• Title/Summary/Keyword: Web Promotion

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Social change and relationship between Parent and -Children (사회변화와 부모자녀관계)

  • Lee, Kyung-Hye
    • Korean Parent-Child Health Journal
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    • v.4 no.2
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    • pp.43-55
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    • 2002
  • Relationship between parent and children is basic relation and initial relationship. It is essential research to explore relationship between parent's role satisfaction and children's health promotion in rapidly changing social situation influence parenting attitude. The purpose of this research to explore first mother's parenting belief, communication, filial piety by indepth interview and literature review. Method of research is literature review (books and articles) and Web site researching (home page) and contacted two mothers to do individual interview. Data was collected and analysed according to the objectives. The result of this study as follows. 1) It was problem that is child rearing and child education due to working parents. 2) It was discussed parent's belief regarding child rearing. The belief was influence by culture, social economic status, family friend and internet, advise of professionals. The subjects of this study was influenced by family, friend and internet Web site. 3) Parent-child communication was reviewed and discussed about influence of masmedia and early education system. Children's level of language development was rapidly improved by role play and read the book with mother. 4) It was discussed concept of filial piety. Parent was not expected filial piety from their children. Parent thought that they already received filial piety from their children, because children gave them pleasure and happiness during growing process. Parents want their children become mature person and adapt to informative changing society. Finally, it is needed further interdisciplinary study for parent-child health promotion and growth and development in rapidly changing society.

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A Study on the Promotion of Yakseon Food Using Big Data

  • LEE, JINHO;KIM, AE SOOK;Hwang, Chi-Gon;Ryu, Gi Hwan
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.4
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    • pp.41-46
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    • 2022
  • The purpose of this study is to confirm and analyze the impact on consumers through big data keyword analysis on weak food. For data collection, web documents, blogs, news, cafes, intellectuals, academic information, and Google Web, news, and Facebook provided by Naver and Daum were used as analysis targets. The data analysis period was set from January 2018 to December 2021. For data collection and analysis, the frequency and matrix of keywords were extracted through Textom, a social matrix site, and the relationship and connection centrality between keywords were analyzed and visualized using the Netdraw function among UCINET6 programs. In addition, CONCOR analysis was conducted to derive clusters for similar keywords. As a result of analyzing yakseon food with keywords, a total of 35,985 cases of collected data were derived. Through this, it was confirmed that medicinal food affects consumers. Furthermore, if a business model is created and developed through yakseon food, it will be possible to lead the popularization of yakseon food.

A Study on the Utilization of the selection indicator for the introduction of reliable OSS(Open Source Software) (신뢰성 있는 공개SW 도입을 위한 선정지표 활용방안에 관한 연구)

  • Cho, Dong-Hyung;Park, Sung-Ho;Kim, Tae-Yeol;Yang, Yu-Kil
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.11a
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    • pp.722-725
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    • 2012
  • 최근 이슈가 되고 있는 클라우드 컴퓨팅, 빅데이터, 모바일 등 다양한 분야에서 공개SW 기반 시스템을 도입하여 적용하는 사례가 증가하고 있으나, 수많은 공개SW 중 신뢰성 있는 솔루션을 선택하는 것은 많은 시간과 비용이 발생한다. 이에 공개SW 도입 시 고려해야하는 항목을 도출하여 선정지표를 개발하였으며, 실제 공개SW 도입을 위한 조사 및 선정 단계에서 선정지표를 활용하여 업무 적합성, 성숙도 등을 고려한 최적의 공개SW 선정할 수 있는 기준을 제공하고자한다. 또한 선정지표를 활용하여 WEB, WAS, DB 등 공개SW 솔루션에 대한 평가 사례를 살펴보고, 향후 선정지표를 활용할 수 있는 방안을 제안한다.

A Study of E-mail and Personal Homepage as a Marketing Promotion Tool in the Hotel Industry (호텔에서 마케팅 도구로써 이메일과 개인 홈페이지의 활용방안에 관한 연구)

  • Chung Hyun-Young
    • The Journal of the Korea Contents Association
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    • v.4 no.4
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    • pp.11-19
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    • 2004
  • With the help of information technology the number of email users and personal home page owners are increasing. Marketers have much interest in using the email and personal home pages as a marketing promotion tool which can provide potential customers with messages they want to send. Marketers can facilitate the promotion efforts once if the profiles of potential customers' information can be databased by sending proper messages to the targeted market. Because of the merit of email and personal home page hotel firms are expected to adopt the information applications in their promotions for customers. This study proposes the Possibilities of email and personal home pages as a marketing promotion tool in the hotel industry and discusses problems to be overcome.

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Fashion Product Addictive Buying Tendencies on Internet Shopping Mall (인터넷 쇼핑의 패션제품 중독구매성향)

  • Yoon, Ha-Young;Hong, Keum-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.4 s.163
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    • pp.563-573
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    • 2007
  • This study attempted to understand the addictive internet buying tendencies and how self-esteem, materialism, and self-control influenced the addictive internet tendencies and how those variables affected those when people receive marketing promotions on internet shopping mall. A total 883 cases were collected as data through internet survey on the consumers who had purchased fashion products. Internet fashion buyers were classified into high-purchasing, low-purchasing, and non-purchasing groups. These groups were showing differences among self·esteem, materialism, and self-control. High purchasing group was showing low self-esteem and self·control and high materialism than others. Variables that affect addictive buying tendencies of internet fashion product were shown accordingly brand promotion, materialism, web display promotion, and self-esteem. Marketing promotions were contributed more on the internet addictive buying tendencies than consumers' socio-psychological variables. So as to induce rational buying behavior, excessive product promotion and discount price promotion should be reduced.

Individual Thinking Style leads its Emotional Perception: Development of Web-style Design Evaluation Model and Recommendation Algorithm Depending on Consumer Regulatory Focus (사고가 시각을 바꾼다: 조절 초점에 따른 소비자 감성 기반 웹 스타일 평가 모형 및 추천 알고리즘 개발)

  • Kim, Keon-Woo;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.24 no.4
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    • pp.171-196
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    • 2018
  • With the development of the web, two-way communication and evaluation became possible and marketing paradigms shifted. In order to meet the needs of consumers, web design trends are continuously responding to consumer feedback. As the web becomes more and more important, both academics and businesses are studying consumer emotions and satisfaction on the web. However, some consumer characteristics are not well considered. Demographic characteristics such as age and sex have been studied extensively, but few studies consider psychological characteristics such as regulatory focus (i.e., emotional regulation). In this study, we analyze the effect of web style on consumer emotion. Many studies analyze the relationship between the web and regulatory focus, but most concentrate on the purpose of web use, particularly motivation and information search, rather than on web style and design. The web communicates with users through visual elements. Because the human brain is influenced by all five senses, both design factors and emotional responses are important in the web environment. Therefore, in this study, we examine the relationship between consumer emotion and satisfaction and web style and design. Previous studies have considered the effects of web layout, structure, and color on emotions. In this study, however, we excluded these web components, in contrast to earlier studies, and analyzed the relationship between consumer satisfaction and emotional indexes of web-style only. To perform this analysis, we collected consumer surveys presenting 40 web style themes to 204 consumers. Each consumer evaluated four themes. The emotional adjectives evaluated by consumers were composed of 18 contrast pairs, and the upper emotional indexes were extracted through factor analysis. The emotional indexes were 'softness,' 'modernity,' 'clearness,' and 'jam.' Hypotheses were established based on the assumption that emotional indexes have different effects on consumer satisfaction. After the analysis, hypotheses 1, 2, and 3 were accepted and hypothesis 4 was rejected. While hypothesis 4 was rejected, its effect on consumer satisfaction was negative, not positive. This means that emotional indexes such as 'softness,' 'modernity,' and 'clearness' have a positive effect on consumer satisfaction. In other words, consumers prefer emotions that are soft, emotional, natural, rounded, dynamic, modern, elaborate, unique, bright, pure, and clear. 'Jam' has a negative effect on consumer satisfaction. It means, consumer prefer the emotion which is empty, plain, and simple. Regulatory focus shows differences in motivation and propensity in various domains. It is important to consider organizational behavior and decision making according to the regulatory focus tendency, and it affects not only political, cultural, ethical judgments and behavior but also broad psychological problems. Regulatory focus also differs from emotional response. Promotion focus responds more strongly to positive emotional responses. On the other hand, prevention focus has a strong response to negative emotions. Web style is a type of service, and consumer satisfaction is affected not only by cognitive evaluation but also by emotion. This emotional response depends on whether the consumer will benefit or harm himself. Therefore, it is necessary to confirm the difference of the consumer's emotional response according to the regulatory focus which is one of the characteristics and viewpoint of the consumers about the web style. After MMR analysis result, hypothesis 5.3 was accepted, and hypothesis 5.4 was rejected. But hypothesis 5.4 supported in the opposite direction to the hypothesis. After validation, we confirmed the mechanism of emotional response according to the tendency of regulatory focus. Using the results, we developed the structure of web-style recommendation system and recommend methods through regulatory focus. We classified the regulatory focus group in to three categories that promotion, grey, prevention. Then, we suggest web-style recommend method along the group. If we further develop this study, we expect that the existing regulatory focus theory can be extended not only to the motivational part but also to the emotional behavioral response according to the regulatory focus tendency. Moreover, we believe that it is possible to recommend web-style according to regulatory focus and emotional desire which consumers most prefer.

A study for the Influences of Social Interaction on Developing Children's Sociability in the Web-Based Instruction -In the one class of elementary school- (웹기반 학습에서 사회적 상호작용이 아동의 사회성 발달에 미치는 영향에 대한 연구 -초등학교 1학급을 중심으로-)

  • Yeo, Min-Gu;Park, Sun-Joo
    • Journal of The Korean Association of Information Education
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    • v.5 no.1
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    • pp.49-64
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    • 2001
  • Thanks to the technological developments in the Internet, the Web-Based Instruction in the school practices has been available which is now taking its place as one of the new educational methods. With the increased interest in Web-Based Instruction, there appear a lot of materials and methodologies on utilizing the WEB to actively discuss and deal with the teaching-learning ways. Nevertheless, they comparatively tend to overlook the aspect of school guidance such as the development of sociability through social interaction which is an important element for building the personality of learner. This study has tried to design and apply the teaching-learning system for the promotion of social interaction in the Web-Based Instruction, and also made an investigation into the influences of social interaction on the development of children's sociability in the WEB field.

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Development and Implementation the Program Outcomes Assessment System based on Web-based Course Embedded Assessment(CEA) (교과기반(CEA) 프로그램학습성과 평가를 위한 전산시스템(Web-based) 개발 및 적용)

  • LEE, Sang Ju;JO, Chae Young
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.1
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    • pp.67-75
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    • 2019
  • The purpose of this study is to improve the effectiveness of Course Embedded Assessment(CEA) program through the development and application of the Program Outcomes Assessment System. This is a methodological study which is developing the Program Outcomes Assessment System based on Web-based CEA and applying it to assess the achievements of students by professors teaching them The Web-based CEA system has been developed by implementing a software development life cycle. First, a demanded survey was conducted for the system development, and the results were applied for developing the Web-based CEA. The CEA was used for assessing the achievement of students by professors charging them. Finally, another survey was performed to evaluate the effectiveness of the CEA in professors who experimented it. By implementing the Program Outcomes Assessment System, it is possible to monitor the achievement of the program outcomes and CQI of individual students at the time of graduation. Also It makes it possible to check the unaccomplished achievements of students, analyze the causes regarding uncompleted works, and find ways to enhance students to improve their ability.

Web Server based Hologram Image Production Pipeline System Implementation (웹 서버 기반의 홀로그램 영상 제작 파이프라인 시스템 구현)

  • Kim, Yongjung;Park, Chansoo;Shin, Seokyong;Kim, Jungho;Gentet, Philippe;Lee, Jiyoon;Kwon, Soonchul;Lee, Seunghyun
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.751-757
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    • 2021
  • In this paper, we proposed a pipeline system for holographic image production in a web server-based environment. There are time and spatial constraints for the existing holographic image production. The purpose of the proposed system is to obtain high-quality holographic images by reducing accessibility to users. It is a structure in which a video captured by a user in a web environment is transmitted to a server and converted into a frame for holographic image production through post-production. For high-quality holographic image acquisition, post-processing uses a deep learning-based algorithm. The proposed system provides various service tools in the web environment for user convenience. Through this method, the user's accessibility is improved when producing holographic images because images are taken in a web environment rather than in a limited space.

Metaverse business research for revitalizing the music ecosystem in the web 3.0 era: Focusing on strategies for building music platform (웹 3.0 시대 음악 생태계 활성을 위한 메타버스 비즈니스연구: 음악 플랫폼의 발전 양상 및 구축 전략을 중심으로)

  • Jiwon Kim;Yuseon Won
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.787-800
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    • 2023
  • This paper is a study aimed at facilitating a comprehensive understanding of the music metaverse platform that will emerge in the era of Web 3.0 and exploring productive strategies for its construction. We examine the significance of the metaverse music platform from various perspectives and investigate the developmental process of digital music platforms from Web 1.0 to 3.0. Subsequently, assuming the emergence of metaverse platforms as a transition to Web 3.0, we align this transition with technological(VR technology, wearable devices, generative AI), cultural(digital avatars, fandom), and economic(NFT) discussions related to Web 3.0. These discussions are integrated with the developmental strategies of the metaverse music platform. Through this study, we hope to enhance the understanding of the metaverse music platform and provide insights into potential construction strategies.