• Title/Summary/Keyword: Visual factor

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Estimation of the Topographic Factor of Wind Speed Using GIS Information (GIS 정보를 이용한 풍속지형계수 산정)

  • Seong, Min-Ho;Choi, Se-Hyu
    • Spatial Information Research
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    • v.19 no.5
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    • pp.47-52
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    • 2011
  • Recently damage scale by local winds and typhoon has dramatically increased. Korea has the terrain over 70% of the land and the planning of the wind load is necessary to estimate reflecting appropriately the change of the wind-speed according to the characteristic of the terrain and in the Korean Building Code(2009), this is stated and it reflects to the design process. However, in order to estimate the topographic factor of the wind speed considering the topographic characteristics in the structure design actually, it has many difficult points including the local topographic survey, etc. In this paper, the Digital Elevation Model(DEM) is created using TIN interpolation method in the form of the digital map and then the interface was designed and implemented which can automatically estimate the topographic factor of wind speed by using ESRI(R)ArcObjectTM and the Visual Basic programing language. By applying it to the terrain which positioned in the downtown area, the practicality of the topographic factor of wind speed estimation interface was checked.

An Empirical Study on the Marketing Strategy for the Activation of management of the start-up Small Business (창업 소상공인들의 경영활성화를 위한 마케팅전략에 관한 실증연구 -커피전문점을 중심으로-)

  • Jung, Doo-Sig
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.105-115
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    • 2019
  • This study was intended to analyze the effect of emotional marketing on brand awareness and purchase intention in the coffee shop and investigates how SNS usage play moderating effect roles between motional marketing and purchase intention. The results of analysis are summarized as follows. First, emotional marketing has a positive effect on purchase intention(especially, taste factor and visual facto). Second, in the analysis of the effect of emotional marketing on brand awareness, the significant influence factors were the taste factor, tactile factor, visual factor and auditory factor. Third, as a result of analyzing the effect of brand awareness on purchase intention, it was found that brand awareness had a significant positive(+) effect on purchase intention. Fourth, it was analyzed that the moderating effect of SNS usage between emotional marketing and purchasing intention is to be positive(+) influence in the all detail factors. Therefore, In the start-up stages, it may be helpful to actively use emotional marketing and SNS usage for business activation.

Visual Characteristic Assessment of Sidewalk According to Street Planting Types - Focus on Sidewalk in Daejeon Metropolitan City - (가로수 식재 유형에 따른 보도의 시각적 특성평가 - 대전광역시를 대상으로 -)

  • Jeong, Dae-Young
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.11 no.6
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    • pp.49-60
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    • 2008
  • In this study, the green zone patterns of sidewalks are classified 'one street-tree row + building,' 'one street-tree row + green zone,' 'two street-tree rows + building,' and 'two street-tree rows + green zone' and assessed their visual characteristic in order to provide desirable measures for scenery design. As a result of the analysis of visual images of sidewalk, the scenery in which street trees are planted in one row was generally assessed to be negative, while roads where green zones rather than buildings are adjacent were revealed to seem stable and pleasant. The scenery in which street trees are planted in two rows was assessed highly in an image of 'extensionality' indicating street circumstances, and especially the pattern 'two street-tree rows + green zone' was shown to be the most beautiful scenery. According to the results of factor analysis of sidewalks, three factors were identified : 'extensionality' showing sidewalk circumstances; 'peculiarity' including unique personality, and 'pliability' showing the organic flow of the scenery. The results of the analysis of visual preference of the scenery according to green zone patterns showed that the 'two street-tree rows + green zone' was measured to be highest. When buildings are adjacent to a sidewalk, two street-tree rows rather than one street-tree row were assessed to increase preference. As for the correlation between visual factors and preference analyzed through multiple regression analysis, all 'extensionality,' 'peculiarity,' and 'pliability' were revealed to show positive correlation for visual preference.

The Effect of Visual and Hearing Impairment on Depression and Cognitive Function in Community-dwelling Elderly : The Korean Longitudinal Study of Aging 2008 (노인의 시력 및 청력 저하가 우울 및 인지기능에 미치는 영향: 2008년 고령화연구패널조사)

  • Kim, Hee-Jeong;Kim, Bo-Hye;Kim, Ok-Soo
    • Korean Journal of Adult Nursing
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    • v.23 no.6
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    • pp.584-594
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    • 2011
  • Purpose: The purpose of this study was to identify the prevalence of visual and hearing impairment and to investigate the effect of visual and hearing impairment on depression and cognitive function in community-dwelling Korean elderly. Methods: The study population consisted of a representative community sample of 4,028 persons aged 65 and older from the Korean Longitudinal Study of Aging 2008. Depression and cognitive function were measured by CES-D 10-item scale and K-MMSE. Visual and hearing impairment were measured by 5-Likert scale. Data were analyzed using Rao-Scott ${\chi}^2$-test, simple and multiple logistic regression. Results: The prevalence of visual and hearing impairment were 37.3% and 14.0%, respectively. Of the participants, the prevalence of depression was 58.4% and cognitive impairment was 50.6%. There were significant differences in depression and cognitive function according to visual and hearing impairment. Far vision and hearing impairment were predictors for both depression and cognitive impairment even after covariates had been adjusted. Conclusion: These data suggest that visual and hearing impairment in older adults may increase their probability of experiencing depression and cognitive impairment. Thus sensory impairment should be considered a risk factor for mental health and the cognitive function of elderly.

A Study on the Visual Cognitive Characteristics of the Spatial Configuration in Children's Rehabilitation Hospitals - Focused on the Pediatric Rehabilitation Outpatient and Therapy Areas - (어린이 재활병원 공간구조의 시지각적 특성 연구 - 소아재활 외래진료부 및 재활치료부 영역을 중심으로 -)

  • Cho, Min-Jung
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.34 no.10
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    • pp.83-94
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    • 2018
  • In many theoretical and empirical studies on the design issues of therapeutic healthcare facilities, spatial configuration that promotes users' wayfinding behavior, has been emphasized as a significant factor to mitigate stressful experiences and to enhance restorative quality in the healthcare environment. This is also applicable to the healthcare setting for children. However, not much evidence has been reported with regard to the relationship between spatial configuration and wayfinding behaviors in this specific setting. Moreover, healthcare facilities for children with physical disabilities need more attention to provide easy wayfinding due to various physical restrictions. The aim of this study is therefore, to unfold the relationship between spatial configuration and visual cognitive qualities of outpatient spaces in the selected children's rehabilitation hospitals in Seoul, by examining visual cognitive attributes such as visibility, accessibility, and intelligibility. In the first phase, the spatial layout of the hospitals was analyzed, with an emphasis on the major outpatient areas such as the entrance lobby, doctors' examination, and physical therapy zones. In the second phase, a space syntax tool was implemented to examine visual cognitive characteristics of the spatial configuration. The spatial configuration parameters measured were integration, integration core, visual isovist field continuity, correlation between integration and step depth, and the correlation between integration n and integration 3. As a result, the integration was higher in the hall type configuration. Circulation intersections acted mostly as integration cores for better visibility. Some areas showed the lack of continuity in the visual isovist fields overlap and irregular correlation between integration and step depth. The intelligibility was higher in the circulation area and social interaction spaces such as a cafe, reception waiting, and therapy waiting areas. Based on the analysis, design implication and possible future improvement were discussed to enhance wayfinding experiences in the hospitals for children with physical disabilities.

A Study on the Visual Preference of Users according to the Location of Benches at Urban Community Parks (도시공원에서 벤치의 배치장소에 따른 이용자의 시각적 선호도에 관한 연구)

  • 유상완;문석기;권상준
    • Archives of design research
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    • v.13 no.2
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    • pp.95-102
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    • 2000
  • The purpose of this study is to find out what is the preference of users according to the location of benches at urban community parks. This location of benches is seperated into 4 patterns according to arranging pattern of water space, a walk, pergola and shelter, greenspace. To investigate the visual preference is examined by analyzing visual volume of 4 patterns. Results are as follows; 1. Factor analysis by the total data showed that 5 factors explain 60.40 percent of total variance of the location of bench visual character. They were classified by the sensitive factor, visual factor, physical-individual factor, distinct factor, density factor. Among 5 factors, the sensitive factor which represented psychological reaction was appreciated to be highest. 2. Most of 20 items showed the following scores of mean values in sementic differential experiment : Spot 1->Spot 4-> 2-> 3. The mean values between arrangement place locational differences showed significantly, that could explain to be a violent contrast between the natural factors(weater space, green space, etc) and the artificial factors (around of pergola, shelter, etc)

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Research on the Visual Historical & Cultural Resources of Seongbuk-dong (서울 성북동 역사문화자원 주변경관의 시각적 특성연구)

  • Lee, Won-Ho;Kim, Jae-Ung
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.31 no.2
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    • pp.118-127
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    • 2013
  • In this study, Seongbuk-dong historical & cultural resources of the surrounding landscape were analyzed by the visual characteristics of the landscape adjective analysis. Research was investigate to the relationship between visual characteristics and preferences and Research in the following way. Selected historical and cultural resources in the surrounding area are located in Seongbuk-dong 30 slices the survey was conducted. Landscape preference factors to identify the scale of 16 adjectives and then factor analysis was conducted. Lastly, Analysis of variance and regression analysis were conducted in order to determine the impact of the last image factors on visual preferences. Firstly, The results can be summarized as follows. Officer for 30 pictures appear in Seongbuk-dong in the historical and cultural resources, and distributed around the target preference for the 16 adjectives analysis yielded an average result of overall preference were analyzed and that is a 3.72 average. In these photos, VP8, VP9, VP10, VP12, VP15; 4.5 points more than one order higher. The reason is limit of altitude by the Seoul landscape plan for the historical and cultural resources around. It also judged important reason that history and Culture are in harmony with the surrounding cultural property in the conservation area. Secondly, Important factors are factor 1(aesthetic factors), factor 2(cultural factors), factor 3(physical factors) and three factors could be identified. Results of the analysis of variance and regression analysis about factors for visual preference and image shows value of psychological factor is most significant to explain for nearby history &cultural resources of Seongbuk-dong of scenery around. As a result, the state can not view historical and cultural resources for analysis will be located in a residential area near the historical and cultural resources for aesthetic factors. Third, the negative side of the argument is a residential area which is not arranged surrounding landscape maintenance of historical and cultural resources has emerged. Historical and cultural resources in harmony with the phenomena of the physical, cultural, and aesthetic characteristics of the three areas is a positive factor in the high incidence. Factors from that are expressed in this study by analyzing multi-dimensional analysis to derive a factor to be considered important in the management of historical and cultural resources, landscape around is required.

Analysis on Space Image Evaluation through Recognitive-Emotional Factor (인지-감정요소에 의한 공간이미지 평가성 분석)

  • Song, Young-Min;Lee, Dong-Ki
    • Korean Institute of Interior Design Journal
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    • v.20 no.6
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    • pp.71-78
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    • 2011
  • Although the recognition and emotion about space is subjective and individual, if standard is proposed through common factor, objective, quantified space image evaluation will be available. In addition, space image evaluation standard caused by recognitive-emotional factor can meet requests of space users and increase psychological satisfactions. The purpose of this study is to grasp the space image caused by recognitive-emotional factor in space with PAD model and analyze the evaluation of space image giving visual, recognitive and emotional effects. The analysis result revealed that 'joyfulness' and access-avoidance had a very similar distribution. The result means that space is evaluated with the degree of 'joyfulness' for space and it is led by approach-avoidance behavior. The recognition factor that forms and evaluates space image and decides approach-avoidance is expressed as adjective images such as 'fresh, joyful, light and static and its emotional factors are adjective images such as 'calm, allowable, joyful and quiet'.

Analysis of Image Quality Based on Perceptual Vision

  • Xue, Liqin;Hua, Yuning;Qi, Yaping
    • 한국정보디스플레이학회:학술대회논문집
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    • 2007.08b
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    • pp.1494-1496
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    • 2007
  • This paper deals with image quality analysis considering the impact of psychological factors involved in assessment. The attributes of image quality requirement were partitioned according to the visual perception characteristics and the preference of image quality were obtained by the factor analysis method. The features of image quality which support the subjective preference were identified, The adequacy of image is evidenced to be the top requirement issues to the display image quality improvement.

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A Study on the Visual Sensibility of Clothing Pattern (의복무늬의 시각적 감성연구)

  • 김윤경;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.6
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    • pp.861-872
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    • 2000
  • The purpose of this study is to objectively explain the visual sensibility of clothing pattern and develop the design of clothing pattern that satisfies the consumer's sensibility. The photos stimuli on clothing pattern are divided into source, presentation, layout and are composed of each 6 photos per chapter totally 48 photos and semantic differential bi-polar scales are consist of 27 couples sensibility words. The subjects were 400 females in the twenties. Data were analyzed by SAS. The major finds were as follows: 1. As a result of the factor analysis, 4 factors of visual sensibility were consist of Coordination, Hardness and Softness, Attention, Rhythm. 2. As to the difference of visual sensibility based on the composition of clothing pattern, there were differences Hardness and Softness, Rhythm by source and there were significant differences among 4 factors by presentation and layout. 3. According to the age and education level, there were significant differences in Attention, Rhythm and according to the consuming areas, there were significant differences in Coordination, Rhythm. 4. According to sensibility positioning, The clothing pattern was classified as soft-hard, simple-complicated. 5. As a result of the regression analysis, preference, consuming desire and satisfaction appears to be closely related. Good quality is related with total clothing image which is brought about composition of clothing pattern.

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