• Title/Summary/Keyword: Visual cognition

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The Effect of VMD Image Appropriateness on Consumers' Affective, Cognitive, and Conative Responses - Testing Models based on the Emotion-Cognition Theory and the Cognitive Theory of Emotions - (VMD 적합성이 소비자의 감정적, 인지적, 행동적 반응에 미치는 영향 - 감정.인지이론과 인지.감정이론에 근거한 모델 검증 -)

  • Park, Min-Jung;Lee, So-Eun
    • The Research Journal of the Costume Culture
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    • v.17 no.3
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    • pp.459-471
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    • 2009
  • The purpose of the study is to examine the effect of VMD image appropriateness in apparel shopping contexts. Two competing models are utilized. The first model is developed from the emotion-cognition theory which explains that environmental cues(i.e., VMD image appropriateness) generate consumers' emotion, and in turn, consumers' behaviors. The second model is developed based on the cognitive theory of emotions and posits that environmental cues stimulates consumers' cognitive perceptions of retail environments, subsequently influencing consumers' emotional and behavioral response. A 2(VMD image appropriateness: high vs. low) between-subjects factorial design experiment was conducted. Female college students(n=592) participated in the experiment. Using structural equation modeling the study found that the emotion-cognition model better explains the effect of VMD image appropriateness on consumers' emotional, cognitive, and behavioral responses.

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Neuro-cognitive Ramifications of Fasting and Feeding in Obese and Non-obese Cases

  • Mostafavi, Seyed-Ali;Khaleghi, Ali;Vand, Safa Rafiei;Alavi, Seyyed Salman;Mohammadi, Mohammad Reza
    • Clinical Psychopharmacology and Neuroscience
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    • v.16 no.4
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    • pp.481-488
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    • 2018
  • Preliminary studies have claimed that short term fasting would negatively affect school performance and cognition. In contrast some other studies have reported not important decline in cognition and executive function as a result of fasting. Also limited attention was generally devoted to dietetic regimens, nutritional status and body weight. Yet neuroscience and neuro-cognitive aspects of acute hunger on the electroencephalogram and differences between obese and non-obese cases is not well understood. Hence, we decided to design and perform a case study in a more controlled situation similar to reality. Therefore, we performed several examinations including subjective tests (for eating status) and objective tests (cognitive tests such as Stroop effect and Sternberg search and electroencephalogram measures such as steady-state visual evoked potential and auditory steady-state responses) for an obese and a non-obese academic case before and after a simple breakfast. The results showed that the breakfast effects on the neuro-cognitive functions depend on either obesity status, nutritional status of the case or the type of cognitive task (visual or auditory). This paper would open a new insight to answer some important questions about the neuro-cognitive implications of fasting and feeding in obese and non-obese human cases.

The Visual Information Processing and the Characteristics of Behaviour of the Architectural design Process Using Visual Protocol Analysis (시각적 프로토콜 분석법을 이용한 건축디자인의 시각정보처리 과정 및 행위 특성 분석)

  • 김용일
    • Korean Institute of Interior Design Journal
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    • no.19
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    • pp.53-58
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    • 1999
  • The goal of this paper is to understand the visual information process and the characteristics of behaviour of the architectural design process using visual protocol analysis through the actual experiment by the architect. The visual protocol analysis is developed on the basis of the theories of the visual information processing model and visual mental image, which can explain visual representation in architectural design process. A protocol study is reported in which the experimental data by architect is analyzed through the protocol analysis method. The whole design process is divided into the stage of 9 tasks which are classified into 18 visual representatiov. The results about visual cognition in cognitive science are reviewed and summarized, and these findings will help understand the architectural design nature.

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Study on esthetic consciousness of elementary school students (초등학교 아동의 미의식(美意識)에 관한 연구)

  • Lee, Yong-Phill;Yoon, Yong-Gi
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.13 no.1
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    • pp.69-74
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    • 2014
  • Intelligence of children is developed by psychological factors, and these are affected much by visual cognition. Language, behavior, arts, and cultural environment would be the main factors for visual cognitions of children. Therefore, the aim of this study is to set up those data for children intelligence development. For this, I researched, analyzed, and evaluated the esthetic consciousness of children on visual arts.

Analysis of Spatial Cognition using the Visual-Auditiory Stimulation (시청각 자극을 이용한 공간인지 분석)

  • 심해영;정우석;양길태;김철생;김남균
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2000.11a
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    • pp.199-201
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    • 2000
  • 본 연구에서는 시각 자극, 청각 자극, 시청각 자극을 이용하여 인간의 공간인지 능력과 감각-운동 협응 정도를 분석하였다. 피험자는 과거에 시력과 청력장애를 경험하지 않은 20대의 정상성인 남녀 각각 10명을 대상으로 하였다. 분석을 위해 EOG, EMG등의 생체신호와 3차원 좌표추적장치(FASTRAK)를 이용하여 지시운동시 손가락의 위치좌표를 검출하였다. 그 결과 시청각 자극에서 가장 작은 인식오차를 보였고 공간인지에 있어서 시각이 청각보다 주도적인 역할을 한다는 것을 알 수 있었다.

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A Study on the Characteristics of Landscape cognition and Image in Deagu City (대도시 경관인지 및 이미지 특성에 관한 연구 -대구시를 중심으로-)

  • Lee, Jung
    • Journal of Environmental Science International
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    • v.11 no.4
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    • pp.271-279
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    • 2002
  • The purpose of this study is to focus on the townscape of Daegu based on the urban characteristics of the landscape cognition and images captured by citizens. The analysis was performed by the data obtained from questionnaires and interviews. This study methods were deals the cognition characteristics, landmark landscape, visual preference landscape, image and satisfaction. The results are summarized as follows: 1. The orders of cognition landscapes were estimated Apple> Weather> Texture> Mt.Palgong> Daegu Tower> Pretty Girl> Mt. Apsan> Dalsung Park> Conservative> Dongsung Road, etc. That is constructed Nonphysical elements(62.0%) and Physical elements(38.0%) 2. The orders of representative landscape(Landmark) in city were estimated Mt.Palgong> Daegu Tower> Gat Rock> Mt.Apsan> Dalsung Park, etc. As a whole middle and old people(over 30gen) preferenced as a history landscape or natural landscape, but youth people(10-20gen) preferenced as visible and interesting artifical places. 3. While the positive attitudes for the image of city were traditional(3.30), intimacy(3.58), and rest(2.90), the negative attitudes were unnewly(2.34), closing(2.37) and narrow(2.40). Also total satisfaction for that was estimated 5.51. 4. Psychological factors, related to the satisfaction of the image of city were composed of four factors, individuality character, pleasure character, amenity character, formation character. And the presumption formula of satisfaction was: Satisfaction = 5.477 + 0.752(Individuality) + 0.470(Pleasure) + 0.413(Amenity) + 0.241(Formation).

Perception and action: Approach to convergence on embodied cognition (지각과 행위: 체화된 인지와의 융복합적 접근)

  • Lee, Young-Lim
    • Journal of Digital Convergence
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    • v.14 no.8
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    • pp.555-564
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    • 2016
  • Space perception is generally treated as a problem relevant to the ability to recognize objects. Alternatively, the data from shape perception studies contributes to discussions about the geometry of visual space. This geometry is generally acknowledged not to be Euclidian, but instead, elliptical, hyperbolic or affine, which is to say, something that admits the distortions found in so many shape perception studies. The purpose of this review article is to understand perceived shape and the geometry of visual space in the context of visually guided action. Thus, two prominent approaches that explain the relation between perception and action were compared. It is important to understand the fundamental information of how human perceive visual space and perform visually guided action for the convergence on embodied cognition, and further on artificial intelligence researches.

A Study on the special property in presentation of spatial factors in a landmark of a hotel lobby, which affects visual cognition (호텔 로비공간에서 시지각적 인지에 영향을 미치는 랜드마크 공간요소의 표현 특성에 관한 연구)

  • Lee, Hyo-Chang;Ha, Mi-Kyoung
    • Korean Institute of Interior Design Journal
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    • v.17 no.1
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    • pp.110-119
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    • 2008
  • A lobby of a hotel is an important space by which the image of a hotel as a whole, the brand-identity, is determined. This study has researched and analyzed the special property in presentation of a landmark in a hotel lobby for its spatial factors, which affects visual cognition, and it is to provide information that can set out the foundation of space design for the appropriate landmark in a certain hotel lobby corresponding to the unique characteristics of a hotel. The regional range of this study includes the lobby spaces of 10 five-star hotels in Shanghai China and Seoul Korea. The types of spatial factors as landmarks and manifestation of those, which affect the visual cognition of the users are the range of context in this study. For this study, field-study and survey were both used in research. The results that have been concluded through this study are as follow. First, manifestational quality of a landmark in a hotel lobby is represented in its size, figure and contrast of 'shape', in its visibility and territory of 'space' and in its symbolic value and historical property of 'meaning', and each of those factors are related to the others. Secondly, the types of spatial factors in a landmark are displayed as being focused on the openness of the space or with large-scaled spatial factors. Light and lumination intensify the manifestation of various spatial factors in a landmark. Thirdly, each representational characteristic of spatial factors in a landmark, which are closely linked to each other should be controlled precisely in order to bring out functional and symbolic feature of a hotel lobby.

Effect of N-BACK Program for Cognition, Visual-Perception, Depression, Anxiety, Activity of Daily Living in Stroke Patients (N-BACK 프로그램이 뇌졸중 환자의 인지, 시지각, 우울, 불안과 일상생활활동에 미치는 효과)

  • Kim, S.Y.;Kwon, S.N.;Kim, J.H.
    • Journal of rehabilitation welfare engineering & assistive technology
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    • v.9 no.3
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    • pp.185-193
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    • 2015
  • The purpose of this study was to demonstrate clinical effects on cognition, visual perception, depression, anxiety, and activities of daily living by applying the N-BACK program, a brain stimulated training program, which is used for the clinical purpose. To prove this, subjects suspected of cognitive impairment with 18-23 points in a Korean version of mental status examination (MMSE-K) were recruited among the population who had been diagnosed with stroke duration and suffered from it for six months of duration, and 10 of the subjects were selected into the experimental group and the control group, respectively. A total of 20 sessions were carried out for 30 minutes per day 5 times for 4 weeks. As a result, the experimental group who has been applied the N-BACK program showed positive results in the improvement of cognition, visual perception, depression, anxiety, and daily living skills. The results obtained from this study expect us that applying the N-BACK program for the improvement of cognition, visual perception, depression, and anxiety to stroke patients has a positive effect on the rehabilitation of patients and will lead them to improve daily living activities more independently.

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The delay effect on reality in visual and haptic presentation (시-촉각 지연이 실감도에 미치는 영향)

  • Kim, Jong-Hwa;Whang, Min-Cheol;Kim, Young-Joo
    • Science of Emotion and Sensibility
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    • v.11 no.2
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    • pp.227-234
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    • 2008
  • Graphic and sounds are mainly used for presenting digital content as general. It has been reported that the reality of digital contents was improved by adding haptic factor to the contents of graphic and sounds. Therefore, various haptic system have recently been developed for implementing haptic sensation into digital contents. However, the delay of haptic display sometimes happens due to low hardware performance and causes to deteriorate reality of digital contents. The delay effect on reality has been important to be determined for presenting digital contents with haptic system. Therefore, this study is to find the effect on user's cognition of digital contents evoking both visual and haptic sensation. Eight university students performed 4 repetitive tasks of pushing cube under the two conditions of visual and haptic delay. The delay time of each condition were set 0.5, 1.0, 2.0 and 4.0 second. As the result, both haptic and visual delay were negatively influenced user's recognition while visual delay showed more dominant effect on user's recognition than haptic delay.

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