• 제목/요약/키워드: Visual Form

검색결과 1,135건 처리시간 0.028초

A Suggestion of an Efficient Communication Method of Automobile Internet Banner Advertisements

  • Park, Sang-Jin
    • International Journal of Contents
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    • 제9권4호
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    • pp.30-34
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    • 2013
  • Internet banner advertisement has become recognized as an important media, and its influence has been increasing. The merits of Internet banner advertisement are diversity and consumer immersion. Especially, by using various types and visual expression methods, the automobile Internet banner advertisement has evolved into what attracts curiosity and interest of potential consumers. Thus, to find efficient communication method for automobile Internet banner advertisement, this study, by comprehensively analyzing various advertisement methods in previous researches, suggested an advertisement type and a visual expression method suitable to automobile Internet banner advertisement. Four types of automobile Internet banner advertisement are production form, production purpose, expression form, and advertisement area. Four visual expression methods are action form, image, change form, and moving form. And, through case analysis, this study also examined the value of the newly suggested method.

유아의 시지각 발달과 읽기 : 수.방향.형태항상성 지각이 한글 단어 읽기에 미치는 영향 (Effects of Preschoolers' Visual Perception on Reading Words in Hangul : Application of the Test of Visual Perception for Reading)

  • 최나야
    • 아동학회지
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    • 제30권2호
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    • pp.161-177
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    • 2009
  • In this study of the relationship between preschoolers' visual perception and reading Hangul words, the 287 participants showed significant developmental change in visual perception between three to five years of age. The researcher developed the computer-based screening Test of Visual Perception for Reading (TVPR). Factor analysis confirmed three factors of TVPR : perception of number, direction, and form constancy. These factors correlated highly with four factors of motor-reduced visual perception of the Korean Developmental Test of Visual Perception (Moon et al. 2003). All factors of TVPR explained reading real words and pseudo words; direction and form constancy perception predicted reading low frequency letters. These findings confirm that preschoolers' skills in visual perception contribute to the reading of words in Hangul.

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색상(Color)과 형태(Form)에 따른 시각적 주의에 관한 연구 -아이트래킹 실험을 중심으로- (A Study on Visual Attention According to Color and Form -Focusing on Eye Tracking Experiment-)

  • 황미경;권만우;박민희
    • 한국콘텐츠학회논문지
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    • 제19권4호
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    • pp.102-110
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    • 2019
  • 시각과 관련된 감성 연구 중에서 색에 대한 연구나 움직임에 대한 연구는 많이 이루어져 왔으나 정적인 형태 자체에서 감성을 불러일으킬 수 있는가에 대한 연구는 많이 이루어지지 않았다. 따라서 본 연구에서는 기본적인 3가지 형태를 중심으로 색상과 결합하여 영역 설정(AOI)에 의한 시각적 주의를 아이트래킹을 활용하여 분석하고 그 결과를 Heat Map과 Gaze Plot을 통해 시각적으로 표현하였다. 또한, 두 집단과 평균 차이에 대한 통계적 유의성을 검증하기 위해 대응표본 t검정을 실시하였다. 실험결과, 유채색의 형태가 무채색의 형태보다 시각적 주의가 크며, 난색의 형태가 한색의 형태보다 더 높은 평균을 보여 시각적 주의가 크다는 것을 알 수 있었다. 본 연구는 주관적으로 해석되기 쉬운 디자인적 요소를 객관적인 해석이 용이한 정량적 방법을 제시하는데 의의가 있다. 향후 본 연구결과를 토대로 더 많은 추가 연구가 수행되어 다양한 색상과 형태로부터 시각적 주의의 차이를 확인할 수 있는 정량적 해석 방법이 제시된다면 기초 디자인에 대한 가이드라인을 제공하는데 활용될 수 있을 것이다.

비정형과 정형 주거공간의 시지각적 특성에 관한 연구 (A Study on Characteristics of the Visual Perception of Atypical and typical Space in Houses)

  • 이상화
    • 한국주거학회논문집
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    • 제18권3호
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    • pp.81-89
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    • 2007
  • This study is aimed at understanding objectively on the visual perception of atypical space and form in contemporary architecture. It is accomplished to compose the various form and the atypical space in contemporary architecture, which by means of applying digital technology to architecture is able to materialize complicated form and space. Therefore this the sis is needed to understand user's senses and affects in atypical space and form. Atypical space is able to interpret geometrically and analyze quantitatively into visual perception. This analysis is applied to Isovist used as quantitative analysis recently, and physical analysis of space used as quantitative analysis defined to vertical elements, which is analysed comparatively to visual perception in observer's point and characteristics in spatial elements. Examples are selected to four examples represented to typical and atypical space in contemporary houses. As examples are analysed to visual perception of spatial character, this study is intended to understand to spatial character in aspects of spatial composition and observer's visual perception. In results of perceptive analysis on four spatial examples, Atypical spaces are composed of changeable spatiality, which are composed changeably of the relational method with adjacent spaces. Also, typical spaces are composed monotonously of spatiality and relational method on control of the length in boundary plane and openness.

A Study on the Metaphor Analysis Metrics of Visual Trope

  • Kwon, Gi-Myung;Lee, Jin-Ho;Jo, Jun;Hibino, Haruo
    • 디자인학연구
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    • 제20권2호
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    • pp.77-88
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    • 2007
  • Visual trope is one of the important appealing methods of creativity to induce voluntary consumer participation. In many cases, it delivers a message using metaphors. To define the concepts of_metaphor, we investigated methods of expression and significance of metaphor itself and associated forms; in all: metaphor, analogy, catachresis, metonymy, and synecdoche. We also considered the structure of each form to propose a method of metricizing the metaphor Consequently, we found that the metaphor of a visual trope is a type of operation and development of codes. We suggested models for each form type and concept of metaphor through the evaluation of metaphor significance and case study. Metaphor significance forms mutually close relationships with codes of pragmatics, semantics, and syntax. We suggested a type of metrics or a guideline for an expression method and evaluation of a visual trope appropriate for a metaphor form type. Therefore and importantly, the following study presents unique, but manifold results that are also useful in the field of design.

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Mexican tetra (Astyanax fasciatus)의 녹색 시간 색소포 유전자의 염기서열 다형화 현상 (Nucleotide Polymorphism of Green-like Visual Pigment Gene from Eyed and Blind Forms of the Mexican Tetra, Astyanax fasciatus)

  • 송춘복;쑈죠요코야마
    • 한국양식학회지
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    • 제11권3호
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    • pp.295-301
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    • 1998
  • Since the end of the Pliocene, ancestral strains of Astyanax fasciatus have been accidently washed into different caves at the time of flooding and have lost their eyes and body pigments. Availability of this independently derived cave fish and their ancestral form within a single species provided a unique opportunity for studying the process of molecular evolution of the visual pigment gene. The nucleotide sequence comparisons of an ancestral river fish and two cave fish showed that nucleotide polymorphism of a green-like visual pigment gene between the eyed and blind form of A. fasciatus was much higher than that between the same blind form. Considering the number of nucleotide substitutions per nucleotide site and the direction of the nucleotide substitutions, more nucleotide substituions between the different forms of fish rater than the same one were probably due to more frequent mutations in the eyed river form. Nucleotide substitutions per site at the intron have been ocurred more than three times faster than those at the exon. This result indicates that the functional constraint has affected the green-like visual pigment gene of the blind cave fish although its eye sight is no longer required.

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모더니즘 후기 복식에 표현된 미의식 연구 (A Study on the Aesthetic Consciousness in the late Modernism Fashion)

  • 김정은;정흥숙
    • 복식
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    • 제51권6호
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    • pp.67-83
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    • 2001
  • The purpose of this study is to define the aesthetic consciousness in the late Modernism fashion which generated a sudden style change and craze, and to identify the essential meaning of the style. In order to achieve this the aesthetic approach was applied. Visual commonalities were sought between fashion and contemporary architecture, furniture, ceramic and metalware, to lead to a deeper insight into the aesthetic consciousness. Common visual characteristics are curvedness of the line, obliqueness of the line, asymmetry of the form, exaggeration of the form and symbolic nature of the form. The content which can be analogized from the visual characteristics are the beauty of the nature, the beauty of the glamourous feminity, the beauty of the ideal and the beauty of the creative personality. In the creating process, the existential aspect of human being became a focus of attention, and human being's subjectivity operated as a principal force. In the late Modernism fashion, the appreciator's aesthetic experience became more important, and the appreciator's psychological satisfaction and pleasure were considered in the creative process. Fashion, architecture and crafts, which fulfill functional duties in everyday life, facilitated the appreciator's aesthetic experience through empathy. This study inquires into the relationship between aesthetic consciousness and visual form. This study offers meaning because to uncover the connoted aesthetic consciousness in the late Modernism fashion is to pursue the roots of current aesthetic consciousness and it is hoped that in doing so this study will provide a basis for interpreting and understanding today's fashion style.

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조형요소의 감성적 인지특성에 관한 연구 - 색상과 형태를 중심으로 - (A Study on the Emotional Cognitive Characteristics of Formative Elements - Focusing on Color and Form -)

  • 황미경;권만우;김치용
    • 한국멀티미디어학회논문지
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    • 제24권3호
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    • pp.460-467
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    • 2021
  • Among the formative elements, color and form are the most critical elements that can capture a person's perspective. Companies are concentrating on developing visual perception-oriented products by accommodating the diverse needs of consumers, where the emotional factor plays as an important design consideration. Accordingly, the visual perception reaction of consumers was analyzed through a questionnaire focusing on color and form. The result finds that, when Ernst Gombrich (1909-2001) perceives objects in questionnaires related to personal preferences for color and form, humans do not rely solely on the eyes, but describes with the knowledge diagram through that knowledge. In doing so, the knowledge that we already know plays a part to describe the object. In addition, colors and forms are recognized by combining the social and cultural information experiences of the perceiver with the learned knowledge. In the future studies that define the interrelationships of the formative elements should be continued through the analysis of more complex and clear visual perception characteristics of the formative elements.

루이스 칸 건축의 내부공간 형성에 관한 연구 (A Study on The Formation of Inferior Space in Louis I. Kahn's Architecture)

  • 윤동식
    • 한국실내디자인학회논문집
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    • 제17권5호
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    • pp.23-30
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    • 2008
  • This thesis aims to analyze the visual perceptual effects drawn by 'axial composition and divergence' and to interpret the architecture of Kahn in respect of 'axial composition and divergence'. Axial composition of the form, the location of the entrance and divergence of internal movement were checked up about 53 works by extracting parti which is basic element of spatial composition. The 3D modeling simulation was performed for the selected 10 works in order to analyze the visual perceptual effect due to divergence of the internal movement. The reaction of the observer's actions and visual perception by 'axial composition and divergence' is presented in the following steps. 1. Divergence of the entrance/a panorama of expanding planes. 2. Divergence of internal movement/The process of perception of visual rotation and central spatial form. 'Perceptive form' created by 'divergence' is the result of diverse and flexible series of processes which must be experienced in person in order to reach the space as a room with a definite domain and center.

색각 시표에 따른 시피질 뇌파의 반응 상태 (Response State of EEG Wave Type on Visual Cortex According to Color Vision Target)

  • 김덕훈
    • 한국안광학회지
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    • 제5권2호
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    • pp.5-9
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    • 2000
  • 시유발전위는 시피질 뇌파의 반응을 알 수 있는 전기 생리학적인 검사법이다. 이 검사는 눈의 기능을 타각적으로 검사하는 검사법이다. 본 연구는 색각에 대한 객관적인 검사를 위해 시유발전위를 사용하였다. 검사조건은 거리와 조명의 차이를 다르게 한 상태에서 실시하였다. 피검자는 한국인 성인으로 정상색각자를 대상으로 하였다. 수렴운동 상태에서 색각의 시표적에 따라서 시자극에 관계하는 시피질의 뇌파의 빈도는 델타파가 가장 많고, 다음으로 메타파, 세타파 그리고 알파파의 순으로 나타났다. 뇌파의 진폭에 대한 히스토그램은 거의 비정규분 포곡선을 가지며, 위상 분석에서는 대게 선형을 나타내었다. 시표의 종류에 따른 뇌파의 빈도는 비슷한 결과를 나타내었다.

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