• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.105-125
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• 2001

A rapid in increase in population of Internet users made the Internet appeared to be an important advertising medium. Under this situation, one of important research issues will be one related to measurement of Internet advertising effect. This study was carried out with three following projects which set up on the basis of the Modified Elaboration Likelihood Model of Cho(1999). (1) Analysis of differences in banner click, advertising attitude and buying intention according to the product involvement levels. (2) Analysis of differences in banner click, advertising attitude and buying intention according to the product involvement levels and website types. (3) Analysis of differences in banner click, advertising attitude and buying intention according to the product involvement levels and banner advertisement types. The experiment was conducted in a manner that virtual websites and banner advertisements produced for the purpose of this study were classified into eight groups according to the product involvement levels, website types and banner advertisement, and then questionnaire sheets were filled out. The results of empirical analysis are summarized by the research projects as follows. (1) The banner click, advertising attitude and buying intention according to the product involvement levels were not significant. (2) There was no significant difference in the banner click according to the product involvement levels and website types. In the advertising attitude, there was a significant effect of interaction, whereas in the buying intention there was no significant effect of interaction. (3) There was a significant difference in the banner click by the product involvement levels and banner advertisement types. Concretely the click rate appeared to be high in literal banner advertisement for a product with high involvement and in pictorial banner advertisement for a product with low involvement. It is expected that this study can provide Internet advertising researchers and managers with theoretical and the practical informations.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.597-605
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• 2017

Although the medicine is developed to support the quality of treatment, if we do not increase the quality of health care for customer satisfaction, customer satisfaction does not rise any more. The competitiveness of the hospital slows down since the visitor to the hospital is reduced. It is medical reason that the focus of the medical information moves from doctors to customers. This study analyzed websites, the private hospital located in Busan. The websites provide contact information; web-based information from health services is increasing. Statistical analysis was carried out cross analysis using available variables on websites by using the SPSS 21.0 for Version. Departments were also significant, depending on the health services by the external contact elements and contact elements designed to study the problem in analyzing the results presented in this study. This means the contact is different by departments. The results of this study is to better consider the Departments website when making specific characteristics we expect the increase of health care quality and patient satisfaction.

• Journal of Information Technology Services
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• v.20 no.2
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• pp.1-11
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• 2021

As a key of access to public participation and information, e-government is taking the active role of public service by relevant laws and policy measures for universal use of e-government websites. To improve the accessibility of web contents, the level of deriving the results for each detailed evaluation item according to the Korean web contents accessibility guideline is carried out, which is an important factor according to the detailed evaluation items for each website property and requires data-based management. In this paper, detailed indicators are analyzed based on the quality control level diagnosis results of existing domestic e-government websites, and the results are classified according to high and low to propose new improvement directions and induce detailed improvement. Depending on the necessity of management according to the detailed indicators for each website attribute, not only results but also level diagnosis to strengthen web service quality suggests directions for future improvement through accurate detailed analysis and research for policy feedback. This study ultimately makes it possible to expect government system management based on predicted data through deduction history management based on evaluation score data on public websites. And it provides several theoretical and practical implications through correlation and synergy. The characteristics of each score for the quality management of public sector websites were identified, and the accuracy of evaluation, the possibility of sophisticated analysis, such as analysis of characteristics of each institution, were expanded. With creating an environment for improving the quality of public websites and it is expected that the possibility of evaluation accuracy and elaborate analysis can be expanded in the e-government performance and the post-introduction stage of government website service.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.155-166
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• 2007

The purpose of the research is to provide the operation plans of internet marketing for effective application as marketing tools by analyzing the application status of marketing mix through the 30 websites of sportswear brands. Firstly, a study on the marketing mix strategy of sportswear brands presents that most brands put a high priority on promotion strategy by achieving online marketing. Secondly, compared with the other company brands which have online shopping mall, the website of sportswear brands consists of centered brand image. Therefore, based on the analysis about the variety of products and merchandise picture in each item and detailed information offer of neo-products introduction, marketing mix is insufficient in the website of sportswear and the price strategy has the least information. After website of sportswear brands is connected with online-shopping mall, guidance for its price and product is performed mainly. Consequently the sales promotion strategy of price needs development through the incentive and discount price. Promotion strategy occupies more parts than any other strategy. Especially, it allows a high proportion of the variety of events and information for the customer services. Also it needs to improve its bulletin board and Q&A board on the website for better communication with customers. Furthermore distribution strategy focuses on information such as location, contact numbers and address of the online shopping mall. Although online shopping mall has its own advantage which is marketing on the internet, it is not yet in progress.

• Journal of the Korean Society for information Management
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• v.20 no.2
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• pp.1-26
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• 2003

Diverse disciplines such as information science, computer science, cognitive science, and industrial design, are activity engaged in the website evaluation research efforts. Information scientists emphasize the importance of user-centered and user-friendly website design, which is also easy to use, This idea is based on the understanding that the users and the designers are different set of people. In addition, information scientists consider the practice of maximally incorporating user inputs during the website design to be very important guideline. However, this study is based on a newly emerging population of website users who are also designers. 218 study participants evaluated the websites that they designed in comparison to the websites designed by others. According to the survey data analysis, the study participants considered the content delivery, design simplicity, design consistency, and link access of the websites to be equally important from both users' and designers' perspectives. However, the content organization, rich content, and screen composition were underestimated from the designers' point of view whereas these factors were considered to be important from users' point of view.

• 재활복지
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• v.17 no.4
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• pp.291-309
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• 2013

Web usability is utilized as a standard for constructing and managing website to be useful by people of all abilities and disabilities. Link integrity is one of main criteria for web usability evaluation. Links that are found to be broken or pointing to irrelevant information lead gradual degradation of link integrity over time. This study has conducted investigation for link integrity of Korean public institution website. Among 49 website that are accessible by an automatic link checker software, 91.8% of the website has more than one broken links. Also average number of broken links is 50.5 that is 0.33% of the number of links. 29 websites consist of internal broken links. And 22 website do not provide any information on the missing page. Broken links enlower website confidence by reducing web usability as well as they prohibit web search engine not to provide information on the website. Therefore, web developers and managers need to be aware of importance of link integrity and prohibit web usability degradation by performing link validation as a web management task or periodically.

• Journal of Information Technology Applications and Management
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• v.20 no.3_spc
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• pp.187-199
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• 2013

South Korea became the country where there is the most plastic surgery per person in the world. Plastic surgery already has been the core part in the beauty industry. Therefore, in order to understand the beauty industry, we studied the characteristics of the plastic surgery's websites. From 2006 to 2011, we researched total number of 407 plastic surgery websites including, 166 the most visited plastic surgery websites, 241 comparing of bench mark websites. The collected data was analyzed by using the method of Multiple Discriminant Analysis(MDA). As a result of the research, firstly, the most visited plastic surgery websites were not a contents provider but a community website, secondly, well organized and actively adaptable of the rapid changes from environment. In addition, there were also competitiveness to become the most visited plastic surgery website and by the possibilities, the relatively large size of plastic surgery had high probability to own the most visited website. This research paper is looking forward to be used as the understanding the e-business of the plastic surgery.

• Korean Journal of Human Ecology
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• v.21 no.6
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• pp.1173-1184
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• 2012

This study estimates a structural model to examine the causal relationships among web browsing, switching cost, and site retention in the context of apparel shopping website. A total of 499 usable questionnaires were obtained from consumers aged from 20 to 49 years. For data analysis, exploratory factor analysis, confirmatory factor analysis and structural model were used. The result showed that consumer's perceived switching costs consisted of three factors: relationship cost, search cost and benefit loss cost. In estimated structural model, the relationship cost was influenced by leisure browsing; the search cost was influenced by informational browsing and leisure browsing; the benefit loss cost was influenced by leisure browsing. Especially, the leisure browsing was the most highly related to the benefit loss cost, and followed by relationship cost and search cost. However, hedonic browsing was not significantly related the factors of switching costs. The search costs significantly affected customer's intentions for site retention. A managerial implication was discussed for e-retailers in order to develop strategic switching costs in building long-term relationships with web browsers on the apparel shopping websites.

• Journal of Information Management
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• v.38 no.2
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• pp.127-152
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• 2007

Children seem to be more familiar with getting information from computer and internet than adults, and also it is true that information behavior in the internet has strong influences in the living of the children. When considering this fact, the public library which is the gateway to knowledge should provide a website for children services, allowing to do their life-long learning, read books and access information, without any restrains from time and space. The purpose of this study is to show the importance of public library website, especially for the children, and also to analyze trend of the country and present the solution to the problems. To achieve these goal, the analysis on the websites of the public libraries in Dagu and Gyengbuk area has been conducted. In detail, these were conducted about following criterions: existence of the website, structural system, search service, and contents.

• International Journal of Knowledge Content Development & Technology
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• v.14 no.3
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• pp.93-113
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• 2024

This study was conducted for the purpose of deriving the existing ScienceON elements and reorganizing them to increase user convenience and utilization. Towards this end, implications were derived by analyzing the current status of the ScienceON's website, case studies and analysis of major similar institution websites, and user satisfaction surveys. Based on the derived contents, key terms were analyzed and redefined, the menu system was reorganized, and the menu names were redefined, and the menu system was reorganized to match the direction and identity of the redefined ScienceON. The study results based on such are as follows. First, the ScienceON's brand selection criteria and direction were based on service sustainability, service inclusiveness, recognition of portal characteristics, user friendliness and intuitiveness. Considering the meaning of branding, branding strategy, and selection criteria for ScienceON branding, ScienceON, Ontong ScienceON, ScienceONPlatform, science information portal, ScienceON, Mecca of science and technology information, and 5 brand names such as ScienceON were proposed. Second, to improve accessibility, usability, and satisfaction, it would be necessary to redefine current terms. Towards this end, it would be necessary to change the terminology of knowledge infrastructure search and to unify and organize the terminology. Third, in the current menu, the services provided as analysis services and curation services are organized in the beta service menu, and data such as papers, patents, reports, and trends are also serviced only through integrated search, and hence, each data type and service type classification must be improved.