• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.4
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• pp.1-13
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• 1999

Previous research for visual assessment of streetscape employed static simulation methods to represent future landscape. However, streetscape is experienced sequentially, and thus dynamic simulations can be more effective. This study tried to adopt computer animation in the evaluation of streetscape, and examined its effects and possibilities. Three development scenarios for the redevelopment districts of Sokong-Ro and Banpo-Ro in Seoul were designed, and simulations were produced by three methods-photo-retouching, computer still image, and animation. A preference questionnaire was asked to 69 university students, and the effects of simulation methods on visual preference were examined. In addition, the frames of the animation were reclassed to identify the visibility of physical elements. The relationships between the visibility and visual preference were analyzed. The results showed that visual preference can be explained by three factors-Amenity, Tidiness, and Variousness-that account for 62.4% of the total variance, and the Amenity showed the highest proportion: 36.0%. Among the three simulation methods, animation showed the largest difference in preference for the most important factor(Amenity), and yielded the highest correlation between visibility of physical elements and Amenity. This result demonstrated that dynamic simulations can provide more accurate observation of visual changes, especially because the simulated landscape is experienced sequentially. The results also revealed that the sequential change in the visibility of physical elements can be examined easily and precisely by animation. This benefit of animation enables analysts to identify the points where the landscape varies the most, and thus visual preference should be evaluated.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.2
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• pp.101-112
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• 2015

New media which appeared in accordance with the development of IT technology includes elements of the interaction to be developed as an interactive media. In the field of interactive media which can be most actively applied, there is the filed of experience exhibition based on the active participation of people who experienced. Interactive media applied to the experience exhibition area, in order to have an effective communication that is based on a high degree of immersion, has been utilized as a platform for educational contents. This study is intended to explore the elements of visual perception for developing an optimized interface in the perspective of children who are the main subject of educational contents to present the criteria for the development of an interface for children. Thus, this paper derives the elements by the analysis of the visual perception elements of children and the experiment for the immersion environment. By analyzing the results, this study is to present the criteria of the visual perception elements for the development of interactive media contents for children.

• Journal of architectural history
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• v.17 no.4
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• pp.83-95
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• 2008

This study was firstly to reflect upon the background of the generation and the urban spatial value and significance of the medieval plaza. The main aim of this study was to extract the spatial determinants which give the great influence on the formation of the medieval plaza and in addition the endogenous rules and aesthetical grounds regarding the respective elements. Especially they could be applied to the design guideline. They are dimension(volume and scale), shape, elevation as the morphological elements and enclosure, proportion, grade difference, spatial sequence and plaza group as the spatial determinants and visual sequence, visual or spatial boundary, approaching axis and perspective effect as the aesthetic and visual elements and function(use), human behaviour as the social-behavioral elements and otherwise, for instance, plaza furniture, ground decoration and vegetation. This study was intended to analyze each elements based on the classical historical literatures and to suggest the planning conditions for composing the ideal plaza referring to the cases and literature review on the medieval plaza and finally is expected to contribute to the plaza design methodology.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.324-333
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• 2020

This study compares the visual elements of the top five global beer brands currently in the Chinese market with those of the top five Chinese beer brands. The purpose of the research is to identify the importance of visual elements in the label design of beer package and to present the direction of efficient label design. To this end, it is a brand among visual elements of beer label design, and it investigates the label design of Chinese beer and global beer brand through the multi-accelerated comparative analysis method, focusing on color, illustration and layout, and analyzes the difference of elements appearing in the global beer label design from China by utilizing the recursive five-point scale. According to the research, the visual elements used in the Chinese beer brand were more complex compared to the global beer brand, and most layouts were similar, making the product less differentiated. On the other hand, the global beer brand has secured brand identity and differentiation based on its iconic visual elements and diversity of layout. In order to establish itself as a strong brand in consumers' minds, the Chinese beer brand needs differentiated label design through active use of unique brand design.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.369-374
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• 2020

A variety of sensory elements are used in video advertisements promoting products. Video advertising using visual and auditory elements is a representative means of marketing. The advertising video that promotes the product by using such a sensory element is imprinted on viewers by continuously or repeatedly exposing visual elements such as a logo or a specific image or phrase. Such visual images are used as an effective way to symbolize brand image effectively. If the visual elements were symbolized in the advertising images of most car brands, Kia's K5's advertising images symbolized auditory elements, or sounds, to produce K5's unique advertising images. In this paper, we compared Kia's K5 advertisement image symbolizing auditory elements with other brands' advertisement image of other companies, and studied the techniques and effects used in advertisement image production.

• Korean Institute of Interior Design Journal
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• no.37
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• pp.144-150
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• 2003

Human being is experiencing the spaces with constant moves. The process of delivering information is worked by vision and perception communications. The aim of this specialized study is to analyze the processes of constructed experiences which visitors may choose the directions in the museum. Abstracting and investigating the recognizable and visual elements, we examine how those elements influence the audiences moving choices which reflect the propensity of people through mostly the experimental research. These cases would show the more effective results with proper harmony of different characters. To analyzing and adapt the recognizable and visual elements which effect the audiences moves from starting point, this research suggests the directions of plans in active spaces which would help the communication between the objects In the museums and people. This research is the basic study of maximizing the communication between audiences and exhibitions.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.98-99
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• 2004

• Journal of Korean Society of Rural Planning
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• v.4 no.2
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• pp.29-40
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• 1998

The landscape of rural settlement incurred the loss and worsening of its main feature in the modernization which was progressed by the inner and outer cause - the growth of urbanization and improvement of living and dwelling environment. This study investigates the visual characteristic of land-use in rural and analyzes relations between visual quantities by land-use and a pre(essence of landscape. And it is suggested the basic data of a planning and a management in rural by making clear characteristics and influences of landscape preference elements The visual characteristic of landscape elements that is based on the rural land-use is classified harmony, variety, variables and particulate. And it is classified the object of landscape by recognizing images of landscape produce space, natural environment, settlement place and cultivated land of a special products. In the analysis of landscape preference, it appears that the harmony has a great influence on a suburban, a rural, a mountainous district, and a hamlet in psychology elements and the volume of forest area in visual elements. As a result, it requests rural scenes in harmony with the natural environment. So, the landscape planning which has the regional development and the identity as the rural settlement can be represented by the preservation and development of regional feature.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.433-438
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• 2019

This study analyzes the visual design elements in election posters and the influence they have. Focused on the Mayor of Seoul election in 2018, this research aims to find out the influence of visual elements on the possible cause of vandalisms of election posters. As a research method, the researcher analyzed the role of election posters and investigated examples of election poster vandalisms in Korea. In addition, the researcher conducted eight in-depth interviews about the positive and negative opinions about the visual elements of a specific candidate's election poster from the Mayor of Seoul election. As a result, there are two findings. First, the visual design elements did not influence the provocation of vandalism. Second, the content of the political slogan had the most negative influence. This study is significant because it examines the influence of visual design elements on the election campaign posters. This study is hoped to help future research and to contribute to the development of more influential delivery of visual political messages.

• Journal of Fashion Business
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• v.22 no.1
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• pp.114-123
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• 2018

The purpose of this study is to investigate the visual elements for effectively conveying the make-up method of the Korean history. We will do basic research on language visualization through visual poetry by using a make-up method as a visual expression element. Our research methods consisted of a related literature research, an internet search, and case study methods. The make-up methods of Korean classical make-up through visual poetry consisted of a through literature review. First, make-up methods, cosmetics, jewelry, and hair styles are shown in the classic make-up style of each age. Second, classical make-up visual poetry shows the identity, gender, and character depictions. Third, there were many visual metaphors about the hair types, figures, and hair among the classical make-up methods of each age. I think that this topic is worth researching as an appropriate medium to increase attractiveness. This research is with visual expression elements of the Korea make-up method. This study analyzed the Korean traditional make-up method that expresses and reinterprets visual metaphors. The results of this study can be applied for basic research.