• 제목/요약/키워드: Visual Expression Trend

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모션그래픽에서 다이내한 중국문자의 타이포그래되에 대한분석 (Analysis of Dynamic Chinese character Typography Design in Motion Graphics)

  • 부가륜;김해윤
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2014년도 추계 종합학술대회 논문집
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    • pp.329-330
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    • 2014
  • The continuous development of information technology had led people into the era of new media. New technologies, in its rapid development, have also produced impacts on traditional visual communication design. As an integral element in traditional visual communication design, Chinese characters have no longer confined to traditional paper media but turned to dynamic video space. In light of the changing globalization tendency, dynamic Chinese characters are producing increasing influences in motion graphics. It is an inevitable trend in character typography design that visual communication will make a breakthrough in the traditional expression boundary. This paper analyzes the influence of dynamic Chinese characters upon motion graphics in view of typography and style, and puts forward with the typography design that can conform to the development of the time, spread information and express emotions in a better way.

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한·중·일 페이퍼 컷팅 시각디자인 표형기법비교 (A comparative study on the visual design expression in papercutting of Korea, China, Japan)

  • 조려나;오치규
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2010년도 춘계 종합학술대회 논문집
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    • pp.138-140
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    • 2010
  • Papercutting은 인류 사회에서 예술 형식중의 하나이며 오랜 역사를 통하여 풍부한 소재와 형식으로 광범위한 지역에서 사용 되어는 장르이다. 시대의 발전에 따라 papercutting도 급속도로 널리 퍼지고 있다. 현대사회에서 Papercutting은 단순한 장식예술품이 아니라 트렌트(trend)와 라이프스타일을 표현하는 생활예술을 기초로 하는 디자인이다. 이러한 점에서 본 연구는 시각적인 Papercutting의 표현 분석을 주로 하고 있다. 특히 전통과 현대의 중국 한국 일본을 비교해서 역사적 문화적 배경에 따라 Papercutting의 현대적 변용과 새롭게 떠오르는 효용을 어떻게 활용하고 있는지 분석하였다.

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국내외 지사벽지 브랜드의 시각적 표현 비교연구 (A Comparative Study on Visual Expression Between Domestic-Overseas Brands of Paperweave Wallcovering)

  • 이준한;김선미
    • 패션비즈니스
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    • 제21권4호
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    • pp.34-43
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    • 2017
  • Paperweave wallcoveing is necessary to develop new designs based on the analysis of global trend and reflection of Korean traditional image to improve commercial value in the worldwide market. The purpose of this study was to understand design trend and share valuable data by product analyzing of major paperweave wallcovering brands - Yeomyung (Korea), Phillip Jeffries (USA) and Omexco (Belgium). In the dominant color, the largest proportion is YR. Analysis of each brand color, Omexco is using the widest range of colors, the colors of each brand uses an exclusive of its own brand compared to other brands are Green (Yeomyung), Blue (Phillip Jeffries), Red (Omexco). The number of colors, Yeomyung and Philip Jeffries have a high ratio of bi-color, Omexco is revealing various color expression methods such as 55% solid color, two or three multi-color are each half of the balance. Analysis of weaving, Yeomyung has a high ratio of balanced plain, at number of mixture, Yeomyung and Phillip Jeffries are using mostly paper-yarn but Omexco is using multi-mixture materials in some part of theirs. Regarding analysis of finishing, all three brands are mostly selling unfinished paperweave wallcovering but some solid coated are appearing at Yeomyung and Omexco. Yeomyung has more foil transfer compared with the other brands, Phillip Jeffries has some digital printed products.

3D캐릭터 디자인의 시각적 재미 요소 분석 -디즈니 애니메이션을 중심으로- (Interesting visual element analysis of 3D character design - Based on the animated Disney -)

  • 김휘;이종한
    • 만화애니메이션 연구
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    • 통권44호
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    • pp.163-181
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    • 2016
  • 3D 애니메이션이 점점 추세가 되어가는 이 시대에 2016년 흥해한 작품 <주토피아>에 대한분석을 통해 이 작품에서 시도한 새로운 변화와 요소들이 그 작품의 흥행하는데 어떤 역할을 하였고 어떠한 표현들이 이 시대에 적합한 표현방식인가를 초점에 맞추어 작품을 디자인하는 과정에서 조형적 의미와 상징 그리고 캐릭터 동작과 표현의 의미를 이해하고 작품을 감상한다면 그 재미도 배로 즐길 수가 있다.

안토니오 치테리오의 미니멀리즘적 실내공간 표현특성 (Expressive Characteristics of Antonio Citterio's Minimalist Interior Spaces)

  • 한미희;김문덕
    • 한국실내디자인학회논문집
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    • 제24권6호
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    • pp.96-106
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    • 2015
  • Occupying the center of architecture, design, painting and culture, minimalism is aesthetics of essence that reflects modern age but transcends age at the same time. Pursuing minimalist trend like this and covering the range of furniture, interior and architecture, total designer Antonio Citterio is developing minimalist designs of his own. Called one of the 3 greatest furniture designers in the world today, he leads the trend and enjoys high reputation as a world-renowned interior designer and architect. Therefore, the purpose of this study is to analyze and integrate minimalist descriptive characteristics which appeared in interior space of Citterio who pursues minimalist design. As a study method, this study reorganized minimalism from methodological perspective, drew out expressive characteristics of minimalist interior spaces unique to Citterio based on background and influence of Citterio's design and, centering on this frame of analysis, analyzed and integrated interior spaces he designed. The results of this study are as follows; first, in order to overcome problems that can become monotonous in a minimalist space, Citterio provides spatial experiences to feel visual and spatial variations using the ramp and bridge. Second, he created various senses of space with visual and spatial expansion using transparency in the walls made of glass. Third, with linear expressions, he designed modern spaces with beauty of proportion and balance through contrast and emphasis. Fourth, he made constructive expression through exposure of structures or stairs in the space. Fifth, he created sophisticated atmosphere with contrast between natural and artificial materials and emphasis of material properties. Sixth, his design also shows the characteristic of using furniture as the role of adjusting overall atmosphere of interior space, not as separated parts from it. The author hopes that above results of this study will provide new implications for the development of domestic interior design.

현대 가방 디자인에 나타난 술 장식의 표현유형과 미적 조형성 연구 (A study on the expression types and aesthetic formativeness of tassels and fringe in modern bag design)

  • 권기영
    • 복식문화연구
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    • 제28권4호
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    • pp.429-445
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    • 2020
  • The purpose of this study is to provide ideas for the development of bag design by analyzing the expression types and aesthetic formativeness of modern bag design using tassels and fringe given the newtro trend pursuing analog sensitivity in modern society. The methods and scope of this study are as follows. First, the related literature and internet data were reviewed in order to examine the expression types and characteristics of the bags of the West and East. Next, the definition and characteristics of tassel and fringe decoration in terms of the history of clothing were analyzed. Finally, the expression types and aesthetic formativeness of tassels and fringe were derived through the analysis of modern bag design shown in the fashion collections since 2010. The bags decorated with the tassels and fringe bring a variety of visual effects depending on the attachment position, direction and material composition, concentrating the gaze and radiating original style. In this study, the expression of tassels and fringe in modern bag design was classified into three types: surface decoration, shape variability, and object combination. Next, the aesthetic formativeness of modern bag design using tassels and fringe as decorative elements appeared through the mixture of heterogeneous materials and playfulness through imagination, exaggeration through extension of length and volume, and retro characteristics through reinterpretation of tradition. This study is expected to contribute to creative ideas of modern bag design which requires a global sense, which has been used in various cultures for a long time.

초현실주의 오브제를 모티프로 한 다목적 패션 디자인에 관한 연구 (A Study on Multipurpose Fashion Design with the Motif of Surrealist Objects)

  • 은숙;이연희;박재옥
    • 복식문화연구
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    • 제15권1호
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    • pp.68-80
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    • 2007
  • Surrealism's method of expression and inspiration has been a continuous influence on fashion. What is important is how to identify and research a source of inspiration, and how to use this inspiration to guide the designs that can be worn on a real human body. Therefore, the purpose of this study was to show how to develop ideas and designs from Surrealist objects and how to contribute to the development of designs to the diversity in visual and functional effects along with the changes in consumer's interest. Documentary studies about Surrealism and Surrealist-inflected fashion applying the works of Surrealist and fashion images as a tool of historical research were proceeded. And the ideas for theme, the motifs for print patterns, and the concept of designs were borrowed from Surrealist objects touching on the imagery between the real and reflected, optical and artificial, and the designs were developed with several different visual and functional effects changing color, pattern, size, and length with the function of zippers in each item. It also gives the person wearing it amusement because it includes the concept of play and D.I.Y. With effective planning, it is possible to attract consumer's interest in the market.

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Color Image Analysis of Cosmetic Web-Site for Color Marketing

  • Lee, Jeongman;An, Jongsuk
    • 패션비즈니스
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    • 제16권6호
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    • pp.127-143
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    • 2012
  • This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.

데페이즈망을 활용한 현대 실내디자인 표현에 관한 연구 (A Study on expression of interior design contemporary by application of depaysement)

  • 이정열
    • 한국실내디자인학회논문집
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    • 제16권2호
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    • pp.79-86
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    • 2007
  • The recent works of architecture and interior design take on too various aspects to be classified as a trend or tendency. Many subjects, seeking the superiority between form and function in space which was the issue of Modernism, got to face the works which transcend the limitation of architecture due to the development of a variety of media and technology these days. In result, we could see the works which are to be Included into the category of art rather than architecture. This study starts from the thought that the common aspects of these works are based on the strangeness to pursue uniqueness, peculiarities or novelty. 'The subject of this study, $'D\acute{e}paysement'$, creates a new relation, disconnected from customs, to an architecture which became familiar through defragment, fixation and abstraction by the habitual relation and makes it reborn as an architecture which gives us a fantasy and a pleasure, by converting into the shape and image which are different from its original shape when a stimulus is given to an architecture. This study starts from the artistic aspect which has a close correlation with the architecture. The subject, $'D\acute{e}paysement'$ could be historically considered in two aspects - $D\acute{e}paysement$ of Surrealism which developed in paintings and Defamiliarization of Russian Formalism in the area of literature. This study is carried in a category of $D\acute{e}paysement$, focusing on the visual aspect of the architecture. This study is composed as follows: In chapter 2, a theoretical research is performed according to the definition and meaning of the $D\acute{e}paysement$ expression techniques, its origination and evolution, and type classification by the features of expression techniques in the era of Surrealism when $D\acute{e}paysement$ developed most vigorously in the area of art. In chapter 3, the system which formalizes the expression method of the techniques is presented, focusing on the case analysis of the artistic works according to the types of $D\acute{e}paysement$. In chapter 4, the application of the expression techniques of $D\acute{e}paysement$ is discussed by conducting cases analysis of the modern interior design.

넌-포토리얼리스틱(Non-Photorealistic) 렌더링 애니메이션의 시각 효과 기법 - 단편 애니메이션 Paperman을 중심으로 (A Study on the Visual Effects of Non-Photorealistic Rendering Animation focusing on 'Paperman,' a Short Animation)

  • 박성원
    • 만화애니메이션 연구
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    • 통권40호
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    • pp.139-155
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    • 2015
  • 애니메이션은 포스트 프러덕션 과정에 의해 애초의 기획한 시각적 연출 의도에 맞게 완성된다. 특히나, 3D애니메이션 제작에 있어서 기획의도에 적합한 다양한 시각적 표현 기법은 렌더링, 쉐이딩 등에 의해 연출된다. 따라서 이러한 시각적 효과를 어떤 방식으로 제작할 것인지에 관한 연구는 애니메이션이 출현된 이후 계속적으로 진행 되고 있다. 이 중에서도 최근 애니메이션에서 자주 등장하는 렌더링 방식은 3D로 제작하였지만 2D애니메이션의 느낌을 살린 효과이다. 3D 애니메이션은 이미지를 시각화하는 렌더링 방식에 따라 사실적으로 표현되는 포토리얼리스틱 렌더링(Photorealistic RENDERING)과 사진적 리얼리즘에서 벗어나 셀애니메이션의 경험적 감성의 화면 효과를 살린 비사실적 렌더링(NON-PHOTOREALISTIC RENDERING)으로 구분되는데 이는 2D애니메이션의 시각적 효과를 살린 렌더링 방식은 비사실적, 즉 넌-포토리얼리스틱 렌더링 방식으로 제작된 것이다. 이렇게 제작된 애니메이션은 공간과 애니메이팅에 있어서 3D애니메이션의 공간, 움직임 표현의 깊이를 보유하면서도 친화적인 아날로그 느낌의 화면을 연출할 수 있기에 많이 제작되고 있는 포스트 프러덕션 효과이다. 따라서 본 연구에서는 3D그래픽스 기법 중 넌-포토리얼리스틱(Non-photo Rendering)의 범주에 속하는 카툰렌더링(Cartoon Rendering)기법으로 제작된 디즈니의 대표적인 단편애니메이션 Paperman을 중심으로 기법적 방식을 분석하고 카툰렌더링으로 표현된 씬의 시각적 전달 효과를 분석하여 기획의도에 표현한 합성작업 과정을 살펴보도록 한다. 이어 넌-포토리얼리스틱(Non-photo Rendering)의 범주와 장르가 다양해 지고 있는 추세에 맞춰 그래픽적 표현 한계를 뛰어넘어 보다 효율적이고 다양한 표현방식 후반 기법들이 연구되길 바란다.