• 제목/요약/키워드: Women′s Apparel Industry

검색결과 119건 처리시간 0.021초

국내 여성기성복 유통실태 분석 -제조업체를 중심으로 - (A Study on the Distribution of Ladies' Apparel Manufacturing Companies)

  • 송경숙;임숙자
    • 한국의류학회지
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    • 제13권4호
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    • pp.330-338
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    • 1989
  • The Korean apparel manufacturing industry started to meet domestic demands which had depended on importation in 1950s, growing into one of the export-oriented industries with several Five-Year Economic Development Plans. In spite of the development, inefficient organization of distribution of apparel manufacturing industry which connects production with consumption impedes further development of the industry. This study aims at suggesting desirable distribution system of ladies' apparel, the core of the fashion industry. This researcher interviewed those who are concerned in twenty-eight ladies' apparel manufacturing compaines, analyzing the current state of distribution in the industry and the problems. The results are as follows; 1. Forty-five percent of ladies' apparel is distributed through department stores. Therefore, the department stores need to assume their roles in sales and try to improve the condition and to train professional buyers. 2. The sales network is concentrated on the five biggest cities such as Seoul, Pusan, Taegu, Taechon, and Kwangju, prompting the need to be diversified. 3, Tke existing distribution forms distribution systems have many irrational factors which are aggravnting the rate of goods in stock. 4. The manufacturing companies do not implement studies on distribution. The companies should try to establish clear concepts on production and distribution on their own for better planning skills. 5. Computerized systems need to manage the procedures ranging from ordering, distribution, sales to inventory.

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국내 캐릭터 커리어 여성복 브랜드의 스타일 정체성에 대한 소비자 인식 연구 (Consumer's Recognitions on Style Identity of the Contemporary Korean Woman's Apparel Brands)

  • 박재민;천종숙;최선희;최은아
    • 복식문화연구
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    • 제18권2호
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    • pp.337-347
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    • 2010
  • The purpose of this study was to figure out consumer's recognition on brand's peculiar style on Korean contemporary women's apparel brand. The contemporary women's apparel brands show advanced and stylish merchandise at better price points. This segment of the Korean ready-to-wear market has been growing fast in last decades. Four contemporary women's apparel brands(I, K, M, and T) were participated in this study. The data(n=216) were collected with questionnaire survey at 24 apparel retail shops in metro Seoul area. The questionnaire measured the consumers' recognition on each brand's peculiar style. The subjects evaluated each brand's typical silhouette, materials, and style image. The results of the survey showed that the style image factors were 'stylish', 'simple', 'casual', 'feminine', and 'classic'. The style image of each brand was differentiated from others. The brand T had classic image, the brand K had simple and casual image, brand M had stylistic image, and the brand I had feminine image. The features of materials that used at the four brands were not very different by the brands. They used the high valued materials. The common features of the materials were 'smooth', 'thin' and 'light weight.'

여대생의 신체적 특성에 따른 신체만족도 및 의복만족도, 외모관리행동에 관한 연구 (A Study on Body Cathexis, Satisfaction with Apparel Fit and Appearance- Management Behaviors according to Physical figure)

  • 서화숙;송정아
    • 한국의류산업학회지
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    • 제6권3호
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    • pp.329-335
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    • 2004
  • The purpose of this study was to investigate the differences between the body cathexis, appearance management behaviors and satisfaction with apparel fit according to physical figure of college women who had deep interests in their body and appearance. Data for this study was obtained from 413 college women in Taegu and Kyungpook Province. Means, t-test, ANOVA and Scheffe's post hoc comparison were used in data analysis. The result of this study were; 1. It was found that both body Cathexis and fit satisfaction of college women were generally low. College women were less satisfied with their body and fit of apparel. The unsatisfied body parts were thighs, abdomen and hip. 2. Significant differences in Satisfaction with apparel fit were found in skirt length, slacks length, thigh according to height and significant difference in satisfaction with apparel fit were found in armhole, abdomen, calf according to weight. 3. Significant differences in appearance management behaviors were not found according to height, but significant differences in diet, exercise and clothing use were found according to weight. Also significant differences in diet and clothing use were found according to R$\ddot{o}$hrer index.

Analysis of body shape and anthropometric measurements of US middle-aged women using 3D body scan data

  • Kim, Dong-Eun
    • 복식문화연구
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    • 제23권4호
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    • pp.726-736
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    • 2015
  • The apparel industry has recently been recognizing the important target market of middle-aged women. The aim of this study was to examine the anthropometric characteristics of US women of 46 to 65 years of age and identify distinctive body shape characteristics of US middle-aged women. A total of 1915 middle-aged women whose ages ranged from 46 to 65 were selected from the SizeUSA database. The age range was divided into two groups: 46-55 and 56-65. Twenty-four body measurements important for apparel development were chosen. Four factors-Girth Factor, Height Factor, Hip Drop Factor, and Bust Drop Factor-accounted for the US middle-aged women's body measurements. The body shapes were classified into four body shapes, which were Y-Shape in the overweight range, S-Shape in the overweight range, H-Shape in the overweight range, and the A-Shape in obese range. H-Shape, which was the least-defined waist in relation to the bust and hips with a short height, existed more in older middle-aged women than in younger middle-aged women. Y-Shape, S-Shape, and A-Shape existed more in the group of younger middle-aged women than in the group of older middle-aged women. In addition, compared with the younger middle-aged women, older middle-aged women had narrower shoulders, a larger waist, thinner legs, and a longer distance between side neck to bust point. The findings from the current study may be applied in the apparel industry for developing clothing sizing systems for US middle-aged women.

여성의류 유통경로에서 의존성.권력원천.갈등 - 백화점 입점업체를 중심으로

  • 정현주
    • 한국유통학회지:유통연구
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    • 제3권1호
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    • pp.123-143
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    • 1998
  • The aim of this paper is to investigate the women's apparel distribution channel in the well-known department stores located in the central Seoul area. Since the department store has its reputation, information and enormous buying power, it is the one of the major leading retails in the women's apparel industry. In doing so, the relationship between the channel members in terms of the level of dependence, power sources and perceived conflict and manifest conflict has been studied. Particularly, based on French and Raven's power sources, position source is added. It refers to a channel member's (Merchandizer in the department store) source over another based on the expection the former (Merchandizer in the department store) will be able to allocate the location and size of the store influencing the latter's sale and profit. The key informants are the merchandizers who work in the apparel companies contracting with major department stores. Finally, of the 284 questionnaires collected, 235 are usable. The hypotheses are tested through LISREL. The results of statistical analysis support that : Dependence has a positive effect on noncoercive bases of power. Coercive bases of power have a positive effect on manifest conflict as well as perceived conflict while noncoercive bases of power have a negative effect mainly on manifest conflict. Thus, the relation between the major department stores and the women's apparel companies in there seems to have bilateral dependence rather than highly unilateral dependence.

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백화점 의류판매원과 고객 관계유지에 관한 연구 (A Study on Evaluation toward Salesperson Attributes and Consumer's Relationship Continuity)

  • 정윤영;이은숙
    • 한국의류산업학회지
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    • 제10권3호
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    • pp.298-306
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    • 2008
  • The purpose of this study was to consumer's evaluation toward salesperson attributes, satisfaction of salesperson and apparel store on relationship continuity. To this end, a total of 500 questionnaires were distributed to men and women university students and 443 samples were used for the final analysis. Data were analyzed by using frequency, percentage, factor analysis, cluster analysis, One-way ANOVA, crosstabs, Pearson's correlation analysis, regression analysis. The results of this study were as follows; Looking at the effects of evaluation toward salesperson attributes, satisfaction of salesperson on relationship continuity, they showed satisfaction of salesperson had direct influence on relationship continuity extremely when men and women university students are purchasing their clothing. Uniformity, customer orientation, expertise, kindness were as follows. Looking at the effects of evaluation toward salesperson attributes, satisfaction of apparel store on relationship continuity, it showed uniformity has direct influence on maintaining relations extremely when men and women university students are purchasing their clothing. Customer orientation, satisfaction of apparel store, expertise, kindness were as follows. Through this study, it will be applied into program development data for consumer management and education, and salesperson's efficient consumer response as well.

중앙아시아($1{\sim}7C$) 복식을 응용한 디자인 상품 개발 (Apparel Design Inspired by Central Asian Costume($1{\sim}7C$))

  • 윤지원
    • 복식문화연구
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    • 제15권4호
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    • pp.593-603
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    • 2007
  • The purpose of this study is to study the Central Asian costumes($1{\sim}7C$) and develop new design items and suggest new brand launching. Korean apparel industry has been suffering from imbalance of supply and demand caused by the sagging economy and too many apparel companies. Due to the several years of recession, clothing consumption decreased and foreign brand's market share got bigger. As a result, managing a company became difficult and it is time for Korean apparel industry to enter the global market. We need a brand with new image and design that has big potential of purchasing power not only in Korea but also in China, and furthermore in global market. But even nearby Chinese market already became very competitive. One way of approaching Chinese fashion market is to find something special, for example, their historical background. Central Asian culture and costumes, a part of China, has both Eastern and Western culture. No other apparel industry had interest in the Central Asian costumes yet. Therefore, through their costume, a fresh design idea can be suggested.

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소규모 의류 소매점포 남녀경영자의 지속적인 사업영위조건 (Conditions Conducting Continuous Business of Women and Men Manager Owned Small Apparel Stores)

  • 황연순;박종희;정지윤
    • 한국의류산업학회지
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    • 제9권5호
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    • pp.507-515
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    • 2007
  • The purpose of this study was to investigate conditions conducting continuous business of men and women manager owned small apparel stores, and to compare differences on demographical characteristics of the managers, and then to reveal what conditions were important to make a profit in future by gender. Data were collected from 150 (71 from men and 79 from women) managers owned small apparel stores in Busan. The results showed as follows; Conditions conducting continuous business of women and men manager were five factors such as manger's commitment, grasping capability of the trend, employee, planning and capability on financial control. There were significant differences in the perception of gender, education, managerial period, non employment/employment and non experience/experience between women and men manager on the conditions. Also, in this study we revealed that men importantly perceived planning factor and women grasping capability of the trend to make a profit in future.

국내 섬유패션산업의 사회적 책임 경영에 관한 연구 -웹사이트상의 정보공시 현황을 중심으로- (Corporate Social Responsibility Practices of the Textiles and Apparel Industry -Content Analysis of Website Disclosures-)

  • 이민정;마윤진;이민선
    • 패션비즈니스
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    • 제21권1호
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    • pp.45-57
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    • 2017
  • This study explored the current implementation status of corporate social responsibility (CSR) among textiles and apparel manufacturers and retailers in Korea, based on the Triple Bottom Line (TBL). We also investigated the provision of information related to CSR practices on the websites of companies. A quantitative content analysis was conducted to analyze the website disclosures of 61 listed companies categorized in the textiles, apparel, shoes, and luxury industry. Analysis was focused on the presence, accessibility, and the level of CSR website disclosure. Seven themes emerged by applying the constant comparison analysis. Using Scott's formula for pi, a high level of inter-coder reliability was achieved, ranging from 0.91 to 0.97. Regarding the three dimensions of CSR suggested in TBL, economic dimension was relatively more emphasized in the website disclosures of most companies, compared to social and environment dimensions. Website disclosures were further investigated, based on the product categories of each company. Limitations of this study and suggestions for future studies are discussed.

국내 여성복 업체의 환편니트 제품 생산현황 조사 (A Study on the Production Conditions of Circular Knit of Domestic Women's Apparel Industry)

  • 오지영
    • 한국의류산업학회지
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    • 제18권5호
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    • pp.637-646
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    • 2016
  • The goal of this study is to provide basic data on developing circular knit basic pattern for women in their 20's. Production conditions of circular knit product pattern making among domestic women's apparel industry was researched, and collected data on sizes and ease amounts from woven and circular knit pattern were compared and analyzed. According to the result of the survey, product measurements adjusted to the actual body size fit for the brand's image were used, and the common problem among manufacturers and consumers regarding circular knit products turned out to be change in size and form due to stretching. For the basic pattern of circular knit, stretching quality was reflected in the woven basic pattern based on plain stitch(single knit) and then dart was removed and ease amount was reduced. The result of looking into size and ease amount about woven and circular knit torso & sleeve block shows that there is a significant difference among chest circumference, hip circumference, bi-shoulder length, interscye back, interscye front, scye depth, upper arm circumference and wrist circumference, and it was clear that circumference and width on the areas around the wrist tended to fit around the body more when circular knit was used instead of woven fabric.