• 자원ㆍ환경경제연구
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• 제31권1호
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• pp.1-30
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• 2022

본 연구는 플라스틱 소재 합성섬유가 야기하는 미세플라스틱 배출을 저감하는 친환경적 소재 의류에 대한 소비자들의 수용성과 지불의사를 조건부가치측정법을 적용하여 측정하였다. 2021년 2월 초에 전국 16개 시·도 거주자들의 지역별, 연령 그리고 성별에 비례한 1,052명을 대상으로 웹기반-설문조사를 실시하였다. 표본의 75% 이상이 합성섬유 의류 대신에 미세플라스틱 배출저감 의류를 구매할 의도가 있었고, 이들 중 80% 이상이 추가로 가격을 지불할 의사가 있다고 응답하였다. 친환경 소재 의류 구매의도 여부를 추정하는 프로빗모형을 표본선택 함수로 보고, 응답자들의 추가 지불의사 여부를 일종의 Heckman 표본선택모형의 변형인 이변량 프로빗모형으로 추정하였다. 응답자들에게 제시된 추가 가격에 대해서는 민감하게 반응하는 반면에, 미세플라스틱 배출 저감 수준에 상관없이 친환경적 소재의류에 대한 수용성과 진술선호가 높은 것으로 나타났다. 순환경제 시대의 소비자들의 미세플라스틱 배출저감 의류에 대한 지불의사는 의류 1벌 당 41,000원에서 51,000원의 범위로 측정되어, 합성섬유 제품에 비해 40-50% 비싸게 지불할 의사가 있는 것으로 나타났다. 또한 미세플라스틱 배출저감 정도가 50%에서 80%로 높아짐에 따라 지불의사 표본평균이 41,000원~50,500원에서 42,000원~51,700원의 범위로 통계적으로 유의하게 높아지는 것으로 나타났다.

• International Journal of Costume and Fashion
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• 제17권1호
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• pp.41-57
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• 2017

The purpose of this research was to develop a typology of fair-trade apparel consumers and present a clear overview of the influence of product knowledge on consumer behaviors. A two-step cluster analysis was used to classify respondents into sub-groups based on their level of self-perceived knowledge and purchase experience. In addition, ANOVA was used to test the predictive validity of the cluster solution. Income was the only demographic variable that significantly differed across groups. The more familiar and more experienced group had higher income than the other groups. Psychographic data showed that attitudes and moral norms varied across groups. The more familiar and more experienced group had more positive attitudes and higher level of moral norms than the less familiar and less experienced group. In terms of behavioristic data, groups differed significantly in purchase intentions and willingness to pay more for fair-trade apparel. That is, the more familiar and more experienced group was willing to pay more and had higher purchase intentions than the less familiar and less experienced group. Overall, the level of product knowledge and purchase experience were considerably low. This study thus confirmed the need to increase consumers' familiarity related to fair-trade apparel products.

• 동아시아식생활학회지
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• 제26권4호
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• pp.346-358
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• 2016

Local food reflects the identity and image of a specific region. It is also a core element for determining tourists' experience of a region. The purpose of the present study was to develop a Jeju food tour package using local foods and estimate the economic value of the suggested tour package using Contingent Valuation Method (CVM). Five food tour packages were developed by researchers. In order to modify and measure the value of each package, an expert panel survey was conducted, and 'package 5' was selected as a food tour scenario for the tourist survey. A survey was conducted on 295 domestic tourists who visited Jeju within the past 10 years in order to evaluate the economic value and feasibility of the Jeju food tour package. A total fo 72.9% of respondents answered that they were willing to pay for the Jeju local food tour, and the willingness to pay (WTP) range was between ￦45,000 and ￦105,000. The primary factors correlated with WTP was food expenses, followed by leisure experience expenses, interest in local foods, education level, visit frequency and age. The WTP of the Jeju local food tour was calculated with the significantly affected factors using stepwise regression model. The result of the present study reveal that tourists' WTP increased with higher food expenses, education level, and age group. The average value of food expenses, education level, and age were substituted into the formula derived from the regression analysis, yielding 58,385.752 KRW as the WTP. The expected economic value created by exploiting the Jeju local food tour was shown to be 700 billion KRW per year, calculated by multiplying WTP of the food tour packages by the number of tourists. This study examined the feasibility and plan of the food tour package to increase the economic value of Jeju local food. In the case of the culinary tour program based on Jeju local food launching, the estimated economic effect was great. Therefore, in-depth research to merchandise the Jeju local food tour program is needed.

• 한국문헌정보학회지
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• 제53권2호
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• pp.201-221
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• 2019

한국건설기술연구원은 건설기술자의 기술경쟁력 강화를 위해 건설기술정보시스템을 통해 건설기술관련 원문 자료와 정보를 서비스하고 있다. 본 연구는 건설기술정보시스템에서 제공하는 자료와 정보 서비스 품질을 개선하기 위해 정보서비스 품질이 갖는 금전적 가치를 측정하고자 하였다. 이를 위해 DBDC형 CVM을 적용하기 위한 설문모형을 설계하였다. 300명의 건설기술정보시스템의 회원을 대상으로 현재의 정보서비스 품질 평가와 정보서비스 품질을 높이는데 최대로 지불할 의사가 있는 금액을 질의하였다. 조사된 설문결과의 기초통계량을 가지고서 종속변수와 설명변수들 간의 상관관계를 분석하였고, 종속변수에 영향을 주는 설명변수들의 통계적 유의성을 살펴보았다. 로짓 모형을 이용하여 정보서비스 품질에 대해 개별응답자들의 지불할 의사가 있는 금전적 가치를 추정하였다. 선행 연구에서는 주로 정보서비스의 사용가치를 측정한 것에 비해 본 연구는 정보서비스 품질을 중심으로 하여 가치를 측정한 것이 기존 연구와의 차별성이 있다고 사료된다.

• 수산경영론집
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• 제47권4호
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• pp.45-55
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• 2016

The purpose of this study is to estimate the utility value of boat fishing experience marine tourism activity in Jeju Island's Chagwido. The utility value is estimated by single bounded and double-bounded dichotomous choice contingent valuation method. The contingent valuation method is used to estimate economic values for all kinds of coastal ecosystem services. The method involves directly asking people, in a survey, how much they would be willing to pay for specific environmental services. So, the method has great flexibility, allowing valuation of a wider variety of non-market goods and services than is possible with any other non-market valuation technique. This study collects the effective 504 questionnaires from boat fishing experience tourists in Jeju Island's Chagwido. The results show that the average willingness to pay amount(WTP) is estimated to be about 17,000 Korea won by single bounded and double-bounded dichotomous choice contingent valuation method. This indicates that the utility value of boat fishing experience marine tourism activity is estimated to be about 17,000 Korea won in Jeju Island's Chagwido.

• 보건교육건강증진학회지
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• 제30권4호
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• pp.87-97
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• 2013

Objectives: Recent movements in urban planning propose a promotion of health condition as one of its emerging topics as growing body of evidence suggests that individual health is correlated with the built environment. The concept of healthy city was introduced in Korea and many local governments were tried to implement relevant policies. However, empirical studies were insufficient for understanding the relationship between health and the built environment. Most studies and policies were viewed and implemented from public health perspective. The purpose of this study is to estimate a value of healthy city as an activity-friendly environment. Methods: The 195-respondent survey data in Seoul Metropolitan Area was used for estimating the perception of healthy cities. Results: Survey results reported that more than 90% of respondents did walking and/or biking regularly. Moreover, they were willing to pay won3,695 per month for creating healthy cities. Conclusions: This study confirmed that the consideration of built environmental factor was necessary in policies of healthy city. This can offer insights into how to manage and develop the policies of healthy city to help promote individual health conditions.

• Ocean and Polar Research
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• 제27권2호
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• pp.161-169
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• 2005

In recent days, most of the lagoons in Korea have been lost on account of indiscreet development and pollution. Thus, this study measures the conservation value of the Songji lagoon, a representative lagoon in Korea by using the contingent valuation (CV) method and specifies the non-use value of Songji lagoon. The survey was carefully desigrled and implemented to meet a number of recommendation rules suggested in the literature. The overall results show that the respondents well accepted the contingent market and would be willing to pay a significant amount for the proposed program to conserve Songii lagoon. Total Conservation value of Songji lagoon amounted to approximately 21.2 billion Korean won per year. Moreover, the non-use value of Songji lagoon amounted 15.7 billion Korean won per yew. The results of measuring the conservation value provide decision-makers with data indispensable to devising a conservation and management policy.

• Journal of the Korean Data and Information Science Society
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• 제22권6호
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• pp.1041-1051
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• 2011

정보기술의 발달은 인간에게 많은 유익한 정보를 쉽게 제공하고 있으나 그 유익한 정보를 부적절한 사용자로부터 보호할 필요가 생겼다. 정보와 관련된 위험을 분석 및 관리하는 과정에서 정보에 대한 가치를 정확히 측정해야 한다. 한 가지 방법으로 조건부 가치 측정법에 대하여 고찰하려 한다. 공공재 또는 비시장재의 가치를 평가하는 방법인 조건부 가치 측정법을 통하면 관심 대상의 가치에 대한 불용의액수를 통계인 방법으로 추정할 수 있다. 특별히, 지불 용의액에 대한 신뢰구간의 추정에 초점을 맞추어 보았다. 정보시스템에 존재하는 정보의 가치를 보전하기 위해 지불하고자 하는 금액으로부터 정보의 가치를 통계적으로 추정하는 방법을 R을 이용한 사례를 분석하여 소개한다.

• 대한토목학회논문집
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• 제26권6D호
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• pp.945-950
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• 2006

자전거 도로 건설 같이 공공사업 성격이 강한 경우, 생활환경개선, 지역균형발전, 양호한 경관형성 등 다양한 도로기능 편익을 지니고 있는데 이들 항목은 기존 경제성 분석의 경우에서는 간과되는 측면이 있다. 이에 본 연구에서는 비시장재 가치를 평가하기 위하여 환경경제 분야에서 많이 적용하고 있는 조건부가치측정법(CVM : Contingent Valuation Method; 이하 CVM)을 이용하여, 실제로 자전거도로가 건설(해안선 자전거 일주 도로 건설의 예)됨으로써 발생하게 될 지역균형 발전 및 자전거 이용활성화를 고려하여, 시민들에게 직접 설문조사(전국 256가구)를 수행하고, CVM 방법론에 따른 지불의사액(Willing to Pay : WTP) 및 편익을 추정하였다. 그 결과 평균 WTP는 최소 2,114원 정도로 나타났다. 향후, 이러한 CVM 기법은 기존 경제성 분석을 활용한 편익 산출로는 한계가 있는 도로 건설 분야 중 도로교 건설에 따른 경관평가, 환경 개선에 따른 편익, 삶의 질 향상 등에 널리 활용될 수 있으리라 판단된다.

• Ocean and Polar Research
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• 제26권1호
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• pp.77-86
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• 2004

The paper is to estimate the economic value of ecotourism in Anmyeondo tidal wetlands using a double-bounded dichotomous choice (DBDC) model of the Contingent Valuation Method (CVM). For the reliability and the validity of CVM a survey was conducted for 511 visitors by personal interview method in Anmyeondo during August 2000, and respondents were asked for maximum Willingness-To-Pay (WTP) to buy a ticket fer the tidal flat's ecotourism. Overall, respondents answered that they would be willing to pay 55,879 won for a ticket under the study. All equations and results estimated are statistically significant at the 1% or 5% level. For the aggregation of WTP estimates, the sample values are extended to the total annual number of visitors in Anmyeondo area during 1998. A conservative estimate, which considers the calibration factor (0.5) recommended by NOAA (1994) and a positive response rate (83.17%), is 73 billion won.