• The Journal of the Korea Contents Association
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• v.7 no.7
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• pp.77-86
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• 2007

These days, universities are establishing new image; UI(University Identity) for them because of rapid change of education environment in 21st century, The objective of UI is expressing university's image externally and unifying members internally. In the process of establishing university's image, Symbol mark plays a key role in differentiating other universities because of its visual effect as well as enhancing self-confidence. In this study, I suggest that symbol mark is an important brand asset in point of differentiation and identification and analyze 36 domestic universities' symbol mark designs. In the way of this analysis, I classified these symbol marks in the aspect of shapes and colors and studied current design along with character of each symbol marks by examining usage of emblem. Therefore this paper will be used as a basic reference to understand domestic universities' symbol mark trend and to establishing differentiating strategy in the future.

• Fashion & Textile Research Journal
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• v.8 no.6
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• pp.665-671
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• 2006

This study is to develop tourist souvenir which designed image of butterfly, the symbol of Hampyeong Butterfly Festival, using natural dyeing product, the specialty of Namdo region. Results of market survey of tourist souvenirs for Hampyeong Butterfly festival showed that souvenirs of butterfly design sold in market which were not discriminated from that of general products and locality or characteristic of the region could not be exhibited. According to the results of market survey, design of souvenirs of Hampyeong Butterfly Festival is as follows; Butterfly pattern of hinge and Dangcho pattern are developed to graphic motive of modern sense with traditional beauty to make design which can be consumed by modern consumers in their actual life and then proper pattern is planned by combining, repeating and disassembling them. Such a pattern is applied to souvenirs like T-shirts, necktie and scarf to make tourists feel identity and unification of the festival visually. In addition, design of souvenirs was made to be coordinated with casuals. Therefore, visual factor could be extracted from Korean cultural heritages suitable to concept of local festivals and it is considered that ways of commercialization and development of traditional pattern suitable to consumers' demands can be suggested.

• Fashion & Textile Research Journal
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• v.16 no.4
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• pp.543-553
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• 2014

This study analyzes the visual image and the symbolic image of the 'New Woman' main female characters' costumes in three films: , , and , set in the Korean Empire Period and filmed in the last 10 years. The findings are as follows. First, on the visual image by formative characteristics, Gibson girl style was reflected in Western costume design. Korean costume design is based on a traditional style (or modified in some parts). Second, the three films have the same historical background on the visual image by the fidelity of historical research; however, the fidelity of historical research differs and varies with the personality of characters or situations in the films. Third, all three films share the symbolic image by characteristics of characters and 'New Woman' aspect with the same historical background and 'New Woman' female character in common; however, the personality and 'New Woman' aspect of the characters were somewhat different. There was also a distinct difference in the symbolic image of Western and Korean costumes. Western and Korean costumes signify externality versus internality and denial versus the affirmation of national identity in ; dailiness versus ceremonialness and dynamics versus statics in ; and independence versus conformity and variability versus continuity in .

• Journal of Digital Convergence
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• v.14 no.7
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• pp.397-402
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• 2016

This study discusses on the city-culture contents convergence design strategy which can be linked to the identity of the city through applying the graffiti on old-town of Dongducheon. First, the background and cultural asset of Dongducheon were researched. Second, the places revealing the identities were investigated. Third, the interviews with the college students in the city were performed. As the result, we found that using graffiti gains positive reaction as the reinforcement factor for the city identification. The exotic image made up by US military presence is evaluated as an important factor for the city identification. The Rock Festival is a representative cultural event derived by the cultural influence from the US military and is one of the crucial elements for the city identification. In this study, graffiti was proposed as the visual expression which can be harmonized with this culture and be reinforced for the city identity. Results of the study concludes with the strategy for the application of graffiti with the expectation for the improvement of city image of Dongducheon through the change of identity, urban regeneration, and making of pollution-free culture.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.324-333
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• 2020

This study compares the visual elements of the top five global beer brands currently in the Chinese market with those of the top five Chinese beer brands. The purpose of the research is to identify the importance of visual elements in the label design of beer package and to present the direction of efficient label design. To this end, it is a brand among visual elements of beer label design, and it investigates the label design of Chinese beer and global beer brand through the multi-accelerated comparative analysis method, focusing on color, illustration and layout, and analyzes the difference of elements appearing in the global beer label design from China by utilizing the recursive five-point scale. According to the research, the visual elements used in the Chinese beer brand were more complex compared to the global beer brand, and most layouts were similar, making the product less differentiated. On the other hand, the global beer brand has secured brand identity and differentiation based on its iconic visual elements and diversity of layout. In order to establish itself as a strong brand in consumers' minds, the Chinese beer brand needs differentiated label design through active use of unique brand design.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.283-286
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• 2005

A design of Ice Cream Shop is an intended creation activity to increase the sales and profits by planning the space creativity and effectively. Accordingly, it should give the aesthetic and psychological satisfaction by making the space formative as a visual space expressed by a unique identity with a functional convenience. The design of Ice Cream Shop should reflect the changing demands and patterns of a consumption life as a result. Therefore a design plan is required to predict the living and culture. The design process can be divided into a basic planning, basic design and implementation design in large. The details are as follows. When a designer is assigned to the design from a client, he should start his work from surveying the site and arrangement, After arrangement, he sets up basic guidlines, which are called as a basic planning.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.200-205
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• 2007

본 연구에서는 컴퓨터를 이용해 시간과 공간에 구애 받지 않고 교사와 학생, 학생과 학생이 쌍방향으로 대화할 수 있는 첨단의 교육환경인 이러닝의 콘텐츠에 대한 연구를 진행하였다. 이러닝에서의 콘텐츠 디자인은 교육의 효율성과 수월성의 측면에서 많은 연구가 필요하다. 본 연구에서는 이러닝에서 교육 콘텐츠의 제작에 있어 웹 아이덴티티 적용의 필요성과 그 개념 및 효율성에 대한 연구를 수행하였다. 이론 고찰을 통해 이러닝에서 웹 아이덴티티가 학습에 미치는 효율적 작용을 연구하였고, 실증적 조사연구를 통해, 이러닝에서의 웹 아이덴티티 구현과 과목 선호의 상관관계를 규명하였다. 조사 방법으로는 가설을 세우고 이를 검증하는 방식으로 이루어졌으며, 가설은 '웹 아이덴티티가 적용된 이러닝 콘텐츠는 과목 선호에 영향을 주어 학습동기유발 및 학업 성취에 긍정적인 영향을 준다'로 설정하였으며, 사이버대학교 재학생을 대상으로 웹을 통한 이러닝에서 학습 콘텐츠에 웹 아이덴티티 적용 유무에 따른 과목 선호를 조사하였다. 이 조사를 통해 이러닝 콘텐츠에서 웹 아이덴티티 구현이 과목 선호도에 긍정적인 영향을 준다는 것이 확인되었다.

• Journal of the Korean housing association
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• v.22 no.1
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• pp.57-64
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• 2011

The purpose of this study is to investigate design elements to strengthen apartment communities in territoriality perspectives. To this end, the study first identified the functions of territoriality to communities, and examined precedent studies on community planning. Then, looking into actual apartment, the study analyzed design elements of the apartments by territoriality functions, and found significant community-building and community-strengthening elements. The results of case studies are as follows: Specific design elements are 1) both individual and shared places from the perspective of possession, 2) both physical boundaries including visible mark and physical demarcation, and emotional boundaries including space arrangement and visual expansion from the perspective of boundary-regulation, 3) both physical proximity, such as providing space for physical encounter and easy access, and emotional proximity such as homogeneity and intimacy from the perspective of proximity 4) design differentiation and adoption of the design concept to express the identity of the community from the perspective of proximity personalization.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.2
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• pp.131-141
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• 2014

UX design e-learning systems in order to establish the reasonable structured modules that are based on interdisciplinary research. E-learning by focusing on technology-related education, information technology and psychology, business administration, etc. has been studied in the field. However, an important part of smart education, one of the students in the field of self-directed research is lacking UX design. UX Design the User Interface and Visual Identity is central to the success of the content of the important research areas in modern smart society. This case study is for smart education digital textbooks considered the characteristics of the study. Presented by the Ministry of Education on the basis of the standard of digital textbook content of the e-learning features, including multi-disciplinary analysis of UX design requires a structured model is proposed. Research data on the smart education and virtual education in UX design being used as the basis for studies forward.

• Journal of the Korean Institute of Landscape Architecture
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• v.13 no.1
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• pp.109-121
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• 1985

A study on the image identification of urban streetscape is valuable for illuminating identity that is not yet fully approached in the field of environmental design. This analysis of urban streetscape for image identification allows us to make a more detailed exploration of an important approaching methods in dealing with the structural characteristics of identity. As a matter of fact, the earlier indirect studies on this image identification were made by environmental designers, such as architectural and urban designer in the field of environmental perception and came to its environmental cognition & environmental pattern research with assistances by such researchers as K. Lynch A. Rapoport & Christopher Alexander. Through its environmental perception research, we can see its structural characteristics that is aesthetic & visual structural contents of physical environmental elements. And we can see its cognitive characteristics through the environmental cognitive research, that is continuity, territoriality, identity of place, uniqueness or individuality, meaning & symbolism. Through its environmental pattern research, we can see its physical, socio - economic, cultural and symbolic pattern identification contents, that is physical form of the city, style of the street, pattern of streetscape, socio- economic & geographical locality, arid life cycle, life style, common style of the behavior, cultural pattern of the activity, socio - cultural expression of the symbol. In these process, we can set up a set of the environmental design criterias from those three integral studies for identity. And for an environmental research, Tongsung-Ro around the CBD (central business district) in Taegu City was selected for a case study, because this streetscape is suitable for that approaching methods in this study.