• 경영과정보연구
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• 제21권
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• pp.271-297
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• 2007

Since B2C EC websites not only become a valuable channel for selling goods to customers and for communicating with the potential clients, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of website must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of B2C EC website contribution of firm performance exist, the functionality of B2C EC website has been decided voluntarily from its business experience. Hence, there has been a call for a rigorous empirical studies to examine the function level of an B2C EC website application. The purpose of this study is to examine the relationship between the function level of B2C EC website and its performance considering the characteristics of B2C EC strategy as moderating variable. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that four factors(price, product recognition, reliability enhancement, and purchase confidence) affect positive effects on the performance of shopping mall, and the characteristics of B2C EC strategy can be considered as a significant moderating variable between price factor and the performance of shopping mall.

• Asia pacific journal of information systems
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• 제20권4호
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• pp.81-100
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• 2010

This study investigates the impact of website contents on Internet auction success. Based on the marketing concepts of stimuli, consumer behavior, and product involvement, the research model presents the theoretical relationships between the key factors of website contents and Internet auction performance. This study examines particularly four dimensions of website contents including transaction features, auction-specific features, seller's reputation, and information quality, which are deemed to have significant impact on the Internet auction performance, Each dimension of website contents is hypothesized to have a unique impact on a bidder's decision-making, which may vary depending on the bidder's level of involvement in the product. While transaction and auction-specific features serve as necessary components for successful auctions, a seller's reputation and information quality, as parts of satisfactory requirements, acutely affect bidders' decisions, especially those with high involvement to buy the product through a particular auction site. The outcomes of the analysis, in general, support the proposed model. The study results also provide meaningful Implications on ways in which auction websites can be improved for both sellers and auction service providers.

• Journal of Smart Tourism
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• 제2권2호
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• pp.15-19
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• 2022

Destination marketing organizations (DMOs) utilize the official website for marketing and promotional purposes, while tourists often navigate through the official website to gather necessary information for their upcoming trips. With the advancement of business analytics, DMOs may need to exploit the clickstream data generated through their official website to develop more suitable and persuasive strategic marketing and promotional activities. As such, the primary objective of the current study is to show whether clickstream data can successfully identify the trip purposes of a particular user. Using a latent class analysis and multinomial logistic regression, this study found the meaningful and statistically significant variations in webpage visits among different trip purpose groups (e.g., weekend getaways, day-trippers, and other purposes). The findings of this study would provide a foundation for more data-centric destination marketing and management practice.

• 경영정보학연구
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• 제3권1호
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• pp.19-30
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• 2001

With the e-business paradigm emerging, the website became a critical resource for most corporations. However, the amount of value creation through internet is still in question. This paper shows the result of an exploratory study on website assessment, following the tradition of Technology Acceptance Model (TAM). We viewed the intended usage as the value of the website and added such factors as playfulness, commitment, system quality, and information security as external variables of the model. Website types, visiting purposes, and the user system quality were included as moderators. The website value could differ depending on website types, purposes of the use and system quality. In the case of internet shopping malls, playfulness, compatibility, website quality were identified as key influencers, while for stock trading users, however, commitment and security factors are more important. In terms of user purposes, information search requires both the compatibility and the website quality. Also the website quality was strongly affected by the user system quality. In other words, any investment of upgrading the website system quality can be meaningless unless the user system quality is improved as well. For each variable considered, empirical results are discussed and practical implications are provided.

• 정보관리학회지
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• 제21권2호
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• pp.127-152
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• 2004

웹사이트는 기존의 정보의 저장소로서의 역할에서 벗어나 이용자와의 커뮤니케이션과 상호작용을 위한 동적인 정보접근 수단으로 변화하고 있다. 이러한 기능이 효과적으로 수행되기 위해서는, 웹사이트에 수록되는 정보는 체계적이며 이용자가 쉽게 이해할 수 있는 방식으로 조직되어야 한다. 이러한 측면은 대학 웹사이트에서는 더욱 중요한 의미를 갖게 된다. 하지만, 현재의 대학 웹사이트에서 채용하고 있는 정보구조에는 이용자의 정보요구가 반영되지 않고 있으며, 일률적인 체계로 정보를 조직함으로써 웹사이트 전체의 효용성을 저하시키고 있다. 이러한 문제를 해결하기 위해서, 본 연구는 이용자의 정보요구를 최대한 반영하고 웹사이트 전체의 정보접근성을 확보할 수 있는 대학 웹사이트의 정보구조를 제안하는데 그 목적을 두고 있다.

• 정보관리학회지
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• 제19권4호
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• pp.137-161
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• 2002

본 연구의 목적은 대학도서관 웹사이트의 효율적인 이용을 위하여 웹사이트 메뉴구조와 용어를 제안하는데 있다. 메뉴구조는 7가지의 웹사이트 메뉴패턴을 기준으로 분석하였고, 용어는 빈도순에 의한 항목을 분석하였다. 메뉴구조의 분석결과는 전반적으로 2가지 이상의 메뉴구조를 혼합하여 사용하고 있었고, 구조패턴은 <테이블>과 <프레임 + 테이블> 메뉴패턴이 유리한 것으로 나타났다. 메뉴에 사용된 용어는 다양하게 나타나고 있어서 체계적인 재분류와 절제된 표현이 요구된다. 본 연구의 결과는 도서관 웹사이트 제작자와 일선 사서들의 메뉴구조와 용어선정 문제에 도움을 주고, 이용자에게 도서관이 제공하는 서비스의 개념적 혼동과 이해부족 문제를 해소할 것으로 기대 된다.

• 지식경영연구
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• 제17권2호
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• pp.187-204
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• 2016

In this study, we investigated the repeated vist of the e-village shopping mall as an online agricultural business platform. We applied Pine and Gilmore (1998) theory for the e-village website information systems. We hypothesized that 4 dimensions such as entertainment experience, educational experience, esthetic experience, and escapist experience toward satisfaction and, moreover, we investigated the moderating trust effect of satisfaction and repeated visit website. We set those independent variables (entertainment experience, educational experience, esthetic experience, and escapist experience) and dependent variable as experience satisfaction. The results indicated that the 4 experiences factors had a positive effect on the experiential satisfaction, and the trust moderating effect has a negative effection between the experiential satisfaction and the repeated visit. The experiential satisfaction had a positive effect on the repeated visit of e-village websites.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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• pp.611-617
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• 2004

QFD (Quality Function Development) provides a great tool not only to arrange and evaluate VoC(Voice of Customers) and ) and (Voice of Engineers), but also to link and combine VoC and VoE, thereby present ing explicit direct ions for quality improvement. There have been, however, few researches on QFD in the IT industry The case study discussed here serves an illustration of the applicability and usefulness of the QFD approach to website quality improvement . The proposed QFD framework shows great potentials since customers needs are explicitly considered in the framework, and it helps network administrators develop better web services by providing guidelines for redesigning or reengineering the website operations.

• 경영과정보연구
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• 제22권
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• pp.231-254
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• 2007

This study is analyzed how much protected buying and selling service on Auction site affects to the customers' satisfaction. According to the results of it, First, considering that the aspects of the reliability of the Auction site, trade factor affects to the reliability of Auction website. Second, it shows the organized security of the site affects to the reliability. and it could be explained the escrow service has brought the customers to get the reliability of Auction website. Third, the execution of purchasing contract on website affects to the customers' satisfaction. and it makes customers confirm and rely on Auction. For example, carrying out of the escrow service, enhancement of the system for the policies for the buying protection of customers, and various concerns and efforts for the execution of the purchasing contract and so on affect to the customers' satisfaction.

• 정보관리학회지
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• 제18권2호
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• pp.31-56
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• 2001

국내 웹사이트 수가 빠른 속도로 증가하고 있으며, 2000년 12월말을 기준으로 ‘.kr’ 도메인 수만도 51만개를 넘어섰다. 이처럼 웹정보 홍수 속에서 합리적으로 유용한 정보를 손쉽게 얻기 위해서는 우선 각 분야별로 웹사이트를 평가를 받은 사이트를 이용하면 정보 이용과 관리에 효율적일 것으로 사료된다. 웹사이트에는 다양한 산업정보가 존재하고 있으며, 그중에서 관련업계에서 활용할 만한 유익한 정보를 선별하여 분류하여 주는 것은 정보관리자에게 매우 의미 있고 중요한 일이라고 사료된다. 웹 상의 산업정보를 평가하기 위해서는 일반적인 웹사이트 평가이론 뿐만 아니라 해당 산업에 대한 전문성도 겸비해야만 한다. 이에 본 연구는 웹사이트 평가에 대한 여러 가지 사례와 건설산업 전문가들의 의견을 반영하여 평가모델을 개발하여 건설산업 관련 웹사이트들에 대한 순위와 등급 평가를 시도하였다. 이에 따라 건설산업관련 10개 분야에 대해 모두 100개 사이트를 우수 사이트로 선정했다. 여기에 적용한 평가 모델을 조금씩 수정하면 다른 산업 분야도 웹사이트 평가에 의한 합리적인 웹정보의 활용과 관리가 가능할 것이다.