• Title/Summary/Keyword: Web Promotion

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Interactive Storytelling Example Analysis of Promotion Site (웹 프로모션의 인터랙티브 스토리텔링 사례 분석)

  • Kim, Sun-Young;Ahn, Seong-Hye
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.631-636
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    • 2007
  • Promotion websites of companies have several advantages: They can publicize the brand image in various ways by using the character of web environment; they enable consumers to learn the information of products in the round with interests; they can stretch out their marketing targets to the whole world. In order to make an effective delivery of their information in such promotion websites, interaction with their consumers is an important factor, for which understanding Interactive Storytelling is essential. The purpose of this thesis is to study Interactive Storytelling which enables us to have effective interaction with consumers in making promotion websites of companies. For this, this thesis analyzes examples of Interact Storytelling focused on it have story promotion websites on the basis of the five steps for internet marketing promotions: attraction of visitors, attraction of interests and participations, acquisition of the information of customers, grasp of the needs of customers, and an offer of values classified by customers.

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Is aromatherapy associated with patient's dental anxiety levels? A systematic review and meta-analysis

  • Purohit, Abhishek;Singh, Abhinav;Purohit, Bharathi;Shakti, Prateek;Shah, Nidhi
    • Journal of Dental Anesthesia and Pain Medicine
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    • v.21 no.4
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    • pp.311-319
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    • 2021
  • The use of aromatherapy for the reduction of anxiety levels during dental treatment procedures has been well established in the literature; however, there is limited evidence regarding its efficacy. The present meta-analysis is an attempt to assess the association between the use of aromatherapy and anxiety levels among dental patients. A comprehensive search was conducted across Medline, Scopus, Web of Science, EBSCO host, Cochrane databases, and Google Scholar for studies evaluating aromatherapy and anxiety level among dental patients. PRISMA guidelines were followed for the meta-analysis. Randomized and cluster-randomized trials comparing aromatherapy with controls were included. The random-effects model was used to assess the mean differences in anxiety levels of patients visiting dental OPD. The significance value was set at P < 0.05. Six studies were identified that met the requirements for inclusion. Aromatherapy was significantly associated with reduction in patient anxiety levels during dental treatment (pooled mean difference: -3.36 [95% CI, -3.77 - -2.95, P = 0.00001). Low heterogeneity was noted between studies (I2 = 1%, P = 0.41) analyzed in the meta-analysis. High certainty of the evidence was obtained from the association between the use of aromatherapy and dental anxiety. This meta-analysis suggests that aromatherapy is effective in reducing dental anxiety. When used judiciously, the results of this work should encourage the use of aromatherapy to reduce patient anxiety levels during dental procedures

Research on Training and Implementation of Deep Learning Models for Web Page Analysis (웹페이지 분석을 위한 딥러닝 모델 학습과 구현에 관한 연구)

  • Jung Hwan Kim;Jae Won Cho;Jin San Kim;Han Jin Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.2
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    • pp.517-524
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    • 2024
  • This study aims to train and implement a deep learning model for the fusion of website creation and artificial intelligence, in the era known as the AI revolution following the launch of the ChatGPT service. The deep learning model was trained using 3,000 collected web page images, processed based on a system of component and layout classification. This process was divided into three stages. First, prior research on AI models was reviewed to select the most appropriate algorithm for the model we intended to implement. Second, suitable web page and paragraph images were collected, categorized, and processed. Third, the deep learning model was trained, and a serving interface was integrated to verify the actual outcomes of the model. This implemented model will be used to detect multiple paragraphs on a web page, analyzing the number of lines, elements, and features in each paragraph, and deriving meaningful data based on the classification system. This process is expected to evolve, enabling more precise analysis of web pages. Furthermore, it is anticipated that the development of precise analysis techniques will lay the groundwork for research into AI's capability to automatically generate perfect web pages.

Smoking, physical inactivity, inappropriate weight control, sexual activity and binge drinking among adolescents: Using Korea Youth Risk Behavior web-based Survey in 2015 (청소년 폭음과 흡연, 신체활동 부족, 부적절한 체중조절, 성 행태와의 관련성: 2015 청소년건강행태온라인조사를 중심으로)

  • Seo, Su-In;Oh, Jin-Kyoung;Lim, Min Kyung
    • Korean Journal of Health Education and Promotion
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    • v.34 no.1
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    • pp.1-12
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    • 2017
  • Objectives: The aim of this study was to verify relationships between light- and heavy alcohol drinking and health-risk behaviors such as smoking, inappropriate weight control, physical inactivity, and sexual activity among adolescents. Methods: The data of 68,043 adolescents in middle- and high school collected from the Korea Youth Risk Behavior Web-based Survey in 2015 were analyzed. For statistical analysis, logistic regression model was used. Results: The rate of heavy alcohol drinking increased with increasing age up to 21.5% among boys and 13.9% among girls. Among boys, heavy alcohol drinkers were at a higher risk of smoking (adjusted odds ratios [OR]=3.3, 95% confidence interval [CI]=2.8-3.8), inappropriate weight control (OR=1.7; 95% CI=1.4-2.1), having sexual intercourse (OR=3.6; 95% CI=3.0-4.2) than light drinkers. Multiple health-risk behaviors of smoking, inappropriate weight control and sexual intercourse also increased in accordance with the severity of drinking alcohol beverage compared to non-drinker. Physical inactivity was decreased among heavy drinkers compared to light drinkers (OR=0.8; 95% CI=0.7-0.9 for inactivity of moderate exercise). Similar results were observed among girls. Conclusions: Alcohol drinking especially heavy alcohol drinking among adolescents is related to other risky behaviors including smoking, inappropriate weight control, and sexual activity. To prevent health problems in adolescents, it is necessary to adopt a combined approach regarding heavy drinking and health-risk behaviors.

Trends in the Prevalence of Health Risk Behaviors among Korean Adolescents, 2005-2009: The Korea Youth Risk Behavior Web-based Survey (청소년건강행태온라인조사 자료를 활용한 국내 청소년 건강행태 동향 분석)

  • Kim, Keon-Yeop;Park, Soon-Woo;Kim, Jong-Yeon;Bae, Ji-Suk;Lee, Won-Kee;Jeong, Seong-Hwa;Kim, Ki-Su;Kim, Yeon-Hee;Park, Sun-Min
    • Korean Journal of Health Education and Promotion
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    • v.29 no.1
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    • pp.13-25
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    • 2012
  • Objectives: The aim of this study was to measure secular trends in health risk behaviors among middle and high school students in Korea between 2005 and 2009 by using data from the Korea Youth Risk Behavior Web-based Survey(KYRBS). Methods: The analyses were performed using data from the 2005, 2006, 2007, 2008, and 2009 KYRBS, which included a nationally representative sample of middle and high school students. A total of 34 health behavior indices were used for the assessment of secular trends in health risk behaviors. Logistic regression models were used to identify statistically significant secular trends in health risk behaviors, after adjusting for gender and grade. Linear and higher-order time variables were simultaneously entered into the statistical models. Results: There was evidence of small, but statistically significant increasing or decreasing trends in certain health risk behaviors. Secular trends in health risk behaviors varied by gender. Conclusions: This study indicates that between 2005 and 2009, changes in health risk behaviors among Korean adolescents were generally small, but represented statistically significant increases or decreases. Further research should explore why certain health risk behaviors are increasing or decreasing and what types of interventions are most effective.

A study on web design for efficient delivery of information and promotion -Focused on domestic credit card and telecommunications companies- (정보 제공과 홍보 기능을 만족시키는 웹디자인에 관한 연구 -국내 신용카드사와 이동통신사를 중심으로-)

  • Bae, Yoon Sun
    • Journal of Digital Contents Society
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    • v.13 no.4
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    • pp.583-590
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    • 2012
  • Domestic credit card companies and wireless operators want to deliver promotional information as well as the information for users on the site. A careful UX design is needed because promotional information can degrade the satisfaction of the users. In addition, too extensive information is provided on one site and users are confused about where to look for the information they need. Based on advanced research, study was conducted of the domestic web sites of wireless operators and credit card companies and we discussed that study with 12 users. Promotional information can be efficient with understated image. Users can find information easily from the site with fewer hierarchy of steps. The numbers of the menu that is presented at a time should not exceed nine.

Analysis of Internet Usage Patterns of Health Consumers for Internet Health Information Assessment Criteria (인터넷 건강정보 평가 기준을 위한 건강 소비자의 인터넷 이용행태 분석)

  • Cho, Kyoung-Won;Kam, Sin;Chae, Young-Moon
    • Korean Journal of Health Education and Promotion
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    • v.24 no.2
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    • pp.15-28
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    • 2007
  • Objectives: In this paper, the survey on internet usage patterns of health consumers was conducted and analyzed in order to determine internet health information assessment criteria for providing correct consumer health information on web-sites. Methods: By using a survey questionnaire with 16 questions on general information and 20 questions on internet health information, data were collected from September 16 to 25, 2005 from 476 participants through an internet web site, http://www.hp.go.kr. Frequency analysis, t-test, and multiple regression were used in order to analyze the difference in assessment criteria, factors influencing assessment criteria, factors influencing user satisfaction, etc. Results: General characteristics of the study population were: the persons over age 40 were the smallest age group; women were accounted for 74.2%; and the persons with average income were the largest income group; and the persons with average health status were the largest health group. Most widely used health information were: exercise, disease, and diet, in order. There was significant difference(p=.001) in importance of assessment criteria between the persons in medical institutions and the persons not in medical institutions. There was no significant difference in other assessment criteria. We also found that contents of websites and easy to use were more important factors than elucidation of information providers and information sources including speciality of information in quality assessment criteria of internet health information. Discussion and Conclusion: Results of this paper were compared with the previous studies from the literatures. Contrary to the previous studies in the literature, there was significant difference in importance of assessment criteria between the persons in medical institutions and the persons not in medical institutions. In order to apply the study results to develop health contents for consumer, there is a need for further upgrade the proposed assessment criteria based on expert opinion.

Weblog Analysis of University Admissions Website using Google Analytics (구글 애널리틱스를 활용한 대학 입시 홈페이지 웹로그 분석)

  • Su-Hyun Ahn;Sang-Jun Lee
    • Journal of Practical Engineering Education
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    • v.16 no.1_spc
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    • pp.95-103
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    • 2024
  • With the rapid decline of the school-age population, the competition for admissions has increased and marketing through digital channels has become more important, so universities are investing more resources in online promotion and communication to recruit new students. This study uses Google Analytics, a web log analysis tool, to track the visitor behavior of a university admissions website and establish a digital marketing strategy based on it. The analysis period was set from July 1, 2023, when Google Analytics 4(GA4) was integrated, to January 10, 2024, when the college admissions process was completed. The analysis revealed interesting patterns such as geographical information based on visitors' access location, devices(operating systems) and browsers used by visitors, acquisition channels through visitors traffic, conversions on pages and screens that visitors engaged with and visitor flow. Based on this study, we expect universities to find ways to strengthen their admission promotion through digital marketing and effectively communicate with applicants to gain a competitive edge.

Effective Performance Analysis of Disease-oriented Translational Research from a Point of View of Biotechnology (생명공학기술적 관점에서 질병중심 중개연구의 효율적 성과분석에 대한 실증연구)

  • Cheon, Su-Hwan;Jung, Sung-Chul;Je, Young-Tae;Kim, Gi-Tae;Kim, Myung-Hwan;Park, Seong-Ho;Jeon, Hye-Kyoung;Kwon, Jun-Young;Kim, Dong-Il;Kim, Dong-Seok;Lee, Kyung-Min;Sun, Kyung
    • KSBB Journal
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    • v.27 no.1
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    • pp.1-8
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    • 2012
  • Recently, translational research (TR) in health technology (HT) has been considered as an emerging alternative research system for the improvement of human health. TR from bench to bedside involves a strong bidirectional relationship between basic science discovery and clinical practice. To support R&D planning and policy in HT effectively, the performance of TR programs was analyzed and evaluated in a R&D project on health and medical technology. TR programs were classified into three parts: unilateral TR, bilateral TR and multilateral TR. Bibliometrics and citation analysis were performed to assess research papers and gather information for the performance analysis of TR programs. In addition, both quantitative and qualitative analysis were successfully carried out using ISI Web of Science, Google Scholar Citations, SCOPUS and Knowledgematrix. In conclusion, the performance analysis of TR programs could significantly improve the efficiency of R&D plans, R&D management and evaluation for a safe and healthy life.

Development of Web-GIS Pilot System for Supporting the Management of River Improvement Works (하천치수사업 관리를 위한 Web GIS 시범시스템 개발)

  • Choi, Hyun-Sang;Koo, Jee-Hee;Jang, Sung-Hyun
    • Journal of Korean Society for Geospatial Information Science
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    • v.12 no.4 s.31
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    • pp.21-26
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    • 2004
  • Annually repeated flood damage is bringing about the rapid increasement of the loss of human lives and properly, and the enormous social cost for the restoration work is required. The annual amount of flood damage caused by the abnormal climate is reached about 1% of GDP, so more effective management of the flood control operation is needed to prevent the repetitive flood occurred same region. Also, the systematic planning and management or river improvement works are keenly required for the more effective execution of government working budget that expense to recover or to prevent the flood damage. The several organizations of government - Ministry of Construction & Transportation, Ministry of Government Administration and Home Affair, Ministry of Agriculture and Forestry, Ministry of Environment, Ministry of Science & Technology, Korea Meteorological Adminstration and so on - are promoting the flood prevention operations, but those promotion system makes it difficult to maintain the consistency of works. In this study, we try to develop the Web-GIS system prototype that will be able to effectively manage the nationwide river improvement works and to establish a framework that will be able to maintain the consistency of river improvement works. To achieve the study goals, we analysed current system of flood prevention operations, gathered related documents, had interviews with many government employees, and developed the Web-GIS system prototype.

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