• Journal of Fashion Business
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• v.13 no.5
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• pp.81-92
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• 2009

The purpose of this study is to evaluate the differences of visual effects by variations in the number of pleats and the length of the pleats skirt. The stimuli are 18 samples: 6 variations of the number of pleats and 3 variations of the length of skirt. The data has been obtained from 54 fashion design majors. The data has been analyzed by Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study are as follows: The visual effects by the number of pleats and the length of skirt are composed of 3 factors : vertical of lower body, curves of lower body and shape abdomen. In these factors, vertical factor is estimated by the most important factor. The visual effect is positive when the number of pleats is added and the length of skirt is getting shorter. The short length of skirt and more pleats make legs and calves looked long and slim. The interaction effects between the number of pleats and the length of skirt do not appear. In the vertical of low body factor, the length of skirt is more effective than the number of pleats, and in the curve of low body factor, the number of pleats has more effects than the length of the skirt. In the shape of abdomen, the number of pleats and length of skirt have similar influences.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.207-212
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• 2020

This study analyzes the Soju(Korean alcohol) advertisement image, which is relatively easy to interpret subjectively, among sexual appeal advertisements that stimulate consumers' curiosity, where the image is verified through AOI (area of interest) 3 areas (face, body, product), and eye-tracking, one of the psychophysiological indicators. The result of the analysis reveals that visual attention, the interest in the advertising model, was higher in the face than in the body shape. Contrary to the prediction that men would be more interested in body shape than women, both men and women showed higher interest in the face than a body. Besides, it was derived that recognition and recollection of the product were not significant. This study is significant in terms of examining the pattern of visual attention such as the gaze point and gaze time of male and female consumers on sexual appeal advertisements. In further, the study looks forward to bringing a positive influence to the soju advertisement image by presenting the expression method that the soju advertisement image should pursue as well as the appropriate marketing direction.

• The Transactions of the Korean Institute of Power Electronics
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• v.7 no.6
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• pp.524-530
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• 2002

A control of the body posture and movement is maintained by the vestibular system, vision, and proprioceptors. Afferent signals from those receptors are transmitted to the vestibular nuclear complex, and the efferent signals from the vestibular nuclear complex control the eye movement and skeletal muscle contract. The postural disturbance caused by loss of the vestibular function results in nausea, vomiting, vertigo and loss of craving for life. The purpose of this study is to develop a off-vertical rotatory system for evaluating the function of semicircular canals and otolith organs, selectively, and visual stimulation system for- stimulation with horizontal, vortical and 3D patterns. The Off-vortical axis rotator is composed of a comportable chair, a DC servo-motor with reducer and a tilting table controlled by PMSM. And a double feedback loop system containing a velocity feedback loop and a position feedback loop is applied to the servo controlled rotatory chair system. Horizontal, vertical, and 3D patterns of the visual stimulation for applying head mounted display are developed. And wireless portable systems for optokinetic stimulation and recording system of the eye movement is also constructed. The gain, phase, and symmetry is obtained from analysis of the eye movement induced by vestibular and visual stimulation. Detailed data were described.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.5
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• pp.646-660
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• 1994

The purpose of this study was to investigate the difference of the visual evaluation about Clothing form and the surface image of detail. This study consists of pre-experiment for selecting the method of expression among detail which shows difference of the image and main experiment for identifying the clothing image as clothing form and the suface image of detial. Main experiment is made of factorial design for three variables-clothing form (H-line, A-line, V-line, X-line), detail (frill, tape), direction (width, length). Questionaire consists of 24 semantic differential scale expressing clothing form and detail. The subjects were 100 female students majoring in clothing and textile.7he data were analyzed by Frequencey, Factor analysis, Anova, scheffe's test and MCA method. The major findings were; 1) The image of clothing form and the surface image of detail were composed of 5 factors; attractiveness, prettiness, attention, modern, young. 2) For the visual evaluation of clothing form as the surface image of detail, there were significant differences in prettiness and attention factors. For the pretty and attentive image, we should express by the image of frill. 3) For the visual evaluation of the image of detail as clothing forms variation, there were significant difference in prettiness by A-line and X-line. 4) For the effect of clothing form and the surface image of detail, main effect was significant in attractiveness, prettiness, attention, modern factor. For the pretty image of clothing, it will be expressed by the image of frill and A-line, X-line. For the attentive image of clothing, it will be expressed by the image of frill and V-line. For the modern image of clothing, it will be expressed by the image of tape and V-line.

• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.76-85
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• 2014

When conscious and unconscious exploring information of space-visitors which is contained in the information acquired in the process of seeing any space is analyzed, it can be found what those visitors pick up as factors in the space for its selection as visual information in order to put it into action. This study, with the object of the space reproduced in three dimensions from the cafe which was visited for conversation, has analyzed the process of acquiring space-information by sex to find out the features of scanning path, findings of which are the followings. First, the rate of scanning type of males was "Combination (50.5%)- Circulation (31.0%) and that of females "Horizontal (32.5%) - Combination (32.1%)", which shows that there was a big difference by sex in the scanning path which took place in the process of observing any space. Second, when the features of continuous observation frequency by sex is looked into, the trends of increased "horizontal" scanning and decreased "Combination" scanning of both showed the same as the frequency of continuous observations increased, while in case of "Circulation" scanning, that of females was found to decrease but that of males showed the aspect of confusion. Third, the 'Combination' scanning of males was found strong at the short observation time with three times of continuous observation frequency defined as "Attention Concentration" while the distinct feature was seen that the scanning type was dispersed to "combination-circulation" as the frequency of continuous observation increased. Females start the information acquirement with "combination-circulation" but in the process of visual appreciation they showed a strong "Horizontal" These scanning features can be defined as those by sex for acquiring space information and therefore are very significant because they are fundamental studies which will enable any customized space-design by sex.

• Journal of Distribution Science
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• v.10 no.1
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• pp.11-22
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• 2012

The traditional market in the nation was forced to decrease greatly users as well as sales because of opening of all of the markets, Internet shopping mall, home shopping and other new types of marketing businesses to lose market functions remarkably. Therefore, the Agency for Traditional Market Administration of Small & Medium Business Administration made efforts to develop traditional market, for instance, modernization of the facilities to improve physical environment, and improvement of each shop by using VMD, and so on. The purpose of the study was to examine efficiency of VMD shops for development of traditional market by the Agency for Traditional Market Administration and effects of VMD upon sales of each shop, and to help establish VMD strategies for customer satisfactions as well as visual environment of traditional market. The author visited five shops at Busan Jin Market, special market of articles for wedding ceremony that joined VMD shop guide of traditional market, and taught VMD on-the-spot and investigated it. Questionnaire of Agency for Traditional Market Administration was used to interview shop owners, shopkeepers and consumers, etc and to examine factors of changes of sales and customers' satisfactions before and after VMD. The purpose of the study was to investigate effects and satisfactions of increase of the sales of VMD shop guide that the government promoted to develop traditional market so far. Therefore, the author investigated VMD presentation, increase of the sales before and after VMD presentation, increase of number of customers, and satisfactions, etc of Korean clothes shops that joined improvement of VMD shop guide of traditional market of the government in 2010. The author investigated effects of the sales, increase of customers and satisfactions, etc by case study and empirical analysis, and she presented user-oriented VMD presentation techniques of traditional market and suggested improvement. After applying VMD, the shops could increase sales more than 20 percent in average, and satisfaction of VMD presentation was more than 88 points or more to be very much high. This study suggested VMD strategies and presentation of traditional market to give consumers affirmative visual images and to develop traditional market.

• Journal of Biomedical Engineering Research
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• v.30 no.4
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• pp.347-354
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• 2009

For the reliable transmission of meaningful visual information using prosthetic electrical stimulation, it is required to develop an effective stimulation strategy for the generation of electrical pulse trains based on input visual information. The characteristics of neuronal activities of retinal ganglion cells (RGCs) evoked by electrical stimulation should be understood for this purpose. In this study, for the development of an optimal stimulation strategy for visual prosthesis, we analyzed the neuronal responses of RGCs in rd1 mouse, photoreceptor-degenerated retina of animal model of retinal diseases (retinitis pigmentosa). Based on the in-vitro model of epiretinal prosthesis which consists of planar multielectrode array (MEA) and retinal patch, we recorded and analyzed multiunit RGC activities evoked by amplitude-modulated electrical pulse trains. Two modes of responses were observed. Short-latency responses occurring at 3 ms after the stimulation were estimated to be from direct stimulation of RGCs. Long-latency responses were also observed mainly at 2 - 100 ms after stimulation and showed rhythmic firing with same frequency as the oscillatory background field potential. The long-latency responses could be modulated by pulse amplitude and duration. From the results, we expect that optimal stimulation conditions such as pulse amplitude and pulse duration can be determined for the successful transmission of visual information by electrical stimulation.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.16 no.11
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• pp.2544-2549
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• 2012

The computer programming education is very important to study the related subjects in computer science, and also in the technology education for the students finding employment. In this paper, we develop the assessment metrics to evaluate and apply the textual and visual programming in the computer education. Also, we analyze the validity for the programming languages and tools for the education and getting job of students, and choose the appropriate programming language/tool for programming education. And, we develop the curriculum for programming education, finally apply and analyze in computer education of university. Especially, we compare and analyze the effectiveness for the text based programming language(JAVA) and visual programming language/environment(LabVIEW) in the area of embedded/mobile/Web programming fields which are necessary in the related industry to the recent trend of IT technology.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.101-112
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• 2013

The purpose of this study was to evaluate the differences of the visual image on the variations in the waist position and the width of the wide pants. The stimuli were 9 samples: 3 variations of the waist position and 3 variations of the width of hem line. The data was obtained from 56 fashion students and analyzed by using Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of this study are as follows; 1. The visual evaluation by the waist position and the width of the wide pants is composed of 4 factors: attractiveness, physical characteristics, modesty, and personality. Among these factors, the attractiveness was the most important. 2. The high waist pants showed the most characteristic and soft under the condition that the width of the hem line was 98cm at the third stage, while the natural waist pants showed no characteristics and stiff in case the width of the hem line was 66cm at the first stage. 3. The first stage pants were simplest and modest in case the waist position was low, while the third stage pants were the most complicated and untidiest in case the waist position was natural. 4. The waist position and the width of the wide pants interacted with the physical characteristics and the modesty. 5. According to the MCA on the attractiveness and the personality, the width affected to the visual image of the wide pants than the waist position did.

• Culinary science and hospitality research
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• v.22 no.8
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• pp.122-134
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• 2016

This study was conducted to examine what effect was produced on brand attitude and purchase intention by consumer attitude towards the visual merchandising of premium supermarket made using self-reported survey method during 1 Jun 2016 to 14 Jun 2016 as perceived by consumers who have experience in purchasing a product in premium supermarket located in Seoul. Result findings are follow. First there was significant influence between consumer perception and brand attitude (${\beta}=0.157$, p<.001) for harmony, ${\beta}=0.111$ (p<.01) for attractiveness, ${\beta}=0.639$ (p<.001) for suitability, and ${\beta}=0.146$ (p<.001) for trend), but credibility didn't have any effect on brand attitude. Second, according to the results of making a regression analysis in order to analyze an effect that brand attitude had on purchase intention, the brand attitude had a significantly positive (+) effect on purchase intention (${\beta}=0.818$, p<.001). Third, the influence on purchase intention by consumer attitude towards the visual merchandising of premium supermarket was verified (${\beta}=0.181$, p<.001) for attractiveness, ${\beta}=0.520$ (p<.001) for suitability, ${\beta}=0.325$ (p<.001) for trend), and the harmony and credibility didn't have any effect on purchase intention in current study.