• Asia Marketing Journal
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• v.12 no.2
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• pp.1-25
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• 2010

Motion pictures are so typical experience goods that consumers tend to look for more credible information. Hence, movie audiences consider movie viewers' reviews more important than the information provided by the film distributor. Recently many portal sites allow consumers to post their reviews and opinions so that other people check the number of consumer reviews and scores before going to the theater. There are a few previous researches studying the electronic word of mouth(eWOM) effect in the movie industry. They found that the volume of eWOM influenced the revenue of the movie significantly but the valence of eWOM did not affect it much (Liu 2006). The goal of our research is also to investigate the eWOM effects in general. But our research is different from the previous studies in several aspects. First, we study the eWOM effect in Korean movie industry. In other words, we would like to check whether we can generalize the results of the previous research across countries. The similar econometric models are applied to Korean movie data that include 746,282 consumer reviews on 439 movies. Our results show that both the valence(RATING) and the volume(LNMSG) of the eWOM influence weekly movie revenues. This result is different from the previous research findings that the volume only influences the revenue. We conjectured that the difference of self construal between Asian and American culture may explain this difference (Kitayama 1991). Asians including Koreans have more interdependent self construal than American, so that they are easily affected by other people's thought and suggestion. Hence, the valence of the eWOM affects Koreans' choice of the movie. Second, we find the critical defect of the previous eWOM models and, hence, attempt to correct it. The previous eWOM model assumes that the volume of eWOM (LNMSG) is an independent variable affecting the movie revenue (LNREV). However, the revenue can influence the volume of the eWOM. We think that treating the volume of eWOM as an independent variable a priori is too restrictive. In order to remedy this problem, we employed a simultaneous equation in which the movie revenue and the volume of the eWOM can affect each other. That is, our eWOM model assumes that the revenue (LNREV) and the volume of eWOM (LNMSG) have endogenous relationship where they influence each other. The results from this simultaneous equation model showed that the movie revenue and the eWOM volume interact each other. The movie revenue influences the eWOM volume for the entire 8 weeks. The reverse effect is more complex. Both the volume and the valence of eWOM affect the revenue in the first week, but only the volume affect the revenue for the rest of the weeks. In the first week, consumers may be curious about the movie and look for various kinds of information they can trust, so that they use the both the quantity and quality of consumer reviews. But from the second week, the quality of the eWOM only affects the movie revenue, implying that the review ratings are more important than the number of reviews. Third, our results show that the ratings by professional critics (CRATING) had negative effect to the weekly movie revenue (LNREV). Professional critics often give low ratings to the blockbuster movies that do not have much cinematic quality. Experienced audiences who watch the movie for fun do not trust the professionals' ratings and, hence, tend to go for the low-rated movies by them. In summary, applied to the Korean movie ratings data and employing a simultaneous model, our results are different from the previous eWOM studies: 1) Koreans (or Asians) care about the others' evaluation quality more than quantity, 2) The volume of eWOM is not the cause but the result of the revenue, 3) Professional reviews can give the negative effect to the movie revenue.

• Transactions of the Korean Society of Automotive Engineers
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• v.12 no.3
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• pp.10-18
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• 2004

It is well known that the stratified charge combustion has many kind of advantages to combustion characteristics, such as higher thermal efficiency and less CO, NOx levels than conventional homogeneous mixture combustion. Although this combustion can be caused low fuel consumption, it is produced the high unburned hydrocarbon and soot levels because of different equivalence ratio in the combustion chamber. Moreover it has a lot of possibility of low output and misfire if the mixture gas would not be in existence around the spark plug. In this paper, fundamental studies for stratified combustion were carried out using a constant volume combustion chamber. The effect of locally mixture gas distribution according to control the direct injection and premixed injection in the chamber were examined experimentally. In addition, the effects of turbulence on stratified charge combustion process were observed by schlieren photography.

• IEMEK Journal of Embedded Systems and Applications
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• v.9 no.2
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• pp.61-66
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• 2014

Temporal disappearance of weather phenomena effect is frequently observed in flight simulator when large volume of terrain data are processed. This problem was solved by employing culling scheme at static ratio in the existing scheme. However, since this approach causes the irregular rendering speed according to volume of data, it is necessary to develop a new culling scheme to maintain steady rendering speed by adjusting the culling ratio dynamically. In this paper, we propose a new culling scheme to make use of distance of the visibility to determine culling ratio depending on volume of terrain data. The experimental results show that rendering speed is preserved by the proposed scheme without affecting the visuality at rendering the scene and weather phenomena effect together.

• Journal of Welding and Joining
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• v.16 no.2
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• pp.64-72
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• 1998

This study aims a investigating the effect of volume fraction of chromium carbide phase(VFC) of hardfaced iron/chromium alloys on fracture toughness. The alloys were deposited twice on a mild steel plate using self-shielding flux cored arc welding process. In order to examine VFC effect, different VFC (0.28∼0.62) were employed by changing the Cr and C content, while the ratio of Cr/C was fixed in the range of 5.7∼6.6. Fracture toughness was constant as increasing VFC because fracture surface was developed in the eutectic phase which was growing parallel with introduced sharp notch in the hypoeutectic alloys, but fracture toughness did not decreased in spite of increasing volume fraction of coarse primary chromium carbide phase which was easily craced at the low stress because the growth direction of chromium carbide phase were more irregular as increasing VFC in the hypereutectic alloys.

• Journal of Korean Society of Water and Wastewater
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• v.24 no.5
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• pp.549-560
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• 2010

Recently, heavy rainfalls due to the climate change in Korea have caused inundation problems in urban sewer networks. In july 2006, a flooding accident at Misari motorboat racing stadium near the Han river occurred due to the effect of record-breaking outflow discharge from Paldang-dam. The purpose of this study was to simulate and analyze the flooding accident at Misari stadium by MOUSE model. The results of simulation analysis indicated that the total flood volume was $1,313,450m^3$. The effect of back water was 85.9% of the total volume which was caused by the manhole accident, and the effect of accumulated runoff was 14.1% of total volume which was caused by non-return valve shutdown. The simulation results of this MOUSE modeling that was linked to the boundary condition of the dynamic flows in the river by DWOPER model showed the potential of successful inundation analysis for sewer networks.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2019.05a
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• pp.32-33
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• 2019

This study evaluated the effect of amorphous steel fibers on the spalling characteristics of high-strength concrete. with mix proportions of polypropylene (PP) fibers of 0.15% by concrete volume, and proportions of amorphous steel fibers of 0.3% and 0.5% by concrete volume. In the range of 0.3 vol% of amorphous steel fiber, the effect of suppression of the spalling and the prevention of degradation of strength was shown, but it was evaluated to be ineffective in the suppression of the spalling due to interferences in formation of pore network in the range of 0.5 vol.%.

• International Journal of High-Rise Buildings
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• v.1 no.2
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• pp.73-80
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• 2012

In order to use sea breezes to counter the heat island phenomena, i.e. to promote urban ventilation, it is necessary to clarify the effect of building morphology and height on large-scale wind fields. In this study, the sea breeze in the vicinity of the Kanto Plain in Japan is simulated using a mesoscale meteorological model incorporating an urban canopy model, and the inland penetration of sea breezes is accurately reproduced. Additionally, a mean kinetic energy balance within a domain (Control Volume; CV) moving along the sea breeze is analysed. From the results, it is clarified that the sea breeze is interrupted by the resistance and turbulence caused by buildings at the centre of Tokyo. The interruption effect is increased in accordance with the height of these buildings. On the other hand, adverse pressure gradients interrupt in the internal region.

• Transactions of the Korean Society of Mechanical Engineers
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• v.16 no.3
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• pp.569-577
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• 1992

The effect of combustion promotion in a constant volume combustion chamber with sub- chamber located in the vicinity of spark plug, was analyzed for variables such as sub- chamber volume and diameter of orifice, and was also compared and evaluated with that of the chamber with sub-chamber which spark plug was located in the sub-chamber. Consequently, it was shown that decrease of duration of combustion in the latter case was larger than in the former case, but comparing by rate of overall combustion promotion that duration of combustion and pressure were both considered, the optimum configuration factor and the effect of combustion promotion were almost same in both cases.

• Advances in concrete construction
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• v.5 no.6
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• pp.613-624
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• 2017

In this paper, an experimental investigation was carried out to study the effect of volume fraction of fiber and maximum aggregate size on mode-I fracture parameters of high strength concrete. Total of 108 beams were tested on loading frame with three point loading, the variables in the high strength concrete beams are aggregate size (20 mm, 16 mm and 10 mm) and volume fraction of fibers (0%, 0.5%, 1% and 1.5%). The fracture parameters like fracture energy, brittleness number and fracture process zone were analyzed by the size effect method (SEM). It was found that fracture energy (Gf) increases with increasing the Maximum aggregate size and also increasing the volume of fibers, brittleness number (${\beta}$) decreases and fracture process zone (CF) increases.

• Journal of Korea Technical Association of The Pulp and Paper Industry
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• v.42 no.4
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• pp.15-24
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• 2010

Many efforts to understand the deterioration processes of the beeswax-treated volume of "The Annals of Joseon Dynasty" have been made. However, most previous studies have focused on individual sample sheet of the beeswax-treated paper but not book volume format. In this study, humid cycling accelerated aging for duplicated beeswax-treated book volume and Hanji book volume were carried out to examine differences in the deterioration of different parts of each volume as well as between the two book volumes during the aging. As results, it is found that the deterioration rate for the beeswax-treated volume is higher than that for the Hanji book volume. Different parts in each volume show different magnitude of deterioration. In particular, outer sides in both beeswax-treated and Hanji book volumes, which are directly exposed to the air, are deteriorated more seriously than inner sides. It is also observed that inner sides are considerably deteriorated during the aging, implying that inner deterioration may have different mechanisms from outer deterioration.