The objectives of this study are to conceptualize theoretically and to examine empirically the interrelationships among channel member's satisfaction, dependence, and performance being immanent between dealing partners, by integrating behavioral and economic approach to explain comprehensively the interrelationship between dealing partners in conventional marketing channel which have not studied in previous studies. To attain above objectives, latent variables and observed variables which had been immanent between licenced dealers and wholesalers in fish marketing channel were found out by exploratory study, and pre-test was conducted to select the proper variables, and then the model which could explain the interrelationships among the variables was set up. Three categories of varables were considered in this study. Namely, economic and noneconomic factors were identified as independent variable, the degree of satisfaction and dependence to dealing partner as intervening variable, and performance as dependent variable. The data for the study was obtained from a survey questionnaire of 214 licenced dealers who work in Pusan, Yusoo, and Kunsan and 190 wholesalers who work in whole country. Among them, 264 anayzable questionnaires(including 154 licenced dealers and 110 wholesalers)were collected. Statistical procedure to analyze the data was carried out by LISREL version 7. Major findings obtained from the results of the analysis are as follows. First, economic variables have a great influence on the degree of both licenced dealers' and wholesalers' satisfaction. Among economic variables, the degree of keeping wholesalers' payment date have greater influence on the degree of licenced dealers' satisfaction, and licenced dealers' faculty being able to send good fish in quality have greater influence on the degree of wholesaler's satisfaction than other variables. In short, licenced dealers make great account of wholesalers' payment, and wholesalers make great account of licenced dealers' faculty being able to send good fish in quality in dealing relationship. Second, noneconomic variables have more relevance to the degree of dependence in both sides than economic variables. This means that noneconomic variables as well as economic variables can be a factor to keep up the dealing relationship. Third, the degree of satisfaction and dependence have influence on performance in both sides. In the licenced dealers' side, the degree of dependence have greater influence on performance than the degree of satisfaction, on the other hand, in wholesalers' side, the degree of satisfaction have greater influence on performance than the degree of dependence. This means that wholesalers can easily substitute their dealing partner for another licenced dealer comparatively.
This study analyzed the effects of healing agriculture program types on program satisfaction by using functional image and emotional image of the program as mediators for the participants of healing agriculture program. The sub-variables of the healing agriculture program were classified into horticultural healing, animal healing, food healing, and forest healing. 328 questionnaires collected from the participants of healing agriculture program in the whole country were used for empirical analysis, which used SPSS v22.0 and PROCESS macro v3.4 to analyze the parallel multiple mediation model. First, Among the types of healing agriculture programs, animal healing, food healing, and forest healing had a positive (+) effect on functional image. Second, all types of healing agriculture program had a positive (+) effect on emotional image. Third, both functional and emotional images had a significant positive effect on satisfaction. Fourth, among the types of healing agriculture program, horticultural healing, animal healing, and forest healing had a significant effect on satisfaction, while food healing did not maintain the significant effect on satisfaction. Fifth, functional image mediated between healing agriculture program and satisfaction. Sixth, emotional image mediated between healing agriculture program type and satisfaction. In the next study, it is necessary to study for the adjustment of mediators other than the mediators introduced in this study or the controlled mediated analysis through the conditional process model in which the moderator variable is introduced.
Journal of the Korean BIBLIA Society for library and Information Science
/
v.34
no.3
/
pp.273-295
/
2023
The Beopmaru, Supreme Court Library of Korea, the national library of the judiciary, is the only one that can help reduce the justice gap and increase access to justice by allowing the general public and legal experts to read and circulate. Accordingly, this study identified user satisfaction with the Beopmaru public service through surveys and interviews and derived ways to improve the service. User satisfaction was in the following order out of 5 points: response of librarian 4.62 points, facility management 4.48 points, and cultural programs such as events and lectures 4.33 points. Satisfaction with collection composition was the lowest at 3.97 points. This appears to be because collection composition is where legal expertise has the greatest impact on satisfaction. As satisfaction with the collection composition was the lowest, collection expansion was the highest at 44%(114 people) as a service that Beopmaru needs to strengthen in the future, and a balanced collection of books according to the user base is needed in the future. Based on this, improvement measures were proposed to include dualizing the Beopmaru reading space and services for the general public and legal experts, strengthening its identity as a legal library, improving the system, and strengthening publicity and response of librarian. If the Beopmaru public service is successfully established through continuous research in the library and information community, it will be possible to improve the service quality of the law library industry as a whole, including law libraries, and increase user satisfaction.
This study was conducted to provide the data for the improvement of home health nursing services through the investigation of burden and satisfaction felt by family caregivers under home health nursing care. The study subjects consisted of 200 family caregivers who were enrolled m six university hospital home care services. Data were collected by using constructed questionnaires through mail from March to April of 1999. and analyzed by using t-test. ANOVA, Duncan-test. and Pearson Correlation Coefficients. The results were as follows: 1. The mean score of burden was 2.24. Among the SIX burden dimensions. the highest score was marked in time-dependence dimension. Caregivers were found to have greater burden in the low income families living in flats. In relation to the characteristics of patients. higher scores were shown in the male patients with cerebrospinal diseases. who also revealed higher score of dependency in the Activities of Daily Living. As a whole. there was no significant difference between home nursing care and clinical nursing care in terms of family caregivers' burden. The burden of time-dependence dimension in home nursing care was significantly higher than that of clinical nursing care while the burdens of physical. social. and financial dimensions were significantly lower than those of the clinical nursing care. 2. The mean score of satisfaction was 3.14. Among the six items. the highest score was marked in the nursing care and treatment skill. while the lowest score was marked in the cost containment. Family caregivers with higher academic background and higher income showed higher satisfaction score. The mean score of home care nursmg was significantly higher than that of clinical nursing care.
The purpose of this study was to examine the consumers' purchasing behaviors of budget-priced cosmetics. Questionnaires used for this study were composed of 44 questions including 9 questions about budget-priced cosmetic purchasing behavior, 15 questions about satisfaction, 15 questions about repeat purchasing intention, 1 question about the reason of satisfaction or dissatisfaction, and four questions about demographic variables. Questionnaires were administrated to 317 people who were Daegu & Kyungpook region residents and had shopping experience on budget-priced cosmetics during 2 weeks from March 2005. Respondents' age was limited from 20 to 40. Data were analyzed by using correlation, crosstabulation analysis, and frequency analysis utilizing SPSS/WIN. The results were as follows. Consumers went to budget-priced cosmetics' shops 'for low price', 'for trial' and 'for curiosity'. The best purchased products among the budget-priced cosmetics were basic cosmetics, and the second purchased products were make-up cosmetics. 41.4% of the whole respondents answered that they spent 5,000~10,000won per one time visit, and 65% of those answered they visited once or twice per a year and once per two or three months. In this study a level of satisfaction for the entire products, consumers neither unsatisfied nor fully satisfied. For the question of the intention to repurchase for the budget-priced cosmetics, the respondents answered that they will not positively purchase again. A level of satisfaction and the intention to repurchase had positive correlations. The reason which consumers satisfied with the products was chiefly related to price and that which consumers unsatisfied the products was related to products themselves.
The home interior market has been expanding due to the continuing increase of single-person households, the craze for DIY interior design, the increasing demands for old-house renovation and the customer needs for good housing conditions. Now the building materials companies are scrambling for the whole interior market share. The heretofore companies have focused only on the single items, but now they are promoting the comprehensive interior products as total interior brands. Besides, they use their own showrooms to share their brand culture experience and have communication with their customers. As for the show rooms, they have got to represent the identities of the building materials brands. And to present them effectively, it needs to meet the customer needs and emotions. In this connection, the object of this study is to clarify the definitions and the characteristics of the show rooms and the experience design through the literature research, analysis the space characteristics of the experience design in the show rooms of total interior brands, investigate their customer satisfaction and present the direction and the effective methods of the space design for the show rooms of the future. And the study result shows the experience design is the key factor to the high user satisfaction. Thus, the show rooms should provide the well-balanced experience with the adoption of a variety of experience design elements. Especially, the experience design elements are needed in the room to display the merchandise. Lastly, the show rooms are expected to increase constantly, so the study targeted at the specific area, Seoul should be expanded to other areas. And this study based on the customer survey alone have a limit to giving the concrete proposals. Therefore, the follow-up studies with the different methods such as one-to-one interview will be in demand.
Journal of the Korean Society of Clothing and Textiles
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v.30
no.2
s.150
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pp.187-197
/
2006
The purpose of this study was to search for the effective mass customized fashion design process based on internet shopping, so that a total of fifteen models of mass customized fashion design processes which are different in the customized degree and in the composition of design elements was proposed in this study, and to compare their efficiencies and appropriateness with those of the existing fashion design process. The data was obtained from a survey of 180 Korean females in their twenties and thirties from Nov 17th to 29th, 2002. The results of this study were summarized as follows: First, more than half of the whole respondents appeared to prefer mass customized products. Therefore, the mass customized design process was considered to be applicable to some sectors in the present domestic clothing market. Second, Respondents generally preferred the designs by mass customized design process model to those by existing fashion design process. However, satisfaction on the designs done by the mass customized design process suggesting only one choice to prosumers was lower than that of existing fashion design process. This result suggested that mass customized fashion design process enabling at least two choices should be presented to prosumers in order to increase their design satisfaction. In addition, the design process models suggesting more that three choices presented higher satisfaction than existing fashion design process.
The results of the response in the Self-report survey are occurred differently according to situational factors and personal characteristics. This study attempts to examine the effects of the question-order and question-intentions in surveys of job satisfaction. Four types of questionnaires were used in consideration of the difference between Whole Questions and detail Questions in question-order and the difference between job satisfaction measurement and job dissatisfaction measurement in question-intentions. This study surveyed 94 employees. As a result, the order and intention of questions could affect respondent's answers. However, It was not statistically significant support. Also, this study suggest significant implications, limits of this study and research direction of future study.
The purpose of this study is to find out key factors of successful urban regeneration based on previous studies and relationships between those factors and revisit intention. To draw a conclusion, this study makes surveys including the variables of success factor(External environment factors, Internal environment factors, Internal cultural factors), degree of satisfaction, and degree of revisit intention. And it collects the data from respondents who had been to Gamcheon culture village in Busan. The data is analyzed by applying an exploratory factor analysis and a confirmatory factor analysis. The result of these analysis describes that the Internal environment factors and Internal cultural factors affect the satisfaction degree positively and the degree of satisfaction has positive effects on the revisit intention. The study finds out that unique resource properties should be considered when underdeveloped cities are regenerated. Future study is to generalize the theory through the sampling covered the whole country.
The data collection and questionnaire survey were conducted from July 1, 2016, to August 30, 2016, and the final analysis was conducted with 273 copies. The collected data were analyzed using SPSS (V 23.0) and AMOS (V 21.0) programs. In order to identify the characteristics of the respondents, the frequency analysis was performed, and the reliability analysis and confirmatory factor analysis were performed for each measurement item. The conceptual reliability (CR) and standard variance extraction (AVE) values were calculated to verify the validity. Correlation analysis was conducted to measure the associations among the derived factors. For the hypothesis test, a structural equation modeling was used to test the jointness and organic causality of the whole model. In addition, an alternative model with a nested relationship with the basic model was set up to test the adjustment effect of the learner's educational environment on the educational satisfaction and behavioral intention. The purpose of the study was to examine the effect of educational environment on the educational satisfaction and behavioral intention of students at a cooking education institute in Busan. The implication of this study is that the operators of educational institutions should recognize the human factors as important means of marketing for the activation of cooking education and select instructors by applying more systematic and objective criteria when hiring instructors. Also, consideration should be given to support programs such as training programs and incentives to develop instructor's abilities. In addition, the positive educational outcomes of students may have a positive impact on financial performance, such as livelihood of other students and sales of educational institutions.
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