• 복식
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• 제52권5호
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• pp.31-45
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• 2002

In this paper. the focus is laid on identifying preferred wedding dress image and its co-relationship with self image of female university students. the biggest potential customer group in the industry. As for the research method. it conducted both review of literature and empirical research method. Through the former approach, four main research questions were derived : 1) What is the preferred wedding dress image of female university students\ulcorner 2) What is the relationship between real self-image and preferred wedding dress image\ulcorner and 3) that between ideal self-image and preferred wedding dress image\ulcorner 4)What is the relationship between the consistency level of the two self-images and preferred wedding dress image\ulcorner In the empirical mode of research, 404 surveys were counted in the final analysis among 450 questionnaires completed by female undergraduate students in Seoul and Chun-an city. Collected data analyzed using factor analysis. frequency analysis. descriptive analysis. scheffe test. multiple-regression analysis and t-test. Results are as follows: first, the sophisticated image was most preferred among female students, followed by elegant splendor. lovable and chaste, feminine and decorative, and characteristic and sexy image. This result indicates how wedding dress trend has a keen sensibility to general fashion trend just like the trend of outfits for everyday life. Secondly, the research results indicated consistent level of co-relationship among the real and ideal self-image and the preference of wedding dress image. And the last the level of consistence between the ideal self-image and the real self-image directly related to the preference level of wedding dress image, showing almost no significance.

• 한국의류산업학회지
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• 제20권4호
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• pp.439-448
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• 2018

This thesis intends to suggest a new wedding dress pattern through researches on history and changes of wedding dress, researches on silhouette and details and analyses of existing basic patterns. In this study, to develop torso patterns of top dresses selected as preferred designs through literature reviews and company surveys, dress form sizes suitable for standard sizes were selected and study basic patterns were made using draping techniques. The study finds characteristics of body type dimension that is changed when wearing brassiere (hereinafter, 'bra') for wedding dress through customer surveys for development of basic patterns of wedding dress. That is, wearing wedding bra was used for the purpose of increasing the bust size and we will evaluate later whether this increase helps completeness of aesthetic impression through wearing evaluation. As the result, it was found out that top torso pattern wearing wedding bra made wearers feel more comfortable and in the aspect of aesthetic impression, it provided impacts on women's beautiful silhouettes. The effects of whether a bra is used or not on changes in patterns were reviewed through the degree of polymerization of finished patterns. When a bra for dresses was worn, the waist front length increased by1.7cm, the bust circumference increased by 2.1cm, and the amount of dart increased by 1.5cm in the patterns. A new torso pattern for top dresses, which will solve problems evaluated in each of the above from the aspect of composition of pattern by a method through analysis of existing basic patterns and multi-dimensional cut patterns wearing wedding bra, will be suggested.

• 한국의류학회지
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• 제26권2호
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• pp.239-250
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• 2002

The purpose of the study was to explore the information activities of wedding dress shops and how companies' characteristics (the number of business year and the location of shops) and information users'characteristics (the year of career) influenced on utilization of information (fashion information, market information and internal information). In addition, the study was to investigate ratings of the importance of the competitive means. The questionnaire was revised by the researchers on the base of preceding research studies after interviewing wedding dress industry workers and performing a pilot survey. The total l10 copies were distributed to the workers of the wedding shops located in the city of seoul. Fifty six copies from the shops in Kangnam area were returned, and 38 copies at Kangbuk area. For statistical analysis, one-way ANOVA and Duncan's tests were used. The results from the study are follow. 1. The heavily utilized fashion information was collected from international and domestic wedding magazine by the respondents for their merchandise and design planning. 2. According to the companies'characteristics (the number of business year and the location of shop), the 50∼10 year-old companies collected fashion information from international fashion shows, domestic wedding/fashion magazine reporters, and utilized sales data as internal information sources than any other companies. The shops in Kangnam area used international fashion information and market information on popular/unpopular goods more than other shops. 3. According to information users'characteristics (the year of career), the 3-5 year-experienced workers utilized domestic fabric converters as an information source, lists of popular/unpopular goods as well as future forecasting information as internal information more any other workers. 4. Dress design, fabrics and customer service before wedding were considered as very important competitive power by wedding shop workers.

• 한국의류산업학회지
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• 제22권6호
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• pp.739-751
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• 2020

This study compares and analyzes bridal wedding styles in Korean and Chinese SNS. For this, 715 photos (362 in Korea and 353 in China) collected on social media (Instagram and Xiaohongshu) were used for analysis. The bridal wedding style was divided by item into wedding dress, makeup, and hairstyle, and detailed characteristics of images and designs were examined through content analysis and statistical analysis. First, in the case of Korea, many wedding dresses showed ball gowns and mermaid silhouettes, white colors, and no details and trimmings. As for the makeup, transparent and natural skin expression, straight eyebrows, and pink and peach lip colors were highlighted; and as for hairstyles, many long hair with half-covered ears appeared. Second, in China, a ball gown, mermaid silhouette, and white color are often seen in wedding dresses, and point colors and use of various details and trimmings are noted. The makeup showed a lot of bright skin expression, brown and black eyebrows, and red and brown lip colors. As for hairstyle, a lot of long hair with completely exposed ears appeared. Third, the comparison of bridal wedding styles between Korea and China indicated that China used relatively more details and trimmings in wedding dresses. As for makeup, Korea has a natural image, and China has a classic image. As for the hairstyle, there were many styles in which Koreans had half the ears covered, and Chinese had no bangs and completely exposed ears.

• 한국의류산업학회지
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• 제16권6호
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• pp.860-870
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• 2014

This study considers style types and examines aesthetic values by analyzing images expressed through bridesmaid dresses in the movie '27 Dresses'. The research method used was a case study on fashion types from movie costumes. The conclusions of this study are as follows. There are three fashion style types in the movie '27 Dresses' presented by diverse dress type according the bride's dress code, dress style that reflects a country's culture and tradition of how bridesmaids wear traditional costumes particular to each country as well as a dress style that suits the overall wedding's atmosphere and theme. The aesthetic values of the movie '27 Dresses': First, it reflects a complementarity synergy between the bridesmaid and the bride at the wedding. It plays a complementary role in creating synergy through a harmonious presentation at the wedding. Secondly, it represents traditionality. Traditional costumes of different cultures were used as bridesmaid dresses. These costumes play an important role in denoting the bride's nationality and tradition. Third, it represents a sense of amusement using a wedding as concept. The bridesmaid dresses were unique in a way that elicited surprise and unexpected laughter as well as a feeling of pleasure and interest in the audience. The different styles of bridesmaid dresses in movie costumes can help expand more diverse wedding cultures in a modern society.

• 한국의류학회지
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• 제46권2호
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• pp.250-271
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• 2022

Traditional wedding dresses have had a high market demand in China in recent years. Traditional wedding dresses from the Tang dynasty occupy an important position among traditional Chinese dresses, and they are also favored by young women. This study was conducted to develop the rushan and qun patterns of traditional wedding dress styles from the Tang dynasty for women in their twenties in China. For this purpose, the rushan and qun patterns of Tang and Song dynasty dresses and modern traditional dresses were collected and analyzed. Additionally, the developed patterns were validated for suitability through appearance evaluations of virtual and real fittings. The following proportions of the developed patterns were proposed: H/3.3 for rushan length, H/33 for collar width, H/1.08 for total sleeve length, H/6 for sleeve width, H/8.5 for sleeve hem width, and H/1.55 for qun length. In addition, the developed patterns received high scores in the appearance evaluations of the virtual and real fittings. Therefore, the developed rushan and qun patterns are expected to have high utility in the current traditional wedding dress industry.

• 한국의류산업학회지
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• 제9권6호
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• pp.589-594
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• 2007

The purpose of this study was to investigate the effect of Chemyon(social-face) on wedding consumption behavior. To perform this study, the questionnaires were administered to 305 women in seoul and the data were analyzed by Frequency, Factor Analysis, and Multiple Regression Analysis. In the result of factors analysis, Chemyon factors were divided into being formal, being conscious of other people, and being ashamed. Consumption behaviors were divided into pursuit of high quality, pursuit of individuality, pursuit of actual profit, and pursuit of fashion. In the result of this study, the more people give an account of formality, the more they behave pursuit of high quality and the less they behave pursuit of individuality and fashion. The more they make much importance of being conscious of other people, the more they pursue consumption of individuality and fashion. Also the more high consumption of fashion, the less they have being conscious of other people. Therefore we can find through this study that Chemyon has an influence on wedding-beauty consumption behavior.

• 한국의류산업학회지
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• 제10권4호
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• pp.489-498
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• 2008

This study is on the image evaluation of the hair up-style and the wedding dress styles of prospective brides. Based on some prior theoretical studies, and information obtained from wedding magazines and interviews conducted at the beauty business places, four kinds of the hair up-style were selected, namely, top-point, golden-point, back-point, and nape point. Three styles of necklines were selected: boat necklines, V-necklines, and off-shoulder necklines. The surveyor herself did the hair styling for models, and dressed up the models, to produce the stimuli. And the stimuli were presented to percipients along with questionnaires for measuring the image evaluations. Prepared were total 12 different kinds of stimuli, in which four hair up-styles and three dress styles were combined into 12 combinations ($3^*4$), and, with respect to these 12 stimuli, 26 itemized questions were included in the questionnaire. From the factor analysis on the image evaluation of the hair up- style and wedding dresses, five factors were derived as fallowing: attractiveness, boldness, purity, cuteness, feminity. This study revealed that wedding dress styles are more sensitive to the contemporary trend, compared to the hair styles; and the selection in the wedding style is quite influenced by the dress style, but not by the hair up-style. Also, prospective brides evaluated the hair up-styles and the wedding dress styles separately without recognizing their mutual relationship, and thus did not recognize the two as the mutually coordinated relationship, but rather recognize the two as two separate elements.

• 패션비즈니스
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• 제15권5호
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• pp.69-86
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• 2011

The objective of this research is to unveil the dynamic changes of the trends in wedding dresses during the 20th Century. The studies were carried out in two forms; firstly by observing the actual wedding dresses worn by people at that time, and secondly by conducting formative comparisons between those dresses with the ones appeared in movies corresponding to that period. Movies provide an invaluable insight into the era's wedding dresses fashion trends since they function as intimate bridges in connection with the time's audience, and the visible imageries accurately reflect the characteristics embedded within that time frame. As there are no precedent studies regarding this topic, this thesis can serve as vital research data for the wedding dress industry. Research data regarding the actual wedding dresses were collected from books and museum web sites. The object of movies were films produced before World War II that contained both the background settings of the 20th Century and wedding dresses, of which photographic imageries were captured. Research analysis was then conducted by merging these data with findings from relevant books and internet materials. The results of the thesis are as the following: The 1900s was an extension of the 19th Century's popular fashion trend which can be characterized as the S curve silhouettes of the Edwardian period when long trains and long veils symbolized wealth and social power. In the 1910s, high waist silhouettes with soft wrinkles were prevalent as attire suitable for active mobility with practical functionality were highly regarded. During the 1920s, the flapper style became the dominant trend. Hem lines of the skirts were curled in the form of the scallop and laces were the most widely used raw materials. By the 1930s, wedding dresses that reinterpreted the glamorous sheath lines, practical two piece styles, and retro-styles became predominant. The 1940s saw the advent of ready-made wedding dresses made of synthesized materials; practical military style suits and casuals sometimes substituted the wedding dresses. And although the wedding dresses in the movies were primarily costumes to express the personalities of the characters, they were also reinterpreted as manifestations of the formative characteristics of each relative period that pursued very distinct and diverse features.

• 한국엔터테인먼트산업학회논문지
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• 제13권3호
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• pp.43-54
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• 2019

본 연구는 인터넷 뉴스에 보도된 작은 결혼식의 특성을 분석하고, 활성화 방안을 제시하는데 목적이 있다. 자료는 2012년부터 2018년까지 인터넷 뉴스 248개이며, 빈도분석과 카이제곱 검정을 실시하였다. 연구결과는 다음과 같다. 절약형은 2016년에, 축의금 개선형은 2015년에 많은 비율로 보도되었다. 작은 결혼식 장소로 절약형과 무료형은 공공기관을, 소규모형은 호텔을, 특색형은 야외와 하우스를, 축의금 개선형은 호텔과 공공기관이 많이 보도되었다. 절약형, 특색형과 무료형은 정보전달로 많이 보도되었으며 소규모형과 축의금 개선형은 사례 유형으로 많이 보도되었다. 사례는 공공기관과 호텔을, 정보전달은 공공기관을 작은 결혼식 장소로 많이 보도되었다. 사례와 정보 전달은 호의적인 비율이 높고, 의견은 호의적인 비율과 비호의적인 비율이 유사하게 보도되었다. 일반인은 절약형, 유명인은 소규모형으로 보도되는 비율이 많았다. 또한 일반인은 공공기관을, 유명인은 호텔을 작은 결혼식 장소로 보도되는 비율이 많았다. 작은 결혼식에서 비용을 절약한 항목은 장소 대여 비용, 피로연 비용, 예복 비용, 화환/장식 비용, 사진 촬영 비용 등이 많았으며 혼수나 예단, 주택, 예물에 대한 비용을 절약한 비율은 적었다.