• Title/Summary/Keyword: Visual element

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Relationships between visual formative elements of motion graphics and the satisfaction level of visitors - Focus on websites of toy-style products - (웹 사이트에서 모션그래픽의 시각적 조형요소와 방문자 만족도와의 관계 - 완구형 제품을 중심으로 -)

  • Kim, Young Seak
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.1
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    • pp.121-130
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    • 2014
  • The goal of this study was to contemplate the impact of visual formative elements on the satisfaction level of visitors in websites of toy-style products. To attain the goal, the visual element of motion graphics in websites of toy-style products, i. e., color, layout, illustration, and, typography, were independent variables and the satisfaction level of visitors as a dependent variable. The variables were analyzed objectively. First, it appeared that visual formative elements of motion graphics appeared in websites of toy-style products exerted statistically significant impacts on the satisfaction level of visitors. Second, the element exerting the most significant impact on the satisfaction level of visitors among the visual formative elements in websites of toy-style products were appeared as 'illustration' and 'color'. Thus, it was concluded that it is necessary to give priority in 'illustration' and 'color' to enhance the satisfaction level of visitors.

An study on the Architectural Visual Identity of Apartment Plan (아파트 계획에 있어서 건축적 시각 아이덴티티에 관한 연구)

  • Lee, Dong-Ho;Lee, Seung-Jo;Lee, Kyoung-Hun;Kim, Yong-Seong
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2003.11a
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    • pp.277-282
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    • 2003
  • The purpose of this study is to investigate the architectural visual identity, and scheme of conceptional extent of architectural visual identity through literature research and sample analysis by design factors for apartment design. Korea National Housing Corporation's Mapo apartment put first caterer which is continued about 30 years to solve shortage of houses by beginning and the impact of IMF and the price decontrol on second half in the 1990s have changed the housing status to commercial goods. Construction companies have introduced brand concept to satisfy consumer's appetite in production of house goods including apartment under market situation. Importance of visual identity in apartment design occupies has risen in heftily. However most companies are in condition of stay on two-dimensional application that uses symbol, logotype, and character assistance. Several high position construction companies are trying architectural visual identity, but those are applied in partial element and those are not going forward to systematic classification and synthetic visual identity plan within peculiarity of apartment complex. This study is to grasp plan and design tendency to acquire identity of design element of construction field and goods through design examination. In conclusion visual identity in apartment design is architectural visual identity on all of 2 dimensions and 3 dimension for application. Architectural visual identity is a language of form that prescribe identity about external appearance in combination with brand image.

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Audio-visual Interaction and Design-education in the Age of Multimedia (시청각 상호작용과 멀티미디어 시대의 디자인교육)

  • 서계숙
    • Archives of design research
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    • v.14 no.3
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    • pp.49-58
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    • 2001
  • The communication designer in the multimedia age should have a consideration that the sound also can be an important expression element to transmit ones thought as well as the visual sense like color, shape and motion. As you already know, someones thought can be better understood when transmitted to others using the visual and auditory senses together than using the visual or auditory sense alone. The meeting of sight and hearing bases on the synesthesia. For example, low sound reminds a person of dark color and high sound usually reminds light color. And a percussion instrument reminds a person a circle and melody reminds a line. The visual and auditory senses In communication of the multimedia age should act as an independent expression element gotten out of the synchronizing that just serves simple sight and related sound at the same time. Interaction between sight and hearing arose a different emotion that cannot be happened just by one element alone. So, the programs of communication design education in this multimedia age should fulfill the requirement that it can develop ones expression ability through the understanding of interaction between sight and hearing. In this study, we suggest the education programs Classified into following categories; audio visual Gestaltung, audio visual moving graphics, audio visual design.

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A Visual Communication Design Study: Graphic Element Design Under Traditional Handwork

  • Gengming Li
    • Journal of Information Processing Systems
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    • v.19 no.2
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    • pp.203-210
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    • 2023
  • The addition of traditional elements can enhance the uniqueness of visual communication design. This paper briefly introduced visual communication and applications of traditional elements in visual communication design and applied paper cuts, a handmade graphic element, to the logo design of Dezhou University's 50th anniversary. The convolutional neural network (CNN) algorithm and the analytic hierarchy process method were applied to evaluation analysis and compared with the support vector machine (SVM) algorithm. The results of the CNN algorithm on the test set verified its effectiveness. The evaluation results of the CNN algorithm were similar to the manual evaluation results, further proving the effectiveness and high efficiency of the CNN algorithm. The hierarchical analysis and the analysis of the assessment results of the CNN algorithm found that the two logo designs made full use of paper cuts.

A Study on the Concernment of Visual Environment Sequence and Human Movement in Shopping Mall (쇼핑몰에서의 보행자 이동과 시지각 시퀀스의 상관성에 관한 연구)

  • 이상호;오영근;사영재
    • Korean Institute of Interior Design Journal
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    • no.30
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    • pp.78-85
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    • 2002
  • Human exists in environment. As environment affects in human movement, human reacts to everything happens in environment especially by the view point of visual continuity and changeability. This study has two purposes. The one is to clarify the visual changeability due to the Human movement from the visual point based on checking the visual field. And the other is to understand the applicable possibility of Philip Thiel's method through the experiment in passing ways. Condition of this study is that colors and figures are affective elements of visual environmental sequence by the Human movement. The Human movement is due to the visual phenomenon. That means it is not limited in Philip Theil's method(Node, District). In particular, the chroma which is checked by the BPA(Basic-Pattern-Area) is the most affective visual environmental element in contemporary shopping mall. Also, everything in visual environment and the movement is connected by the time axis. As an analytical method, the sequence notation devised by Philip Thiel was applied.

An Observation of the Visual Language and the Visual Technology according to the Media Technology (미디어테크놀로지의 발전에 따른 시각언어와 시각테크놀로지의 고찰)

  • 신청우
    • Archives of design research
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    • v.17 no.2
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    • pp.15-22
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    • 2004
  • Recent complex visual culture is the visual world widely magnified according to the images like image, graphics, photograph, movie, and television, etc. by the development of digital technology. Because it conveys meanings and contents inserting sound and letters, it may have multimedia character conveying and communicating information beyond general language and letters. The vision for various images at that time is inseparably connected with language. And imaginative order of image and vision are composed of special way in culture and history. Language is different in society, culture, and history. Accordingly, if visual experience is communicated with language partially, it is difficult to have university. So, role of linguistic order plays an important role in forming and defining the social and cultural differences among the visual systems. Historically various visual and optical devices with this visual language have influenced a lot. These visual technologies are concrete and physical practice determining a way to get together with the subject and the visible object in the visible world. The visual language is connected with dimension like these symbols of images and the dimension like visual technologies to series of historical physical and institutional practices. It determines social visual mode toward object world in one of visual system. Accordingly, this study is to understand visual language with social and historical character according to the changed concept and characters as development of media technology. And it is to explain it in view of visual language as a dimension of symbol and visual technology of institutional and physical practice. After all, it cannot explain the effect on the function and visual mode of visual technology as its technical element only. It also cannot separate with the practice with coherent discourse and the physical and institutional practice. The possibility, technical element of technology contains, does not realize as it is but the effect is always communicated in the social veins and realized with a restriction.

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Design of Interest Elements in Visual Storytelling (비주얼 스토리텔링의 재미요소 설계)

  • Ahn, Seong-Hye;Hur, Young
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.164-172
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    • 2009
  • When plan culture contents, the most important thing is storytelling that process to develop resource story and this by contents of various medium. However, the study of the methodology for the interest element design of storytelling which is necessary to produce the culture contents is insufficient. Therefore, this article is going to show a design method, when I plan the culture contents of the OSMU base, which is analysis the pleasure element of storytelling to make an interesting story and visual storytelling to visualize the pleasure elements.

Effects of Tele-Robotic Task Characteristics on the Choice of Visual Display Dimensionality (텔레로봇 작업의 특성이 시각표시장치의 유형 결정에 미치는 영향 연구)

  • Park, Seong-Ha;Gu, Jun-Mo
    • Journal of the Ergonomics Society of Korea
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    • v.23 no.2
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    • pp.25-36
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    • 2004
  • The effects of task characteristics on the relative efficiency of visual display dimension were studied using a simulated tele-robotic task. Through a conventional method of task analysis. the tele-robotic task was divided into two categories: the task element requiring focused attention (FA task) and the task element requiring global attention (CA task). Time-ta-completion data were collected for a total of 120 trials involving 10 participants. For the CA task. there was no significant difference between the multiple two-dimensional (20) display and the three-dimensional (3D) monocular display. For the FA task. however. the multiple 20 display was superior to the 3D monocular display. The results suggest that the characteristics of a given task have a considerable effect on the choice of display dimensionality and the multiple 3D display is better for human operators to effectively judge depth if the task requires frequent use of focused attention.

A Study on the Extension of the Description Elements for Audio-visual Archives (시청각기록물의 기술요소 확장에 관한 연구)

  • Nam, Young-Joon;Moon, Jung-Hyun
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.21 no.4
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    • pp.67-80
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    • 2010
  • The output and usage rate of audio-visual materials have sharply increased as the information industry advances and diverse archives became available. However, the awareness of the audio-visual archives are more of a separate record with collateral value. The organizations that hold these materials have very weak system of the various areas such as the categories and archiving methods. Moreover, the management system varies among the organizations, so the users face difficulty retrieving and utilizing the audio-visual materials. Thus, this study examined the feasibility of the synchronized management of audio-visual archives by comparing the descriptive elements of the audio-visual archives in internal key agencies. The study thereby examines the feasibility of the metadata element of the organizations and that of synchronized management to propose the effect of the use of management, retrieval and service of efficient AV materials. The study also proposes the improvement of descriptive element of metadata.