• Korean Institute of Interior Design Journal
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• no.19
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• pp.53-58
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• 1999

The goal of this paper is to understand the visual information process and the characteristics of behaviour of the architectural design process using visual protocol analysis through the actual experiment by the architect. The visual protocol analysis is developed on the basis of the theories of the visual information processing model and visual mental image, which can explain visual representation in architectural design process. A protocol study is reported in which the experimental data by architect is analyzed through the protocol analysis method. The whole design process is divided into the stage of 9 tasks which are classified into 18 visual representatiov. The results about visual cognition in cognitive science are reviewed and summarized, and these findings will help understand the architectural design nature.

• Journal of Korea Multimedia Society
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• v.23 no.5
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• pp.721-727
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• 2020

The change in 21st century imaging media technology is changing our modern visual system. Virtual reality HMD devices, one of the core technologies of 5G, reproduce the new visual system. However, there is a lack of analysis and understanding of the visual operating system to understand the visual system of the fast-changing variety of imaging media. This study analyzed the three visual systems appearing in the recent imaging media art area and presented an engineering perspective algorithm for its procedures and methods. Through these results, we want to build algorithms that understand the visual system of virtual reality HMD devices.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.2 no.4
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• pp.9-15
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• 1999

The purpose of this study was to investigate factors and variables which have significant effects on visual preference of urban stream in Taejon city and to suggest design & management information for urban stream. These works consist of two phases. First, we tested the Hyechon college students' visual preference for 36 spots of urban stream slide and then selected 10 spots slide by the Sturges' formula. Second, we analyzed factors and variables of visual preference of urban stream using the semantic differential scale method and then processed using descriptive analysis, factor analysis and multiple linear regression analysis. The major findings of this study can be summarized as follows. 1. The difference of landscape adjectives between the highest score of visual preference slide (No.10) and the lowest score of visual preference slide (No.2) was cleanness. 2. Three factors, the nature, the cleanness and the movement, were derived from the factor analysis. 3. Factors covering the visual preference of urban stream have been found to be the landscape of urban stream, the nature, the cleanness, and the movement. The visual preference factors of urban stream need to be considered in creating or restoring the ecological urban stream landscape.

• Journal of Fashion Business
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• v.17 no.1
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• pp.1-12
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• 2013

The purpose of this study was to classify consumer's attitude at fashion store and analyze the relationship between emotional marketing and visual merchandising. Questionnaires were administered to 20-30 young consumers at fashion store in 20-30s who live in Seoul and Daegu. Data were analyzed by using frequency, factor analysis, reliability analysis, correlation analysis, regression analysis, multiple regression analysis, mediated regression analysis, analysis of variance, T-test, one way ANOVA. The results are as follows. First, emotional marketing had an effect on positive emotional response at fashion store. Second, visual merchandising had an effect on positive emotional response at fashion store. Third, emotional marketing and visual merchandising had an effect on positive relationship. Forth, positive emotional response had an effect on positive consumer's attitude. Lastly, emotional marketing and visual merchandising had an effect on positive consumer's attitude. The result of this study suggests to the fashion business that well managed various emotional response factor, positive emotional experience and desirable visual merchandising are necessary.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.213-219
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• 2020

Visual art elements can most intuitively express the information expressed by a game character and play an important role in shaping a successful game character. We compares and analyzes the role design in the skins of the "Five Tiger-like Generals" series in Glory of Kings in terms of color, line, graphic and other visual elements. Different visual elements form different visual impacts and influences, which brings people different psychological feelings and presents different emotional colors. The reasonable use of visual elements gives people a refined visual experience and a comfortable psychological feeling, adding more influencing factors to the "immersion" of the game. It not only can strongly attract the attention and love of players, but also spreads traditional culture of the nation and the country. Therefore, whether the visual art elements of a game character can be appropriately used is an important part of the success of the game work. The analysis of visual art elements of game characters has important learning and research value.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.4
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• pp.80-86
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• 1999

The purpose of this study was to suggest a case study and anlaysis of the visual impact in dam construction through visual impact assessment method in Dong-sang river. The results can be summarized as follows; 1) For the evaluation of the visual impact of dam construction, five steps such as field analysis of visual status, finding visual sensitivity area and visual control point, making visual simulation material and evaluation, and visual impact analysis and assessment were suggested as desirable. 2) In the case study, the visual impact of dam construction was evaluated to be simple, unique, modern, static, cool and unfamiliar. 3) There was a few difference between the pre-construction and post-construction in statistical test. Especially, The dam in Man-Jee area was evaluated to be artificial, unique and destroyed in statistical difference, and then we design dam structure with visual friendliness. 4) In conclusion, there was high correlation between pre-construction landscape and post-construction landscape through semantic differential scale method using eleven adjectives. Therefore, we state that there is no visual impact for the dam construction for the moment.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.10
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• pp.1139-1149
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• 2011

This study tested the validity of a three-factor model of the centrality of visual product aesthetics developed by Bloch, Brunel, and Arnold (2003) and explored the relationships between the centrality of visual product aesthetics and the relevant constructs. It was hypothesized that the path relationships including innovativeness and consumer independent judgment making are relevant constructs of the centrality of visual product aesthetics. Data were gathered by surveying university students in the Seoul metropolitan area (using convenience sampling) and 322 questionnaires were used in the statistical analysis. Correlation analysis, factor analysis, and regression analysis were conducted to analyze the data. The findings show the validity of the three factors (value, acumen, and response intensity) of the centrality of visual product aesthetics. Tests of the hypothesized path show that innovativeness influences the centrality of visual product aesthetics both directly and indirectly through consumer independent judgment making. Innovativeness positively influenced consumer independent judgment making and the three factors of the centrality of visual product aesthetics, whereas consumer independent judgment negatively influences the response intensity factor of the centrality of visual product aesthetics. The implications of these findings and suggestions for future study are also discussed.

• Journal of the Korean housing association
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• v.18 no.3
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• pp.81-89
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• 2007

This study is aimed at understanding objectively on the visual perception of atypical space and form in contemporary architecture. It is accomplished to compose the various form and the atypical space in contemporary architecture, which by means of applying digital technology to architecture is able to materialize complicated form and space. Therefore this the sis is needed to understand user's senses and affects in atypical space and form. Atypical space is able to interpret geometrically and analyze quantitatively into visual perception. This analysis is applied to Isovist used as quantitative analysis recently, and physical analysis of space used as quantitative analysis defined to vertical elements, which is analysed comparatively to visual perception in observer's point and characteristics in spatial elements. Examples are selected to four examples represented to typical and atypical space in contemporary houses. As examples are analysed to visual perception of spatial character, this study is intended to understand to spatial character in aspects of spatial composition and observer's visual perception. In results of perceptive analysis on four spatial examples, Atypical spaces are composed of changeable spatiality, which are composed changeably of the relational method with adjacent spaces. Also, typical spaces are composed monotonously of spatiality and relational method on control of the length in boundary plane and openness.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.3
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• pp.163-171
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• 2008

This article aims to evaluate the visual effects and images according to the changes in the width of pleats of accordion pleats skirt. I altered the width of the pleats to seven categories in changes of 0.5cm, 0.7cm, l.0cm, 1.3cm, 2.0cm, 2.5cm and 3.0cm. For the visual evaluation, seven stimuli had been placed in mannequins, and had been estimated by experts in fashion design. For the visual evaluation according to changes in the width of pleats of according pleats skirt. I used 11 pairs of items to find their visual effects, and 17 pairs of adjectives to measure the visual images. Those stimuli and adjectives had been randomly given to evaluators and had been evaluated by the seven-point Likert type scale. The data have been analyzed by frequency, factor analysis, ANOVA, Scheffes test and correlation analysis. According to factor analysis of the visual effects of the accordion pleats skirt, the result was classified into three factors: the verticality of the lower body, flexuosity of the lower body, and shape of the abdomen. According to factor analysis of the visual image of the accordion pleats skirt, the result was classified into the following three factors: activity, attraction and neatness. In visual effects, the verticality of the lower body had been assessed as the most important factor of all. The visual effect was positive when the width of pleats had been narrowed. In visual image, activity had been assessed as the most important factor. In the case of accordion pleats skirt, as the width of pleats became wider, it had a stronger image in being active and casual.

• Journal of Korean Society of Transportation
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• v.8 no.2
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• pp.7-25
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• 1990

In road traffic, road circumstances, vehicle, and driver are closely related each other. When road facilities are established in road planning, only road structure has been considered. However, relatively little work has been done regarding the relation between road circumstances and human with respect to a driver. This dissertation focuses on analysis of driver's visual characteristics to improve road circumstances. In this study, driver's visual characteristics are measured with eye-mark recorder and analyzed statistically. This study includes that visual characteristics, visual range, visual time, distribution of fixation duration, and visual moving angle with respect to road circumstances are established qualitatively and quantitatively by driving testing vehicle on streets, roads and high-ways. The main features of this study are : The driver's visual ranges are different over 10% depending on lane in multi-lanes. The visual range on two-lanes is more than twice as big as that on multi-lanes at 85% of whole vision. The right and left visual ranges by as big as that on multi-lanes at 85% of whole vision. The right and left visual ranges by as big as that on multi-lanes at 85% of whole vision. The right and left visual ranges by as big as that on multi-lanes at 85% of whole vision. The right and left visual ranges by speed are $34^{\circ}$ for 30-50km/hr, $28^{\circ}$ for 50-70km/hr, $22^{\circ}$ for 70-90km/hr and 16^{\circ} for over 90km/hr at 95% of visual rate. Accordingly, increasing speed results in narrow visual range.