• Title/Summary/Keyword: Website Analysis

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The Analysis of the Matrix of Greg Lynn's Digital Space Design based on the Natural Elements (그레그 린의 자연기반 디지털 공간디자인 매트릭스 분석)

  • Lee Hanna;Park Hyun-Ok;Lee Jongsook
    • Korean Institute of Interior Design Journal
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    • v.14 no.1
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    • pp.37-44
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    • 2005
  • Currently, the space design has been expressed the space in kinetic design by digital technology. To look into the concept of digital design, there is the tendency to pursue the harmony of the nature. The digital space designer, Greg Lynn who has been paid attention by international researchers. To compared with the reputation of his works, the information about him has been limited to us. The purpose of this study was to investigate the Greg Lynn's digital design matrix toward the design process in his representative 11 works in his website; www.glform.com. The contents analyses methods were used in this study. Greg Lynn's internet website survey was carried out in the respects of thinking method, space formative language and animate form. The major results of this study are as follows: \circled1 Lynn's design concept and digital methodology were affected by Paolo Soleri and Peter Eisenman: natural architectural concept and digital animate form \circled2 Lynn's space formative languages were 10 items; blob, blob, fold, strand, shred, flower, skin, teeth, branch and lattice \circled3 Lynn's digital design matrix was divided into 3 types; MS(Mass + Structure), PC(Path + Circulation) and FD(Form + Detail) \circled4 According to the analysis of longitudinal, his works have been changed from the MS and PC to FD. This research will be a basic reference to understand digital space design.

A Study on Website Forgery/Falsification Detection Technique using Images (이미지를 이용한 웹사이트 위·변조 탐지 기법 연구)

  • Shin, JiYong;Cho, Jiho;Lee, Han;Kim, JeongMin;Lee, Geuk
    • Convergence Security Journal
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    • v.16 no.1
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    • pp.81-87
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    • 2016
  • In this paper, we propose a forgery/falsification detection technique of web site using the images. The proposed system captures images of the web site when a user accesses to the forgery/falsification web site that has the financial information deodorizing purpose. The captured images are compared with those of normal web site images to detect forgery/falsification. The proposed system calculates similarity factor of normal site image with captured one to detect whether the site is normal or not. If it is determined as normal, analysis procedure is finished. But if it is determined as abnormal, a message informs the user to prevent additional financial information spill and further accidents from the forgery web site.

Analysis on the Navigation Menu to Improve Accessing Information in Elementary School Website (초등학교 웹사이트에서의 내용 접근성 향상을 위한 메뉴 구조 분석)

  • Lee, Byeong-Mu;Kho, Dae-Ghon;Yoo, In-Hwan
    • Journal of The Korean Association of Information Education
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    • v.7 no.2
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    • pp.163-173
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    • 2003
  • In this study, the six types of menu were suggested according to analysis of elementary school website about informational structure, depth and width of the menu, method of arrangement, suggesting form of the menu, ease the menu usage. And we design and develop the menu, and test, adapting the six types of menu on the same control condition, for the purpose of test about affective response and effectiveness, efficiency in user's utilizing these menus. As a result, the menu type of upper part drop-down type and left part suggesting after upper part suggesting type were testified as a menu type of high approach and recognition in the elementary schools web site.

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The Effect of Perceived Website Quality of Fashion Shopping on Customer Satisfaction and Repurchase Intentions for Korean and Chinese College Students (한.중 대학생들의 의류쇼핑 웹사이트 품질지각에 따른 고객만족과 재구매의도)

  • Park, Hye-Sun;Lee, Yeon;Kim, Hyun-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.2
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    • pp.212-225
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    • 2010
  • This study investigates the dimensionality of perceived web site quality for fashion e-retailers to compare the differences in perceived web site quality between Korean and Chinese college students in the identification of the decisive web site quality dimensions for customer satisfaction and repurchase intentions. Data were collected from 300 Korean and 300 Chinese online apparel shoppers. The survey was statistically analyzed by factor analysis, T-test, and regression analysis. The perceived service quality dimensions were identified as product quality, economic efficiency, information quality, site design, and trust. The Chinese college students had significantly higher evaluations than Korean college students on information quality and trust. For Korean college students, product quality, economic efficiency, and trust were the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. For Chinese college students, product quality and information quality were identified as the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. Strategic directions for e-commerce business targeting Korean or Chinese college students are suggested in the conclusion.

A Comparison of SERVPERF and KS-SQI for the On-line Education-website Service Quality Measurement (온라인 교육사이트의 서비스품질 측정을 위한 SERVPERF와 KS-SQI모형의 비교)

  • Shin, Mi-Hyang
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.253-263
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    • 2011
  • In this study of the domestic high school and middle school students to use the online education-website to measure the quality of service between SERVPERF model and the KS-SQI model fits which were analyzed further. Analysis using AMOS 7, SERVPERF for measuring quality of service reliability, responsiveness, assurance, empathy and tangibility, was a measurement model. KS-SQI for primary needs fulfillment, unexpected benefit were performance dimensions, reliability, individual empathy, positive assistance, accessibility and media tangibility, consist of process dimension was measured. In comparison of two models, the KS-SQI model on a path analysis showed better in terms of model fit indexes.

A Study on the Effective Information Service of Specialized Information Center in Scientific & Technological Fields (과학기술분야 전문정보센터의 효율적인 정보서비스 방안)

  • Lee, Eung-Bong
    • Journal of the Korean Society for Library and Information Science
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    • v.38 no.2
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    • pp.49-74
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    • 2004
  • In this study, It designated to grasp and analyse the status and problem regarding whole information service system in the object of specialized information center in scientific and technological fields which is designated and supported by KISTI(Korea Institute of Science and Technology Information). And with this basis, it presented the efficient information service plan which reflected and adopted recent information technology, of specialized information center in scientific and technical fields To acquisite and analyse about the status and problem regarding whole information service system of specialized information center in scientific and technical fields, it executed a preceding research analysis, a questionnaire investigation, conversation which leads a direct visit to corresponding agency, website analysis of home page related corresponding agency, and the brainstorming method which leads the conference of the regular discussion with specialist in related fields in parallel.

How Content Affects Clicks: A Dynamic Model of Online Content Consumption

  • Inyoung Chae;Da Young Kim
    • Asia pacific journal of information systems
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    • v.31 no.4
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    • pp.606-632
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    • 2021
  • With many consumers being exposed to news via social media platforms, news organizations are challenged to attract visitors and generate revenue during visits to their websites. They therefore need detailed information on how to write articles and headlines to increase visitors' engagement with the content to drive advertising revenues. For those news organizations whose business model depends mainly on advertisements, rather than subscriptions, it is particularly crucial to understand what makes the website attractive to their visitors, what drives users to stay on the website, and what factors affect a user's exit decision. The current research examines individual news consumers' choices to find patterns of increase or decrease in user engagement relative to a variety of topics, as well as to the mood or tone of the content. Using clickstream data from a major news organization, the authors develop a user-level dynamic model of clickstream behavior that takes into account the content of both headlines and stories that visitors read. The authors find that readers appear to exhibit state dependence in the tone of the articles that they read. They also show how the topics expressed in headlines can affect the amount of content readers consume when visiting the news organization to a much larger degree than the topics expressed in the content of the article. Online publishers can make use of such findings to present visitors with content that is likely to maintain and/or increase their engagement and consequently drive advertising revenue.

A Conjoint Analysis of Online Information Privacy Concerns: A case in Korea (온라인 프라이버시 침해 우려에 관한 컨조인트 분석 : 한국에서의 사례)

  • Choi, Mi-Young;Lee, Sang-Yong Tom
    • Asia pacific journal of information systems
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    • v.18 no.3
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    • pp.45-65
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    • 2008
  • The rapid growth of the Internet has increased the amount of transmission of personally identifiable information. At the same time, with new Internet related technologies, organizations are trying to collect and access more personal information than before, which in turn makes individuals concern more about their information privacy. For their successful businesses, organizations have tried to alleviate these concerns in two ways: (1) by offering privacy policies that promise certain level of privacy protection; (2) by offering benefits such as financial gains or convenience. In this paper, we interpret these actions in the context of the information processing theory of motivation. This paper follows Hann et al.(2007)'s methods to analyze Internet users privacy concerns in Korea and tries to compare the findings. Our research objectives are as follows: First, we analyze privacy concern mitigation strategies in the framework of the expectancy theory of motivation. Subsequently, we show how the expectancy theory based framework is linked o the conjoint analysis. We empirically validate the predictions that the means to mitigate privacy concerns are associated with positive valences resulting in an increase in motivational score. In order to accommodate real-life contexts, we investigate these means in trade-off situation, where an organization may only be able to offer partially complete privacy protection and/or promotions and/or convenience, While privacy protection (secondary use, improper access) are associated with positive valences, we also find that financial gains can significantly increase the individuals' motivational score of a website in Korea. One important implication of this empirical analysis is that organizations may possess means to actively manage the privacy concerns of Internet users. Our findings show that privacy policies are valued by users in Korea just as in the US or Singapore. Hence, organizations can capitalize on this, by stating their privacy policy more prominently. Also organizations would better think of strategies or means that may increase online users' willingness to provide personal information. Since financial incentives also significantly increase the individuals' motivational score of website participation, we can quantify the value of website privacy protection in terms of monetary gains. We find that Korean Internet users value the total privacy protection (protection against errors, improper access, and secondary use of personal information) as worthy as KW 25,550, which is about US 28. Having done this conjoint analysis, we next adopt cluster analysis methodology. We identify two distinct segments of Korea's internet users-privacy guardians and information sellers, and convenience seekers. The immediate implication of our study is that firms with online presence must differentiate their services to serve these distinct segments to best meet the needs of segments with differing trade-offs between money and privacy concerns. Information sellers are distinguished from privacy guardians by prior experience of information provision, To the extent that businesses cannot observe an individual's prior experience, they must use indirect methods to induce segmentation by self-selection as suggested in classic economics literature of price discrimination, Businesses could use monetary rewards to attract information sellers to provide personal information. One step forward from the societal trends that emphasize the need of legal protection of information privacy, our study wants to encourage organizations and related authorities to have the viewpoints to consider both importance of privacy protection and the necessity of information trade for the growth of e-commerce.

A Study on the Usage Behavior of Public Library Website through an Analysis of Web Traffic (웹 트래픽 분석을 통한 공공도서관 웹사이트 이용행태에 관한 연구)

  • Kang, Munsil;Kim, Seonghee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.32 no.4
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    • pp.189-212
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    • 2021
  • The purpose of this study is to analyze an usage behavior for the public library website through web traffic. For this purpose, using Google Analytics and growth hacking technique, the data of A public library website log was analyzed for three months from August 1, 2021 to October 31, 2021. As a result of the study, the young age group of 18-24 years old and 25-34 years old recorded a high rate of new member registration, & it was found that the inflow rate through SNS was high for external inflows. As a result of analysis for the access rate by time, it was found that the time with the highest inflow rate was between 10 am and 11 am both on Wednesday and Friday. As a access channel, the access rate using mobile (64.90%) was quite high, but at the same time, the bounce rate (27.20%) was higher than the average (24.93%), & the rate of duration time (4 minutes 33 seconds) was lower than thee average (5 minutes 22 seconds). Finally, it was found that the utilization rate of reading program events and online book curation service, which the library focuses on producing and promoting, is very low. These research results can be used as basic data for future improvement of public library websites.

Explanatory Analysis for South Korea's Political Website Linking - Statistical Aspects

  • Choi, Kyoung-Ho;Park, Han-Woo
    • Journal of the Korean Data and Information Science Society
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    • v.16 no.4
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    • pp.899-911
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    • 2005
  • This paper conducts an explanatory analysis of the web sphere produced by National Assemblymen in South Korea, using some statistical methods. First, some descriptive metrics were employed. Next, the traditional methods of multi-variate analyses, multidimensional scaling and corresponding analysis, were applied to the data. Finally, cross-sectional data were compared to examine a change over time.

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