• Title/Summary/Keyword: Visual cognition

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An ANOVA Evaluation on the Visual Cognition of Advertisement Signboards on the Buildings

  • Hwang, Jee-Wook;Go, Sun-Young;Lee, Moon-Kyu;Park, Joon-Soo
    • Journal of Environmental Science International
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    • v.16 no.11
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    • pp.1209-1218
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    • 2007
  • Advertisement signboards on the buildings have functionally a visual value as factor of urban and building design. But it is not easy to find any reasonable principles and regulations, how well the signboards deliver the information of stores to the customers, and how they contribute the visual amenity from the sight of urban landscape. Under this context, this study tries to analyze the information delivery power of signboards in relation to the visual cognition. The analysis method is the Two-Way ANOVA (Analysis of Variance) evaluation with factors, such as scale, amount and arrangement of signboards. The scale of letters or figures at Signboards is specified in 3 different sizes such as big, medium and small. The amount is classified into 5 grades from 100% to 20% installation. And the arrangement is divided into orderly and disorderly installation. As the results of the Two-Way ANOVA, the identical scale of signboards is much better for the awareness. And the orderly arrangement shows also the same result. Above all, including these two results, the 80% of installation showed the biggest different result of awareness.

SD Methodological Evaluation of the Visual Cognition to the Urban Landscape (SD 기법을 활용한 주거단지의 시지각적 평가)

  • Hwang J.W.;Chai B.S.;Kwon T.K.;Hong C.U.
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • pp.1918-1920
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    • 2005
  • The color and structure of urban constructions is a factor of urban landscape and shows their characteristics. Hence the modern buildings with their materials and external appearance makes up the urban image. But still yet, it was not easy to evaluate the value of visual landscape of buildings with objective measuring method. Most of all, it depends on the subjective estimation of a few talented or high educated experts with a sense of beauty. In relation to this kind of problems, it was tried here in this study to analyse the human response of brain wave pattern (EEG) with use of SD method, while the tested persons watched the urban landscape constructed in a visual reality. The tested persons were 10 adult males and females with no color blindness and intact cognitive function. Light source with color filter was used for color environment in chamber room. The signal of EEG is analysed digitally and grouped into the $\alpha$ and $\beta$ waves. The result showed that relative power of $\alpha$ wave ratio increased in natural landscape scenary clearly. From these results it was possible to evaluate the human response, which was affected by urban color and structure stimulation and it might be useful as an indicator of visual cognition amenity toward the design of urban construction environment.

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A Study on the special property in presentation of spatial factors in a landmark of a hotel lobby, which affects visual cognition (호텔 로비공간에서 시지각적 인지에 영향을 미치는 랜드마크 공간요소의 표현 특성에 관한 연구)

  • Lee, Hyo-Chang;Ha, Mi-Kyoung
    • Korean Institute of Interior Design Journal
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    • v.17 no.1
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    • pp.110-119
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    • 2008
  • A lobby of a hotel is an important space by which the image of a hotel as a whole, the brand-identity, is determined. This study has researched and analyzed the special property in presentation of a landmark in a hotel lobby for its spatial factors, which affects visual cognition, and it is to provide information that can set out the foundation of space design for the appropriate landmark in a certain hotel lobby corresponding to the unique characteristics of a hotel. The regional range of this study includes the lobby spaces of 10 five-star hotels in Shanghai China and Seoul Korea. The types of spatial factors as landmarks and manifestation of those, which affect the visual cognition of the users are the range of context in this study. For this study, field-study and survey were both used in research. The results that have been concluded through this study are as follow. First, manifestational quality of a landmark in a hotel lobby is represented in its size, figure and contrast of 'shape', in its visibility and territory of 'space' and in its symbolic value and historical property of 'meaning', and each of those factors are related to the others. Secondly, the types of spatial factors in a landmark are displayed as being focused on the openness of the space or with large-scaled spatial factors. Light and lumination intensify the manifestation of various spatial factors in a landmark. Thirdly, each representational characteristic of spatial factors in a landmark, which are closely linked to each other should be controlled precisely in order to bring out functional and symbolic feature of a hotel lobby.

SD and EEG Evaluation of the Visual Cognition to the Natural and Urban Landscape (SD 및 EEG 기법을 통한 자연 및 도시경관의 시지각적 인지분석)

  • Hwang, Jee-Wook;Hong, Chul-Un;Chong, Woo-Suk
    • Journal of Environmental Science International
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    • v.15 no.4
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    • pp.305-310
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    • 2006
  • The color and structure of urban constructions is a factor of urban landscape and shows their characteristics. Hence the modern buildings deal with their materials and external appearance as an important factor, making up the urban image. But it was nearby impossible to evaluate the value of visual landscape with objective measuring method. Most of all, it depends on the subjective estimation of a few talented or high educated experts with a sense of beauty. Such kinds of estimation can in some cases include arbitrary interpretations. In relation to this kind of problems, it is tried here in this study to analyse the human response of brain wave pattern (EEG) with use of SD method, while the tested persons watch the urban landscape scenery constructed in a visual reality. The tested persons were 20 adult male and female with no color blindness and intact cognitive function. Light source with color filter was used for color environment in a dark soundproof chamber. The signal of EEG is analysed digitally and grouped into the ${\alpha}$ and ${\beta}$ waves. The result showed that relative power of ${\alpha}$ wave ratio increased in the natural landscape scenery with blue and green color. From these results it was possible to evaluate the human response, which is affected by urban and natural color and structure stimulation and it might be useful as an indicator of visual cognition amenity toward the design of urban construction environment.

A Study on the Analysis of Cognition and Preference for the Visual Changes of Urban Exterior Space (도시 외부공간의 시각적 변화에 대한 인지 및 선호도 분석에 관한 연구)

  • 이선화;김유길
    • Journal of the Korean Institute of Landscape Architecture
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    • v.27 no.3
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    • pp.58-68
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    • 1999
  • Purpose of this thesis is to find out the relationship among the amount of change and the visual cognition, and the visual preference which people like and can feel. Through the investigation of relationships between the amount of change, which indicates the degree of visual variation and the visual preference, the amount of change and the visual cognition, and the visual preference and the visual cognition, basic design data will be supplied, which can satisfy users' desire as much as possible in the most economic way. In order to investigate the relationship between the visually produced the amount of change and preferences, graphic simulation, in which variables other than the visual change are controlled, has been proceeded. Graphic factors of the visual change in the cyber exterior space are determined on the point of location (base plane, vertical plane, overhead plane), shape, size and color. As for the relationship between the amount of change and the preference, only the size is effective. since preferences on the location, shape and color are individual preferences, no common trend can be found. Therefore, we cannot say that which shape or color is better, Since the location, shape and color are qualitative change and the size is the quantitative change, the size can be the measurable change quantity. The relationship between the amount of change of size and the degree of preference is found to be inverse U-shape, i.e., as the amount of change of size increases the degree of preference first increases and, after a certain level, decreases. The same result has been obtained in photo simulation.

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Study on esthetic consciousness of elementary school students (초등학교 아동의 미의식(美意識)에 관한 연구)

  • Lee, Yong-Phill;Yoon, Yong-Gi
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.13 no.1
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    • pp.69-74
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    • 2014
  • Intelligence of children is developed by psychological factors, and these are affected much by visual cognition. Language, behavior, arts, and cultural environment would be the main factors for visual cognitions of children. Therefore, the aim of this study is to set up those data for children intelligence development. For this, I researched, analyzed, and evaluated the esthetic consciousness of children on visual arts.

Implementation of Web-based Visual Cognition Experiment System (웹기반 시각인지실험환경 구현)

  • Seo, Su-Ung;Park, Gyu-Won
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • pp.91-94
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    • 2009
  • 기업의 경쟁력 제고를 위한 브랜드 커뮤니케이션의 중요성이 높아지고 있는 가운데, 판매-소비 인터페이스의 최전선에 있는 패키지 디자인의 역할과 비중이 커지면서 패키지가 곧 브랜드라는 인식이 생기고 있다. 소비자가 패키지를 통해 느끼는 감성은 시각적 경험이 발생하는 시점과 환경에 따라 달라질 수 있다. 특히, FMCG의 경우, 광고를 통해 축적된 제품에 대한 긍정적 이미지는 실제 매장에서 여러 제품과 동시에 노출되었을 때 제품에 대한 느낌이 상쇄될 수 있다. 본 연구에서는 감성경험조건의 차이 즉, 패키지의 노출조건에 따라 감성의 차이가 발생한다는 가설을 세우고, 이를 검증하기 위한 온라인 실험환경을 구축하였다. 실험시나리오를 바탕으로 플래시 툴을 활용하여 인터랙티브한 실험컨텐츠를 제작하고, 평가값은 PHP 를 통해 DB 에 저장하였다. 저장된 데이터는 SPSS로 통계분석을 시도하였다. 본 실험을 통해 독립 노출과 군집노출에 따라 감성의 차이가 발생하며, 감성차이에 영향을 주는 요인으로서 컬러와 타이포그래피가 주된 요인이 된다는 점을 알 수 있었다.

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The study of Instrument Panel object cognition time and accuracy between subject groups (피험자 집단간 Instrument Panel 객체 인지시간 및 정확도에 관한 연구)

  • Yu, Seung-Dong;Park, Peom
    • Journal of the Society of Korea Industrial and Systems Engineering
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    • v.22 no.52
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    • pp.33-41
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    • 1999
  • More than 90 percent of traffic accidents were caused by human errors in driving situation. However, the ergonomic studies were not enough to prevent these human errors. Especially, drivers acquire more than 70 percent of information using the vision, and this shows the importance of consideration about the driver's visual cognition characteristics. Consequently, the driver's cognition time and the cognition accuracy were measured for the Instrument Panel(IP) of vehicle cockpit in this study. For the experiment, subjects were divided in two groups. The first group of subjects had their own vehicles and the driver license, and the second group of the subjects didn't have own vehicle but had the driver license. IP Images were used in the experiment and the each image was made by changing layout of objects within devices. The results showed that there were no differences for the cognition time and the accuracy between images within the group, and the results between the groups showed the same trend.

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The Visual Information Processing and the Characteristics of Behaviour of the Architectural design Process Using Visual Protocol Analysis (시각적 프로토콜 분석법을 이용한 건축디자인의 시각정보처리 과정 및 행위 특성 분석)

  • 김용일
    • Korean Institute of Interior Design Journal
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    • no.19
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    • pp.53-58
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    • 1999
  • The goal of this paper is to understand the visual information process and the characteristics of behaviour of the architectural design process using visual protocol analysis through the actual experiment by the architect. The visual protocol analysis is developed on the basis of the theories of the visual information processing model and visual mental image, which can explain visual representation in architectural design process. A protocol study is reported in which the experimental data by architect is analyzed through the protocol analysis method. The whole design process is divided into the stage of 9 tasks which are classified into 18 visual representatiov. The results about visual cognition in cognitive science are reviewed and summarized, and these findings will help understand the architectural design nature.

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A Study on Function of the Delineation System by Pattern for Safety Audit on Road Exit Ramp (국도유출부 안전진단을 위한 시선유도시설의 유형별 기능검토)

  • Kum, Ki-Jung;Kim, Hong-Sang;Min, Kyeong-Tae;Yang, Gye-Seung
    • International Journal of Highway Engineering
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    • v.8 no.4
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    • pp.1-11
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    • 2006
  • Currently, road mobility improved from the National Road Improvement. Nevertheless delineation system is facility that enhanced driver's safety, that was set up often inconsistent or nonexistent over the road exit ramp So it judged functional investigation will be necessary. This study suggested setting type of the delineation system. That was based on a field study and reviews the legal standard of it and considering driver's cognition behavior. For the study, make a 3D-simulation and so could objectively a comparative test. Comparison variable between delineation setting type is selected conspicuity and visibility. Cased that illustrated characteristics of driver's visual cognition behavior. The experiment was used Eye Marker Recorder for measure the gaze frequency more quantitatively and objectively. And used the ANOVA analysis for significance testing between delineation setting type. A significant percent of the conspicuity analyzed types(Safe mark, Obstacle Sign, Warning Light, and Tubular Maker) in road exit ramp for recognize. And gaze frequency that measure of effectiveness of visibility are measured. On the analysis result, the visibility was significance difference between delineation setting type and visibility of types was best.

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