• Journal of the Korea Knowledge Information Technology Society
• /
• v.12 no.1
• /
• pp.69-78
• /
• 2017

KOIN (Korean medicine 人, http://www.koin.re.kr) is a Korean medicine knowledge portal developed for users who are interested in Korean medicine to share relevant information. The purpose of the present study is to seek methods for advancing the quality of the contents and services of KOIN to secure future users of the portal services before fully initiating the KOIN service. The crowd testing method was applied to test the functionality and usability of the current KOIN service, and domestic and international websites providing similar services were investigated and analyzed. About 150 errors were found in this functional testing procedure, but the identified functional problems were all corrected. An average score of 3.33 was calculated in the usability test, in which the reliability and the playfulness showed the highest and lowest score, respectively. We in this paper surveyed the 15 relevant websites with respect to KOIN in the traditional medicine and the modern medicine fields. The strengths and weaknesses of similar websites were analyzed to improve the KOIN services. In particular, it is shown that the evidence-based Korean medicine knowledge is KOIN's biggest strength. Users' needs and demand for the KOIN services will be continuously gathered to provide the Korean medicine knowledge services that the users require.

• Asia Marketing Journal
• /
• v.16 no.1
• /
• pp.1-12
• /
• 2014

The goal-gradient hypothesis states that the tendency to approach a goal increases with the increasing proximity of the goal (Hull 1932). It was initially supported with an evidence of animal experiments and since then, several papers have investigated the goal-gradient hypothesis in humans. Although there are some evidences related to the goal-gradient hypothesis in human behaviors, none of previous studies can properly explain its underlying mechanism, and what's more, they were not able to suggest useful managerial applications in human behaviors. From these perspectives, this work points out that there are some theoretical weaknesses to apply the goal-gradient hypothesis into the complicated human decision-making behaviors and proposes an alternative theoretical mechanismthat underlies the goal-gradient hypothesis in human. Finally, it offers insights into managerial implications of the goal-gradient hypothesis in the marketing field. This study focuses on the changes in motivations for achieving goals, in terms of how approaches to goals vary according to temporal distance from those goals. Specifically, the temporal construal theory (Liberman and Trope 1998) is considered as the underlying mechanism of the goal-gradient in that the temporal construal theory argues how the temporal distance from a goal makes people change their associated values regarding to that goal. According to the temporal construal theory, the value of distant future outcomes (near future outcomes) is construed on the basis of abstract and central features (concrete and peripheral features), and it argues that distant future situations are construed on a higher level than near future situations. This means that the value associated with the high-level construal is enhanced over delay, whereas the value associated with the low-level construal is discounted over delay. Our propositions suggest that the goal-gradient behavior in human can be motivated by the different aspects or characteristics of the goal as time changes based on the temporal construal theory. Thus, the following propositions are proposed. P 1-1: If the goal is far away, consumers put more value on the central features that are more associated with the desirability of the goal. P 1-2: If the goal is far away, consumers put more effort into accomplishing the goal that has more central features, regardless of its peripheral features. P 2-1: If a goal is near, consumers put more value on the peripheral features that are more associated with the feasibility of the goal. P 2-2: If a goal is near, consumers put more effort into accomplishing the goal that has more peripheral features, regardless of its central features. We hope to provide sufficient managerial implications for the companies as our research aims to show how consumers react differently as they progress toward the goal. Proposed propositions may provide guidance for companies developing a loyalty program, enabling them to understand what kinds of benefits or services they should provide or emphasize to consumers in loyalty programs on the basis of the time-dependent changes in outcome values (such as gifts, reward coupons). The effects of temporal distance from a goal should inform companies' marketing activities and help themto determine where emphasis should be placed in designing the benefits of their loyalty program.

• Asia Marketing Journal
• /
• v.8 no.2
• /
• pp.63-91
• /
• 2006

This study conducted in-depth interviews with 5 successful and 6 unsuccessful sales persons and analyzed their activities to further clarify the concepts of learning orientation, performance orientation, working smart, working hard and adaptive selling which have been reported as antecedents of sales persons' performances. We found that successful sales persons had their own distinctive characteristics. First, they regarded their selling activities as a part of their lives, not as a task, and were proud of themselves. Second, they perceived their weaknesses from most of activity areas, voluntarily participated in educational programs, and studied not only their products but also competitive products. Third, successful sales persons conducted customer-oriented activities. They collected data on their customers' personal records, developed customer typology by styles or personalities, and consulted their customers using those data. Fourth, successful sales people carefully prepared their meetings with customers across steps in selling processes and they did their best to develop long term relationship with their customers. These results provide useful implications about objective evaluations on sales persons' customer orientations and adaptive selling abilities, and also clarify the concepts of 'working smart' and 'adaptive selling'.

• Journal of Service Research and Studies
• /
• v.13 no.4
• /
• pp.160-172
• /
• 2023

The metaverse, derived from the fusion of "meta" and "universe," encompasses a three-dimensional virtual realm where avatars actively participate in a range of political, economic, social, and cultural activities. With the recent development of the metaverse, the traditional way of experiencing services is changing. While existing studies have mainly focused on the technological advancements of metaverse services (e.g., scope of technological enablers, application areas of technologies), recent studies are focusing on evaluating the quality of experience (QoE) of metaverse services from a customer perspective. This is because understanding and analyzing service characteristics that determine QoE from a customer perspective is essential for designing successful metaverse services. However, relatively few studies have explored the customer-oriented approach for QoE evaluation thus far. This study conducted an online review analysis using text mining to overcome this limitation. In particular, this study analyzed 227,332 online reviews of the Roblox service, known as a representative metaverse service, and identified points for improving the Roblox service based on the analysis results. As a result of the study, nine service features that can be used for QoE evaluation of metaverse services were derived, and the importance of each feature was estimated through relationship analysis with service satisfaction. The importance estimation results identified the "co-experience" feature as the most important. These findings provide valuable insights and implications for service companies to identify their strengths and weaknesses, and provide useful insights to gain an advantage in the changing metaverse service environment.

• Industry Promotion Research
• /
• v.8 no.4
• /
• pp.221-227
• /
• 2023

This study is a study to analyze Nativity's occupational aptitude by examining the functions and structures of the planets that make up the Nativity birth chart of Classic Astrology. If the occupation that appears in the birth chart is viewed as an individual's natural occupation, it is analyzed through the strength and weakness of the sign and planets, and the aspect (relationship with the planet). In Classic Astrology's nativity birth chart, there are three major planets when judging occupations: Venus (♀). Mars (♂). It was thought to be determined by Mercury (☿). However, in order to meet the diversity of jobs required in today's highly developed knowledge and information society, there are some shortcomings, so Saturn (♄), Jupiter (♃), Sun (☉), Moon (☽) was added to apply the aptitude for the job. Thus, the native's ASC vocational aptitude could be applied more diversely and broadly based on the relationship between planets and their aspects. As a result, Venus (♀. Venus) means enjoying artistic work that people think is beautiful and making it a pleasure in life, while Mars (♂) means work that requires physical strength and strength, such as working days. Mercury (☿) means using knowledge and brains, and the Sun (☉) plays a role in giving authority to jobs and talents. The Moon (☽) helps the native gain people's trust in his or her profession and talents, Jupiter (♃) helps the native to revive his or her profession and talents through faith, sincerity, fairness, and generosity, and Saturn (♄) can appear as an obstacle that blocks career and talent due to greed, sadness, poverty, etc. As a result of the study, it was found that the native's occupations vary depending on the strengths and weaknesses of the planets and their aspect relationships.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.6
• /
• pp.525-530
• /
• 2023

Digital drawing subjects require the subdivision of evaluation elements and the graduality of evaluation according to the recent movement of the innovative curriculum. The purpose of this paper is to present the criteria for evaluating the drawing and to propose it as a rubric evaluation. In the text, criteria for beginner evaluation were technical skills such as the accuracy and consistency of the line, the ratio and balance of the picture, and the ability to effectively utilize various brushes and tools at the intermediate levels. In the advanced evaluation section, it is a part of a new perspective or originality centered on creativity and originality, and a unique perspective or interpretation of a given subject. In addition, as an understanding of design principles, the evaluation of completeness was derived focusing on the ability to actively utilize various functions of digital drawing software through design principles such as placement, color, and shape. The importance of introducing rubric evaluation is to allow instructors to make objective and consistent evaluations, and the key to research in rubric evaluation in these art subjects is to help learners clearly grasp their strengths and weaknesses, and learners can identify what needs to be improved and develop better drawing skills accordingly through feedback on each item.

• The Transactions of the Korea Information Processing Society
• /
• v.13 no.6
• /
• pp.269-277
• /
• 2024

With the advancement of modern IT technologies, the operation of autonomous vehicles is becoming a reality, and route planning is essential for this. Generally, route planning involves proposing the shortest path to minimize travel distance and the quickest path to minimize travel time. However, the quality of these routes depends on the topological characteristics of the road network graph. If the connectivity structure of the road network is not rational, there are limits to the performance improvement that routing algorithms can achieve. Real drivers consider psychological factors such as the number of turns, surrounding environment, traffic congestion, and road quality when choosing routes, and they particularly prefer routes with fewer turns. This paper introduces a simple path algorithm that seeks routes with the fewest turns, in addition to the traditional shortest distance and quickest time routes, to evaluate the characteristics of road networks. Using this simple path algorithm, we compare and evaluate the connectivity characteristics of road networks in 20 major cities worldwide. By analyzing these road network characteristics, we can identify the strengths and weaknesses of urban road networks and develop more efficient and safer route planning algorithms. This paper comprehensively examines the quality of road networks and the efficiency of route planning by analyzing and comparing the road network characteristics of each city using the proposed simple path algorithm.

• Journal of Korean Tunnelling and Underground Space Association
• /
• v.25 no.6
• /
• pp.555-567
• /
• 2023

The cracks in the tunnel are currently determined through visual inspections conducted by inspectors based on images acquired using tunnel imaging acquisition systems. This labor-intensive approach, relying on inspectors, has inherent limitations as it is subject to their subjective judgments. Recently research efforts have actively explored the use of deep learning to automatically detect tunnel cracks. However, most studies utilize public datasets or lack sufficient objectivity in the analysis process, making it challenging to apply them effectively in practical operations. In this study, we selected test datasets consisting of images in the same format as those obtained from the actual inspection system to perform an objective evaluation of deep learning models. Additionally, we introduced ensemble techniques to complement the strengths and weaknesses of the deep learning models, thereby improving the accuracy of crack detection. As a result, we achieved high recall rates of 80%, 88%, and 89% for cracks with sizes of 0.2 mm, 0.3 mm, and 0.5 mm, respectively, in the test images. In addition, the crack detection result of deep learning included numerous cracks that the inspector could not find. if cracks are detected with sufficient accuracy in a more objective evaluation by selecting images from other tunnels that were not used in this study, it is judged that deep learning will be able to be introduced to facility safety inspection.

• Journal of the Economic Geographical Society of Korea
• /
• v.26 no.4
• /
• pp.458-476
• /
• 2023

This study analyzes previous research on 'The Self-Governance of the Commons' to overcome 'The Tragedy of the Commons', and derives elements for successful commons management. These factors are compared and analyzed with the social and economic attributes of the Jeju Haenyeo community, a successful community self-governance model. In addition, in the recently changing environment, it is revealed whether this internal community mechanism can be useful in the future. The goal is to reveal what social and economic factors will help the sustainability of the Jeju haenyeo community in the future. As a result of analyzing the internal operating mechanism of the Jeju haenyeo community, the production and distribution system that improves trust and reciprocity, the inherent sense of community, the division of roles between formal and informal organizations, and the institutionalized explicit and implicit norms within the organization served as internal and external strengths of community sustainability. However, the closure of the network, the crisis of productivity, the weakening of homogeneity, and the emergence of new subjects acted as internal and external weaknesses. In conclusion, for the sustainability of the Jeju Haenyeo community, it is necessary to reorganize the reproductive function of labor using the haenyeo school, to maintain clarity on the subject of livelihood and cultural transmission, and guarantee the income of Haenyeo.

• Phonetics and Speech Sciences
• /
• v.16 no.2
• /
• pp.29-36
• /
• 2024

A speech processing model based on a psycholinguistic approach can identify the specific speech processing deficits of children with speech sound disorders (SSDs) through various pathways. In most cases, the cause of the speech problem with SSD children is unknown, so it is important to identify the underlying strengths and weaknesses for individualized intervention. In addition, because the native language deficits can also affect foreign language production, it is necessary to examine speech processing abilities between the two languages. This study is a preliminary study to develop a Korean-English speech processing task system. Speech production task and speech processing task (DT, PRT, NRT) were conducted both in Korean and English on 10 children with SSD and 20 normal children (NSA). As a result, the SSD group showed significantly lower production ability than the NSA group in both languages. As a result of the speech processing task, there was no significant difference in the discrimination task (DT), while there was a significant difference between language types in the phonological representation task (PRT) and between language types and groups in the nonword repetition task (NRT). The results of this study confirmed that children's native language and foreign language processing skills may be different, and that the sub-tasks of speech processing system should be further subdivided.