• Title/Summary/Keyword: Web link Structure

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ANALYZING RELATIONSHIPS THE AMONG WEB LINK STRUCTURE, WEBPAGE KEYWORD, AND POPULAR RANK : Travel Industry (웹링크 구조, 키워드, 사이트인기도 간의 관계성 분석에 관한 연구 : 관광산업을 중심으로)

  • Joun, Hyo-Jae;Cho, Nam-Jae
    • Journal of Information Technology Applications and Management
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    • v.13 no.4
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    • pp.167-180
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    • 2006
  • Websites in the Internet are uncontrollable domain and various contents in websites lead people's activities and thoughts and new business paradigms for the future. These phenomena are from expanding the social network based on the endless growth of information technology. Websites are composed with many of links and communicating and expanding their virtual area by links, inbound, outbound, onsite, and of offsite links. Research and practice in digital information on the web have focused on finding and measuring artifacts, factors and attributes of web structure and contents from the perspective that information is a resource and property of products and services. Websites links is one of the core artifacts for understanding the virtual area. This study identifies the role of web link structure and webpage keyword as artifacts and examines their relationships by webpage rank by a minimal hub as performance in the business websites that are serving tourism information. Discovering relationships of links provides managerial insights on organizations virtual activities and systematic understandings about digitalized organizational information in the information use environment.

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Studying Structural Evaluation of Web Link Structure and Performance in Destination Marketing Organizations (웹링크 구조와 웹사이트 성과간의 구조적 평가에 관한 연구: 컨벤션비지터뷰로(CVB)를 대상으로)

  • Joun, Hyo-Jae;Cho, Nam-Jae
    • Journal of Digital Convergence
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    • v.5 no.2
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    • pp.91-98
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    • 2007
  • Destination marketing organizations (DMO) have been building up the cyber city in the WWW. Website for DMO is a core channel to promote regional attractions. This research suggests the issue of criteria for evaluating DMO's performance in the Internet. The method of evaluation focuses on the structure in perspective of linkage based on small world theory and direct network. Convention & Visitors & Bureau (CVB) in tourism and travel industry playa role to promote and held the international meeting and exhibitions. CVB's websites evaluated according to web link structure and performance.

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Information Structure of Online Video Platform Focused on Web-Drama Case (온라인 동영상 시청 플랫폼의 정보구조 탐색 - 웹드라마 사례를 중심으로)

  • Cha, Dong-Min;Sung, Junghwan
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.135-143
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    • 2019
  • Purpose of this study is enhancing usability of online video platform by analyze link-depth and advertisement frequency. In this study, researcher checked market share of video platform which publishing web-drama, and compare their link-depth and advertisement frequency. As a result, access to the latest content has two to three link-depth. So it does not worsen usability. but, if contents doesn't show on main page or search result, it requires more than five to six steps. Image advertisement show up more than twice on every platform. 'Youtube' and 'Naver TV' show up pre-roll video advertisement in video player before offering contents. In this video platform information structure, directory searching needs high link-depth level and advertisement frequency. It will increase user's bounce rate and decrease return visit rate. So researcher suggests prototype using drop-down menu to reduce link-depth and enhance information structure.

An Efficient Candidate Pattern Storage Tree Structure and Algorithm for Incremental Web Mining (점진적인 웹 마이닝을 위한 효율적인 후보패턴 저장 트리구조 및 알고리즘)

  • Kang, Hee-Seong;Park, Byung-Jun
    • Proceedings of the KIEE Conference
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    • 2006.04a
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    • pp.3-5
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    • 2006
  • Recent advances in the internet infrastructure have resulted in a large number of huge Web sites and portals worldwide. These Web sites are being visited by various types of users in many different ways. Among all the web page access sequences from different users, some of them occur so frequently that may need an attention from those who are interested. We call them frequent access patterns and access sequences that can be frequent the candidate patterns. Since these candidate patterns play an important role in the incremental Web mining, it is important to efficiently generate, add, delete, and search for them. This thesis presents a novel tree structure that can efficiently store the candidate patterns and a related set of algorithms for generating the tree structure adding new patterns, deleting unnecessary patterns, and searching for the needed ones. The proposed tree structure has a kind of the 3 dimensional link structure and its nodes are layered.

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A Web Crawler using Hyperlink Structure and Hypertext Categorization Method (Hyperlink구조와 Hypertext 분류방법을 이용한 Web Crawler)

  • Lee, Dong-Won;Hyun, Soon-J.
    • Proceedings of the Korea Information Processing Society Conference
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    • 2002.04b
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    • pp.1337-1340
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    • 2002
  • 웹 정보검색에서 웹 문서를 수집하고, 색인을 구축하는 작업에서 Web Crawler 의 역할은 매우 중요하다. 그러나, 웹 문서의 급속한 증가로 인하여 Web Crawler 가 모든 웹 문서를 수집하는 것은 불가능하며, 웹 정보검색의 정확성을 증가시키기 위한 방법으로 특정한 영역의 문서를 수집하는 focused web crawler에 대한 연구가 활발히 진행되어 왔다. 이와 함께, 웹 문서의 link구조를 이용하여 문서의 집합에서 중요한 문서를 찾는 연구들이 많이 진행되었다. 그러나, 기존의 연구에서는 문서의 link 구조에만 초점이 맞추어져 있으며, hypertext 전체의 연결 구조를 알아야 한다는 문제점이 있다. 본 연구에서는 hyperlink의 구조와 hypertext 분류방법을 이용하여 문서에 연결된 다른 문서 중 중요한 문서를 결정하는 방법을 제시하고 이를 이용한 web crawler 를 통하여 특정영역에서 정확한 문서를 수집함을 보였다.

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An Extended Mutual Reinforcement Model for Finding Hubs and Authorities from Link Structures on the WWW (웹의 연결구조로부터 Hub와 Authority를 효과적으로 도출하기 위한 상호강화모델의 확장)

  • Hwang Insoo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.30 no.2
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    • pp.1-11
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    • 2005
  • The network structures of a hyperlinked environment can be a rich source of information about the contents of the environment and it provides effective means for understanding it. Recently, there have been a number of algorithms proposed analyzing hypertext link structure so as to determine the best authorities for a given topic or query. In this paper, we review the algorithm of mutual reinforcement relationship for finding hubs and authorities from World Wide Web, and suggest SHA, a new approach for link-structure analysis, which uses the relationships among a set of relative authoritative pages, a set of hub pages, and a set of super hub pages.

A Study on Referential Integrity Constraint on Web Page (웹 페이지에서 참조무결성 제약조건에 관한 연구)

  • 유남현;손철수;김원중
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2004.05b
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    • pp.569-572
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    • 2004
  • The Web site which many people manage and maintenance much HTML page is so difficult to solve broken link like as dangling reference and inaccurate contents reference. That is, in the case we update or delete connections structure between HTML documents, it is difficult to guarantee referential integrity of Web Pages. In this chapter, we surveyed and defined integrity constraints condition between the parent page and child page, and studied about method to express by extension UML. WWW, Constraints, UML

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A Web Surfing Assistant for Improved Web Accessibility (웹 접근성 향상을 위한 웹 서핑 도우미)

  • Lee SooCheol;Lee Sieun;Hwang Eenjun
    • Journal of KIISE:Software and Applications
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    • v.31 no.9
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    • pp.1180-1195
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    • 2004
  • Due to the exponential increase of information, search and access for the Web information or service takes much time. Web information is represented through several web pages using hyperlinks and each web page is contains several topics. However. most existing web tools don't reflect such web authoring tendencies and treat it as an independent information unit. This inconsistency yields inherent problems in web browsing and searching. In this paper, we propose a web surfing assistant called LinkBroker that provides collodion pages. They are composed of relevant information extracted from several web pages that have table and frame structure in order to improve accessibility to web information. Especially, the system extracts a set of web pages that are logically connected and groups those pages using table and frame tags. Then, essential information blocks in each page of a group are extracted to construct an integrated summary page. It Provides a comprehensive view to user and one cut way to access distributed information. Experimental results show the effectiveness and usefulness of LinkBroker system.

A Spam Mail Classification Using Link Structure Analysis (링크구조분석을 이용한 스팸메일 분류)

  • Rhee, Shin-Young;Khil, A-Ra;Kim, Myung-Won
    • Journal of KIISE:Software and Applications
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    • v.34 no.1
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    • pp.30-39
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    • 2007
  • The existing content-based spam mail filtering algorithms have difficulties in filtering spam mails when e-mails contain images but little text. In this thesis we propose an efficient spam mail classification algorithm that utilizes the link structure of e-mails. We compute the number of hyperlinks in an e-mail and the in-link frequencies of the web pages hyperlinked in the e-mail. Using these two features we classify spam mails and legitimate mails based on the decision tree trained for spam mail classification. We also suggest a hybrid system combining three different algorithms by majority voting: the link structure analysis algorithm, a modified link structure analysis algorithm, in which only the host part of the hyperlinked pages of an e-mail is used for link structure analysis, and the content-based method using SVM (support vector machines). The experimental results show that the link structure analysis algorithm slightly outperforms the existing content-based method with the accuracy of 94.8%. Moreover, the hybrid system achieves the accuracy of 97.0%, which is a significant performance improvement over the existing method.

Efficient Internet Information Extraction Using Hyperlink Structure and Fitness of Hypertext Document (웹의 연결구조와 웹문서의 적합도를 이용한 효율적인 인터넷 정보추출)

  • Hwang Insoo
    • Journal of Information Technology Applications and Management
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    • v.11 no.4
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    • pp.49-60
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    • 2004
  • While the World-Wide Web offers an incredibly rich base of information, organized as a hypertext it does not provide a uniform and efficient way to retrieve specific information. Therefore, it is needed to develop an efficient web crawler for gathering useful information in acceptable amount of time. In this paper, we studied the order in which the web crawler visit URLs to rapidly obtain more important web pages. We also developed an internet agent for efficient web crawling using hyperlink structure and fitness of hypertext documents. As a result of experiment on a website. it is shown that proposed agent outperforms other web crawlers using BackLink and PageRank algorithm.

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