• Korea Journal of Hospital Management
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• v.14 no.4
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• pp.124-148
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• 2009

Objectives : The purpose of this study was to investigate influencing factors on physician's intention to use cyber salesperson(cSP) to promote ethical drugs of pharmaceutical company. We considered influencing factors based on technology acceptance model(TAM) such as usefulness, easy of use, and attitude about cSP, and included trust and joyfulness of cSP. Methods : Measure items were developed from the previous studies. Data were collected from 1,012 physicians by using web-based self-administered structured questionnaire. Results : The major findings were as follows; First, attitude and intention to use cSP were not significantly varied by socio-demographic variables, such as sex, age, location, and Internet surfing time per day. Also, physician's characteristics such as training and professional level and type of employment were not significant to the variation of attitude and intention to use cSP. Second, structural equation modeling(SEM) analysis shows that usefulness and joyfulness were influencing factors of intention to use. Attitude was revealed as significant mediating factor to intention to use. Usefulness has indirect effect on intention to use via attitude. However, trust has not significant effect on intention to use, due to suppression effect. Conclusions : This results implies that cSP will be a useful agent to promote the ethical drugs to physician. Usefulness and joyfulness should be considered as important factors in designing and operating cSP in the Internet.

• Archives of design research
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• v.17 no.2
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• pp.393-402
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• 2004

The mobile advertisement has varied on lifestyle of people, who live aninformation-oriented society with portable equipment such as web phone and PDA(Personal Digital Assistant). Also, the advertising has expended mobile techniques and its application field unpredictably. The intrinsic characteristic of misdistribution, reach, and convenience in mobile advertisement add up the capacity of a location, information and individualize. This market condition leads the basic audio focused formal mobile advertisement to the new mobile Internet environment with an additional able of data communication. Moreover, the type of SMS (Short Message Service), Graphic, Wep Push, and ridchmedia, which based on music, basic graphic, voice, and letters transfer by mobile terminal and the mobile character is present inevitably correlation with pixel art and animation in 2D(Two Dimensions) techniques. Thus, this research appoints the importance and its role of mobile advertisement that is core of the business marketing in new media era. To activate mobile market, the mobile companies classify the characteristic of consumers with developed commercial use of mobile character and research their behavior to meet optimal mobile character in business.

• Journal of Engineering Education Research
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• v.3 no.1
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• pp.27-41
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• 2000

Recently there have been many Internet-based studies to provide personal users an efficient educational tool making use of multimedia data. The typical examples are remote education and virtual university where many educational trials on theory-based contents have been performed more frequently than those on experiment-based contents for engineering area. This paper describes about a base system implemented as an example of Internet-based experiment-oriented educations to establish cyber engineering laboratories for mechanics, electronics and chemistry. For the first time as a model of cyber engineering laboratories we herein Introduce in detail a server-and-client-based simulative method in which the result may be displayed on computer monitor of client PC while a simulator program is executed on the server. Secondly we introduce an interactive method in which the user of client PC may not only communicate directly with experiment server after initial connection with management server but also he can confirm the status of experiment being performed by way of video as well as experimental result.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.5
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• pp.672-682
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• 2015

SPA brands have quickly expanded in domestic fashion markets as native SPA brands enter markets that foreign SPA brands previously occupied. It is important that each SPA brand establish its own brand identity to differentiate itself from other brands when SPA brand competition in fashion markets increases. This study investigates how SPA brands express brand identities through colors due to their importance for visualization strategies and brand identity. This study conducted a simultaneous literature study and case study. First, this study reviewed the theoretical background of brand identity and its relationship with colors as well as SPA brands by studying relevant literature and cases of domestic academic theses and data on Internet web sites. After reviewing the theoretical background of SPA brands, this study selected 4 stores of SPA brands (8SECONDS, H&M, UNIQLO, and ZARA) as case study targets and analyzed the stores' external appearance, interior and product colors. Store analysis divided colors into identity colors and trend colors with each SPA company expressing its own brand identity through: the store's external appearance (logo color), painted interior colors (ceiling, floor, walls, mannequins, hangers, equipment, and store-carrier bag), or trend colors (reflected in the store's main display hall or products). The results consider that each SPA brand sets the mass market as their target, and chooses the commercialization of latest fashion by selecting the latest trends in the fashion trend cycle, so its products do not reflect characteristics symbolizing the company's uniqueness and brand.

• Journal of Korean society of Dental Hygiene
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• v.19 no.6
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• pp.963-972
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• 2019

Objectives: This study analyzed the relationship between BMI (body mass index), perceived health status, and oral health behaviors of schoolgirls. Methods: This study utilized data from the 13th (2017) Korea Youth Risk Behavior Web-Based Survey. A total of 29,337 schoolgirls were analyzed. Statistical analysis was performed using PASW Statistics 21.0 (SPSS Inc., Chicago, IL, USA). Results: Compared to the obese group, the rate of being recognized as healthy was 1.882 times higher in the normal-weight group and 1.623 times in the underweight group. The rate of using supplementary oral hygiene devices was 1.383 times higher in the underweight group and 1.091 times in the normal-weight group than in the obese group. Compared to the obese group, the experience rate of the sealant was 1.407 times in the underweight group. Compared to the obese group, the scaling experience rate was 1.282 times higher for the underweight group and 1.205 times for the normal-weight group. Conclusions: These results suggest that individual health behaviors are interrelated. There is a need for an integrated approach in the planning and implementation of future health promotion strategies, and it would be useful to design a program that considers health characteristics such as BMI.

• Journal of Internet Computing and Services
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• v.1 no.2
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• pp.11-18
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• 2000

In this paper we present a new extensible model based upon the concept of subtransactions in real-time transaction systems. The nested transaction model originally proposed by J. Moss is extended for real-time uniprocessor transaction systems by adding explicit timing constraints. Based upon the model, an integrated concurrency control and scheduling algorithm is developed, that not only guarantees timing constraints of a set of real-time transactions but also maintains consistency of the database. The algorithm is based on the priority ceiling protocol of Sha et al. We prove that the Real-Time Nested Priority Ceiling Protocol prevents unbounded blocking and deadlock, and maintains the serializability of a set of real-time transactions. We use the upper bound on the duration that a transaction can be blocked to show that it is possible to analyze the schedulability of a transaction set using rate-monotonic priority assignment. This work is viewed as a step toward multiprocessor and distributed real-time nested transaction systems. Also, it is possible to be extended to include the real-time multimedia transactions in the emerging web-based database application areas.

• Journal of Internet Computing and Services
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• v.17 no.4
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• pp.27-34
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• 2016

The referents of internet addresses are no longer limited to web sites. A new address service by the international organization for the internet address (ICANN) introduces an open space for the TLD (Top Level Domain) strings so that each service, content, product, and other linguistic expressions may be allowed. The open TLD addresses are more suitable for representing the address of service units, contents, or products. In this paper, as an alternative to static Internet address service to return a consistent mapping result regardless of a user-specific different requirements, we design a dynamic internet address mapping model that returns mapping result to suit user particular requirements. In addition, we propose a method for implementing a internet address service without any changes in the existing domain protocols. It may implement a dynamic internet address by attaching to a encoded user's metadata and environment data within a internet address representation, and adding the module for dynamic mapping to the name servers. Through this proposal, trying to expand the functions of internet address, it is expected to be able to provide customized informaiton retrieval services for each user by using just internet address.

• Journal of Internet Computing and Services
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• v.8 no.5
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• pp.67-79
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• 2007

As the Web technologies and wired/wireless network are improved and various new multimedia services are introduced recently, need for searching multimedia including video data has been much increasing, The previous approaches for multimedia retrieval, however, do not make use of the relationships among semantic concepts contained in multimedia contents in an efficient way and provide only restricted search results, This paper proposes a multimedia retrieval system exploiting semantic relevancy of multimedia contents based on a domain ontology, We show the effectiveness of the proposed system by experiments on a prototype system we have developed. The proposed multimedia retrieval system can extend a given search keyword based on the relationships among the semantic concepts in the ontology and can find a wide range of multimedia contents having semantic relevancy to the input keyword. It also presents the results categorized by the semantic meaning and relevancy to the keyword derived from the ontology. Independency of domain ontology with respect to metadata on the multimedia contents is preserved in the proposed system architecture.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.2
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• pp.216-233
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• 2013

Conventional optimization designs of wireless networks mainly focus on spectral efficiency (SE) as a performance metric. However, as diverse media services are emerging, a green wireless network, which not only meets the quality of experience (QoE) requirements for users and also improves energy efficiency (EE), is the most appropriate solution. In this paper, we firstly propose the unit QoE per Watt, which is termed QoE efficiency (QEE), as a user-oriented metric to evaluate EE for wireless networks. We then analyze which is the kind of wireless resource given priority to use under different scenarios to obtain an acceptable QEE. Particularly, power, delay and data-rate related to QoE are separately addressed for several typical services, such as file download, video stream and web browsing services. Next, the fundamental tradeoffs are investigated between QEE and SE for wireless networks. Our analytical results are helpful for network design and optimization to strike a good balance between the users perceived QoE and energy consumption.

• Journal of Preventive Medicine and Public Health
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• v.44 no.3
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• pp.118-124
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• 2011

Objectives: Although cigarette smoking is known to be related to the exacerbation of asthma symptoms, several studies have indicated that the prevalence of cigarette smoking among asthmatic adolescents is similar to or even higher than that among non-asthmatic adolescents. The aim of this study was to evaluate the relationship between asthma and cigarette use behaviors and whether or not the presence of suicidal ideation modifies this relationship among Korean adolescents. Methods: We analyzed data from the 2008 Korea Youth Risk Behavior Web-based Survey, which included a nationally representative sample of middle and high school students. Multiple logistic regression models were used to calculate odd ratios and 95% confidence intervals of cigarette use behaviors among current asthmatics, former asthmatics, and nonasthmatics, after adjusting for gender, grade, school records, socioeconomic status, current alcohol use, and suicidal ideation. Results: Of 75 238 study participants, 3.5% were current asthmatics and 4.5% were former asthmatics. Compared with non-asthmatics, asthmatics were more likely to report current cigarette use, frequent and heavy cigarette use, and cigarette use before 13 years of age. There were statistically significant interactions between asthma and suicidal ideation in cigarette use behaviors. Conclusions: This study demonstrated that asthmatic adolescents are more likely than non-asthmatic adolescents to engage in cigarette use behaviors and the presence of suicidal ideation is an effect modifier of the relationship between asthma and cigarette use behaviors. Particular attention should be paid to the awareness of health risks of cigarette smoking and mental health problems among asthmatic adolescents.