• KIISE Transactions on Computing Practices
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• 제21권10호
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• pp.651-657
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• 2015

The amount of web traffic has increased as a result of the rapid growth of the use of web-based applications. In order to obtain valuable information from web logs, we need to develop systems that can support interactive, flexible, and efficient ways to analyze and handle large amounts of data. In this paper, we present CERES, a log-based, interactive web analytics system for backbone networks. Since CERES focuses on analyzing web log records generated from backbone networks, it is possible to perform a web analysis from the perspective of a network. CERES is designed for deployment in a server cluster using the Hadoop Distributed File System (HDFS) as the underlying storage. We transform and store web log records from backbone networks into relations and then allow users to use a SQL-like language to analyze web log records in a flexible and interactive manner. In particular, we use the data cube technique to enable the efficient statistical analysis of web log. The system provides users a web-based, multi-modal user interface.

• Journal of Practical Engineering Education
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• 제16권1_spc호
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• pp.95-103
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• 2024

With the rapid decline of the school-age population, the competition for admissions has increased and marketing through digital channels has become more important, so universities are investing more resources in online promotion and communication to recruit new students. This study uses Google Analytics, a web log analysis tool, to track the visitor behavior of a university admissions website and establish a digital marketing strategy based on it. The analysis period was set from July 1, 2023, when Google Analytics 4(GA4) was integrated, to January 10, 2024, when the college admissions process was completed. The analysis revealed interesting patterns such as geographical information based on visitors' access location, devices(operating systems) and browsers used by visitors, acquisition channels through visitors traffic, conversions on pages and screens that visitors engaged with and visitor flow. Based on this study, we expect universities to find ways to strengthen their admission promotion through digital marketing and effectively communicate with applicants to gain a competitive edge.

• Journal of Korea Society of Digital Industry and Information Management
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• 제12권3호
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• pp.1-9
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• 2016

The current meaning of "Big Data" refers to all the techniques for value eduction and actionable analytics as well management tools. Particularly, with the advances of wireless sensor networks, they yield diverse patterns of digital records. The records are mostly semi-structured and unstructured data which are usually beyond of capabilities of the management tools. Such data are rapidly growing due to their complex data structures. The complex type effectively supports data exchangeability and heterogeneity and that is the main reason their volumes are getting bigger in the sensor networks. However, there are many errors and problems in applications because the managing solutions for the complex data model are rarely presented in current big data environments. To solve such problems and show our differentiation, we aim to provide the solution of actionable analytics and semantic reusability in the sensor web based streaming big data with new data structure, and to empower the competitiveness.

• Journal of KIISE
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• 제42권6호
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• pp.781-790
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• 2015

In recent times, microblogs have become popular owing to the development of the Internet and mobile environments. Among the various types of microblog data, those containing location data are referred to as spatial social Web objects. General aggregations of such microblog data include data aggregation per user for a single piece of information. This study proposes a spatial aggregation algorithm that combines a general aggregation with spatial data and uses the Geohash and MapReduce operations to perform spatial social analysis, by using microblog data with the characteristics of a spatial social Web object. The proposed algorithm provides the foundation for a meaningful spatial social analysis.

• Culinary science and hospitality research
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• 제24권2호
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• pp.34-43
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• 2018

The objective of this study was to acquire a general and text-based awareness and recognition of cruise food hygiene through big data analytics. For the purpose, this study collected data with conducting the keyword "food hygiene, cruise" on the web pages and news on Google, during October 1st, 2015 to October 1st, 2017 (two years). The data collection was processed by SCTM which is a data collecting and processing program and eventually, 899 kb, approximately 20,000 words were collected. For the data analysis, UCINET 6.0 packaged with visualization tool-Netdraw was utilized. As a result of the data analysis, the words such as jobs, news, showed the high frequency while the results of centrality (Freeman's degree centrality and Eigenvector centrality) and proximity indicated the distinct rank with the frequency. Meanwhile, as for the result of CONCOR analysis, 4 segmentations were created as "food hygiene group", "person group", "location related group" and "brand group". The diagnosis of this study for the food hygiene in cruise industry through big data is expected to provide instrumental implications both for academia research and empirical application.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• 제7권6호
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• pp.907-916
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• 2017

Recently, various studies related to ICT convergence have been made. Recently, various studies related to ICT convergence have been made. In the academic field, the demand for ICT convergence is on the rise. For example, Digital Humanities and Area Informatics are representative. Area Studies means to study the culture of a specific area in an integrated way. In this regard, researchers who specialize in researching overseas area generally use websites to obtain information related to the area. The Multilingual Mediterranean Web Service System(MMWS), which is operated by the Institute for Mediterranean Studies of Busan University of Foreign Studies is a web site that provides professional and general information to researchers or ordinary people studying in the Mediterranean area among overseas area. In this paper, we analyzeoverseas web sites the MMWS and discuss how to activate web sites based on the analysis results. In details, it analyze MMWS through log analysis and use Google Analytics, a log analysis system provided by Google for analysis. Also study how to use ICT convergence contents as a website activation method.

• Cartoon and Animation Studies
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• 통권36호
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• pp.553-572
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• 2014

In this paper, for the evaluation of the ease of a particular Web site (www.appbelt.net), insert the log tracking code for Google Analytics in a page of the Web site to collect behavioral data of visitor and has studied the improvement measures for the problems of the Web site, after the evaluation of the overall quality of the Web site through the evaluation of Coolcheck. These findings set the target value of the company's priority (importance) companies want to influence the direction of the business judgment are set up correctly, and the user's needs and behavior will be appropriate for the service seems to help improvement.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• 제6권4호
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• pp.195-200
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• 2013

This paper proposes an SNS and Web Data Analytics System which can utilize a business marketing strategy by analyzing negative SNS and Web Data that can do great damage to a business image. It consists of the Data Collection Module collecting SNS and Web Data, the Hbase Module storing the collected data, the Data Analysis Module estimating and classifying the meaning of data after an semantic analysis of the collected data, and the PHS Module accomplishing an optimized Map Reduce by using SNS and Web data involved a Businesse. This paper can utilize this analysis result for a business marketing strategy by efficiently managing SNS and Web data with these modules.

• The Journal of the Korea Contents Association
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• 제22권7호
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• pp.18-29
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• 2022

The purpose of this exploratory study is to examine the intellectual structure of data science. For this purpose, this research examined a total of 17,997 bibliographies on data science indexed in Web of Science(WoS) of Clarivate Analytics from 2012 to 2021. This research applied methods such as descriptive analysis, citation analysis, co-author network analysis, co-occurrence network analysis, bibliographic coupling analysis, and co-citation analysis. This research contributes to finding the research directions of future data science topics.

• Journal of the Korean Association of Geographic Information Studies
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• 제14권4호
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• pp.44-53
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• 2011

This study designed and implemented a web-based computing environment for geovisual analytics using HTML5 canvas. The computing environment supports visualization tools and user's interaction. The visualization tools are cluster map, animated map, temporal parallel coordinate plot, and temporal heat map chart. Users can explore the temporal changes of cluster using multiple view and brushing technique. The computing environment that works well across browsers is used in the computing environment with multiple devices.