• Title/Summary/Keyword: Web Promotion

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A Study on the Internet Marketing Communication Strategy of Young Casual Fashion Brand through the Website Analysis (영 캐주얼 패션브랜드 웹사이트를 활용한 마케팅 커뮤니케이션 전략)

  • Lee, Min-Gyung;Rha, Soo-Im
    • Journal of Fashion Business
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    • v.12 no.4
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    • pp.46-55
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    • 2008
  • The purpose of this study is to provide the effective internet marketing communication strategy as marketing tools by analyzing the web sites of young casual fashion brands. We've selected 19 young casual fashion brands in 3 department stores and made the classification standard - advertising, promotion, public relation(PR), customer management - and analysed the young casual fashion brands according to 4 classification standard on the web sites. As a result of study, it is found that 19 young casual brands' web sites put an emphasis on activity of customer management and promotion in general. However, they did not conduct the PR and advertising actively compared with other parts. Especially, the promotion strategy occupies more parts than any other parts through the variety of membership card's services. Also they are sending e-mails or providing 1:1(FAQ/Q&A) board to the members as a customer management to be able to help to communicate with customer through the web site.

The Effect of Regulatory Focus on the Consumer Trust to a Web Site : Moderating Effect of Consumers' Purchasing Experience Toward Online Shopping (구매경험에 따른 소비자 조절초점이 온라인 쇼핑몰 신뢰에 미치는 영향에 관한 연구)

  • Han, Su Jin;Kang, Sora
    • Journal of Information Technology Applications and Management
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    • v.23 no.4
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    • pp.101-116
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    • 2016
  • In this paper, we suggested a model that reflects the role played by the consumer's regulatory focus (promotion focus and prevention focus) as determinant factors of trust in the Web site. Also, we considered the moderating effects of consumers' purchasing experience toward online shopping. We conducted a two-month survey of 230 individuals using online shopping sites for hypotheses testing. The study results are summarized as follows. Firstly, promotion focused consumers showed higher trust to a web site compared to prevention focused consumers. Secondly, the moderating effect of purchasing experience between regulatory focus and consumer trust to a web site is statistically significant. The effect of a prevention focused consumers on consumer trust to a web site is stronger when purchasing experience toward online shopping is high compared to low. Based on these findings, this study presents practical and academic implications of the research.

Review and suggestion on the policy contents of health-enhancing physical activity in Korea (건강증진을 위한 신체활동 정책 내용 고찰: 신체활동 실천율을 기반으로)

  • Kim, Wan-Soo
    • Korean Journal of Health Education and Promotion
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    • v.33 no.3
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    • pp.109-119
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    • 2016
  • Objectives: To review policy contents which can have a direct impact on health-enhancing physical activity(PA) prevalence in Korea. Methods: The web-search and a literature was undertaken to identify reports and documents related to policy contents of PA. The web-search mainly focused on the web site of the departments and organizations relevant to PA policy and was supplemented by the literature searching. Results: The results of this study are as follows: First, the goal of PA does not match the established number of the Health Plan(HP). Second, the recommended levels of PA is not the same as levels of the year of establishment of the HP. Third, the questions of monitoring tool were inconsistent across years. Conclusions: Therefore, policy contents of physical activity should be improved to ensure accurate PA prevalence in Korea.

Fashion Brand Sales Forecasting Analysis Using ARDL Time Series Model -Focusing on Brand and Advertising Endorser's Web Search Volume, Information Amount, and Brand Promotion- (ARDL 시계열 모형을 활용한 패션 브랜드의 매출 예측 분석 -패션 브랜드와 광고모델의 웹 검색량, 정보량, 가격할인 프로모션을 중심으로-)

  • Seo, Jooyeon;Kim, Hyojung;Park, Minjung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.5
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    • pp.868-889
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    • 2022
  • Fashion companies are using a big data approach as a key strategic analysis to predict and forecast sales. This study investigated the effectiveness of the past sales, web search volume, information amount, brand promotion, and the advertising endorser on the sales forecasting model. The study conducted the autoregressive distributed lag (ARDL) time series model using the internal and external social big data of a national fashion brand. Results indicated that the brand's past sales, search volume, promotion, and amount of advertising endorser information amount significantly affected the sales forecast, whereas the brand's advertising endorser search volume and information amount did not significantly influence the sales forecast. Moreover, the brand's promotion had the highest correlation with sales forecasting. This study adds to information-searching behavior theory by measuring consumers' brand involvement. Last, this study provides digital marketers with implications for developing profitable marketing strategies on the basis of consumers' interest in the brand and advertising endorser.

Statistical Image Processing using Java on the Web

  • Lim, Dong Hoon;Park, Eun Hee
    • Communications for Statistical Applications and Methods
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    • v.9 no.2
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    • pp.355-366
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    • 2002
  • The web is one of the most plentiful sources of images. The web has an immediate need for image processing technology in Java. This paper provides a practical introduction to statistical image processing using Java on the web. The paper describes how images are represented in Java and deals with four image processing operations based on basic statistical methods: point processing, spatial filtering, edge detection and image segmentation.

Evaluation of Web Sites on Sexuality Education for the Adolescents

  • Moon, In-Ok;Kim, Hye-Kyeong
    • Korean Journal of Health Education and Promotion
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    • v.22 no.3
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    • pp.83-95
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    • 2005
  • Objectives: The aim of this study was to assess the quality of the information and characteristics associated with information packaging, and develop suggestions for how this web site might be improved. Methods: The 50 sites were selected for evaluation. Inclusion criteria for evaluation were the purpose and the popularity of the sites. Two kinds of evaluation tool were employed for the analysis: one that evaluate the quality of information and the design of the web sites, and another that evaluate the covered contents. A scoring system allowed the sites point on yes/no basis on the evaluation items. The association between quality of the web sites on sexuality education and their site characteristics were assessed using ANOVA. Conclusions: Major conclusions were as follows. First, the scope and currency of the selected web sites were found to be appropriate. Second, the authority of the information was found to be the most serious problem of the selected sites. Third, the category of sexual behavior found to be the most frequently mentioned and sexual health was the second. The least mentioned category was personal skills. Finally, sites operated by private organization were found to have more accurate information and better design feature than those operated by public organization and/or individual.

Development and Evaluation of a Web-based Multimedia Content for the Education of Hospice Volunteers (호스피스 자원봉사자를 위한 웹기반 학습프로그램 개발 및 효과분석)

  • Cho, Hyun;Jin, Eun-Hee;Sim, Eun-Kyung
    • Korean Journal of Health Education and Promotion
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    • v.25 no.4
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    • pp.83-92
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    • 2008
  • Objectives: This study was to develop and evaluate a web-based multimedia content for the education of hospice volunteers. Methods: The multimedia content was developed based on Baik's teaching and learning structure plan model. The developed program was evaluated by 24 hospice volunteer university students. Results: On main page, there were 4 menu bars that consisted of a lecture guide, cyber lecture, pause and quiz. In the operation of the web based multimedia content, HTML, Java Script, Photoshop and multimedia technology were utilized. There were significant differences in the test scores, before and after using this web-based learning program. After using a web-based learning program, scores of students were much higher. Conclusion: The developed web based program is based on systematic structure and it can provide hospice volunteers with the educational flexibilities and will be help for them to perform the more efficient hospice care.

Cost Effectiveness of Interventions to Promote Screening for Colorectal Cancer: A Randomized Trial

  • Misra, Swati;Lairson, David R.;Chan, Wenyaw;Chang, Yu-Chia;Bartholomew, L. Kay;Greisinger, Anthony;Mcqueen, Amy;Vernon, Sally W.
    • Journal of Preventive Medicine and Public Health
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    • v.44 no.3
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    • pp.101-110
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    • 2011
  • Objectives: Screening for colorectal cancer is considered cost effective, but is underutilized in the U.S. Information on the efficiency of "tailored interventions" to promote colorectal cancer screening in primary care settings is limited. The paper reports the results of a cost effectiveness analysis that compared a survey-only control group to a Centers for Disease Control (CDC) web-based intervention (screen for life) and to a tailored interactive computer-based intervention. Methods: A randomized controlled trial of people 50 and over, was conducted to test the interventions. The sample was 1224 partcipants 50-70 years of age, recruited from Kelsey-Seybold Clinic, a large multi-specialty clinic in Houston, Texas. Screening status was obtained by medical chart review after a 12-month follow-up period. An "intention to treat" analysis and micro costing from the patient and provider perspectives were used to estimate the costs and effects. Analysis of statistical uncertainty was conducted using nonparametric bootstrapping. Results: The estimated cost of implementing the web-based intervention was $40 per person and the cost of the tailored intervention was $45 per person. The additional cost per person screened for the web-based intervention compared to no intervention was $2602 and the tailored intervention was no more effective than the web-based strategy. Conclusions: The tailored intervention was less cost-effective than the web-based intervention for colorectal cancer screening promotion. The web-based intervention was less cost-effective than previous studies of in-reach colorectal cancer screening promotion. Researchers need to continue developing and evaluating the effectiveness and costeffectiveness of interventions to increase colorectal cancer screening.

Development and Application of an Evaluation Model for Website Design Problem (웹 사이트 디자인 평가모형 및 적용에 관한 연구)

  • 이국철;이성현
    • Journal of Information Technology Applications and Management
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    • v.10 no.1
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    • pp.91-110
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    • 2003
  • The primary goal of this paper is to develop an evaluation model for Web site design that have substantial effects of the performance of marketing and promotion of goods and services of the company. This paper proposes 3 design aspects such as dosing concepts, usability, and artistic coordination. The model also have tested its applicability to real world examples through an appropriate statistical techniques. Then, the model has been actually applied into 6 typical web sites and their design problems are thoroughly investigated and compared each other. Several web site design guidelines are also proposed for web design practitioners.

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