• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.179-192
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• 2005

The purpose of this study is to investigate into the practical cases of social marketing and to seek the practical strategy in fashion business. These practical cases were investigated through theses, professional books, fashion magazines, fashion newspapers, daily newspapers and web site, etc. The results of this study were as follows : 1. The social marketing by decision-making is able to practice and to set up a strategy in consumerism, humanism and environmentalism. 2. The social marketing by feedforward is able to practice and to set up a strategy in business strategy and product strategy. 3. The social marketing by administrative is able to practice and to set up a strategy in product development, price decision, distribution management and advertisement & promotion. 4. The social marketing by total system is able to practice and to set up a strategy in marketing planning and self-audits system.

• Journal of the Korean housing association
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• v.21 no.3
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• pp.23-31
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• 2010

High rise apartments and super high rise apartments have recently been widely and rapidly disseminated throughout Korea in a very productively efficient way. Within this process, strategies to enhance communal culture have been absent. The purpose of this research is to examine the requirements for community shared spaces for super high rise apartments as expressed by apartment residents. A questionnaire was developed and a web survey was utilized. The respondents were 247 apartment residents. The results showed that a substantial number of residents desired social interaction. This implies the necessity for the promotion of shared spaces. In terms of the possible preferred locations of most possible shared spaces, including sports related space, childcare space, educational space, elderly space, residents' gathering space, and administration space, the lobby proved to be the most popular. Other diverse locations, however, also seemed promising. In conclusion, the residents' desires indicated possibilities of a vertical community culture due to the diverse desires for community spaces. This can be used as evidence to facilitate the vertical community of super high rise apartments.

• Journal of Korean Public Health Nursing
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• v.34 no.2
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• pp.165-181
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• 2020

Purpose: This study is an integrative review of previous research conducted on family-school nurse partnership in school health care, as perceived by school nurses, children, and families. Method: The study was conducted according to the five stages of integrative review suggested by Whittemore and Knafl (2005), which involved problem identification, literature search, data evaluation, data analysis, and presentation of results. Suitable literature was found using portals such as PubMed, CINAHL, Embase, and Web of Science. Key words such as school nurses, family, parents, children, and partnership were used to narrow the search results. Studies published in peer-review journals between 2006-2018 were selected. The quality of studies was appraised using critical appraisal tools provided by the Joanna Briggs Institute (2020). Result: Thirteen studies (5 quantitative and 8 qualitative) were finalized for the final review process. After an extensive review, four key themes of school nurse-family partnership in school health care were identified: partnership components, partnership barriers, partnership facilitators, and strategies to promote partnership. Conclusion: Partnership and its components, barriers, and facilitators, along with strategies for its promotion should be considered in school health care. Further studies are needed on the perceptions held by parents and children regarding school health care partnership.

• Research in Community and Public Health Nursing
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• v.26 no.3
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• pp.190-198
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• 2015

Purpose: This study aimed to compare health risk behaviors among adolescents according to whether or not the parents were born in South Korea. Methods: From the database of the ninth Korea Youth Risk Behavior Web-based Survey (KYRBS), the researchers classify adolescents into four groups: those whose parents were both native Korean, those whose mother only was a native Korean, those whose father only was a native Korean, and those whose parents were both foreign-born. Data were analyzed using ${\chi}^2$-test and multiple logistic regression with the SPSS/WIN 18.0 program. Results: The adolescents with a foreign-born mother were less likely to smoke and drink alcohol than those with native Korean parents, but for other health risk behaviors the two groups were similar to each other. The adolescents with a foreign-born father were at a greater risk of drug use, intercourse, depression and violence at school than those with native Korean parents. The adolescents whose parents were born abroad were at a greater risk of smoking, drug use, intercourse, depression, suicidal ideation and violence at school than those with native Korean parents. Conclusion: Health promotion approaches differentiated by the type of multi-cultural family are needed in order to improve multi-cultural adolescents' health.

• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.49-64
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• 2004

The purpose of this study was to provide useful information which would help web-site planning and design, product composition, and service of internet shopping malls. The sample consisted of 693 university students who had visited(Ed- in this case 'visit' means to enter an internet site; note also that the past perfect tense already conveys the meaning of 'experience') internet fashion shopping malls or purchased clothing through internet. Data were analyzed by factor analysis, frequency, t-test, and ANOVA(LSD) using SPSSWIN. The results were as follows： 1) The evaluative criteria of internet fashion shopping malls could be categorized by 4 factors： product presentation method, design, product information, sales promotion ＆ additional service; the first of which was found to be the most important. These criteria showed significant differences according to the period and time of access. Furthermore, the degree of consideration for these criteria was high, whereas the degree of satisfaction was low. 2) The evaluative criteria of clothing could be categorized by 6 factors： general characteristics of products, wearing comfort ＆ ease of management, popularity ＆ status symbolism, service, aesthetics, and textiles materials; the first of which was found to be the most important. These criteria were significantly different according to the periods, time, and purposes of access, and purchase experiences.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.483-495
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• 2007

The purpose of this study is to examine the current situation of IMC strategies of Korean fashion brands which enter into Chinese market and to propose the efficient IMC strategies. Twenty Korean fashion brands which enter into Chinese market were selected and in-depth interviews with the managers were conducted. First, advertising is focused on magazines, and outdoor advertising, advertising in departments' magazines, distributing catalogs, and star marketing are performed in some cases. Brands often execute sales promotion activities such as price deduction, offering coupons, and presenting gifts. PR activities like events and sponsorship marketing which targets uncertain public or loyal customers are performed. PPL is conducted passively though it can be very effective. CRM is not operated systematically and customer management is conducted through tele-marketing and direct mail by shop managers. Web sites of brands have insufficient contents and are operated ineffectively. VMD follows brand's basic policy, but in cases of agents whose copyrights are transferred or branches which are place in areas where managing them is hard, shop managers operate their stores by themselves. Finally, because of socialistic consciousness, the perception about service of sales people is lacked.

• Research in Community and Public Health Nursing
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• v.24 no.3
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• pp.282-291
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• 2013

Purpose: The purpose of this study was to identify the Clusters of health promoting schools in middle and high schools for the Korean Youth Risk Behaviors Web-based Survey. Methods: The tool of health promoting school was developed based on a framework for action for health promoting schools in World Health Organization and Schools Health Index for middle and high schools in the United States by 2 professionals and 2 health teachers and revised as a result of the preliminary study. Data were collected with a questionnaire from teachers who attended the conference run by Korean Centers for Communicable Disease Control and Prevention in 2009. The data of 363 schools were analyzed using descriptive analysis, t-test, and ANOVA. Results: As a result of comparing the scores of health promoting schools, three Clusters were identified. The Clusters differed significantly in presence of health teacher, location, and type of schools (p<.05). Conclusion: These results are a good reference in developing tailored strategies for health promoting schools, which will help improve health-promoting schools.

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.753-762
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• 2013

This study identifies meaningful factors that influence relationship switching intention and multi-channel use intention for department store customers. Two types of commitment (affective and calculative commitment) are proposed as mediators between satisfaction and behavioral intention. A web-based survey collected fashion product data from consumers who had a relationship with a department store. A total of 150 responses were analyzed by frequency analysis and reliability analysis, CFA, and SEM analysis with SPSS 18.0 and AMOS 18.0. Department store attributes were composed of four factors (product, salespersons, facilities and place, and price and promotion). Department store satisfaction was specified as a second order latent construct which was reflected in the satisfaction with the four department store attributes. Department store satisfaction had a significant negative influence on calculative commitment and a positive effect on affective commitment. Calculative commitment affected switching intention and affective commitment determined multichannel use intention. This study has implications for retail marketers that target fashion consumers and academics who research consumer behavior in retail settings. The most important result is that the affective commitment and the calculative commitment serve different functions. Department store managers need to make an increased effort to instigate an affective customer commitment in order to reduce switching intention.

• Informatization Policy
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• v.21 no.2
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• pp.3-23
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• 2014

The purpose of this research is to analyze research trend of e-participation in Korea which is highly recognized today. Sixty research papers on e-participation published from 2001 to 2013 are analyzed for this research. Main ideas and contents of each paper are reviewed and research subjects and methods of overall papers are analyzed. Mostly, actual state and promotion of e-participation is studied through the analysis of local government web sites, and other specific subjects on e-participation are also studied. Currently, research on e-participation is rather shrinking, and therefore, it is necessary to suggest valid ways to promote e-participation through research on influencing factors to e-participation and e-participation in central government.

• Journal of Gastric Cancer
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• v.16 no.1
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• pp.8-13
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• 2016

Purpose: The aim was to verify if changing the Journal of Gastric Cancer (JGC) to only English (starting in December 2010) was successful based on bibliometrics. Materials and Methods: The following indicators were retrieved or calculated from the journal homepage and the Web of Science Core Collection on January 30, 2016: the number of citable articles per year; the number of original articles funded; the national origins of the editorial board members and authors; the total citations; the impact factors; the national origins of authors citing the journal; the source titles of articles citing the journal; and the Hirsch index. Results: From 2011 to 2015, the number of citable articles per year was 40, 41, 39, 39, and 40. The proportion of original articles funded was 39 out of 113 articles (34.5%). The editorial board members were from seven countries. The authors were from 11 countries. The total citations increased from 1 in 2011 to 245 in 2015. From 2013 to 2015, the impact factors (without self-citations) were 1.42, 1.36, and 1.60. In 2014, the value 1.60 corresponded to the ranking of 157 out of 210 oncology journals (74.8%); It was cited from 46 countries. Top-ranking countries of citing authors were China (171), Korea (158), and Japan (75). The number of source titles citing the journal was more than 100. The Hirsch index was 12. Conclusions: The English-only language policy, which started in December 2010, was successful in promoting the JGC to international levels from the perspective of bibliometric analysis.