• Fashion & Textile Research Journal
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• v.11 no.4
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• pp.574-582
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• 2009

The purpose of this study was to investigate the clothing pursuit benefits of female consumers in twenties, and explain the differences in underwear purchase behaviors among them. For data collection, research questionnaires were responded by 232 female consumers living in Busan. The collected data were analyzed by the frequency factor analysis using SPSS 12.0 for Windows, the factor analysis using Varimax, reliability analysis, cluster analysis, ANOVA, Duncan test, and ${\chi}^2$-test. The results of this study were as follows: First, consumers' clothing pursuit benefit was drawn from six factors: Self-esteem, Individuality, Fashion, Brand, Practicality, and Price pursuit. The results of the factor analysis of clothing benefit were divided into four groups: Brand pursuit group, Fashion pursuit group, Self-esteem pursuit group, and Individuality/rationality pursuit group. Second, the results of analysing underwear purchase behaviors among clothing pursuit benefit groups showed significant differences in purchase motive, source of information, evaluation criteria, and purchase practices. The underwear purchase motives were significantly different in diversity purchase factor between the groups; sources of information used for underwear purchase were significantly different in the window display factor. The underwear evaluation criteria were significantly different among the groups in decoration and practicality factors, while purchase practices were significantly different among the groups only in underwear purchasing places.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.183-195
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• 2010

The purpose of this study is to find out the difference of evaluation of product and service quality according to consumers' attitude toward price in internet clothing purchase. This study surveyed 400 male and female consumers in their 20s-30s for empirical analysis in August 2010 who have ever purchased clothing through internet shopping malls. For statistical analysis, descriptive statistics, factor analysis, ANOVA analysis, Duncan test and cluster analysis are carried out using SPSS for Windows 12.0. The results are as follows. First, consumers' attitude toward price dimensions in internet clothing purchase are found 6 factors of sales proneness, price-prestige, price-comparison, low price, utility value and pricequality. Second, based on the attitude toward price dimensions, consumers are categorized into utility value seeking, sales price seeking, multi-dimension price seeking, lack price consciousness, low price seeking group. Third, there are significant differences in product quality and service quality depending on attitude toward price-based consumer types. In particular, sales price seeking and multi-dimension price seeking groups have higher values on product and service quality than other groups. The results of this study will help internet fashion mall businesses to develop price strategy and manage product and service quality.

• Korean Journal of Human Ecology
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• v.10 no.1
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• pp.49-58
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• 2007

The purpose of this study was to investigate to relation between body satisfaction, attitude toward appearance and clothing of high school students. Method of posing a questionnaire is adopted to obtain stochastic data required for pertinent analysis. This is the investigation of which 356(male 169, female 187) high school students located in Choongnam and Junrabookdo province. In this statistical analysis, SPSS 11.5 for Windows Program was utilized to calculate percentage, mean and standard deviation, Factor analysis, Cluster analysis, t-test, One-way Anova, Duncan' multiple range, Pearson's correlation coefficient. The results of this research were as follows: The results of analysing the factors to the response body satisfaction, attitude toward appearance emerged three dimensions(Waist & hip, face, stature & figure part), three dimensions(needs value conformity toward appearance). Sex have significant effects on the body satisfaction, attitude toward appearance and clothing of high school students. Body satisfaction of high school students had an effects on attitude toward appearance and clothing attitude i. e. sexual attractiveness, fashion pursuit, modesty. Body satisfaction had negative correlations with attitude toward appearance and modesty of clothing. However, body satisfaction had positive correlations with sexual attractiveness and self-expression of clothing. As a conclusion, high school students' body satisfaction and attitude toward appearance constituted important characteristics which could affect clothing attitude directly.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.82-93
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• 2023

The purpose of this study is to investigate the effect of female college students' participation in dance sports on their perception of body attractiveness and their desire for exercise. In order to achieve the purpose of this study, female college students residing in Gwangju Metropolitan City and Jeonnam in 2022 were selected as the population, and a total of 390 students were selected as study subjects using cluster random sampling. A total of 300 participants, 170 participants in dance sports and 130 non-participants, were selected as study subjects, excluding 90 copies of double entry and insincere data. As a survey tool, the questionnaire whose reliability and validity had already been verified in previous domestic and foreign studies was modified and supplemented to suit the purpose of this study. The collected data were computerized according to the purpose of analysis using SPSS Windows 20.0 Version, a statistical program. The results obtained through this procedure are as follows. First, there were partial differences in physical evaluation according to demographic characteristics. Second, there was a partial difference in exercise desire according to demographic characteristics. Third, physical evaluation was found to partially affect exercise desire.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.94-102
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• 2023

The purpose of this study is to identify the effects of leisure sports participants' leisure attitudes on immersion and fun perception. As of 2021, the subject of this study was set as a population of adult males and females aged 20 and over who participate in leisure sports in Gwangju and the South, and then the cluster random sampling method was used. A total of 300 people, 150 boys and 150 women, were collected. A questionnaire was used as a survey tool, and a questionnaire whose validity and reliability were recognized in previous studies was modified and secured according to this study. In addition, all questionnaires were constructed on a 5-point scale. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 21.0 Version. The conclusions obtained in this study through data analysis by such methods and procedures are as follows. First, it was found that leisure sports participants' leisure attitudes partially affect immersion. Second, leisure sports participants' leisure attitudes were found to have a partial effect on their perception of fun. Third, it was found that the immersion of leisure sports participants partially affects the perception of fun.

• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.256-266
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• 2023

The purpose of this study is to investigate the relationship between stress and school life adaptation according to the degree of participation in physical education class and perception of middle school students. In order to achieve this research objective, the subjects of this study were sampled using cluster random sampling from male and female students attending middle schools in Gwangju Metropolitan City and Jeollanam-do in 2020. 150 males and 150 females, a total of 300 people were sampled. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 21.0 Version. The conclusions obtained in this study through data analysis by such methods and procedures are as follows. First, it was found that middle school students' participation in physical education classes and perceptions had a partial effect on stress. Second, it was found that the degree of participation and awareness of middle school students' physical education class had a partial effect on their adaptation to school life. Third, middle school students' stress was found to have a partial effect on school life adaptation.

• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.267-275
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• 2023

The purpose of this study is to investigate the influence of sports center members' lifestyles on participation promotion and choice behavior. To this end, more specifically, we intend to establish and clarify a hypothetical model based on the preceding studies of facilitating factors and factors that continue to participate according to the lifestyle of sports center members. In order to achieve this research purpose, the study subjects were set as the population of male and female adults over 20 who are using sports centers in Gwangju Metropolitan City and Jeollanam-do in 2021. As for the sampling method, the sample was extracted using cluster random sampling, and 300 people were used for the actual analysis, excluding 60 copies of double-entry and insincere or unreliable questionnaires. The survey tool was modified and supplemented according to this study based on the questionnaire that had been verified for reliability and validity in previous studies, and all questionnaire items were composed of a 5-point scale. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 21.0 Version. The conclusions obtained in this study through data analysis by such methods and procedures are as follows. First, according to the lifestyle of sports center members, participation promotion factors were found to have a partial influence. Second, according to the lifestyle of sports center members, the selection behavior was found to have a partial influence. Third, it was found that the participation promotion factors of sports center members partially affected the choice behavior.

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.244-254
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• 2023

The purpose of the study is to determine the relationship between leisure sports activities among the elderly, wellness awareness, perceived freedom, and subjective well-being. In order to achieve the purpose of this study, the study subjects were selected as the population aged 65 or older who lived in the Gwangju Metropolitan City area in 2022 and engaged in leisure sports activities. As for the sampling method, samples were extracted using cluster random sampling. A total of 300 people, 150 male and 150 female, were sampled. The survey tool was modified and supplemented according to this study based on the questionnaire that had been verified for reliability and validity in previous studies, and all questionnaire items were composed of a 5-point scale. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 21.0 Version. First, it was found that the wellness perception of the elderly partially affects the perceived sense of freedom. Second, it was found that the wellness perception of the elderly partially affects psychological happiness. Third, the elderly's perceived sense of freedom was found to affect their subjective well-being. Considering these research results, in order to effectively improve the quality of life in old age, it is important to promote physical, mental, emotional, and social relationships through nature-friendly sports activities to improve subjective life motivation, satisfaction, and happiness. It can be said that it increases the sense of well-being.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.15-33
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• 2016

Women in their 30s and 40s, who are at the center of "ageless" and "down-aging" consumer trends, are likely to encounter problems with fitting and size conformity when they wear casual clothes targeting women in their 20s. Hence, differences in upper body sizes and body types between women in their 20s and women in their 30s and 40s were analyzed. The data for this study was from the 6th Size Korea survey of body measurements of 1,675 female adults in their 20s-40s. SPSS 21.0 for Windows was used for analysis of the collected data. To examine differences in average upper body size between women in their 20s and women in their 30s and 40s, descriptive statistics and independent sample t-tests were conducted. Factor and cluster analyses were used to classify body types by age groups. Comparing direct measurement items showed that women in their 20s tend to have higher average values for most height-related items-including body height-and lower average values for circumference, thickness, and width than women in their 30s and 40s. Factors in determining the upper body shapes of women in their 20s to 40s were narrowed to five; through a cluster analysis, upper body shapes of women were classified into three body types as follows. Type 1 women are shorter and thinner with small frames; Type 2 women have the highest vertical values for their upper bodies and average values for obesity-related categories of circumference, thickness, and width. Type 3 women are the shortest and has the highest body mass index (BMI), verifiable as obese. By analyzing differences in body type distribution according to age groups, it was found that more than 90% of women in their 20s belong to Types 1 and 2. On the other hand, most women in their 30s and 40s are identified as Type 3.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.2
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• pp.73-87
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• 2018

As men in their 30s are spending more money on clothing, it is becoming increasingly important to first conduct an anthropometric study and then develop garment patterns accommodating the changes found in body sizes and types of men in their 30s, in order to effectively address their fit dissatisfaction. Thus this study aims to explore changes in upper body sizes and body types of men in their 30s, which provide basic measurements for designing major garment items including jackets and shirts. To this purpose, key anthropometric dimensions of the upper body of men in their 30s, taken from the 6th (2015) and 7th (2016) surveys conducted by Size Korea, were analyzed using SPSS 24.0 for Windows. Independent sample t-tests were conducted on major upper body sizes to track changes with measuring time. Factor and cluster analyses were used to classify body types. By comparing the two surveys, it was found that the overall body sizes of men in their 30s were increasing in height-related items, circumference, thickness, and width, -as well as body weight and BMIs. Upper body height-related items, in particular, showed a higher average value in the 6th survey than in the 7th, indicating that the overall body types of men are becoming "westernized" with longer legs and shorter torso. Finally, five factors were derived to determine the typical upper body types of men in their 30s and the body types were classified into three categories according to the cluster analysis. First, those with a relatively small build with short stature and torso. Second, those with the highest stature and vertical dimension with the smallest torso volume and least body fatness. Third, those with the biggest torso volume and most body fatness with bigger width between armpits and shoulders. The distributional pattern analysis showed that men in their 30s tend to have increasingly higher stature but lower body weight and BMIs than in the past, implying that their body types are becoming close to those of men in their 20s.