• Title/Summary/Keyword: Web Promotion

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Factors influencing oral health education of adolescents of multi-cultural families (다문화가정 청소년의 구강보건교육경험 영향요인)

  • Lim, Sun-A
    • Journal of Korean society of Dental Hygiene
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    • v.20 no.3
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    • pp.325-333
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    • 2020
  • Objectives: The purpose of this study was to determine the factors influencing oral health education of adolescents from multi-cultural families. Methods: The subjects were 711 multi-cultural adolescents from the 15th(2019) Korean youth risk behavior web-based survey. Multi-cultural adolescents were defind as the children of marriage migrant women. The collected data was analyzed using the chi-squared test and logistic regression; SPSS versin 18.0 was used. Results: Middle-school adolescents received more oral health education than their high-school counterparts. The adolescents with once-daily and twice-daily teeth brushing behaviors were 0.475 (p<0.05) and 0.784 times less those with thrice-daily behavior, respectively. Adolescents who received oral health education also experienced dental care 1.644 times more than their counterparts(p<0.05). Conclusions: The promotion of oral health among multicultural families and further education through the establishment of school oral health education programs are required.

Ralph Lauren's Design Characteristics and Brand Strategies of Ad Pictures on Internet Website (인터넷 광고(廣告)를 통(通)한 랄프 로렌의 브랜드 전략(戰略) 및 디자인 특성(特性))

  • Park, Hye-Won
    • Journal of Fashion Business
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    • v.6 no.4
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    • pp.125-140
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    • 2002
  • The purpose of this study is confirming the design characteristics and brand strategies of Ralph Lauren's products through the advertising pictures on internet website. Methods of this study are the analysis of his brand growth process, concept strategy and designs by web promotion sites. Also this study defined his brand character and fashion mind. The Results are as follows. 1) Ralph Lauren's concept strategies are 1. Convert british type into American style 2. Presentation an American life style 3. Marketing strategy using life style and IT business. 2) Ralph Lauren's designs characters are 1. Rich and simple style by preppy look 2. Traditional wear of noble taste 3. Western style of American reclamation period 4. Using of comfortable material 5. Unique colors which are simbolic. Today, his classic and preppy designs all draw upon an image of old word wealth and luxury and he pioneered the concept of clothes as part of a lifestyle environment.

Study on Mixed Reality and Brand Storytelling (혼합현실 기술을 이용한 브랜드 스토리텔링에 대한 고찰)

  • Kim, Jung Kyu
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.1
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    • pp.205-210
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    • 2019
  • Alongside the development of communication technologies such as smart phone, 5G, advertisements which have been regarded as nexus of marketing behaviors are treated as surplus entities in our society now. Ad marketers have been focusing on storytelling advertisements via SNS or similar web-services. We are facing another big media changes such as Virtual Reality, Augmented Reality. Especially the current study probes Mixed Reality as the potential key of new storytelling brand marketing with discussing directions and insights based on the narrative transportation theory.

Development of Retina Healthcare Service System Using Smart Phone

  • Park, Gi Hun;Han, Ju Hyuck;Kim, Yong Suk
    • International Journal of Advanced Culture Technology
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    • v.7 no.2
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    • pp.227-237
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    • 2019
  • In this paper, we have developed a Retina Healthcare Service System through which the patient himself/herself can manage his/her retina health. In the case of conventional portable ophthalmic cameras, patients cannot check their eye health on their own because most of them are used by doctor in environments where ophthalmography cannot be performed properly. This system consists of web, app and camera modules, and when a patient mounts a camera module for fundus photography on his / her smart phone and then photographs his / her fundus through the app, the image is transmitted to a server, and the transmitted image reads the fundus the patient's fundus image status in the fundus image reading model learned using deep learning. When the doctor expresses his/her opinions about the patient 's eye condition based on the reading result and the fundus photograph, the patient can check through the app and judge whether to receive ophthalmologic treatment.

The Relationship between Particulate Matter and Allergic Disease among Adolescents (청소년 알레르기질환과 미세먼지의 관련성)

  • Kim, Eungyeong
    • Journal of the Korean Society of School Health
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    • v.33 no.3
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    • pp.148-155
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    • 2020
  • Purpose: The study was performed to identify the relationship between particulate matter and allergic diseases among adolescents in South Korea. Methods: The study used the raw data from the Korean Youth Risk Behavior Web-Based Survey which was performed in 2018. The data of a total of 60,040 students were analyzed, using SPSS 21, by descriptive statistics, t-test, χ2 test, and logistic regression. Results: Allergic diseases among adolescents were showed to be significantly related to gender, age, school record, stress, BMI, insufficient sleep, depression, current drinking, current smoking, and particulate matter concentrations. Conclusion: The findings suggest that a health promotion program that considers particulate matter concentrations be developed to improve the health status of adolescents with allergic diseases.

Study on the improvement of Search Engine Optimization

  • Sunhee Yoon
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.358-365
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    • 2023
  • As the Internet is used as a major channel for marketing and sales, the top ranking of search engine results is becoming a key competitor among websites. Various methods exist to maintain the top ranking of websites in search engines, typically investing heavily in organic coding or search engine optimization. The purpose of this paper, we present the ranking by recognizing factors that should be removed as negative factors when designing a web page in consideration of website visibility (SEO) because if website visibility is not met, the ranking may fall behind or be completely removed from the search engine index. The experiments that recognized and ranked the negative factors of website visibility proposed in this paper were provided through theory and experiments based on the existing website visibility analysis model. The models analyzed in this paper, we expressed or quantified as scores based on the methodology of each model, and 10 items were selected as negative factors through experiments and ranked as high scores. Therefore, when designing a website, it should be considered that the website is not removed from the search engine index as it is designed by excluding high-ranking items, which are negative factors.

A Study on Big Data-Based Analysis of Risk Factors for Depression in Adolescents

  • Chun-Ok Jang
    • International Journal of Advanced Culture Technology
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    • v.11 no.4
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    • pp.449-455
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    • 2023
  • The purpose of this study is to explore adolescent depression, increase understanding of social problems, and develop prevention and intervention strategies. As a research method, social big data was used to collect information related to 'youth depression', and related factors were identified through data mining and analysis of related rules. We used 'Sometrend Biz Tool' to collect and clean data from the web and then analyzed data in various languages. The study found that online articles about depression decreased during the school holidays (January to March), then increased from March to the end of June, and then decreased again from July. Therefore, it is important to establish a government-wide depression management monitoring system that can detect risk signs of adolescent depression in real time. In addition, regular stress relief and mental health education are needed during the semester, and measures must be prepared to deal with at-risk youth who share their depressed feelings in cyberspace. Results from these studies can be expected to provide important information in investigating and preventing youth depression and to contribute to policy development and intervention.

Development of Web-Based Platform System for Sharing Manufacturing Technologies on Housing Parts of Mobile Products (휴대폰 외장부품 제조기술 공유를 위한 웹기반 플랫폼 개발)

  • Jung, Tae Sung;Yoon, Gil Sang;Heo, Young Moo;Lee, Hyo Soo;Kang, Moon Jin
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.37 no.1
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    • pp.113-119
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    • 2013
  • Despite rapid changes in the structure of industry, manufacturing remains a key industry for economic progress, promotion of trade, increased employment, and the creation of new industries. Production technologies are essential for strengthening the competitiveness of small- and medium-sized manufacturing industries. However, it is very difficult to standardize and systematically propagate production technology from an experienced worker to an inexperienced worker because these technologies are generally improved by the skilled people in a workshop. In this study, we introduce a Web-based platform system consisting of a knowledge authoring tool, technology database, semantic database, and Web portal service for sharing production technologies for the exterior housing parts of mobile products. By investigating various cellular phone designs, reference form factors for three types of mobile phone housings were designed based on the standard features. In addition, several manufacturing technologies and considerable information such as reference mold designs and molding conditions optimized using CAE and recent R&D outputs are stored in this system.

An exploratory study on Social Network Services in the context of Web 2.0 period (웹 2.0 시대의 SNS(Social Network Service)에 관한 고찰)

  • Lee, Seok-Yong;Jung, Lee-Sang
    • Management & Information Systems Review
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    • v.29 no.4
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    • pp.143-167
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    • 2010
  • Diverse research topics relating to Social Network Services (SNS) such as, social affective factors in relationships among internet users, social capital value of SNS, comparing attributes why users are intending to participate in SNS, user's lifestyle and their preferences, and the exploratory seeking potential of SNS as a social capital need to be focused on. However, these researches that have been undertaken only consider facts at a particular period of the changing computing environment. In accordance with this indispensability, the integrated view on what technical, social and business characteristics and attributes need to be acknowledged. The purpose of this study is to analyze the evolving attributes and characteristics of SNS from Web 1.0 to Mobile web 2.0 through the Web 2.0 and Mobile 1.0 period. Based on the relevant literature, the attributes that drive the changing technological, social and business aspects of SNS have been developed and analyzed. This exploratory study analyzed major attributes and relationships between SNS and users by changing the paradigms which represented each period. It classified and chronicled each period by representing paradigms and deducted the attributes by considering three aspects such as technological, social and business administration. The major findings of this study are, firstly, the web based computing environment has been changed into the platform attribute for users in the aspect of technology. Users can only read, listen and view information through the web site in the early stages, but now it is possible that users can create, modify and distribute all kinds of information. Secondly, the few knowledge producers of web services have been changed into a collective intelligence by groups of people in the aspect of society. Information authority has been distributed and there is no limit to its spread. Many businesses recognized the potential of the SNS and they are considering how to utilize these advantages toward channel of promotion and marketing. Thirdly, the conventional marketing channel has been changed into oral transmission by using SNS. The market of innovative mobile technology such as smart phones, which provide convenience and access-ability toward customers, has been enlarged. New opportunities to build friendly relationship between business and customers as a new marketing chance have been created. Finally, the role of the consumer has been changed into the leading role of a prosumer. Users can create, modify and distribute information, and are performing the dual role of customer and producer.

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A Study on the role of Online Brand Community as an IMC Tool (통합적 마케팅커뮤니케이션 도구로써 온라인 브랜드 커뮤니티의 역할)

  • Kang, Yong Soo
    • Management & Information Systems Review
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    • v.29 no.4
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    • pp.123-142
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    • 2010
  • This study suggest that firms can use online brand communities as an IMC tool to achieve high brand loyalty through marketer-controlled or loyal customer-controlled brand contacts. In this perspective, the online brand community as a marketing communication tool can help the firm in eliciting favorable responses from customers. This study finds that an online brand community, as a critical marketing promotion tool, helps a firm elicit favorable relationship with customers and build strong brand loyalty. In particular, this study suggests several important theoretical and managerial implications. First, this study confirm that "advertising usefulness" is the most powerful and important factor that affects cgerial 's positive emotionomehile "sales promotion usefulness" impacmehin "interactivity" but dies not impacmhin "cgerial iexperience"ltyevent usefulness" impacmehin "cgerial iexperience"but dies not impacmhin "interactivity." In addition, "cgerial iexperience" signifn "itly impacmehin "cgerial -to-cgerial iinteractivity." This indicates that online environment provides participapacmwith a fun and exciting environment. In that sense, enhancing the online brand community experiencemwould be a critical factor for building strong brand. Thi", mword of mouth can play a riclly important role in making many cgerial s to trust brand and to enhance online brand community loyalty. Web users are becoming web authoore owning and creating content limited only by their imaginations.

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