• Asia Marketing Journal
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• v.15 no.1
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• pp.155-168
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• 2013

This study describes consumers' movie choices in conjunction with other group members and attempts to reassess the effect of the online word of mouth (WOM) source in a joint decision context. The tendency of many people to go to movies in groups has been mentioned in previous literature but there is no modeling research that studies movie choice from the group decision perspective. We found that ignoring the group movie-going perspective can result in a misunderstanding, especially underestimation of genre preference and the impact of the WOM variables. Most of the studies to measure online WOM effects were done at the aggregate level, and the role of online WOM variables(volume vs valence) is mixed in the literature. We postulate that group-level analysis might offer insight to resolve these mixed understanding of WOM effects in the literature. We implemented the study via a random effect model with group-level heterogeneity. Romance, drama, and action were selected as genre variables; valence and volume were selected as online WOM variables. A choice-based conjoint survey was used for data collection and the models was estimated via Bayesian MCMC method. The empirical results show that (i) both genre and online WOM are important variables when consumers choose movies, especially as group, and (ii) the WOM valence effect are amplified more than the volume effect does as individuals are engaged in group decision. This research contributes to the literature in several ways. First, we investigate movie choice from a group movie-going perspective that is more realistic and consistent with the market behavior. Secondly, the study sheds new light on the WOM effect. At group-level, both valence and volume significantly affect movie choices, which adds to the understanding of the role of online WOM in consumers' movie choice.

• Journal of the Korean Society of Tobacco Science
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• v.10 no.1
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• pp.75-82
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• 1988

Cigarettes were made using a triple filter with several porous materials in its cavity. The removal effect of the adsorbents on carbon monoxide and hydrogen cyanide in cigarette smoke was investigated with the variation of their surface area and pore volume distributions. Several attempts were made to activated coconut shell based char under the fixed steam purging rate. 1. The specific surface area increased in number of micropore. It was found for transitional pore to have a little effect on the total surface area. 2. A Small amount of the particulate matter adsorbed on the adsorbents with transitional pores, Zeolite showed a little effect on the carbon monoxide adsorption though its small pore volume, but there was no significant difference in the adsorption capacity zeolite and the others. 3. In the adsorption for hydrogen cyanide as a vapor phase in cigarette smoke, the adsorption effect of the adsorbents increased remarkably with increasing their surface area and number of micropore. It was considered that the adsorbents with small pore volume like molecular seive 4A, in which the capillary diffusion of adsorbates could not be able, would not be effective for the adsorption of hydrogen cyanide.

• Composites Research
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• v.36 no.2
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• pp.80-85
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• 2023

A cylindrical composite lattice structure is manufactured by filament winding. The distribution of nonuniform fiber volume fraction induced by the manufacturing process can be observed. The stiffness and buckling characteristics can be influenced by non-uniform fiber volume fraction. In this paper, the effect of non-uniform fiber volume fraction through thickness direction on the torsional buckling load of the cylindrical composite lattice structure was examined. The stiffness variation induced by the non-uniform fiber volume fraction was applied to the finite element model, and buckling analysis was performed. The variations of buckling load with variations of fiber volume fraction were compared. The non-uniform fiber volume fraction reduced the torsional buckling load of the composite lattice structure.

• Transactions of the Korean hydrogen and new energy society
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• v.28 no.5
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• pp.459-464
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• 2017

The volume expansions of $Ti_{0.95}Zr_{0.05}V_{0.4}Mn_{1.45}Fe_{0.1}Cr_{0.05}$ alloy during hydrogenation with various conditions have been investigated. The theoretical volume expansion measured with XRD for this alloy with hydrogenation was 21%. The apparent volume expansion of this alloy ingot with hydrogenation was composed of two effects. One is a hydrogenation and the other is a pulverization. The apparent volume of free alloy powder was 1.8 times greater than that of an ingot, implying the pulverization effect on the apparent volume expansion is 80%. The apparent volume expansion of the alloy ingot with hydrogenation under a unconstrained condition was about 80 (${\pm}15$)%, much smaller than that of free alloy powder which expected as 118%. In addition, The apparent volume expansion of the alloy ingot with hydrogenation under a constrained condition(Al container) was about 50%, much smaller than that of the unconsrained. This reduced apparent volume expansion of the alloy ingot could be attributed to an arrangement of alloy powder keeping its original shape of the ingot even after hydrogenation.

• Journal of Korean Society of Environmental Engineers
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• v.35 no.1
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• pp.38-44
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• 2013

To construct the system controlling the aeration volume for D wastewater treatment plant effectively, the fluctuation of aeration volume was analyzed with changes of factors of the influent. As a result, the range of aeration volume was wide to maintain the certain concentration of DO, and the key factor to decide the aeration volume was found to be the temperature, F/M ratio, the loading rate of $BOD_5$ and T-N of the influent. Among the factors, the temperature of the influent had the most decisive effect on the aeration volume. The result showed that $45.8m^3/h$ of the aeration volume was needed with an increase of $1^{\circ}C$ of the influent, and the effect of the season was considered. Since the temperature of the influent is affected by a change of season, same as F/M ratio, the loading rate of the influent and the concentration of MLSS, it seemed that the change of the temperature of the influent affects the aeration volume even more. Therefore, it is preferable to consider the loading rate of the influent and F/M ratio altogether, rather than considering only one factor when deciding aeration volume.

• Korean Journal of Animal Reproduction
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• v.16 no.1
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• pp.47-53
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• 1992

This study was carried out to investage the effect of cryoprotectant concentration and equilibration time on volume change and in vitro development of intact and bisected mouse embryos by rapid freezing. When compacted morulae were rapidly frozen in 3.0 to 4.0 glycerol or DMSO with 0.25M sucrose solution, the superior(P<0.05) post-thaw survival rate was obtained at the glycerol concentration of 4.0M(89.4%) than 3.0M(71.4%) or 5.0M(42.4%), but at the DMSO concentration of 3.0M(84.5%) than 4.0M(51.1%) or 5.0M(0.0%). The optimal equilibraton time for rapid freezing of ZP-free or bisected morulae in 4.0M glycerol with 0.25M sucrose was found tobe 3 minutes. The minimal volume of compacted morulaewhich corresponded with 61 to 62% of pre-equilibrated embryo volume was obtained from equilibration for 3 minutes in both 3.0 and 4.0M glycerol solutions with 0.25M sucrose.

• Journal of the Korean Society for Precision Engineering
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• v.22 no.3 s.168
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• pp.86-92
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• 2005

In this paper a forward-backward can extrusion process are analyzed by using rigid-plastic FEM simulation. FEM simulation is conducted to investigate forming characteristics such as deformation modes fur different process parameters. Design parameters such as thickness ratio, punch angle, friction factor and diameter ratio are selected to study the effect of them on the pattern of material flow. The analysis is focused mainly on the influences of the design factors on deformation pattern in terms of forming load, extruded length ratio and volume ratio. It is known for the simulation that the forming load, the length ratio and the volume ratio increase as the thickness ratio (TR), the wall thickness in forward direction to that in backward direction, decreases. The various punch angles have slight influence on the forming load. length ratio and volume ratio. However friction factor have little effect on the forming characteristics such as the forming load, volume ratio and so on. In addition the forming load increases as diameter ratio (DR), the outer diameter of a can in forward direction to that in backward direction, increases. Furthermore the extruded length ratio is lowest with a certain value of DR=0.85 among diameter ratios. Pressure distribution exerted on the die-material interface is illustrated schematically.

• YAKHAK HOEJI
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• v.33 no.1
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• pp.15-19
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• 1989

The effects of Gypsophila saponin, sodium dodecylsulfate (SDS) and Triton X-100 on volume changes and fragility of red blood cells were compared to ginseng saponin to elucidate whether there are any difference in their action on membrane lipid. Cell volume was decreased to about 38% in 1M NaCl and increased to about 20% in 1/10M NaCl. Hematocrit value was decreased by Gypsophila saponin, SDS, and Triton X-100 which caused hemolysis in isotonic NaCl solution. These detergents also inhibited increase of cell volume and accelerated hemolysis in hypotonic solution. However, ginseng saponin did not influence to osmotic volume changes and hemolysis of red blood cells. These results suggest that the disruptive effect of plant saponin on membrane barriers induced by removing membrane lipid is different from their source and ginseng saponin has very low affinity to membrane lipid.

• Journal of Korean Society of Water and Wastewater
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• v.28 no.5
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• pp.509-516
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• 2014

This study describes a reasonable planning method for water meter replacement which can minimize the metering under-registration for an increasement of revenue water. The increment analysis of real water usage was used to establish a replacement plan. The meter replacement database collected from K City was used as the basis of this analysis. The database included 964 connections of domestic and non-domestic consumers that had their meter replaced by aging at 2011. The result showed that the corelation between unregistered water volume and water meter age was lower than commonly expected where the current criteria of replacement is only water meter age(8 years) excluding the meters older than 13 years. And in the analysis result of water usage for 8 years, the total amount and increment of water usage had a significant effect on unregistered water volume. However the relation was different tendency as a total volume and slope of increment. In case of total water volume was larger than 10,000, larger than 7,000 and increment of 0.0 ~ -0.3, larger than 6,000 and increment more than -0.3 were analysed to need a replacement because of metering under-registration.

• KSBB Journal
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• v.31 no.3
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• pp.178-185
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• 2016

Aging of the face is mainly related to the features that are sagging or loss of elasticity of the skin by reducing the volume around the eyes or cheek. Intrinsic aging can be seen to cause thinner dermis, reduction of extracellular matrix and subcutaneous fat. This study was carried out to investigate the skin volume augmentation and anti-wrinkle effects of Tribulus terrestris fruit extract. Skin anti-aging effect of Tribulus terrestris fruit extract was evaluated by using lipid accumulation, expressin of type I procollagen and elastin in preadipocytes and human dermal fibroblasts. Tribulus terrestris fruit extract augmented preadipocytes differentiation about 56% at 100 µg/mL. The type I procollagen and elastin were increased about 35% and 25% by treatment 20% Tribulus terrestris fruit extract, respectively. The clinical study also showed that skin sagging, skin elasticity, and dermal density improved without adverse effect following 4 week application of cream containing 2% Tribulus terrestris fruit extract. We suggest that Tribulus terrestris fruit extract can have the good possibility as skin volume augmenting, skin elasticity and wrinkle improving agent.