• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.10
• /
• pp.1139-1149
• /
• 2011

This study tested the validity of a three-factor model of the centrality of visual product aesthetics developed by Bloch, Brunel, and Arnold (2003) and explored the relationships between the centrality of visual product aesthetics and the relevant constructs. It was hypothesized that the path relationships including innovativeness and consumer independent judgment making are relevant constructs of the centrality of visual product aesthetics. Data were gathered by surveying university students in the Seoul metropolitan area (using convenience sampling) and 322 questionnaires were used in the statistical analysis. Correlation analysis, factor analysis, and regression analysis were conducted to analyze the data. The findings show the validity of the three factors (value, acumen, and response intensity) of the centrality of visual product aesthetics. Tests of the hypothesized path show that innovativeness influences the centrality of visual product aesthetics both directly and indirectly through consumer independent judgment making. Innovativeness positively influenced consumer independent judgment making and the three factors of the centrality of visual product aesthetics, whereas consumer independent judgment negatively influences the response intensity factor of the centrality of visual product aesthetics. The implications of these findings and suggestions for future study are also discussed.

• Korean Journal of Cognitive Science
• /
• v.23 no.3
• /
• pp.409-424
• /
• 2012

The purpose of the present study was to examine if perception of visual coordination pattern is consistent with the prediction of the HKB model (Haken, Kelso, Bunz, 1985). In addition, this study aimed to see if an additional sensory information using a grid background stabilizes perception of coordination pattern. Participants joined one of two experimental groups, Normal background and Grid background, to participate the pattern recognition training session and the pattern judgment test session. Participants observed $0^{\circ}$, $18^{\circ}$, $36^{\circ}$, $54^{\circ}$, $72^{\circ}$, $90^{\circ}$, $108^{\circ}$, $126^{\circ}$, $144^{\circ}$, $162^{\circ}$, and $180^{\circ}$ coordination patterns characterized by two oscillating dots. The dots oscillated in 0.25 Hz for the pattern recognition training and in 0.5 Hz, 1 Hz, and 2 Hz for the pattern judgment test. Judgment score, absolute judgment error, and judgment stability out of the pattern judgment test were analyzed statistically. The landscape of pattern accuracy and stability data was "inverted-U" shape with slower oscillating frequency conditions. In the faster condition, the accuracy and stability of the judgment decreased with relative phase patterns near $180^{\circ}$. These findings consistent with the prediction of the HKB model. The grid as additional sensory information did not increase accuracy and stability in coordination perception.

• Journal of Korea Multimedia Society
• /
• v.24 no.10
• /
• pp.1449-1460
• /
• 2021

The visual design elements of packaging play an vital role in attracting consumers' attention, forming their sense of pleasure and sensory expectations, as well as having an important impact on the actual product experience. This study aims to explore whether the colors and textures in the packaging design elements of canned beer will affect consumers' senses, judgments and taste perception of canned beer. Participants in Survey I (N=193) evaluated their expectations for beer freshness, softness, bitterness and alcohol content by observing the packaging of canned beer, then recorded whether they could get the expected experience when tasting beer, and evaluated their preference and purchase intention. In the Survey II, 4 kind of colors and 2 types of texture shapes were applied, and all participants were provided with the same beer for multivariate cross contract analysis to evaluate the specific impact of color and texture of packaging design elements on consumers' taste and the interaction between sensory judgment and taste perception.The results showed that both colors and textures had a significant affect on the sensory expectation (pre-tasting score) of canned beer, but their effects on the sensory score after tasting (actual perception)were inobvious. The analysis of the influence of the interaction between color, texture and shape on taste perception shows that when the expected packaging appearance perception is similar to the actual drinking perception (i.e., straight line and B/G or arc line and Y/R), it is more likely to obtain consumers' favor and higher purchase intention evaluation than the inconsistent canned beer packaging (i.e., straight line and Y/R and arc line and B/G). This paper discusses the influence of these results on the packaging design of canned beer and the possibility of improving the brand efficiency by meeting the visual elements of packaging design expected by consumers.

• The Research Journal of the Costume Culture
• /
• v.16 no.2
• /
• pp.397-407
• /
• 2008

Recently, influence of color has been expanded in various fields including design field. Among human five senses, visual sense is best for information capturing, and 80% of information judgment by visual sense is from color. Color is emotion and image. Hanbok is marked by its beautiful color combinations. The guiding principle of such color chords was Obangsaek, or the traditional Korean five base colors. The method of this study is to consider concepts of Obangsaek derived from the principles of yin-yang and the five elements and is to investigate application of Obangsaek. And the purpose of this study is to understand traditional colors and is to provide judgment criteria on various color combinations based on Korean aesthetic sense for development of textile design. The degree of nation culture depends on the level of research, analysis and application on traditional colors. Obangsaek, Korean traditional color is splendid and primary color. Also, Obangsaek has symbolic and lucky meanings. These colors are still the primary source of coloring. Obangsaek has been reinterpreted by application on textile design, some into base colors and others into diverse shades. So this study will help in the aspect of development on Korean style design.

• Korean Institute of Interior Design Journal
• /
• v.20 no.4
• /
• pp.101-108
• /
• 2011

When observing an object in a space, a part of it is remembered into our perception in the time for paying attention or conscious observation and it reaches to our visual understanding. In this study, it examined characteristics by each subject through the process of visual understanding by changes in such observation time. The results from this study are summarized as belows: First, through analysis of the observation data focused on the distance between the observed points, it was able to apply those visual theories organized before to the analysis of characteristics of the time for understanding by each subject. Second, there showed big differences in the time for visual understanding by each subject according to changes in the observation time so that it was found that there were big differences according to the characteristics of subject's intention or purpose of the observation of a space. Third, as the number of continuous observation gives an important clue in judgement of how well the space was understood, it was able to compare and organize the mutual characteristics of the time the attention was concentrated, the time observed intentionally and the time understood visually. Fourth, it was found that the shorter subjects gave the intentional observation in observing a space, the longer they spent the time for paying attention, while the less they could understand it visually.

• Fashion & Textile Research Journal
• /
• v.12 no.2
• /
• pp.214-218
• /
• 2010

This research was to judge on the gathered skirt's shape by visual images that was from the different gathered skirts according to different sewing conditions; fabrics(cotton, mixed-wool, polyester), ratio of gathers(1.5T, 2.0T, 2.5T). Questionnaire consists of 33 semantic differential scale expressing gathered skirt's image, and 10 items of the shape were measured by 3D measurements method. The data were analyzes by factor analysis, correlation analysis, ANOVA. The image of gathered skirts was composed of the five factors of activities, attraction, grace, softness, and ordinary and it was showed that these five factors occupied 68.4% of the total variance. The shape of gathered skirts was composed of the two factors of the side and the front, and it was showed that these two factors occupied 93.6% of the total variance. According to correlation analysis of visual shape, the front was significant in activities, attraction and ordinary, and the side was significant in activities, grace and ordinary. As a result of ANOVA, the visual images were significant in ratio of gathers. 2.5 ratio of gathered skirts were perceived to be more active and attractive, and 1.5 ratio of gathered skirts were more ordinary and graceful.

• International Journal of Advanced Culture Technology
• /
• v.9 no.2
• /
• pp.18-31
• /
• 2021

The purpose of the present study was to present evidence for driving interventions for the elderly by conducting programs that can improve visual perception and cognitive function in a driving simulator for elderly drivers and analyse their effects. Three elderly subjects who were 65 years or older, did not have physical and cognitive impairments, and were able to drive themselves participated in the present study. A total of 12 intervention sessions, of which subjects participated in 10 sessions of nine different visual perception and cognitive function programs available in a driving simulator, were conducted and pre- and post-program assessments were conducted (two assessments in total). The assessments included the evaluation of visual perception, frontal lobe function, concentration, safe driving behaviour, and self-efficacy. The results showed positive effects of the driving simulator program on the visual perception, frontal lobe function, concentration, safe driving behaviour, and self-efficacy of all subjects. Changes in the simulator results showed remarkable improvement in the response evaluation, judgment evaluation, and predictive power evaluation, but showed difficulties in interference tasks and depth perception in common. The results showed positive effects of driving simulator training on the driving ability of the elderly, and consistent provision of such training is expected to improve the quality of life of the elderly by securing the safety of driving and actively supporting social participation.

• Journal of Advanced Navigation Technology
• /
• v.25 no.6
• /
• pp.466-475
• /
• 2021

Airport-related laws restrict the installation of lights that obstruct the identification of airport lights or cause glare to pilots and controllers around the airport. However, with regard to the glare that lights give to the pilot or controller, it is only judged whether there is a limit based on a qualitative judgment, and a quantitative review has not been made. Therefore, in this study, visual disturbances that may occur to pilots and controllers due to large lighting facilities around airports during nighttime flight operation were quantitatively calculated and confirmed through disability glare, object recognition, and identification obstruction. And based on this study, it was suggested to supplement the related system to prevent the visual impairment of pilots and controllers caused by lighting facilities.

• Journal for History of Mathematics
• /
• v.34 no.4
• /
• pp.137-149
• /
• 2021

The center of gravity of a triangle is the center of a physical shape. This is the content in the second grade of middle school, 'The Use of Similarity'. Unlike the cases of circumcenter and incenter, which are easily recognized visually, it is not easy for teachers to guide students with the visual meaning of center of gravity. According to the survey results, students, regardless of academic achievement, grade, and major, perceived the center of gravity of various plane figure as the center of their shape within a limited area through visual judgment. With reference to the results and contents of this process, it is hoped that the point of the three medians is meaningful not only in argumentative definition that the intersection of the triple line is the center of gravity of the triangle, but also in the center of a figure.

• Proceedings of KOSOMES biannual meeting
• /
• 2006.11a
• /
• pp.9-13
• /
• 2006

In the marine accidents judgment, investigation of truth of matters is one of important process to find out the reason of ship collision accidents. In this paper, reproduce system of ship collision accidents using ship manoeuvirng simulator technique will be introduced with which marine accidents can be easily reproduced in visual display at the case of marine accidents trial. In this system if the users select the type of ship and location of accidents, the process of ship collision will be provided in 2D and 3D display. The system also provides environmental visualizationdisplay such as fog whether and day-night view including various view angle that can be helpful to find out the reason of accidents.