• Title/Summary/Keyword: Website Management

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A Study on the Construction of Contents for Mobile Library Websites (도서관 모바일 웹사이트의 콘텐츠 구성에 관한 연구)

  • Nam, Jae-Woo;Nam, Tae-Woo
    • Journal of the Korean Society for information Management
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    • v.27 no.4
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    • pp.153-168
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    • 2010
  • The information service of library is getting into a new paradigm as the smart phone usage increases. This study analyzes the contents reflected on the library mobile website to figure out the structural condition and features of the information. For this study, 26 academic libraries in U.S. are selected for an examination of their mobile websites, and the contents on the sites were analyzed. This study analyzed the most frequent type of contents provided in the mobile website. As a result, this study suggested the information structure and core contents of the mobile website in detail. The outcome of this study is expected to be a reference for building the mobile website of library.

Website Accessibility Evaluation of the Welfare Centers for the Disabled (장애인복지관의 웹 접근성 평가)

  • Kang, Young-Moo;Hong, Soon-Goo;Lee, Hyun-Mi;Cha, Yoon-Sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.11
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    • pp.5260-5271
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    • 2011
  • The Korean disabled is about 5% of the population and most of them utilize welfare centers for the disabled. The disabled have difficulties in using the welfare centers' website since many centers do not comply with the website accessibility guidelines. This paper has compared, evaluated and provided the analytical results of the observance of the website accessibility guidelines of the welfare centers for the disabled in Korean, the U.S. and Japanese. The results indicated that there are many social welfare centers which do not abide by the laws even though the welfare centers for the disabled should comply with the website accessibility guidelines as required by the Law of Prohibiting Discrimination and Right of Remedy for the Disabled in 2008. In particular, Korean welfare centers for the disabled observing the website accessibility guidelines is significantly low of 78.77% to be compared with the U.S. by 85.50% and Japanese by 86.00%. This paper will provide theoretical basis for research on evaluation of website accessibility in the future and contribute to the public awareness on the social welfare of the disabled by suggesting the future direction of website accessibility evaluation on the welfare centers which are closely linked to the everyday life of the disabled.

The Effect of Website Characteristics and Online Service Quality of Kidult Online Shopping Mall on The Reliability and Repurchase Intention (키덜트 전문 쇼핑몰의 사이트 특성과 온라인 서비스 품질이 신뢰 및 재구매 의도에 미치는 영향)

  • Lee, Sang Won;Kim, Hong Keun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.161-178
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    • 2019
  • The purpose of this study is to analyze the effect of characteristics of the online shopping mall website and the service quality factors required on the online service on the reliability and repurchase intention. Through this, the key customer response service and operation management strategy can be proposed for the growth of kidult online shopping mall which is continuously spreading. Also, implications for development direction can be suggested. For this purpose, the ES-QUAL and E-Rec-S-QUAL factors proposed by Parasuraman et al.(2005) were set as independent variables, as well as professionalism, diversity, playfulness, and personalization, and website reliability as a mediating factor, and repurchase intention as a dependent variable. For the analysis, a structured questionnaires survey was conducted to 200 domestic online shopping mall users. The main results are as follows. First, the professionalism, personalization in the characteristics, and service quality factors had positive effects on website reliability. Second, playfulness, personalization in the characteristics, and service quality factors had positive effects on repurchase intention. Third, website reliability had a positive effect on repurchase intention. Fourth, website reliability was found to mediate the relationship between predictive (independent) variables and dependent variables. The above results show that if a professional online shopping mall is equipped with online service quality and establish personalization through enhancing the professionalism, the online shopping mall can form a website reliability and expect to build continuous relationship with customers. In addition, implications can be suggested for future customer response service and operation management strategies.

The Effect of Brand Image Inconsistency on Patronage Intent in U.S. Multi-channel Retailing

  • Yoo, Jung-Min;Kim, Min-Jeong
    • International Journal of Human Ecology
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    • v.12 no.2
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    • pp.25-37
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    • 2011
  • Website design (due to increased online retailing) has received more attention as a way to influence consumer responses (Eroglu et al., 2001, 2003; Kim et al., 2009; Kim & Lennon, 2008; Yoo et al., 2010); however, the website design of multichannel retailers has not been examined from the perspective of the consistency of online store image with the brand image. This study examines the effect of brand image consistency (especially through the website) on consumer attitude and patronage intentions. The findings of this research will add to the growing body of literature on multichannel retailing and provide practical information for online retailers in the development of a website for their online business.

Development and Application of an Evaluation Model for Website Design Problem (웹 사이트 디자인 평가모형 및 적용에 관한 연구)

  • 이국철;이성현
    • Journal of Information Technology Applications and Management
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    • v.10 no.1
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    • pp.91-110
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    • 2003
  • The primary goal of this paper is to develop an evaluation model for Web site design that have substantial effects of the performance of marketing and promotion of goods and services of the company. This paper proposes 3 design aspects such as dosing concepts, usability, and artistic coordination. The model also have tested its applicability to real world examples through an appropriate statistical techniques. Then, the model has been actually applied into 6 typical web sites and their design problems are thoroughly investigated and compared each other. Several web site design guidelines are also proposed for web design practitioners.

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A Study on Government Service Innovation with Intelligent(AI): Based on e-Government Website Assessment Data (전자정부 웹사이트 평가 결과 데이터 기반 지능형(AI) 정부 웹서비스 관리 방안 연구)

  • Lee, Eun Suk;Cha, Kyung Jin
    • Journal of Information Technology Services
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    • v.20 no.2
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    • pp.1-11
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    • 2021
  • As a key of access to public participation and information, e-government is taking the active role of public service by relevant laws and policy measures for universal use of e-government websites. To improve the accessibility of web contents, the level of deriving the results for each detailed evaluation item according to the Korean web contents accessibility guideline is carried out, which is an important factor according to the detailed evaluation items for each website property and requires data-based management. In this paper, detailed indicators are analyzed based on the quality control level diagnosis results of existing domestic e-government websites, and the results are classified according to high and low to propose new improvement directions and induce detailed improvement. Depending on the necessity of management according to the detailed indicators for each website attribute, not only results but also level diagnosis to strengthen web service quality suggests directions for future improvement through accurate detailed analysis and research for policy feedback. This study ultimately makes it possible to expect government system management based on predicted data through deduction history management based on evaluation score data on public websites. And it provides several theoretical and practical implications through correlation and synergy. The characteristics of each score for the quality management of public sector websites were identified, and the accuracy of evaluation, the possibility of sophisticated analysis, such as analysis of characteristics of each institution, were expanded. With creating an environment for improving the quality of public websites and it is expected that the possibility of evaluation accuracy and elaborate analysis can be expanded in the e-government performance and the post-introduction stage of government website service.

An Empirical Study Applying the PAD Factors to Loyalty of Culture and Arts Website Service (감정반응(PAD) 요인이 문화예술 웹사이트 서비스에서의 만족과 구전을 통해 충성도에 미치는 영향)

  • Baek, Heon;Kwon, Doo-Soon;Lee, Jae-Beom;Kim, Jin-Hwa
    • Information Systems Review
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    • v.14 no.1
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    • pp.105-128
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    • 2012
  • The Culture and Arts Website, one of the parts of providing information related to culture and art utilizing internet, is the website that giving information of arts genre like theater, music, art, architecture, video, and literature. As growing interest in the field of culture and arts, market of this website has been increasing and providing customized content which each customer wants in the field of culture and arts. Developers of culture and arts website consider the website media for increasing and developing awareness about culture and arts. They are accelerating development of various business models and application of culture and arts website service which it meets trend of the times and customers needs. This study will seize about influencing factors to culture and arts website service of domestic website users and analyze how these factors affect loyalty through satisfaction and word of mouth. This study presented research model applied main parameters of PAD(Pleasure, Arousal, Dominance) theory emphasized human's emotions that they are expected to affect the loyalty of culture and arts website service users based on satisfaction and word of mouth. The researcher in this study surveyed students of Seoul S University who had experiences with such culture and arts website to validate the model empirically. The results, firstly, if you experienced feeling related to pleasure and dominance in culture and arts website, you would satisfy this website and it could lead to loyalty. Secondly, the feeling related to ventilation does not affect the loyalty through satisfaction and word of mouth. Thirdly, the results show that all of three factors of emotional responses do not influence the loyalty through word of mouth.

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Health Information Sharing on the Web: The Influences of Age and Gender (인터넷에서의 건강정보공유: 성별과 나이의 영향을 중심으로)

  • Kim, Ji-Hyun;Lee, Jung-A
    • Journal of the Korean Society for information Management
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    • v.29 no.3
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    • pp.61-77
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    • 2012
  • This study investigated what web users share on a health website and how the demographic characteristics of users reflect health information sharing behavior. By using a content analysis method, this study analyzed 1,042 randomly chosen messages in the discussion board of a health website. The results revealed that the health website users emotionally supported other users, provided health information, and built relationships between them. Two third of the health website users shared his/her thoughts or feelings about ALS (Lou Gehrig's Disease) on the health website and one fourth of the health website users connected with others who had ALS. A half of the users actively provided information as a direct response to a question. No significant differences were discerned with regard to total posting frequency by age and gender effect. However, the male users in the 50s answered questions to others more actively and tried to manage their life better than the other age groups.

Designing and Evaluating Websites from both Users' and Designers' Perspectives (웹 디자인의 요소 평가: 이용자 관점과 디자이너 관점의 비교 연구)

  • Lee, Jee-Yeon;Kim, Sung-Un
    • Journal of the Korean Society for information Management
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    • v.20 no.2
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    • pp.1-26
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    • 2003
  • Diverse disciplines such as information science, computer science, cognitive science, and industrial design, are activity engaged in the website evaluation research efforts. Information scientists emphasize the importance of user-centered and user-friendly website design, which is also easy to use, This idea is based on the understanding that the users and the designers are different set of people. In addition, information scientists consider the practice of maximally incorporating user inputs during the website design to be very important guideline. However, this study is based on a newly emerging population of website users who are also designers. 218 study participants evaluated the websites that they designed in comparison to the websites designed by others. According to the survey data analysis, the study participants considered the content delivery, design simplicity, design consistency, and link access of the websites to be equally important from both users' and designers' perspectives. However, the content organization, rich content, and screen composition were underestimated from the designers' point of view whereas these factors were considered to be important from users' point of view.

An Effects of the Distribution Information Technology Application on the Communication strategies and CRM performance (유통정보기술 활용이 커뮤니케이션 전략과 CRM 성과에 미치는 영향)

  • Moon, Jang-sil
    • Journal of Distribution Science
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    • v.8 no.2
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    • pp.13-22
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    • 2010
  • Customer Relationship Management(CRM) paradigm has emerged that suggests organizations will be more successfully if they concentrate on obtaining and maintaining a share of each customer rather than a share of the entire market, with information technology(IT) being the enabling factor. This paper presents five key elements that provide the necessary steps that allow and organization to position its people, business process, and information system to establish and take advantage of this paradigm. The key elements are : (1) IT investment, (2) Website application, (3) IT System application, (4) Communication strategies, (5) CRM Performance. The results show that IT investment, IT system application, and Website application play a vital role in enhancing an Organizational Communication. Also, the results show that IT investment, IT system application, Website application, and Organizational Communication play a vital role in enhancing an organization's performance of customer relationship management. Further, this paper discusses the importance of integrating these four elements for achieving effective customer interaction. The author provides academical and managerial implication for business strategies.

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