• 벤처창업연구
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• 제10권4호
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• pp.1-12
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• 2015

본 연구는 창업 C.E.O.에게 반드시 필요한 리더십 역량 가운데에서도 최근 관심이 높아지고 있는 셀프리더십이 기업가정신의 매개 효과를 통해 창업기회인식과 창업의지에 미치는 영향에 관하여 분석하였다. 정부주도의 창업장려분위기에 따라 대학 교과과정에서도 창업에 대한 다양한 교육 및 행사와 함께 기업가정신에 대한 교육이 활발히 행하여지고 있고, 학계에서도 기업가정신과 창업기회인식 혹은 기업가정신과 창업의지 등에 대한 연구는 활발히 진행되고 있는 반면, 셀프리더십과 창업기회인식 및 창업의지의 연관성에 관한 연구는 거의 없다시피 한 실정이다. 이에 본 연구는 서울소재 4개 대학교의 학생들로부터 받은 설문지 320부를 실증 분석하였다. 분석결과, 첫째, 셀프리더십이 기업가정신에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 기업가정신이 창업기회인식 및 창업의지에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 셀프리더십이 창업기회인식과 창업의지에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 넷째, 본 연구의 가장 중요한 핵심이라 할 수 있는 셀프리더십과 창업기회인식 그리고 셀프리더십과 창업의지 간에 기업가정신의 매개효과가 입증되었다. 이와 같은 연구결과에 따라, 향후 창업기회인식 및 창업의지를 높이기 위한 대학 창업 교육 커리큘럼 설계에 있어서 최근 강조되고 있는 기업가정신에 대한 교육과 아울러, 셀프리더십에 대한 적극적인 교육 시도가 필요하다고 말할 수 있다.

• 산업공학
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• 제13권1호
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• pp.37-43
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• 2000

With the rapid changes of business environments and the tremendous amount of information generated from those environments, most companies must learn to manage those changes and information more effectively. Furthermore, within those amounts of information, the information that meets with achieving the goal of each company should be selected and managed as a core competency, i.e. the knowledge, visible and invisible assets of the company. Knowledge management, as a tool of creating, sharing, and applying such knowledge, has pursued those requirements of companies and been studied by many researchers and consultants, especially focusing on the Knowledge Map'. It is said that a knowledge map is a powerful tool for scanning and managing the knowledge that exists in a company and that it is the most important part of establishing a knowledge management base. Until now, however, there have been no specific or practical models for establishing a knowledge map, in spite of the concern. For this reason, this paper suggests a practical model for establishing a knowledge map in terms of a knowledge acquisition procedure based on the traditional research concerning concept maps. In addition to this, for examining the validity of the model, a case study on the 'P' steel and iron company has been performed. This paper's methodology on developing a knowledge map and the procedures to apply them to the real business environment will suggest a cornerstone in the field of practical implementation of knowledge management.

• 아태비즈니스연구
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• 제14권2호
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• pp.101-118
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• 2023

Purpose - The purpose of this study is to find out how a company can do reasonable cost calculations in a simple way and establish profitability improvement strategies based on the results. Design/methodology/approach - In this study, a case that compounding company K applied TDABC was studied. A case study was conducted on the process of company K reviewing and applying TDABC and the process of implementing the cost calculation for each product by applying TDABC, and establishing a profitability improvement strategy for each product based on the results. Findings - Company K rearranged the production standard information of the compounding industry such as productivity and batch size of each product to apply TDABC. Cost calculation was performed for each product according to the revised production standard information. After the cost calculation for each product was carried out, Company K established a strategy to improve profitability of each product. The profitability improvement strategy was implemented in two ways: a cost reduction strategy and a product price increase strategy. As a result of the final strategy execution, the profitability of each product was improved. Research implications or Originality - This study found a reasonable costing standard in consideration of the specificity of the research target company, and applied it to cost calculation cost for each product. It contains the process of establishing production and sales strategies for each product based on the cost calculation results. It is expected that this case study will serve as a good reference material for establishing cost calculation and profitability improvement strategies in similar businesses.

• 디지털융복합연구
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• 제9권1호
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• pp.107-114
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• 2011

In order to have the highest level of a certain society's technology be evaluated as digital contents technology the value concept of such technology's social utilization must be established while active investment on the technology takes place and makes it the subject of social capitalization. This study wishes to discuss the strategies and methods of establishing and managing IP holding company which requires business activation with digital contents technology at its base, research ways of vitalizing IP holding company to expand social utility values of contents technology, suggest necessary systemic improvements and investment activation methods, management structure, and governance structure by investigating ways to stimulate the industrialization of contents technology through the establishment and management of this IP holding company, and finally come up with a realistic measure to establish and manage a IP holding company. Strategies on commercialization of digital contents technology and acceleration of technology development, as well as activation of venture business set-ups will be analyzed and suggested based on such suggestions while IP holding company's digital contents technology investment activation model will be established to produce means to realize discovering superior contents companies and activation of investment, and activating high quality contents production for the global market.

• 대한산업공학회지
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• 제40권2호
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• pp.250-256
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• 2014

In order to create more jobs and cope with big change of economic paradigm, a self employed creative company is suggested as an alternative mean. The understanding of relationship between performance and characteristics of self employed creative company will be helpful in establishing and efficiently operating a relevant government policy. Therefore, this study identifies empirically relationship between financial performance and characteristics of self-employed creative company. Through exploratory factor analysis and regression analysis, creativity and network is essential in increasing the financial performance of self-employed creative company.

• 산업경영시스템학회지
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• 제32권3호
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• pp.85-92
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• 2009

A lot of B2C Internet shopping mall companies are establishing various strategies in order to make a result to be further better than it. But They are experiencing trouble by restriction like manpower or financial issue. Therefore, frying to grasp how an assistance degree of a company In B2C Internet shopping mall success factors affects will be important information in resources distribution of management strategic which is established by B2C Internet shopping mall company to survives in unlimited competition. In this paper, It is purpose to find which is success factors affecting to a finance and the other part of results in B2C Internet shopping mall companies. In order to achieve a study purpose, we make a model by literature study and inquiries and analysis the result data. Consequently for successful B2C Internet shopping mall operation, it needs a assistance of a company fully. But the company which shall get a maximum effect with resources limited is difficult to assistance fully. This study will be used to establish strategies of distribution of resources appropriately for the company which is not fully assist B2C Internet shopping mall operation because of restrictions of manpower, material and finance.

• 무역상무연구
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• 제68권
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• pp.149-169
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• 2015

Recently, it's a trend that the third party outsourcing logistics will be increased a logistics flow from law material to final products. The government also works on promoting logistics company as securing the expertise for strengthen logistics industry and secure competitiveness. Nevertheless, logistics market have been divided by polarization between small logistics company and major company. Also a labor who work for logistics is being caused by worsened working conditions. That is one of results of the survey. Almost 50% of response are they have not been aware of FTA and have not known to need the FTA. Many respondents said that entering the overseas logistics or a new way like FTA will be difficult to take part in. Therefore I suggest several examples in this paper to encourage a vitalization of small logistics company through the multilateral FTA. Now our country needs to make an effort to maximize connections between multilateral FTA and policy effect by signing FTA with many countries and extending Economic territory. This effect can completely cope with the improvement of economic interests, establishing regional integration strategy and change of global supply chain. Therefore, a small business logistics have to make their competitiveness & a new dealing market in the future.

• 산업경영시스템학회지
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• 제31권1호
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• pp.132-141
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• 2008

This research was conducted in order to present the strategies of implementing the logistics information system for effective logistics cost management with the case study of a leading global company. The strategy for effective logistics information system can be derived from the 3 different viewpoints, Firstly the effective global logistics management can be insured by means of the efforts of the reinforced total organization. Secondly from the process-oriented perspective, we should recognize the logistics process as the core factor of the competitive strategy and innovate the logistics process itself for the logistics cost reduction. Finally, the logistics cost will be effectively managed through establishing its logistics information strategy which maximizes the utilization of the information technologies. The case study of 'A' electronics company shows that its logistics management system provides the company with various visibilities about its logistics cost and the direct and indirect benefits over billions of wons per year as well. Therefore we can conclude that the research model provided in this research is validated. This study presents the concrete implementation strategies of the logistics information system and verifies the validity of the strategies by means of the case study of a leading company.

• Asia Marketing Journal
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• 제21권2호
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• pp.51-71
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• 2019

L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). The company pioneered the premium market for mask packs through its launch of premium mask packs in 2009, and has subsequently achieved outstanding success in Korea and China. Three key factors have contributed to the success of L&P Cosmetic: product leadership with R&D capability, strategic marketing programs tailored for each market segment, and operational excellence focusing on strategic outsourcing and partnership management. Nonetheless, globalization beyond the Chinese market remains a major challenge for the potential of L&P Cosmetic. The company has embarked upon a collaboration with BTS, the world's top K-pop stars, as an optimally effective way to achieve its goals and a highly efficient strategy to manage the risks of globalization. The global branding collaboration project with BTS has succeeded in generating primary demand for mask packs on the global market, spreading brand awareness of MEDIHEAL, and establishing global channel networks. L&P Cosmetic will continue to grow worldwide on the basis of this outstanding performance.

• Journal of Information Technology Applications and Management
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• 제28권3호
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• pp.23-30
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• 2021

Korea currently provides long-term care benefits for the elderly with poor functionality, but most of the service providers are private businesses. This is the time when quality management of care services is required, which is just around the corner of the super-aged era. In this study, we would like to look at the case in which 'A company', which operates a long-term care institution, attempted to make voluntary changes ahead of social demands. The company tried to transform the social needs of quality management by judging them as opportunities, not threats, and establishing an integrated database of centers. First, the company processed data and built a cloud-based database system. Second, the company automatically linked data from existing systems for the efficiency of data utilization. Third, the company pursued visualization for the convenience of data utilization. This allowed the company to make data-driven strategic decisions internally. This is expected to increase sales as it will soon lead to securing new customers and pioneering new markets. It is also significant in that it can provide best practices for the long-term care industry.