• 환경영향평가
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• 제20권2호
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• pp.163-174
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• 2011

Interests in tourism and leisure have increased with the quality of life in Korea. The government takes the lead in development of tourism for balanced development between regions and local governments use development of tourism as a means for vitalization of local economy. The sustainable and eco-friendly development plan is required for the tourism development, because it needs effective use of limited natural resources and consideration of environmental capacity in the region. This study analyzed the trend of tourism development during nine years, and problems with respect to planning and environment aspects on the basis of four examples which follow recent development trend. We suggest improvement plan that 1) establishment of consistency and systematics of tourism development, 2) enforcement of setting up regional tourism development plan, 3) comprehensive and systematic plan establishment in consideration of private sector, 4) reasonable adjustment and environmental management for development project of approval organization, 5) removal of duplicate regulations for development project. Application of the improvement plan while setting up tourism plan could contribute to vitalization of local economy, and environmental preservation and management.

• 대한한의학회지
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• 제34권2호
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• pp.41-50
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• 2013

Objectives: As a newcomer to the medical tourism industry, Korea needs to differentiate itself from the leading competing countries to vitalize its early-stage medical tourism industry. This study aims to introduce a strategic plan to vitalize the Korean integrated medical tourism so that Korea can differentiate itself from competing countries and create high added value. Methods: The concept and actual conditions of medical tourism and Oriental medical tourism were examined. A plan to differentiate Korea from the competing countries in the medical tourism industry was studied to create high added-value through strategic vitalization of its medical tourism industry. Results: Korean integrated medical tourism must be developed differently from those of other South-East Asian countries in order to strategically promote the cash-cow medical tourism industry. In order to develop such medical tourism, Korean medical practice, which integrates Western and Oriental medicine, is to be developed through mutual understanding and fusion of other disciplines among medical doctors and Oriental medical doctors who are working in local healthcare for health promotion of local residents and disease prevention and control. This will play a key role in developing a unique medical tourism product of Korea by means of strategic alliances as an integrated medicine. Manpower specialized for integrated medicine is to be specially supplied for Oriental medicine-related business lines at city, county and borough levels, among local governments, that are enthusiastically carrying forward Oriental medical tourism with an interest to promoting more active and strategic business development and raise the effectiveness and efficiency of public health centers handling related medical tourism. Manpower specialized for Korean integrated medical tourism is to be specially supplied for the Ministry of Culture, Health and Tourism, a policy control tower to develop and vitalize high value-added fusion (theme) tourism products such as the Korean integrated medical tourism, in order to discover, promote and support Korean integrated medical tourism's differences from existing medical tourism. Conclusions: The differentiated integrated medical tourism that only Korea can offer in a variety of forms, in order to create a key area of high value-added medical tourism, should be strategically vitalized through a liaison between integrated medicine and tourism and the realization of patient-centered health care services with medical technology developed based on mutual understanding of Western and Oriental medicine.

• 대한토목학회논문집
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• 제36권5호
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• pp.937-945
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• 2016

최근 중국에서 농촌관광개발이 활발하게 진행 중에 있지만 경관적 측면을 고려하지 않은 채 진행되고 있어 이용자들에게 만족스럽지 못한 결과를 가져왔다. 이에 본 연구는 농촌관광활성화를 위한 경관요소의 도출 및 평가를 통해 농촌관광지 경관계획에서 중요하게 고려해야 할 경관요소와 그에 따른 개선방안을 모색하였다. 요인분석을 통해 농촌관광활성화를 위한 경관요소를 도출하였고, 관광객을 대상으로 중요도 만족도 평가를 실시하였다. 그 결과, 1)농촌관광지 경관계획 시 가장 중요하게 고려해야할 경관요소로 지역상품, 안전시설, 공공주차장의 순으로 나타났다. 2)경관개선방향으로 교통과 숙박시설에 있어서는 지역특성을 반영하여 특색 있는 경관조성을 지향하고, 쓰레기수거시설, 식음료시설, 네트워크 및 전력시설은 질서감이 있는 계획을 통해 경관정비 및 유지관리가 필요하다. 하천 및 호수는 자연성 회복, 오폐수정화시설은 차폐경관에 의해 경관정체성을 확보하도록 한다. 이와 같은 연구결과는 "대고지질지모관광지구"의 활성화에 긍정적인 영향을 미칠 것이며, 나아가 중국의 농촌관광지조성 및 관리에 있어 실효성 있는 기초자료가 될 수 있을 것이다.

• 대한예방한의학회지
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• 제16권3호
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• pp.75-87
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• 2012

Objectives : This study was performed to investigate the knowledge on contacting experiences to foreign patients, the equipments and requirements to make the vitalization method for the oriental medical tourism for foreign patients. Methods : We adopted the focusing group interviews on the oriental medical doctors, nurses and personnels who had the experiences to deal with the oriental medical tourism. Results : For 3 parts, translation into each country's language in program, hospital information, treatment information and homepage should be done and consideration into each country's culture is very important part to know medical tourism patients and prepare the adequate products, and lastly the translater or medical coordinator plays a very important role to connect the hospital personnels with medical tourism patients. Conclusions : Translation in to each country's language concerning medical tourism material and understanding on one's country's culture and a medical coordinator are very important constituents for a successful medical tourism.

• 한국항행학회논문지
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• 제15권5호
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• pp.845-849
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• 2011

그동안 의료 관광과 관련하여 많은 문헌들과 이슈가 제기되고 있으나 한방적인 측면에서 의료 관광의 활성화를 위한 조사는 현재 극히 미흡한 실정이다. 한방의료관광이란 한방적 처방의 보건의료 서비스가 건강과 관련된 관광행동과 접목되어 새로이 생겨난 개념으로 헬스 투어리즘의 한 분야이다. 본 논문에서는 의료 그 중에서도 특히 한방의료와 관광 그리고 항공 서비스 수요와 연계 관점에서 향후 발전적인 방향과 대안을 모색해보고자 한다.

• 한국엔터테인먼트산업학회논문지
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• 제15권7호
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• pp.17-32
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• 2021

본 연구는 지역 특화 스포츠관광 발굴을 위한 환경 분석으로 국내·외 스포츠관광 현황 분석과 해외 사례를 제시함으로써 춘천 지역의 스포츠관광 산업 발전을 위한 시사점을 제공하는데 목적을 두고 있다. 따라서 SWOT 분석과 2차 자료조사를 통해 시설과 프로그램, 그리고 마케팅 부분에 따른 발전방안의 시사점을 도출하였다. 스포츠관광은 스포츠 참여나 관람을 중심으로 지역의 관광과 융합되어 지역경제 활성화에 기여하기 때문에 해당 지역의 특성을 고려하여 차별화된 상품으로 구성해야 한다. 국내·외 스포츠관광에서 중심이 되는 것을 찾아보면 메가 스포츠이벤트나 지역 특화 레저스포츠를 관광 자원과 연계하여 상품화하는 것을 볼 수 있다. 국내에서도 지역 특화 스포츠관광 육성사업을 통해 매년 3~4개 지역을 발굴하여 지원하고 있다. 본 연구에서는 춘천 스포투어 프로그램의 성과에 대한 평가와 분석을 통해 발전방안을 제시하고자 한다. 시설 부분에서는 자연환경과 어우러지는 숙박시설의 구축과 송암스포츠타운 연계 프로그램 개발, 장비의 보강이 이뤄져야 한다. 프로그램 부분에서는 의암호를 활용한 카누와 카약의 물길 코스 개발, 프로그램 운영 전문인력 양성, 참여 대상별 수준, 계절별 특색을 고려한 프로그램 개발이 이뤄져야 한다. 마케팅 부분에서는 ICT 활용과 장소의 인지도 상승 노력, 합리적인 가격 정책을 통해 경쟁력을 갖춰야 한다. 이와 같은 보완과 노력으로 지역에 특화된 스포츠관광 상품으로 발전시킨다면 지역경제 활성화에 기여할 수 있을 것이다.

• 수산경영론집
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• 제49권4호
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• pp.53-68
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• 2018

The industrial structure of Chuja Island is mainly occupied by fisheries. Since the fisheries resources have been depleted and the marine environment has been changed, the fishery industry has been hard to survive. It is the time when residents are looking for a breakthrough in the tourism industry. Market segmentation is a valuable tool in the establishment of marketing strategies. Segmentation of tourists by the same desire and motivation is an essential factor in identifying the characteristics of tourists. The research on market segmentation of tourism sector focuses mainly on demographic subdivision, psychological subdivision, and behavioral subdivision, so it is urgent to study geographical market segmentation. The purpose of this study is to present data that can be used to establish a marketing strategy for tourism promotion in Chuja Island by analyzing the tourism activities via subdivision market according to demographic characteristics, tourism behavior characteristics, and tourism motivation after grasping the geographical segment of tourists through empirical analysis. In this study, 285 valid samples were analyzed by frequency analysis, ${\chi}^2$ test, cluster analysis and ANOVA test.

• 한국환경과학회지
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• 제25권9호
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• pp.1299-1309
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• 2016

In order to vitalize the local area of Tendou City in Japan, this study chose a local indigenous industry and sought ways to connect the tourism industry with it. An inventory of local indigenous industry was assembled using relevant literature, field surveys, and interviews with local people. The Japanese chess industry was selected for a case study in connecting tourism with industry. Local indigenous industry was defined as an industry related to the local culture that uses local resources (and thus introduces possible industrialization). This industry can be easily marketed is to the rest of Japan or abroad. People in charge of local indigenous industry should understand the meaning and effects of connecting to the tourism industry, while people in tourism should acknowledge that local industry is good marketing material. Three steps are suggested: 1) to display the industrialy process of Japanese chess production: to tourism in safe and comfortable surroundings; 2) to offer amenities and producetion facility tuors; and 3) to offer tourists an opportunity to experience Japanese chess productions first hands.

• 농촌지도와개발
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• 제23권3호
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• pp.285-293
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• 2016

The increase in demand for leisure time by the public and the vitalization of agricultural tourism resulting from the expansion of the five-day work week are expected to greatly contribute to the rural economy, but actual studies analyzing the ripple effect of the agricultural tourism industry are lacking. In order to analyze the economic ripple effect, tourism or agricultural tourism must become an independent sector in the inter-industry relations table's sector classification, but because it is not, the study uses a method of analysis which involves creating a satellite account. However, because agricultural tourism has a clear main agent in farms unlike general tourism which does not, there is one method in which provisions are made by farms or farm villages and another method in which outside products are used. The purpose of the present is to measure the economic ripple effect of agricultural tourism with a focus on 162 subclasses by applying positive data from the education sector input into agricultural tourism. Satellite accounts which considered intermediate input were created and applied to positive data, the analysis of which revealed agricultural tourism to account for 462 billion won, which is 0.01% of the total production amount of 3,503,480 billion won, while the production inducement coefficient was 3.2895 units when the final demand of agricultural tourism occurs. When the production inducement coefficient is at 3.2895 units, highest sector was agricultural tourism at 0.9968 units followed by restaurants and bars at 0.3325 units, roadt transportation services at 0.3183 units, lodging services at 0.1520 units, and petroleum products at 0.1290 units.

• 한국지역사회생활과학회지
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• 제28권3호
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• pp.415-428
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• 2017

The purpose of this research was to develop healing food dishes for the vitalization of forest healing tourism in agricultural areas by enhancing satisfaction of food experiences by visitors to Mount Chungnyeong, Jangseong. Results from site visitation by three professors from food-related departments, association opinions, Jangseong-gun policies, and research materials relating to healing foods were applied for the preparatory experimental cooking, and the final dishes were selected through a food demonstration event. As a result of observation during the site visitation, the main dishes of the subject restaurant appeared to be limited to Samchae Bibimbap, Samchae Ddeokgabi, and Korean set menu items, revealing a limited selection for tourists and referencing a failure to induce customer attraction and long-term stay. Development of a menu conforming to the image of forest healing at Mount Chungnyeong is desperately needed. As a result of applying the results of the surveys from visitors to Mount Chungnyeong, the types of dishes preferred appeared to be Korean table d'hote and Bibimbap, and pork was preferred as the $entr{\acute{e}}e$. The characteristics of preferred dishes appeared to be based on tradition and regionality. Thus, Forest Healing Savory Dish, Yellow Health Dish, and Samchae Kalguksu applying the policy direction of the Yellow City, Jangseong-gun and the image of Jangseong-gun based on Confucianism were developed. Tourists may further enhance the effectiveness of forest healing through foods based on dishes by adding traditional taste using seasonal food ingredients and local specialties, which can contribute to the vitalization of forest healing tourism.