• 제목/요약/키워드: Website application

검색결과 118건 처리시간 0.026초

Selecting a Web Portal for Online Shopping: A Conceptual Approach Using Interpretive Structural Modeling

  • Prashar, Sanjeev;Vijay, T. Sai;Parsad, Chandan
    • Asian Journal of Business Environment
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    • 제5권4호
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    • pp.37-46
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    • 2015
  • Purpose - The present study examines interrelationships among antecedent factors defining consumer behavior in selecting online shopping websites. Research design, data, and methodology - The study identified factors from existing literature and used Interpretive Structural Modeling (ISM) to propose a conceptual approach to explain consumer website selection behavior. Through extensive discussions among industry and academia experts, qualitative assessment of the relationship between various factors was determined. Results - According to the model, eight congregating factors do not converge directly for website selection, rather, they operate following a hierarchy of influence. The ISM and MICMAC analysis reveal that information on a website and website aesthetics play key roles in influencing website selection. However, convenience and the value proposition also play very significant roles. Conclusions - The study's findings can help the e-commerce industry, especially online retailers. The findings can be used to enhance e-retailer ability to attract, communicate, engage, achieve, monitor, and evaluate web traffic and design appropriate strategies. The study's prime contribution is the application of Interpretative Structural Modeling (ISM) to the field of website selection.

Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel

  • PANDJAITAN, Dorothy R.H.;Mahrinasari, MS.;HADIANTO, Bram
    • 유통과학연구
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    • 제19권7호
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    • pp.113-121
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    • 2021
  • Purpose: Technology induces the virtual distribution channel to exist, especially for booking a room online. This situation, indeed, provides an alternative for the customers to book based on their budget through digital platforms. One platform offering competitive prices is virtual hotel operators, such as Airbnb, OYO, RedDoorz, and Airy Rooms. Preferably, after using their platform, the user should be satisfied and loyal. Hence, this investigation aims to prove some associations. The first is between e-satisfaction and e-loyalty. The second is between website quality and e-satisfaction. The final is between website quality and e-loyalty. Research design, data, and methodology: This study is quantitatively designed with the sample of 350 users of the virtual hotel operator applications in Bandar Lampung: Airbnb, OYO, RedDoorz, and Airy, as the samples. Therefore, by denoting this sample size, the structural equation model based on covariance is utilized to examine the three hypotheses proposed. Also, to get the responses, this study uses a survey through a questionnaire. Result: This investigation demonstrates the positive relationship between e-satisfaction and e-loyalty. Additionally, website quality positively associates with e-satisfaction and e-loyalty. Conclusion: The virtual hotel operators must have the superiority on their website-based application to update the information based on the room availability and price, ensure online transaction safety, and facilitate its utilization to maintain long-term satisfaction and loyalty virtually.

온라인교육 웹사이트에서 QFD를 이용한 품질경쟁력 향상에 대한 연구: 'Klassroom.net' 을 대상으로 (An Application of the QFD Framework to Website Operations: A Case Study of an Online Education Website, 'Klassromm.net')

  • 김도훈;노인성;서영호
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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    • pp.611-617
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    • 2004
  • QFD (Quality Function Development) provides a great tool not only to arrange and evaluate VoC(Voice of Customers) and ) and (Voice of Engineers), but also to link and combine VoC and VoE, thereby present ing explicit direct ions for quality improvement. There have been, however, few researches on QFD in the IT industry The case study discussed here serves an illustration of the applicability and usefulness of the QFD approach to website quality improvement . The proposed QFD framework shows great potentials since customers needs are explicitly considered in the framework, and it helps network administrators develop better web services by providing guidelines for redesigning or reengineering the website operations.

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Enhancing Privacy Protection in Steppy Applications through Pseudonymization

  • Nugroho, Heri Arum;Prihatmanto, Ary Setijadi;Rhee, Kyung Hyune
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2015년도 추계학술발표대회
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    • pp.763-766
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    • 2015
  • Smart Healthcare System as an Open Platform (Shesop) is an integrated healthcare system and have several features, one of them is Steppy Application. Steppy does count your step and display on Shesop website. In this system security issues are not properly addressed, while Personal Health Record (PHR) patient stored in the cloud platform could be at risk. In fact, the huge electronic information available online, people needs reliable and effective technique for privacy preserving. In order to improve the security of data which are displayed on the Shesop website, so that anyone who access could not tamper without permission. Recently Xu et al. showed a pseudonym scheme using smart card as a solution in e-health systems which uses discrete logarithm problem with cyclic group. In this paper, we adopt their scheme and use it application into smartphone using Near Field Communication (NFC) to construct security in Steppy apps.

Implementation of Rapid Application Development Method in the Development of Geographic Information Systems of Industrial Centers

  • Sasmito, Ginanjar Wiro;Wibowo, Dega Surono;Dairoh, Dairoh
    • Journal of information and communication convergence engineering
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    • 제18권3호
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    • pp.194-200
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    • 2020
  • Cities in Indonesia include diverse scattered industrial centers comprising industries that can sustain the existing economic pace. For industrial data collection, the city government still relies on census that consumes extensive time and money. The public are unfamiliar with industries owing to their lack of industry information; therefore, the market share is not optimal. In addition, the opportunity to procure investors for business development is limited. A Geographic Information System (GIS) is a computer system that can record, store, write, analyze, and display geographical data. Using the Rapid Application Development (RAD) method, GIS was developed on a website platform to provide information on industry profiles, types of production, investment values, industry maps, and industrial locations in each village and sub-district to a wider community. The RAD method was chosen compared to the waterfall method because it could accelerate website development process.

남성 글로벌 브랜드의 국내외 웹사이트 색채 특성 비교 (A Comparative Study of Men's Global Apparel Brand Websites: Focused on Color Application of Local & Global Websites)

  • 박하나;조주연;이규혜
    • 복식문화연구
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    • 제17권2호
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    • pp.343-351
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    • 2009
  • As more and more consumers shop online, websites of fashion brands have become effective means for business activities. The Colors of web sites are the most effective visual elements for e-tailers to communicate with consumers. The purpose of this study is to compare websites created for local and global markets by men's apparel brands. The empirical study focused on differences of color application between the local and global websites. Fourteen brands were chosen for the study. The main color, sub color, and accent color were extracted according to the screen component ratios for each website. The colors were analyzed by Munsell's 10 Hues and 12 tone classifications of Practical Color Coordinate System. The Results indicated that all websites were using White as the main color. The local website used pale tones while global websites used dark tones. There was also differences in the use of sub colors and tones. Red was most used as the accent color in both local and global websites.

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의료서비스 소비자들의 의료 웹사이트 및 어플리케이션 사용확산에 관한 연구 (An Empirical Study on a Use-Diffusion Model of Medical Service Consumer's Web Based Application Usage)

  • 장영일;정유수
    • 경영과정보연구
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    • 제32권5호
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    • pp.19-43
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    • 2013
  • 전통적으로 새로운 기술에 대한 사용과 확산은 수용적 관점에서 많은 연구자들에게 관심거리였으며 신기술 수용후의 사용행동에 대한 설명을 위해 사용-확산(use-diffusion) 패러다임이 제시되었다. 본 연구는 새로운 마케팅 도구로서의 의료 웹사이트와 어플리케이션에 대한 소비자들의 사용유형과 지속적 사용의도를 파악하기 위해 사용확산모형을 바탕으로 의료정보의 품질, 의료 웹사이트와 어플리케이션의 사용성, 개인의 혁신성, 주관적 규범 등 사용량과 사용다양성의 선행변수로 보았다. 연구결과 주관적 규범이 의료 웹사이트나 어플리케이션의 사용량에 미치는 영향을 제외하고 모든 선행변수들이 사용다양성과 사용량에 영향을 미치는 것으로 나타났다. 이 사용량과 사용다양성의 사용유형은 의료 웹사이트와 어플리케이션이라는 새로운 의료 온라인마케팅 도구에 대한 지속적 사용과 유의한 연관성이있음을 알 수 있었다.

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발명교육 네트워크 구축 및 활용 방안 (A Study on the Construction of Networks for Invention Education and Plans for Application)

  • 최돈형;손연아;전영석
    • 영재교육연구
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    • 제11권1호
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    • pp.19-42
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    • 2001
  • This paper addresses construction of a new network of invention education through the internet and creates a plan to apply it to practical invention education. We examined the status of invention education in Korea, the U.S., and Japan to consider problems of practical invention education and to draw a particular direction for the future invention education. Various papers, books, and documents related invention education were reviewed to make teaching and teaming strategies of invention education. Based on the analyses, criteria of teaching and loaming were identified as how to challenge teachers, students, parents, and administrators to successful implement invention education practices. Using the criteria of teaching and teaming, we designed a framework for a website and constructed a practical website concerned with invention education, including constructive components in the framework. This will require an experimental application during which teachers and researchers can do revisions and add supplementary information. This network system will provide practical information in regard to invention education and created a communications system for in charge of invention education.

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멀티테넌시 기반 웹 사이트의 OWASP TOP 10 보안취약성 검증 방법 (Verification Methods of OWASP TOP 10 Security Vulnerability under Multi-Tenancy Web Site's Environments)

  • 이도현;이종욱;김점구
    • 융합보안논문지
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    • 제16권4호
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    • pp.43-51
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    • 2016
  • 요즘 웹 애플리케이션의 보안 취약점을 이용한 해킹과 수 많은 사이트에서 개인정보의 노출로 인한 웹 사이트의 보안 문제가 날로 증가하고 있다. 그리고 이로 인한 피해가 날로 높아지고 있어 그에 대한 대책으로 안전한 웹 사이트 제작방법이 절실히 요구되고 있는 상황이다. 이에 본 논문은 웹 사이트의 제작 시에 오픈소스 웹 애플리케이션 보안 프로젝트를 고려한 OWASP TOP 10 취약점 확인방법을 제안하였고, 제안 방법을 적용하여 보안취약점을 검증하는 방법 및 취약점 개선 후 성능에 대해 분석하였다.