• 제목/요약/키워드: Visual judgment

검색결과 83건 처리시간 0.027초

시각제품에 대한 심미적 성향: 혁신성과 독립적 의사결정과의 관계 (Centrality of Visual Product Aesthetics: The Relationships with Innovativeness and Consumer Independent Judgment Making)

  • 박혜정;전경숙
    • 한국의류학회지
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    • 제35권10호
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    • pp.1139-1149
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    • 2011
  • This study tested the validity of a three-factor model of the centrality of visual product aesthetics developed by Bloch, Brunel, and Arnold (2003) and explored the relationships between the centrality of visual product aesthetics and the relevant constructs. It was hypothesized that the path relationships including innovativeness and consumer independent judgment making are relevant constructs of the centrality of visual product aesthetics. Data were gathered by surveying university students in the Seoul metropolitan area (using convenience sampling) and 322 questionnaires were used in the statistical analysis. Correlation analysis, factor analysis, and regression analysis were conducted to analyze the data. The findings show the validity of the three factors (value, acumen, and response intensity) of the centrality of visual product aesthetics. Tests of the hypothesized path show that innovativeness influences the centrality of visual product aesthetics both directly and indirectly through consumer independent judgment making. Innovativeness positively influenced consumer independent judgment making and the three factors of the centrality of visual product aesthetics, whereas consumer independent judgment negatively influences the response intensity factor of the centrality of visual product aesthetics. The implications of these findings and suggestions for future study are also discussed.

상대위상을 이용한 시각적 협응 패턴의 지각 역학과 격자무늬를 이용한 부가적 감각 정보에 따른 영향 (Visual Perception Dynamics of Relative Phase Coordination Pattern with Additional Visual Information Using a Background Grid)

  • 류영욱
    • 인지과학
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    • 제23권3호
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    • pp.409-424
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    • 2012
  • 본 연구의 목적은 상대적 위상을 이용한 시각적 협응 패턴의 지각이 조절변수의 변화에 따라 HKB 모델(Haken, Kelso, Bunz, 1985)의 예측에 따르는지 확인해 보는 것이었다. 또한 격자무늬 배경을 이용한 부가적인 시각 정보가 협응 패턴 분별의 정확성과 안정성을 향상시키는지 알아보았다. 피험자들은 일반 배경과 격자 배경 중 하나의 그룹에 속하여 패턴 지각 연습과 패턴 분별 시험을 하였다. 피험자들은 좌우로 이동하는 두 점 사이의 상대위상으로 정의된 $0^{\circ}$, $18^{\circ}$, $36^{\circ}$, $54^{\circ}$, $72^{\circ}$, $90^{\circ}$, $108^{\circ}$, $126^{\circ}$, $144^{\circ}$, $162^{\circ}$, $180^{\circ}$ 패턴을 관찰하였다. 패턴 지각 연습은 두 점의 진동 주기 0.25 Hz에서 시행되었고, 패턴 분별 시험은 0.5 Hz, 1 Hz, 2 Hz에서 시행되었다. 패턴 분별 시험에서 얻은 분별 점수, 절대 분별 오차, 분별 안정성 자료를 통계적으로 분석하였다. 분별의 정확성과 안정성은 진동 주기가 느릴 때는 "뒤집어진 U" 모양을 띄다가 진동 주기가 빨라짐에 따라 $180^{\circ}$ 상대위상 패턴에 가까운 패턴들에서 정확성과 안정성이 감소하였다. 이러한 발견은 협응 패턴의 지각적 분별 역학이 HKB 모델을 따름을 나타낸다. 부가적 환경 정보인 격자무늬가 협응 패턴 분별의 정확성과 안정성에 도움은 되지 못하였다.

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포장의 시각적 요소가 소비자의 미각 이미지 판단에 미치는 영향 연구 - 캔 맥주 포장의 색채와 패턴을 중심으로 - (Research on the Influence of Packaging Visual Elements on the Consumers' Taste Image Judgment - Take the colors and patterns of canned beer as an Example -)

  • 유원;오용균
    • 한국멀티미디어학회논문지
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    • 제24권10호
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    • pp.1449-1460
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    • 2021
  • The visual design elements of packaging play an vital role in attracting consumers' attention, forming their sense of pleasure and sensory expectations, as well as having an important impact on the actual product experience. This study aims to explore whether the colors and textures in the packaging design elements of canned beer will affect consumers' senses, judgments and taste perception of canned beer. Participants in Survey I (N=193) evaluated their expectations for beer freshness, softness, bitterness and alcohol content by observing the packaging of canned beer, then recorded whether they could get the expected experience when tasting beer, and evaluated their preference and purchase intention. In the Survey II, 4 kind of colors and 2 types of texture shapes were applied, and all participants were provided with the same beer for multivariate cross contract analysis to evaluate the specific impact of color and texture of packaging design elements on consumers' taste and the interaction between sensory judgment and taste perception.The results showed that both colors and textures had a significant affect on the sensory expectation (pre-tasting score) of canned beer, but their effects on the sensory score after tasting (actual perception)were inobvious. The analysis of the influence of the interaction between color, texture and shape on taste perception shows that when the expected packaging appearance perception is similar to the actual drinking perception (i.e., straight line and B/G or arc line and Y/R), it is more likely to obtain consumers' favor and higher purchase intention evaluation than the inconsistent canned beer packaging (i.e., straight line and Y/R and arc line and B/G). This paper discusses the influence of these results on the packaging design of canned beer and the possibility of improving the brand efficiency by meeting the visual elements of packaging design expected by consumers.

전통색에 관한 연구 (A Study on Traditional Colors)

  • 최인려;방혜경;김여주
    • 복식문화연구
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    • 제16권2호
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    • pp.397-407
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    • 2008
  • Recently, influence of color has been expanded in various fields including design field. Among human five senses, visual sense is best for information capturing, and 80% of information judgment by visual sense is from color. Color is emotion and image. Hanbok is marked by its beautiful color combinations. The guiding principle of such color chords was Obangsaek, or the traditional Korean five base colors. The method of this study is to consider concepts of Obangsaek derived from the principles of yin-yang and the five elements and is to investigate application of Obangsaek. And the purpose of this study is to understand traditional colors and is to provide judgment criteria on various color combinations based on Korean aesthetic sense for development of textile design. The degree of nation culture depends on the level of research, analysis and application on traditional colors. Obangsaek, Korean traditional color is splendid and primary color. Also, Obangsaek has symbolic and lucky meanings. These colors are still the primary source of coloring. Obangsaek has been reinterpreted by application on textile design, some into base colors and others into diverse shades. So this study will help in the aspect of development on Korean style design.

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주시시간에 따른 시각적 이해과정 분석에 관한 연구 (A Study on Process Analysis of Visual Understanding on accordance in Attention Time)

  • 김종하
    • 한국실내디자인학회논문집
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    • 제20권4호
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    • pp.101-108
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    • 2011
  • When observing an object in a space, a part of it is remembered into our perception in the time for paying attention or conscious observation and it reaches to our visual understanding. In this study, it examined characteristics by each subject through the process of visual understanding by changes in such observation time. The results from this study are summarized as belows: First, through analysis of the observation data focused on the distance between the observed points, it was able to apply those visual theories organized before to the analysis of characteristics of the time for understanding by each subject. Second, there showed big differences in the time for visual understanding by each subject according to changes in the observation time so that it was found that there were big differences according to the characteristics of subject's intention or purpose of the observation of a space. Third, as the number of continuous observation gives an important clue in judgement of how well the space was understood, it was able to compare and organize the mutual characteristics of the time the attention was concentrated, the time observed intentionally and the time understood visually. Fourth, it was found that the shorter subjects gave the intentional observation in observing a space, the longer they spent the time for paying attention, while the less they could understand it visually.

개더스커트의 시각적 이미지에 의한 형상평가 (A Judgment on Gathered Skirt's Shape by Visual Image)

  • 이명희
    • 한국의류산업학회지
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    • 제12권2호
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    • pp.214-218
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    • 2010
  • This research was to judge on the gathered skirt's shape by visual images that was from the different gathered skirts according to different sewing conditions; fabrics(cotton, mixed-wool, polyester), ratio of gathers(1.5T, 2.0T, 2.5T). Questionnaire consists of 33 semantic differential scale expressing gathered skirt's image, and 10 items of the shape were measured by 3D measurements method. The data were analyzes by factor analysis, correlation analysis, ANOVA. The image of gathered skirts was composed of the five factors of activities, attraction, grace, softness, and ordinary and it was showed that these five factors occupied 68.4% of the total variance. The shape of gathered skirts was composed of the two factors of the side and the front, and it was showed that these two factors occupied 93.6% of the total variance. According to correlation analysis of visual shape, the front was significant in activities, attraction and ordinary, and the side was significant in activities, grace and ordinary. As a result of ANOVA, the visual images were significant in ratio of gathers. 2.5 ratio of gathered skirts were perceived to be more active and attractive, and 1.5 ratio of gathered skirts were more ordinary and graceful.

The Effect of Driving Simulator Program on Elderly Drivers

  • Kim, Deokju
    • International Journal of Advanced Culture Technology
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    • 제9권2호
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    • pp.18-31
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    • 2021
  • The purpose of the present study was to present evidence for driving interventions for the elderly by conducting programs that can improve visual perception and cognitive function in a driving simulator for elderly drivers and analyse their effects. Three elderly subjects who were 65 years or older, did not have physical and cognitive impairments, and were able to drive themselves participated in the present study. A total of 12 intervention sessions, of which subjects participated in 10 sessions of nine different visual perception and cognitive function programs available in a driving simulator, were conducted and pre- and post-program assessments were conducted (two assessments in total). The assessments included the evaluation of visual perception, frontal lobe function, concentration, safe driving behaviour, and self-efficacy. The results showed positive effects of the driving simulator program on the visual perception, frontal lobe function, concentration, safe driving behaviour, and self-efficacy of all subjects. Changes in the simulator results showed remarkable improvement in the response evaluation, judgment evaluation, and predictive power evaluation, but showed difficulties in interference tasks and depth perception in common. The results showed positive effects of driving simulator training on the driving ability of the elderly, and consistent provision of such training is expected to improve the quality of life of the elderly by securing the safety of driving and actively supporting social participation.

야간운항 중 공항 주변 대형 조명시설에 의한 조종사와 관제사의 시각장애현상에 대한 연구 (A Study on the Visual Impairment of Pilots and Controllers caused by Large Lighting Facilities around Airports during Nighttime Flight Operation)

  • 전종진;이현승
    • 한국항행학회논문지
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    • 제25권6호
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    • pp.466-475
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    • 2021
  • 공항 관련 법률에서는 공항 주변에 항공등화의 식별을 방해하거나 조종사와 관제사에게 눈부심을 일으키는 조명의 설치를 제한하도록 하고 있다. 그러나 조명이 조종사 또는 관제사에게 주는 눈부심에 대해서는 정성적인 판단에 기초하여 제한여부를 판단할 뿐, 정량적인 검토는 이루어지지 않고 있다. 이에 이 연구에서는 야간운항 중 공항 주변 대형 조명시설에 의해 조종사와 관제사에게 발생될 수 있는 시각장애현상을 불능글레어와 사물인지도 및 식별방해도를 통해 정량적으로 계산하고 확인하였다. 그리고 이를 바탕으로 조명시설에 의한 조종사와 관제사의 시각장애현상을 방지하기 위해 관련 제도의 보완 등을 제언하였다.

무게중심의 다양한 활용-시각적 인식을 통해 도형의 중심으로 활용 (Various Uses of Center of Gravity-Awareness Comparison as the Center of a Figure)

  • 박영용;설진환
    • 한국수학사학회지
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    • 제34권4호
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    • pp.137-149
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    • 2021
  • The center of gravity of a triangle is the center of a physical shape. This is the content in the second grade of middle school, 'The Use of Similarity'. Unlike the cases of circumcenter and incenter, which are easily recognized visually, it is not easy for teachers to guide students with the visual meaning of center of gravity. According to the survey results, students, regardless of academic achievement, grade, and major, perceived the center of gravity of various plane figure as the center of their shape within a limited area through visual judgment. With reference to the results and contents of this process, it is hoped that the point of the three medians is meaningful not only in argumentative definition that the intersection of the triple line is the center of gravity of the triangle, but also in the center of a figure.

해양사고의 과학적인 수사 및 분석을 위한 해양안전심판관리 시스템 (The Marine Safety Judgment Management System for Scientific Investigation and Analysis of Marine Accidents)

  • 김정록;정재용;임남균;김철승
    • 해양환경안전학회:학술대회논문집
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    • 해양환경안전학회 2006년도 추계학술발표회
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    • pp.9-13
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    • 2006
  • 해양사고에 있어서 사고조사는 선박충돌사고 원인을 알아내는 중요한 절차 중에 하나이다. 본 논문에서는 선박조종 시뮬레이터 기술을 이용한 선박충돌사고 재현 시스템이 해양사고가 해양안전심판정에서 쉽게 시각적으로 표현되는 것을 서문으로 붙인다. 이 시스템에서는 사용자가 선박의 종류와 사고의 위치를 선택하게 되면 선박 충돌 진행 상황이 2D 와 3D Visual 화면으로 제공된다. 이 시스템은 또한 사고의 원인을 알아내는데 유용하게 이용되는 다양한 View Point를 포함하여 안개상황 흑은 주야간 등 시각적인 환경도 제공된다.

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