• 통상정보연구
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• 제6권1호
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• pp.51-74
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• 2004

The virtual space of internet has changed the existed market structure as more and more internet users have highly increased. And this situation has given a golden opportunity to the internet service firms that are supposed to meet their customers through the internet web sites. So, it is becoming a critical issues to construct and keep better web sites than their competitors to the internet service firms. This paper is intented as an investigation of determination factors of internet web site quality further, which of them are more important factors to the consumer satisfaction. For this purpose, empirical approach using factor analysis, regression analysis was used to develop dimensions of internet web site quality and to explore more important factors that internet service firms should choice to have competitiveness. Empirical results of the study presented that the determination factors of internet web site quality were composed of five factors like Responsiveness, Accessibility, Ease of use, System Performance, Communication. And we found that Communication and Ease of use are more important factors than other ones. Therefore, the internet service firms that are plan to have more competitiveness than their competitors should choice these important factors and concentrate on these ones to build excellent internet web sites.

• 정보관리학회지
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• 제22권2호
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• pp.103-124
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• 2005

본 연구에서는 웹 스타일 가이드를 구축하고 있는 해외 5개 대학 도서관 웹사이트의 스타일 가이드를 분석한 후 국내 10개 지역거점대학 도서관의 웹사이트의 구성요소를 추출하여. 공통항목을 도출하였다. 그리고 도서관 웹사이트에 있어서의 사용성(usability)과 접근성(accessibility)에 관한 연구결과들을 적용하여 대학도서관 웹사이트의 전반적인 디자인 흐름에 대한 통일성과 규칙성을 발견하였고 이를 바탕으로 웹사이트에 일관된 시각적 아이덴티티(identity)를 부여하기 위한 요소인 대학도서관 웹 스타일 가이드 요소들을 제시하였다.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
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• pp.334-341
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• 2002

As the interest in internet business increases, effective web site evaluation is in order. While web site evaluation is supposed to be based on feasible applicability and trust-worthy criteria. many researches on web site evaluation fails to rover the various business models and consider corporate-activity-related features. Besides, dealing with the limited aspects such as design and cognitive science is something to be desired on the previous researches. Therefore, This paper presents internet web site evaluation framework not only based on existing researches and analysis but also reflecting corporate strategies. The framework includes web sites contents, design, operation and management-related factors, and it is applied to companies to validate its applicability.

• 한국정보시스템학회지:정보시스템연구
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• 제18권3호
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• pp.111-134
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• 2009

Today many owners of Web sites are looking to user's satisfaction survey as a key means of measuring the usability of a Web site. While it is preferred for it simplicity and ease of use, this survey method is not without potential risks. This paper focuses on showing that the existing practice of questionnaire-based usability measurement is subject to human recall errors, and that such flaws can be reduced when the questionnaire survey is followed by the users hands-on experience of the site. An empirical study was conducted, and the results indicate that the above speculation holds true. Even if respondents felt highly confident about their responses on a recall survey, a hands-on experience with a focal Web site increased the extent to which the respondents were satisfied with the shopping mall site. This indicates that a user's perception of the quality of a Web site may be distorted or lost as time goes by. In addition, the findings have shown that the use of the verbal protocol analysis method can reveal critical information that can help track the root causes of Web site usability problems, thereby helping to develop site enhancement strategies. The paper concludes with directions for future research.

• 한국산업정보학회논문지
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• 제5권4호
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• pp.73-80
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• 2000

본 논문에서는 NIN적으로 구현된 웹사이트와 직관적으로 명확한 웹사이트를 비교 분석하여 NIN적인 항해 설계가 지닌 단점을 보완하면서 시각적으로 우수한 직관적인 인터페이스를 웹사이트 유저들에게 제공할 수 있는 방법을 제시한다. NIN의 문제점을 안고 있는 웹사이트의 그래픽적 인터페이스를 본 논문에서 실험한 시각적 직관화로 개선하여 구매 의도를 가진 방문자가 시각적으로 뛰어나다는 느낌을 가질 수 있게 하면서도 직관적으로 사이트의 항해 구조를 쉽게 파악하게 할 수 있게 하였으며 또한 결제과정을 완료하기에 용이하도록 함으로써 인터넷 비즈니스 시스템의 고유 목적인 사업의 성공을 위한 토대를 마련하였다. 실험에 있어서 NIN적인 웹사이트는 실제로 운영되고 있는 사이트의 사례를 연구하였으며, NIN의 문제점을 시각적 직관화로 개선한 웹사이트의 구현에는 Flash 도구를 이용하였다.

• 한국문헌정보학회지
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• 제36권1호
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• pp.165-186
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• 2002

본 연구는 인터넷이라는 새로운 정보기술을 활용하여 장서관리에 대한 정보를 제공하고 있는 미국 대학도서관 웹사이트의 현황을 살펴보고 구성요소별 내용평가를 통해 웹사이트를 분석하고, 나아가 장서관리의 목적과 특성에 맞는 사이트를 체계적으로 운영할 수 있는 장서관리 웹사이트의 컨텐츠 구성을 목적으로 한다. 컨텐츠 구성은 <장서개발정책>, <직원주소록>, <통계>, <선정도구>, <구입 희망자료 신청>, <신간안내>의 6개 영역으로 구분된다. 웹사이트의 활용을 통해 장서관리 업무의 효율화를 이룸으로써 향후 장서관리 웹사이트를 구축하고자 하는 도서관에게 보다 합리적이고 체계적으로 나아갈 방향을 제시하고자 한다.

• 경영과정보연구
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• 제13권
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• pp.49-70
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• 2003

Characters consist of non-digital characters and digital characters. Digital characters consist of general digital characters and web characters. The web characters is important in the rate of web site and web contents. But there is nothing about studies of web character. This study explain a definition, concept and property of the web character, suggest the correlation of web character preference and property of web character in korea web site. The properts of web character are simplicity, sympathy and originality. By results of this study, sympathy and originality of web character have relations with preference of web character. But simplicity of character has not relations with that. This study will do much for making the web character.

• 한국치위생학회지
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• 제16권2호
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• pp.241-248
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• 2016

Objectives: The purpose of the study is to evaluate the dental website usability in Korea. The dental website included dental university hospital, network dental hospital and dental office. Methods: The study was carried out by three age groups including twenties, thirties, and forties. Each group consisted of ten customers and evaluated twelve websites of dental hospitals. Each was assigned to four hospitals and three tasks including easiness of online reservation, preventive information, and treatment information. They filled out the self-administered questionnaire. The questionnaire included the easiness of on-line reservation, satisfaction on the quality and quantity of preventive informations, satisfaction on the quality and quantity of treatment informations, predictiveness on the sub-menu, usefulness of site map, information on the main page of web site, usefulness of decision on visit to dentistry, and revisit intention. Results: The easiness of on-line reservation was the highest in the private dental office, and university dental hospital and network dental hospitals followed in conducting task(1). The anticipated value and measurement on the usefulness of web site were the lowest in network dental hospitals and the time interval between two values was 57 seconds. This discrepancy showed the largest difference. The satisfaction on treatment information in task(3) was higher than that of the satisfaction on preventive information in task (2). The revisit intention was the highest in dental university hospitals. Conclusions: This study showed the comparison in usefulness of web site of university dental hospitals, network dental hospitals and private dental office. The web site focused on the treatment information rather than preventive information. This study suggested that the most important function of dental web site would be the preventive information that was mainly operated by the role of dental hygienists rather than treatment information in the future.

• 한국산업정보학회논문지
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• 제21권6호
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• pp.41-51
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• 2016

본 연구는 탐색적 연구로써 부동산 사이트의 차별화에 대한 전략적인 대안을 제시하기 위하여 부동산 정보포털사이트의 대표적인 두 유형인 포털사이트 내의 부동산 정보 사이트와 독립적 부동산 전문 사이트에 대한 선호도의 차이를 비교 분석하고자 하였다. 2개의 포털사이트의 부동산 사이트 (네이버부동산, 다음부동산)와 3개의 부동산 전문사이트 (부동산 114, 서울부동산광장, 매경부동산센터), 총 5개의 부동산 사이트를 총 60명의 참가실험자들을 대상으로 시행하였다. 본 연구의 결과는 아직도 대다수의 부동산 사이트 연구가 신뢰도에 관한 상황에서 본 연구는 부동산 정보 사이트 사업자에게 유용한 참고자료가 될 수 있는 부동산 정보 사이트 이용자의 선호도 조사에 초점을 맞추었다. 또한 독립적인 부동산 전문 사이트와 포털사이트 내의 부동산 정보 사이트와 비교 분석해 좀더 유용하면서 현실적인 연구라고 사료된다.

• 조형예술학연구
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• 제8권
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• pp.129-159
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• 2005

Web sites have become one of most important factor for sales products as well as advertising communications in these days. So numerous web sites have been developed for corporations and brands. It is not easy to getting more attention as a prominent web site expression among various types of numerous web sites. Due to the voluminous expansion of visual communications and the change of the media. new advertising creative must be needed for serving to differentiate the message, inviting audiences to participate more positively in Web site communications. This thesis aims at reviewing images and semiotics for analyzing web sites. And this thesis is about the significations of web sites for some of supreme brands. Chapter I describes the aim of this thesis about the signification of web sites, especially concentrate on the intro-pages of worldwide supreme brands. such as Chanel, Louis Vuitton, Yves Saint Laurent, Prada, and Burberry. And Chapter II introduces the general concept of Image and Semiotics. Chapter III deals with the signification of the web sites with introducing semiotic methods such as the theory of R. Barthes. Chapter IV discusses the signification of Images of web sites as an advertising creative talking into consideration of semiotic theories. And this thesis analyze almost all visual images and verbal message by the theory of R. Barthes. In this matrix, a. particular image of web site can be analyzed into its basic structure of pictorial and word elements , i. e., into the representations the viewer uses and identifies. It's my belief that one of aesthetic engineering approaches such as Semantic Differential Method and semiotic approaches such as the Interpretant Matrix for advertising design images provide basic methods which is about defining the process of constructing and coding the advertising images as well as analyzing and decoding advertising expressions. So I suggest these kinds of studies on the images of web sites as well as advertising design images.