• Korean Journal of Health Education and Promotion
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• v.21 no.3
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• pp.101-116
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• 2004

Korea has the highest traffic accident occurrence rate in the world. It means that we are forced to face a tremendous amount of economic loses and great cost of life. Even though this phenomenon consistently has arose as a public issue every year and many researchers have emphasized the importance of safety education as the fundamental solution, we are still trying to make a long-lasting and effective traffic safety education programs for children and adolescents. The purpose of this study was to test the effectiveness of web-based learning for traffic safety in Korea middle school. For this purpose, the instructive model was constructed based on the ASSURE model and a special web-site of education was developed on behalf of practical use of multi-media learning materials for the traffic safety. The research subject was represented by 259 students from second grade in 2 middle schools located in Seoul Korea. The traffic safety education program using web-site was preceded to the 136 students as a case group for 45 minutes total 3 times. Other 126 students are control group those who did not get with this program. The survey was conducted before and after the education. The results of this study were as follow: 1. The knowledge analysis from the comparison between before and after of the lesson showed case group and control group scored average at 11.25 points and 10.97 points. However, after they attended programs, case group scored 13.57 points and control group scored 10.85 points. The difference from the result of the case group was statistically significant(p<0.001). 2. The attitude analysis from the comparison between before and after of the lesson showed case group and control group scored averages at 29.59 points and 28.21 points. However, after they attended program, case group scored 37.23 points and control group scored 32.71 points. The difference from the result of the case group was statistically significant(p<0.05). 3. Regarding the domain analysis by means of web-based traffic safety education, only the case group had a statistically significant score in the case of knowledge 'safe utilization of bicycle' and 'The Characteristic of Automobile and Safer Mode of Walking for Pedestrian'(p<0.01, p< 0.001), and in the case of attitude 'safe walking and crossing' 'The Characteristic of Automobile and Safer Mode of Walking for Pedestrian'(p<0.01, p<0.001). 4. Web based instruction for traffic safety was effective in terms of improving students' knowledge and attitude for traffic safety.

• Archives of design research
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• v.17 no.1
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• pp.153-162
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• 2004

This paper focused on the effect of Kansei design on the web in branding as well as its influence factors. As a key of this research, it classified web users' Kansei into five categories; 1) functional Kansei, 2) sensoryKansei, 3) psychological Kansei, 4) relational Kansei and 5) cultural Kansei, and organized relevant factors. Online surveys were conducted on seven websites of the fast food brands in Korea (Lotteria, Mcdonald, BurgerKing, Popeyes, KFC, Pizza Hut, Domino's) which are targeting 463 male and females in 20s. As a result, an average of 58% responded that they had a positive Kansei experience and could enhanceits brand preference. Of the sensory Kansei, visual design factors were the one that gave the greatest effect on brand preference enhancement. Regarding the functional Kansei satisfaction, such as user convenience and access speed were also one of the most crucial variables for the whole Kansei satisfaction. Moreover, the preference enhancement brought not only a positive effect on its reliability but also its brand image and consumers' purchasing desire. Based on the survey results, the additional FGI (Focus Group Interview) had been conducted and determined \circled1 what kind of major Kansei that users wanted to have satisfied, \circled2 what type of design can give strong Kansei appeal to its users, and \circled3what design factors gave an effect on sensory emotion. In the course of this research, Itried to renew the awareness of the web importance as a major channel in non-mass interactive marketing, and suggest the effect and its possibility of emotional branding through Kansei design in the web as well as design principles of strategic Kansei design.

• Journal of the Korean Data and Information Science Society
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• v.16 no.4
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• pp.899-911
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• 2005

This paper conducts an explanatory analysis of the web sphere produced by National Assemblymen in South Korea, using some statistical methods. First, some descriptive metrics were employed. Next, the traditional methods of multi-variate analyses, multidimensional scaling and corresponding analysis, were applied to the data. Finally, cross-sectional data were compared to examine a change over time.

• Proceedings of the Korean Society of Computer Information Conference
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• 2008.06a
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• pp.85-89
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• 2008

웹상에서 자동 데이터 추출과 분석기법은 최근 검색분야의 주요이슈이다. 본 논문은 웹상의 자동 설문조사 시스템에 관한 연구이다. 그리고 기존의 Corpus의 성향을 분석하고 검색 및 분석 시스템의 항목들을 정의하였다. 또한 Corpus를 이용한 웹 검색 및 분석 시스템의 활용 분야를 기술하고 향후 개발 방향을 기술하였다.

• Proceedings of the Korean Society for Information Management Conference
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• 1997.08a
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• pp.37-53
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• 1997

The huge size of Internet does not allow ordinary information seekers to search information with ease. Now, it is almost impossible to navigate the ocean of information without effective search tools. Web search engine has been the most effective technology for information retrieval on WWW. But recently, the need for new search tools on WWW or Internet has increased drastically. Currently, there are many on-going researches on the related topics. In this survey, we categorize the new search tools into four types: monitoring systems, filtering systems, browsing assistant systems, recommending systems. These example systems are examined. We are especially interested in WWW information filtering. It is studied how to apply the information filtering techniques to WWW, The application is not so straightforward like Email, Newswire filtering systems. As a result of this study, a simple WWW information filtering system is proposed.

• International Journal of Advanced Culture Technology
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• v.8 no.1
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• pp.218-225
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• 2020

Purpose Wearable devices are widely used in our daily life. The purpose of this study is to investigate the relationship between persuasive designs of fitness trackers and users' physical activity behavior. Methods To test the research model, data was collected from a web-based survey in China, resulting in an effective sample of 166 usable questionnaires. The survey was restricted only to respondents who wear a fitness tracker. Results The sample surveyed in this study indicated that half of the respondents had been wearing a smart fitness tracker shorter than one year, and only 27% were long-time users (longer than two years). Dialogue support and social support strategies were both proved to be effective in increasing users' workout behavior intention. Social support strategies had a greater effect on behavior change than dialogue support strategies. Conclusion The findings from this study make several contributions to the practice. Wearable devices developers can employ the result from this study to help them design devices, which can persuade people to do more exercises and preserve a healthier life.

• Korean Management Science Review
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• v.17 no.3
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• pp.31-47
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• 2000

The widespread diffusion of Internet has enables companies to conduct business in quite a different way. marketing on the Internet becomes more important as firms adopt electronic commerce as a means to implement competitive strategies. One hundred and four BC shopping mall companies responded to an e-mail and web server survey about the anticipated benefits of electronic commerce and related strategies. The survey also asked about improvements in value chain activities and impediments to the implementation of electronic commerce in Korea. The results indicated that Korean shopping mall companies followed differentiation strategy significantly more than the other two strategies. In addition, six benefits factors were drawn from this study - information, productivity, cost savings, customers, management information, and applications. Productivity factor was related to cost leadership strategy, and customers factor was related with cost leadership, differentiation and focus strategies. Several benefits factors were also correlated with value chain activity improvements. The results of this study were compared with those of research conducted in the United States.

• Journal of the Korean housing association
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• v.16 no.5
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• pp.13-19
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• 2005

It is estimated that 2.25 million households accounting for $13.5\%$ of total households will have home networking in 2025. As the need for intelligence and sustainability of residential environment has been increasing, the growing demand for intelligent house is obvious. The purpose of this study was to investigate the perception of consumers on digital home and their needs. A web-survey was conducted and the survey participants were limited to residents living in housing built after 2003. A total of 120 responses were used for data analysis. The images of digital home were categorized into environmental friendliness, convenience, and sophistication. Also the respondents showed the strong need for functions of digital home such as safety from emergency and entertainment.

• KIEAE Journal
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• v.9 no.2
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• pp.27-36
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• 2009

Due to rapid advances in science and technology and peoples life value, multi-dimensional functionality of the house has been possible and demanded. Among them, intellectual function and health support function appeared prominent and the former can support the later. The purpose of this study was to delineate health support planning features for smart home. Thirty six planning elements were extracted for initial pool for survey to find out what consumers demanded. Two hundred and nine data were collected through the web-survey. Important planning features were identified in relation to three different health dimensions that is physical/physiological, psychological, and social health. Generally consumers' responses were positive for all features. Major health friendly features highly demanded by consumers were found gas detect system, security system, and a call alarm system. The result of this study is expected to be used as a basic reference to develop strategies for smart home and to grasp current housing culture.

• Journal of the Korean Home Economics Association
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• v.49 no.8
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• pp.97-111
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• 2011

This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.