• Asia pacific journal of information systems
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• 제29권3호
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• pp.489-502
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• 2019

The WeChat mini program is an application embedded in WeChat that users can use without downloading and installing. After it was officially released in 2017, many travel enterprises have launched their own mini programs on the WeChat platform. This study applies affordance theory to investigate the WeChat mini program's role in tourism activities through social network analysis using the R programming language. The authors searched the topic of "how do you perceive the travel-related WeChat mini program" and then crawled the 200 comments found; 180 comments were analyzed after data cleansing. The results show that travel-related WeChat mini programs play a very important role in Chinese social network tourism activities. This paper found that WeChat played a more active role in various tourism-related interactions with Chinese social networks. Moreover, the results show how affordance theory is applied to the use of WeChat mini programs.

• 실천공학교육논문지
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• 제16권3_spc호
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• pp.275-282
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• 2024

본 연구는 생성형 AI를 활용한 소프트웨어교육에 관한 수업모델을 연구하였다. 연구 목적은 ChatGPT를 소프트웨어교육에 활용함으로써 비전공학생들의 프로그래밍 수업에서 교수자의 보조자 역할로 ChatGPT를 활용하기 위함이다. 또한, ChatGPT를 이용해 학습자 개별 교육이 가능하도록 설계하고, 학생들이 필요로 한 시점에 즉각적인 피드백을 제공하고자 하였다. 연구 방법은 교양과목의 파이썬 수업을 듣는 컴퓨터 비전공자를 대상으로 ChatGPT를 보조자로 활용하여 수업을 진행하였다. 그리고 비전공학생의 프로그래밍 교육에서 ChatGPT가 보조자로서 가능성이 있는지 확인하였다. 학생들은 ChatGPT를 과제작성, 오류수정, 코딩 작성 및 지식 습득에 활발히 사용하였으며, 오류 해결에 많은 시간이 걸리는 것을 프로그램을 이해하는데 집중할 수 있는 등 다양한 이점을 확인하였다. ChatGPT가 학생들의 학습 효율을 높일 수 있는 가능성 볼 수 있었으며, 교육에 활용하는 데 있어서 더 많은 연구가 필요함을 알 수 있었다. 향후에는 ChatGPT를 활용한 교육 모델의 발전과 보완, 평가 방법에 관한 연구가 이루어질 것이다.

• 패션비즈니스
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• 제23권6호
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• pp.16-26
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• 2019

The purpose of this study was to understand the effect of WeChat relational benefits on customer satisfaction and purchase intention. Due to the rapid development in the technological field, the use of WeChat has expanded drastically in recent years. In visual arts industry, WeChat business occupies a significant proportion of emerging industries. The recruited participants that were recruited via an online survey website were 335 (www.sojump.com). SPSS 22.0 statistical system was used to analyze the descriptive statistics, reliability, and validity. This study conceptualizes the positive relationship among relational benefits, customer satisfaction, and purchase intention of visual arts products. The findings indicated that WeChat users' relational benefits can be categorized into two distinct benefit types: confidence, and social benefits. The more relational benefits WeChat users perceived, the higher the level of satisfaction. In contrast, the positive influence of customer satisfaction on purchase intention is weaker in consumers with a higher level of perceived risk. The results of this study will help WeChat business to retain its customers, thus, gaining a long-term value for visual arts industry. Theoretical and managerial implication for WeChat business are provided.

• Journal of Information Technology Applications and Management
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• 제30권4호
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• pp.11-28
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• 2023

This paper proposes a method of integrating ChatGPT with traditional chatbot systems to enhance conversational artificial intelligence(AI) and create more efficient conversational systems. Traditional chatbot systems are primarily based on classification models and are limited to intent classification and simple response generation. In contrast, ChatGPT is a state-of-the-art AI technology for natural language generation, which can generate more natural and fluent conversations. In this paper, we analyze the business service areas that can be integrated with ChatGPT and traditional chatbots, and present methods for conducting conversational scenarios through case studies of service types. Additionally, we suggest ways to integrate ChatGPT with traditional chatbot systems for intent recognition, conversation flow control, and response generation. We provide a practical implementation example of how to integrate ChatGPT with traditional chatbots, making it easier to understand and build integration methods and actively utilize ChatGPT with existing chatbots.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제5권2호
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• pp.287-312
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• 2011

Internet chat programs and instant messaging services are becoming increasingly popular among Internet users. One of the crucial issues with Internet chat is how to manage the corresponding pairs of questions and answers in a sequence of conversations. Although many novel methodologies have been introduced to cope with this problem, most are poor in managing interruptions, organizing turn-taking, and conveying comprehension. The Internet environment is recently evolving into a 3D environment, but the problems with managing chat dialogues with the standard 2D text-based chat have remained. Therefore, we propose a more realistic communication model for chat agents in 3D virtual space in this paper. First, we propose a new method to measure the capacity of communication between chat agents and a novel visualization method to depict the hierarchical structure of chat dialogues. In addition, we are concerned with communication networks for virtual people (avatars) living in virtual worlds. In this paper we consider a microscopic aspect of a social network in a relatively short period of time. Our experiments show that our model is highly effective in a virtual chat environment, and the communication network based on our model greatly facilitates investigation of a very large and complicated communication network.

• 아태비즈니스연구
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• 제10권1호
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• pp.73-86
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• 2019

Since its launch, WeChat has been changing the Chinese lifestyle, changing the traditional way of distribution, and changing the way companies market with the combination of information innovation and New Media. Now, WeChat plays an indispensable role in peopl's daily lives, not only in chatting software, but also in shopping, delivery, ordering, payment, and games. This study was centered on people who have used WeChat and around these backgrounds, planned study models. Through prior research, the purpose of the research is to explore the factors influencing the effects of the WeChat platform on MPR and explore the media effects of advertising attitude between WeChat platform features and MPR effects and provide basic material on its continued development. The research has shown that the reliability and diversity of the WeChat platform has a significant impact on both advertising attitude and purchase intention and propaganda intention of MPR effects. Advertising attitude has a positive impact on purchase intention and propaganda intention, and advertising attitude is shown to have a mediated effect between the WeChat platform and the MPR effects. The results of this study suggest the theoretical enlightenment of "continuous and stable development of the WeChat platform", and it is expected that marketing development plans of various social platforms will provide basic materials.

• 한국수학교육학회지시리즈A:수학교육
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• 제63권2호
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• pp.139-163
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• 2024

The purpose of this study is to examine the capabilities of ChatGPT as a tool for supporting students in generating mathematical arguments that can be considered proofs. To examine this, we engaged students enrolled in a mathematics pathways course in evaluating and revising their original arguments using ChatGPT feedback. Students attempted to find and prove a method for the area of a triangle given its side lengths. Instead of directly asking students to prove a formula, we asked them to explore a method to find the area of a triangle given the lengths of its sides and justify why their methods work. Students completed these ChatGPT-embedded proving activities as class homework. To investigate the capabilities of ChatGPT as a proof tutor, we used these student homework responses as data for this study. We analyzed and compared original and revised arguments students constructed with and without ChatGPT assistance. We also analyzed student-written responses about their perspectives on mathematical proof and proving and their thoughts on using ChatGPT as a proof assistant. Our analysis shows that our participants' approaches to constructing, evaluating, and revising their arguments aligned with their perspectives on proof and proving. They saw ChatGPT's evaluations of their arguments as similar to how they usually evaluate arguments of themselves and others. Mostly, they agreed with ChatGPT's suggestions to make their original arguments more proof-like. They, therefore, revised their original arguments following ChatGPT's suggestions, focusing on improving clarity, providing additional justifications, and showing the generality of their arguments. Further investigation is needed to explore how ChatGPT can be effectively used as a tool in teaching and learning mathematical proof and proof-writing.

• Asian Journal for Public Opinion Research
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• 제10권3호
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• pp.230-253
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• 2022

Based on Goffman's dramaturgical theory and self-objectification framework, this study examined: 1) Chinese female's WeChat self-presentation, 2) the impact of WeChat usage on female self-objectification, and 3) the impact of self-objectification on WeChat self-presentation tactics. An online survey was conducted. The main findings include: 1) most of the participants chose to beautify their pictures and videos before they posted them, 2) the respondents attached higher importance to appearance-based body attributes than competence-based ones, 3) the most frequently applied self-presentation tactic was ingratiation, 4) WeChat usage was not a predictor of Chinese women's self-objectification, and, 5) along with extroversion, self-objectification had an impact on ingratiation, supplication, self-promotion, and exemplification. Meanwhile, use of the electronic curtain and audience sifting to control who can see a post and for how long demonstrated the empowerment of the users when they conduct self-presentation.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.378-384
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• 2023

In this study, we explore social awareness, interest, and acceptance of generative AI, including chatGPT, which has revolutionized web search, 30 years after web search was released. For this purpose, we performed a machine learning-based topic modeling analysis based on Korean news big data collected from November 30, 2022, when chatGPT was released, to August 31, 2023. As a result of our research, we have identified seven topics related to chatGPT and generative AI; (1)growth of the high-performance hardware market, (2)service contents using generative AI, (3)technology development competition, (4)human resource development, (5)instructions for use, (6)revitalizing the domestic ecosystem, (7)expectations and concerns. We also explored monthly frequency changes in topics to explore social interest related to chatGPT and Generative AI. Based on our exploration results, we discussed the high social interest and issues regarding generative AI. We expect that the results of this study can be used as a precursor to research that analyzes and predicts the diffusion of innovation in generative AI.

• Journal of Information Processing Systems
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• 제15권6호
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• pp.1422-1437
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• 2019

With the rapid development of the Internet and the Mobile Internet, social communication based on the network has become a life style for many people. WeChat is an online social platform, for about one billion users, therefore, it is meaningful to study the spreading and evolution mechanism of the rumor on the WeChat social circle. The Rumor was injected into the WeChat social circle by certain individuals, and the communication and the evolution occur among the nodes within the circle; after the refuting-rumor-information injected into the circle, subsequently,the density of four types of nodes, including the Susceptible, the Latent, the Infective, and the Recovery changes, which results in evolving the WeChat social circle system. In the study, the evolution characteristics of the four node types are analyzed, through construction of the evolution equation. The evolution process of the rumor injection and the refuting-rumor-information injection is simulated through the structure of the virtual social network, and the evolution laws of the four states are depicted by figures. The significant results from this study suggest that the spreading and evolving of the rumors are closely related to the nodes degree on the WeChat social circle.