• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2007.11a
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• pp.487-490
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• 2007

Even though the domestic CM market has expanded in size continually since 2000, concerns of obstacles for vitalizing CM market have risen. A critical concern is clients' low recognition and motivation to make use of CM services. In this situation, it is important for CM firms to actively promote their marketing activities. The objective of this paper is to identify major characteristics of CM firms' marketing strategies and methods in relation to the management of CM service as a commodity.

• Asia Marketing Journal
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• v.15 no.4
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• pp.187-200
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• 2014

The case study of OB shows dramatic market dynamics between leader brand vs. follower brand similar to Kirin vs. Asahi in Japan for two decades. Almost 20yrs ago, the brand status of OB was dramatically fallen because of the environmental pollution of subsidiary company and harsh competition of rivalry brand. But OB made a ground change in its brand strategy. OB departed from the pride in its past to bet on the new. OB decided to vitalize Cass brand through brand portfolio strategy. They deployed 3 phase articulated marketing plans; Phase I, Acquisition of Cass brand through M&A and strategic segmentation/targeting (1993-2005), Phase 2 - Mega Brand Strategy through Line Extension(2006-2009), Phase 3 - Experiential Marketing focused on Young Culture (2010- present). Finally, OB restored not only brand reputation of Cass and other brands but dominant market position in beer market. Now Cass has been growing rapidly in the last 20 years achieving 50% M/S. The three phases shows the typical successful process of brand management and revitalization adopting brand concept management and S-T-P strategy of manufacturing company.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.47-64
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• 2014

Considering the network externality and spill-over effects, this paper constructs the theoretical model for analyzing the financial policies focusing on the credit guarantee system for Creative Economy, which has been set as the new policy paradigm for the Korean Economy. The analytical results show that it is as much as important to improve the efficiency of the financial markets and construct the infrastructure for reducing the information asymmetry problem which would be more serious in the creative finance. Although it is important to fill the gap due to the market failure it is also crucial to construct the appropriate financial schemes for the various stages of the innovative firms growth. Without these, the impacts of current public funding policies may crowd out the amount of private market funds for the innovative firms or reduce the possibility of commercialization of new technologies in these firms. Based on the evaluation of current related public policies from the perspectives of creative finance, we imply that the current financial policies appear to be quantity oriented not the quality based. Although the policy goals would be appropriately set for vitalizing the Creative Economy in Korea, they appear to be still unsuccessful to address the information asymmetry issue which is the major concern in vitalizing the creative economy. Thus we emphasize the market friendly policies, risk-sharing between the various market participants, revitalizing the relationship banking and efficient management of credit guarantee system in Korea based on the analytical model as well as the evaluation of related policies regarding the creative economy.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.107-119
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• 2017

Advertising and PR industries recently face a new challenge due to the growth of new digital content market and the change of paradigm. In the market of ICT (Information and Communication Technology) and digital contents, a stereographic content related to the technology such as VR (Virtual Reality) is one of the fast-growing fields. However, it is hard to find the clear answer for AD/PR strategies in the rapidly changing VR contents market. Therefore, this study analyzed VR industry at the macro level using in-depth interviews with eleven VR experts leading Korean VR contents industry by looking at P(Political), E(Economic), S(social), and T(Technological) of VR advertisement and PR industries. Moreover, the feasibility of VR contents in Advertising and PR industries was examined through S(Strengths), W(Weakness), O(Opportunities), and T(Threats) analysis in VR industry. Research result showed that it is necessary for vitalizing VR in AD/PR industries to promote killer contents, to solve problems of inconvenience according to users' needs, to improve awareness of customers and industries. Moreover, constant VR vitalizing policies in AD/PR should be processed as well as constructing medium-and long-term VR road-map. Thus, this study provides the direction of VR content strategy in Advertising and PR industries and the research foundation for further researches regarding future VR activation.

• Korean Journal of Construction Engineering and Management
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• v.13 no.4
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• pp.33-47
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• 2012

548 thousand apartment houses of Seoul has been used over 15 years and remodeling is available. It is 42% of the overall apartment houses currently and it is assumed to increase to 800 thousand in 2015. The maintenance work is divided to reconstruction and remodeling. Due to the regulations of the government, expansion remodelling has been the most considered alternative. However, 75% of the extension remodelling, yet, are in the preliminary phases. Thus, this study suggests factors hampering the vitalization of extension remodelling and solutions for each factor by means of Delphi analysis method.

• Journal of the Korean housing association
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• v.26 no.4
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• pp.105-118
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• 2015

The purpose of this study was to give a suggestion for vitalizing rural area's community, with respect to the components of community; 'locality' and 'communality'. The survey was conducted at Hondong, Hodongseong-gun, Chungcheongnam-do, which was a representative area for active rural area community. For the survey, we interviewed an activist on the village in November $9^{th}$, 2014, and let 81 residents fill the questionnaires during March $7^{th}$ to $14^{th}$, 2015. Major findings were as follows. 1) As for the 'locality' factor, the motives of residents' immigration were influenced by the availability of facilities for agriculture education, living, and convenience in the area. Most of residents recognized that the area comprises their own community facility area and expanded area with concentrated facilities of 'li', minimal adminstration unit. It means that their usage pattern of community facilities influences their conceptions of the village. 2) As for the 'communality' factor, original residents and immigrant back-to-farm residents showed different pattern in communicating with neighbors and community facility usages. Residents communicated with neighbors by meeting up or using the concentrated facilities in Gatgol, and visited the Balmak library frequently. Residents' sense of belonging was high with mean 4.16 point of 5.0 in Likert scale.

• The Research Journal of the Costume Culture
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• v.28 no.2
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• pp.166-180
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• 2020

This oral history study explores the past and present Japanese menswear custom-tailoring culture. Two master tailors with more than 50 years of experience and two young tailors with less than a year of experience were interviewed about the tailor training process and environment, working conditions, thinking and behavior, and societal and governmental efforts for vitalizing custom-tailoring. The results indicate, first, a 10-year apprenticeship was required in the past, whereas young tailors today must register for three-year professional tailoring classes. Tailors then and now have been trained in a similar sequence of pants, vests, and jackets. Second, regarding working conditions, tailors had to provide gratitude services to their masters for a few years, even after their training ended. In contrast, young tailors today must continue a probationary period after their three-year schooling; however, they experience difficulty with finding tailoring shops for their probation. Third, in terms of thinking and behavior, master tailors learned their trade to earn a living, whereas young tailors today entered the field due to their interests in it. In addition, young tailors want a systematic learning process, whereas master tailors learned their skills while on the job. Last, tailoring academies today are run by tailoring shops and societies. Career exploration programs are offered to elementary and middle school students by the Kobe government in association with the local tailoring society to provide tailoring experiences.

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.199-205
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• 2017

As cloud computing can utilize the proper allocation of system resources, it can be expected to have great benefits in terms of maintaining availability and reducing costs when a cloud is applied to a financial company's computer system. Although some provisions of the Financial Supervisory Regulation were revised in October 2016, this is limited to non-critical information processing systems, limits are remain whitch the application of cloud computing to the whole computer system of financial companies including electronic financial systems. In this paper, cloud security requirements are studied for the application of financial company's computational infrastructure system.

• STI Policy Review
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• v.1 no.4
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• pp.21-28
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• 2010

This study analyzes the establishment of venture companies and the interaction of venture ecosystem components (the core factors of venture ecosystems) with a focus on venture companies, venture capital, and the return market. Government support policies are understood as a catalyst for the venture ecosystem and this study will analyze the implications of government involvement by identifying the role of government policies in the venture ecosystem. According to the results of the empirical analysis with data on confirmed venture businesses by the Small and Medium Business Administration (SMBA), policies that provide direct support to venture companies did not have a significant influence on the establishment of new ventures. However, new investments by venture capital show a statistically significant positive effect and signify that the new investment is an important factor in vitalizing the establishment of new venture businesses and that the economic conditions of the return market have a positive effect. The establishment of venture businesses responds to the changes in real and vertical markets with greater resilience compared to government policies. Given the unique nature of the Korean venture ecosystem that responds to the market with greater resilience than government policies, there must be increased efforts to recover the confidence of the capital markets for venture capital in order to promote improved efficiency.

• Journal of Navigation and Port Research
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• v.35 no.7
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• pp.597-604
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• 2011

An environment of world marine port today is rapidly changing. Importance of a hub port is being maximized along with appearance of a large container ship, and Busan port is also growing with the goal as a hub port of Northeast Asia. Busan port currently has competitive power as the 5th top port in the world, but increase rate of transportation quantity, is low compared to Shanghai port in China and other ports in Northeast Asia. For a port to obtain competitiveness, investment on infrastructures of a port is necessary and also it has close relation with an intraregional port logistics industry. However, a port logistics industry in Busan area has a hard time avoiding a small size due to the government support on major companies. Therefore, this study will analyze difficulties of small port logistics companies and the related companies as to vitalize port logistics industry in Busan area in hopes to help vitalizing regional economy.