 의도 사이에서의 조절효과를 갖지 못한 것으로 확인하였다. 이 연구 결과는 고객체험 특성과 지각된 가치(기능적 가치, 감각적 가치), 재방문 의도 간의 구조적 관계를 보여주고 있다. 본 결과는 온라인 채널이 오프라인 채널의 생존을 위협하는 시기에 가전 오프라인 매장들이 어떤 활동을 해야 하는지에 대한 가이드라인을 제공해 준다.

생체 모사수 화장품이 세포 활성과 피부에 미치는 효과 (Effect of Cosmetics Contained Isotonic Water Mimicked Body Fluid on Cell Activities and Skin)

  • 박선영;이성훈;김은주;최소웅;김지영;조성아;조준철;이해광
    • 대한화장품학회지
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    • 제40권2호
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    • pp.195-201
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    • 2014
  • 생체수는 링거액, 인공관절액, 세포 배양 등 다양한 분야에서 연구되어 왔다. 이는 생체수가 체온을 조절하는데 결정적인 역할을 하고, 생체 내 다양한 대사 과정에서 용매로 사용되며, 삼투압이나 능동적 섭취를 통한 혈액 또는 림프액을 통해 세포에서 세포로 전달되는 미네랄, 에너지원, 호르몬, 시그널과 약물의 전달 물질로 이용되기 때문이다. 세포외 지질과 자연보습성분(natural moisturizing factor, NMF)을 함유하는 각질층은 외부의 수분을 끌어들여 내부 수화에 이용하며, 이러한 과정들은 피부 장벽 기능과의 연관성이 높다. 본 연구에서는 피부 장벽 기능을 강화하는 아미노산, 펩타이드, 단당류를 포함한 생체모사수(Cell Bio Fluid SyncTM)를 인체 피부에 처리하여 세포활성을 관찰하고, 생체 모사수를 함유한 제품을 피부에 도포하여 인체피부 개선 효과를 연구 하였다. 피부 세포 활성을 보기 위해 각질세포인 HaCaT 세포를 이용하였고, 에너지 고갈상태로 만들기 위해 3시간 동안 PBS에 전 처리한 후 이후 세포 배양액인 DMEM 및 등장액인 PBS, 생체 모사수(Cell Bio Fluid $Sync^{TM}$)에 각각 3시간 처리하였다. 이후 MTT assay와 이미지 분석을 수행하였다. 인체의 피부 개선 효능을 위한 임상 연구에 21명의 여성이 참여하였다. 생체 모사수를 함유한 제품을 1주일간 안면에 도포하였고, 수분량, 피부결, 밝기 그리고 피부 균일도를 측정하였다. 모든 측정은 피험자가 세안 후 항온항습조건($22{\pm}2^{\circ}C$, $50{\pm}5%$)에서 20분 간 대기하고 수행하였다. 모든 데이터는 SPSS ver. 21을 이용하여 분석하였다. 그 결과, 생체 모사수(Cell Bio Fluid $Sync^{TM}$)가 세포 활성을 높이고 인체의 피부에서 수분, 거칠기, 밝기, 균일도, 투명도 등의 개선 효과가 있음을 확인할 수 있었다.

반려동물과 아동의 천식증상과의 관계에 관한 연구 - 반려견 및 반려묘를 중심으로 - (Association between Pets and Asthma Symptoms in Korean Children - Focusing on Dogs and Cats -)

  • 조준호
    • 한국환경보건학회지
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    • 제46권1호
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    • pp.11-21
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    • 2020
  • Objectives: The purpose of this study was to assess the association between pet ownership and asthma symptoms in Korean children. Methods: This study used data from the 8th Panel Study on Korean Children in 2015. For the final study, 1598 cases were used. Wheezing as an asthma symptom was self-reported as an outcome variable. Whether children had owned dogs or cats or not was used as an independent variable. Results: A total of 6.8% of children lived with dogs and 2.1% of children lived with cats in their homes. There were 4.0% of children who had asthma symptoms in the past year. When comparing 'children who had owned dogs for more than 12 months' with 'children who had not owned dogs', the adjusted odds ratio (OR) for 'asthma symptoms' were 1.20 (95% confidence interval (CI), 1.10-1.30) among male children and 2.19 (95% CI, 1.94-2.46) among female children. When comparing 'children who had owned cats for more than 12 months' with 'children who had not owned cats', the adjusted ORs for 'asthma symptoms' were 38.94 (95% CI, 35.55-42.65) among male children and 5.32 (95% CI, 4.60-6.16) among female children. When comparing 'children who had owned both dogs and cats for more than 12 months' with 'children who had not owned at all', the adjusted OR for 'asthma symptoms' was 13.22 (95% CI, 11.93-14.65), and when comparing 'children who had owned cats only' with 'children who had not owned at all', the adjusted OR for 'asthma symptoms' was 9.25 (95% CI, 8.50-10.08). Conclusions: As a result, children's asthma symptoms were higher in the case of cats than with dogs, and in the case of cats, boys were more at risk than girls. In the analysis for the risk of asthma symptoms when a dog and a cat are raised at the same time, it was statistically confirmed that the children in the home were more at risk than with single animal ownership. The results of this study can be considered to be of great importance in policy-making and for the use of educational materials in the field of environmental health.

농촌(農村) 가정보건사업지역(家庭保健事業地域)의 어린이 영양(營養) 및 기생충조사 (A Survey of Nutrition and Parasitic Infection of Rural Young Children in the Family Health Project Area in Korea)

  • 박명윤;이보숙;이은화;모수미;이경자
    • Journal of Nutrition and Health
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    • 제14권4호
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    • pp.190-199
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    • 1981
  • A survey of nutrition and incidence of parasites was conducted from January 23 to 31 and February 14 to 18, 1981, to determine the nutritional status of young children under the age of 6 years, in one of the rural family health project areas: Whaseoung-gun, Kyunggi-do, Korea. This study covered a total of 233 children. The results are summarised as follows: Approximately one-half of these families had an annual income between \1,000,000 and \2,500,000. Nearly 84% of the households were involved in farming. Energy intake of children met 70.6% of the requirement: carhohydrates provided 77%, protein provided 11%, and fat provided 12% of the total energy intake. Low intake of iron; calcium; and vitamins, excluding thiamin, was also found. Mean hemoglobin value was $10.6{\pm}1.0gm/100ml.;\;42%$ of subjects were categorized as low group, 22% were in the deficient group, and only 36% were at an acceptable level as indicated by O'Neal. Thus, 22% of the subjects were proven to be anemic by the hemoglobin criteria. Mean hematocrit value was $30.1{\pm}2.8%$, and 80 of 208 children, or 38.4% of subjects, were below 30% of the standard established by O'Neal. The positive prevalence of parasitic infection was 20% , significantly higher than that observed in the Yowido compound (5.5%) in 1980. Hematologic findings had no significant correlation to parasitic infection. The majority, 95.2% of the subjects, met or surpassed 90% of the KlST's standard of height:whtile 28. 6% of the subjects were below 90% of the KIST's standard of weight. The ratio of weight to height for boys 4 to 6 years old was 15.8 to 17.5, in contrast to 16.3 to 16.9 for boys of KHDI project areas, and also in contrast to 17.7 to 17.9 for boys of the same age group from the Yowido apartment compound in Seoul. According to the results of the assessments, the authors found a clear difference in growth values, hematologic findings and dietary patterns between rural areas and advantaged urban areas of Seoul. Our results suggest the need to develop the nutrition and parasite control training of village women for better nutritional care of their young children.

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필라테스 호흡이 체어 동작에서 몸통 안정화 근육의 활성도에 미치는 영향 (Effect of Pilates Breathing on the Activity of Trunk Stabilizer Muscles during the Movements of Pilates Chair Exercise)

  • 백경민;이수빈;전민아;조은별;진희수;한지수;이나경
    • 대한통합의학회지
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    • 제10권4호
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    • pp.187-197
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    • 2022
  • Purpose: This study aimed to investigate the changes in the muscle activity of the trunk stabilizer muscles before and after incorporating Pilates breathing during three types of Pilates chair exercises. Methods: This study included 33 healthy men and women in their 20's; they were recruited according to the inclusion and exclusion criteria. sEMG was used to measure the changes in the muscle activity in the internal oblique/transverse abdominis, rectus abdominis, and erector spinae during the three types of Pilates chair movements (footwork, twist footwork, and bridging) without and with the Pilates breathing integration. The muscle activities of the trunk stabilizers between without and with Pilates breathing were statistically analyzed and compared. Results: The internal oblique/transverse abdominis showed an increase and a significant difference in the muscle activity in all three movements of footwork, twist footwork, and bridging after the Pilates breathing integration (p<.001). The muscle activity of the rectus abdominis (p<.05) and the erector spinae (p<.05) also increased and showed a significant difference after the Pilates breathing incorporation, except in the bridging movement for the erector spinae. The increase in the rate after integrating Pilates breathing was relatively greater in internal oblique/transverse abdominis than in other muscles. Conclusion: When Pilates breathing was applied, the activities of the trunk stabilizer muscles increased significantly and immediately in all three movements of Pilates chair footwork, twist footwork, and bridging. This means that the use of breathing is expected to have a positive and immediate effect on the activation of trunk stabilizers, thus indicating that it can possibly be an effective re-enforcing tool to promote trunk stability when it is integrated to the Pilates chair exercise. Incorporating Pilates breathing also seemed to have a tendency to activate the deep trunk stabilizer muscles more than the superficial stabilizer muscles.

편의점 PB식품군 구매행동 및 만족도 영향요인 연구 (Influence of Consumption Patterns and Satisfaction for Convenience Store Private Brand Foods)

  • 김민정
    • 한국산학기술학회논문지
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    • 제17권3호
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    • pp.629-637
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    • 2016
  • 본 연구는 최근 편의점 PB식품이 대표적인 효자상품으로 자리잡음에 따라 소비자들의 편의점 PB식품군에 대한 구매행동과 만족도를 살펴보고 구매행동 및 만족도에 미치는 영향을 분석하였다. 분석결과 첫째, 편의점 PB식품을 구매하는 이유로 기존 제품 대비 가격이 저렴하다는 이유가 높은 것(46.7%)으로 나타났다. 둘째, 편의점 이용빈도와 PB식품 구매빈도에 소비자 특성이 미치는 영향을 다중회귀로 분석한 결과 편의점 이용빈도에 연령이 유의한 영향을 미치는 것으로 나타났으며 PB식품 구매빈도에는 성별과 연령이 모두 유의한 영향을 미치는 것으로 나타났다. 셋째, 편의점 이용빈도는 PB식품 구매빈도에 유의한 영향을 미치며 PB식품군 6개 군(과자/스낵, 음료, 유제품, 간편식, 라면/면류, 빵/튀김/핫바) 모두에서 선호하는 편의점 브랜드와 PB식품의 선호브랜드간 상관분석결과 Cramer V계수가 0.2~0.4로 모두 상관관계가 있는 것으로 나타났다. 넷째, 소비자들은 PB식품의 만족도를 속성별로 평가한 결과 보통 이상의 만족도를 보였으며 식품군 다양성과 제품군 맛 다양성 측면의 만족도가 3.57로 가장 높았고 가격에 대한 만족도가 가장 낮았다(3.49). 마지막으로 전반적 만족도에 영향을 미치는 속성별 만족도를 다중회귀로 분석한 결과 맛, 디자인/포장 속성의 만족도가 전반적 만족도에 유의한 것으로 나타났다. 이러한 분석결과를 토대로 다음과 같은 제언을 제시한다. 첫째, 선호하는 편의점 브랜드와 PB식품의 선호브랜드가 일치할 가능성이 크기 때문에 PB식품에 대한 적극적인 광고를 한다면 역으로 편의점을 선호브랜드로 자리매김할 수 있을 것으로 보인다. 둘째, 연령이 높아질수록 편의점 이용빈도와 PB식품 구매빈도는 낮아졌기 때문에 PB식품은 가격과 품질 모두 신뢰할 수 있도록 제품 개선 및 이미지 개선이 필요하다. 셋째, PB식품의 전반적 만족도에 영향을 미치는 요소인 맛 또는 디자인/포장의 경쟁력을 향상시킬 필요가 있다.

전통시장의 사회적 가치 요인이 만족도, 충성도 및 지역애착에 미치는 영향 (A Study on the Effect of Social Value of Traditional Market on Satisfaction, Loyalty and Local Attachment)

  • 김충환;정석오;정연승
    • 유통과학연구
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    • 제15권2호
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    • pp.59-68
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    • 2017
  • Purpose - The year 2016 marks 20 years since the opening of Korean distribution market in 1996. After this opening, the domestic market expanded and modernized, and has grown to become an advanced distribution market with a greater range of consumer choices. On the other hand, traditional markets have waned and their management has become worse. However, traditional markets do not have economic value alone. This study examines the effects of social value in traditional market such as the value of Cultural Tourism and the value of Sharing Community with Traditional Market on Satisfaction, Loyalty and Place Attachment of the residents. Research design, data and methodology - A questionnaire was organized for this study after a hypothesis was set based on theoretical background. Verification of the hypothesis was undertaken by statistically analyzing questionnaire responses. Personal interviews were performed for this study, and a total of 300 responses were collected, of which 228 responses (76%) were from women. The survey coverage was divided into 10 regions ranging from metropolitan areas to the provincial level, and the age groups were divided into 30s to 60s to ensure diversity of the area and age. Results - To summarize the study results, through verification of the hypothesis in terms of meaningful influence, it appears the values of Cultural Tourism to Satisfaction and Loyalty are supported. On the other hand, the value of Sharing Community is only supported for Satisfaction. It appears that Satisfaction to Loyalty and Loyalty to Place Attachment are meaningful effects. The mediator effect was also reconciled through satisfaction and loyalty. Loyalty was analyzed in terms of mediating the effect of satisfaction on place attachment. Conclusions - It is noted in this study that government support is required to preserve traditional markets and renewal program. Community requires multilateral communication and the formation of effective relationships. In contrast to the economic value emphasized by large retailers, the empirical analysis of the non-economic effects of traditional markets has presented the significance of socio-cultural values in traditional markets. In the future, socio-cultural values and economic values should be integrated into more empirical studies through mutual comparison. Investigating the increase and decrease of social value in traditional markets will help the future formulation in government policy.