• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.130-140
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• 2015

With the growth of media platforms and fierce competition in the media market, there have been focus on cross media storytelling, a remediation of content already proven successful to another type of medium. In particular, webtoons have emerged as being successful source media, and this study analyzes how the webtoon 's narrative is expanded and transformed in the remediation process into TV drama. The results showed that, the webtoon , which was targeted at a relatively more specific audience, objectively described stories of the life and hardships of an office worker through a contractual employee at a trading company navigating work life based on strategies of Baduk; while the TV drama version, which aims to appeal to a broader audience, strengthened popular narratives with topics of social issues such as 'hardships of the non-permanent employee', 'sexual discrimination and sexual harassment in the workplace', 'difficulties of a working mom', and 'romance between new colleagues'. In addition, in order to create dramatic enjoyment, the drama's storytelling strategy incorporated conflicts by creating confrontational relationships among good and evil characters, and added humanism and comedic effect.

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.391-397
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• 2013

Recently, comics pulication industry is experiencing long-time recess in Korean market. To overcome the difficulties firms are trying to develop various tools which fit new technological environments, but previous research tend to have focused too much on web-base contents such as webtoons, rather than communication effectiveness through social network services. Thus, this study investigated the relationship between the characteristics of postings at social network service and the consumer responsiveness. In the results, we found that posting with visual images and event invitations were positively associated with consumer responsiveness, and the amount of information was negatively associated with the responsiveness. This study shows some implications on how firms can effectively enhance communication with consumers through social network service.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.42 no.5
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• pp.959-966
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• 2017

Currently, the market of digital contents such as e-books, cartoons and webtoons is growing up, but the copyrights infringement are serious issue due to their distribution through illegal ways. However, the technologies for copyright protection are not developed enough. Therefore, in this paper, we propose the NSS-based publication classification method for copyright protection. Using histogram calculated by NSS, we propose classification method for digital contents using SVM. The proposed algorithm will be useful for copyright protection because it lets us distinguish illegal distributed digital contents more easily.

• Cartoon and Animation Studies
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• s.49
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• pp.563-588
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• 2017

Cats used to be long avoided in Korean culture due to prejudices on their negative implications, yet they are increasingly being favoured by domestic readers along with a growing number of cat lovers, picture books, essays and webtoons. In the case of Yoko Sano's work, half of her published books in Korea depicts cats. Among those is 'The Cat That Lived a Million Times' which is a worldwide million seller. The research analyses five picture books on cats published in Korea, focusing on finding out symbolic representation of cats other than merely being the protagonist of the book. Sano asserts that we respect our own free well and love ourselves just as cats do in her books. In conclusion, cats in Sano's work mostly represent the author herself, which are sometimes depicted as mother and son. The colours and thick outlines of her cats, unlike tender characteristics, describes self-righteous strong personality, while emphasising both static and dynamic movements.

• The Journal of Bigdata
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• v.3 no.1
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• pp.21-32
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• 2018

Currently, Webtoon Industry is promising as high potential market from it's high growth trend. The best advantage webtoon propose is that webtoon can provide appropriate service to customers with various needs. For this feature, webtoon industry is expanding throughout the world. This situation may give a great chance for authors and webtoon service corporation to export webtoon contents. Also, this situation could be an opportunity for webtoon to become a new "Korean Wave" contents. For successful advance to market, a close analysis for customers of exporting countries. In this research, we collected the data from Naver Webtoon and analyzed the features of webtoons and webtoon subscribers according to countries. With this research, it would be possible to find out specific methods and variables which affect the preference of webtoon subscribers.

• The Journal of Information Systems
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• v.30 no.4
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• pp.329-347
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• 2021

Purpose The purpose of this study is to examine the review of previous studies based on audiobooks, 1) using the IPA method, we examine the quality of audiobooks that listeners perceive as important and the quality of preferred audiobooks, 2) improvement directions for activating audio content and audiobook platform, to seek ways to establish strategic plans for the audiobook market. Design/methodology/approach This study conducted and experiment using three factors(usability, information and interaction) used in web service quality(WebQual). Usability consists of the availability of time, such as the use of audiobooks for hobbies and the ease of search. Information consists of the trends of the times, topics of converation and the latest trends. Interaction consists of the proportion and depth of celebrities. After that, grid analysis was performed using the traditional IPA method and the revised IPA method. It was judged that identifying and analyzing the preference for service provision and new content was more valuable than the Performance used in the existing method. Findings According to the results of the empirical analysis, it was found that the conversation material corresponding to informativity did not affect the audiobook during the online quality analysis. It is believed that improvements can be found through content production related to entertainment, webtoons, and general common sense that can increase listeners' interest. In addition, it was found that the advertising effect of celebrities corresponding to interactivity did not affect the results of this study, which should increase the concentration and immersion of listeners by increasing the technology for audiobooks.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.112-120
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• 2022

In order to examine the cultural vicious cycle of gender representation in online educational content, this paper reviewed the top five popular webtoons of inamootoon (EBStoon), Korea's first children's webtoon platform. The patterns of appearance representation that distinguish character's gender, the desire and psychology of characters according to gender, and their functions in the work were critically analyzed from a feminist perspective. In most of the works, the appearance of characters often follows gender stereotypes. It appears that women have long hair and wear dresses while men have short hair. On the other hand, the gender characteristics in terms of psychology and function show the aspect of breaking gender's cliche. The gender proportion of the protagonists is almost the same. Regardless of gender, they function as solvers or rescuers, bravely and wisely overcoming the problem situation. By the way, it is interesting that in representing the main character's gender, the weaker the gender stereotypes, the more popular the work among the readers. This fact suggests that the critical acceptance and choice of young readers can break the cultural vicious cycle of gender representation.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.710-723
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• 2022

TV program favorability does not necessarily lead to actions related to programs such as producing videos, emotions, webtoons, and goods, participating in concerts, and fan meetings. Therefore, there might be a mediating variable between program favorability and related behaviors. This study presents relationships as a mediating variable. This study assumed that if the program favorability is high, a positive relationship can be formed with the program, the characters on the show, the groups appearing in the program, the viewers who watch it together, and viewing affordance. Those formed relations can have positive effects on the program related activities. In the conducted online survey, we found that high favorability has positive effects on intimate relationships with the program, viewing affordance, characters, and other viewers, and these relationships have positive effects on program-related offline and online activities. However, the relationship with the character group has a negative effect on program-related behavior. This may be the result of viewers feeling alienated from highly intimate relationships formed among characters appearing in the show.

• Smart Media Journal
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• v.12 no.7
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• pp.76-83
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• 2023

This study proposes a method to assist webtoon artists in the process of webtoon creation by utilizing a pretrained Text-to-Image model to generate webtoon images from text. The proposed approach involves fine-tuning a pretrained Stable Diffusion model using a webtoon dataset transformed into the desired webtoon style. The fine-tuning process, using LoRA technique, completes in a quick training time of approximately 4.5 hours with 30,000 steps. The generated images exhibit the representation of shapes and backgrounds based on the input text, resulting in the creation of webtoon-like images. Furthermore, the quantitative evaluation using the Inception score shows that the proposed method outperforms DCGAN-based Text-to-Image models. If webtoon artists adopt the proposed Text-to-Image model for webtoon creation, it is expected to significantly reduce the time required for the creative process.

• Journal of the Korea Society of Computer and Information
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• v.29 no.2
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• pp.87-99
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• 2024

This study aims to identify the competencies required for webtoon artists to survive in the future era of AI commercialization. It explores the current and future use of AI in webtoons, and predicts the role of artists in the future webtoon industry. The study finds that AI will replace human workers in some areas, but human empathy-related fields can be sustained. Artist roles like story projectors, Visual directors, and AI editors were identified as potential models for the changing role of artists. To address terminology ambiguity, a three-step AI categorization mechanical type AI, humanoid type AI, and transcendent type AI was proposed for a more realistic separation of AI capabilities. The researcher suggested these findings as guidelines for developing skills in emerging artists or re-skilling existing ones, emphasizing collaboration with AI for mutual growth rather than a negative acceptance of new technology.