• 대한안전경영과학회지
• /
• 제17권4호
• /
• pp.321-333
• /
• 2015

This study empirically analyzed the influence of media on a visitor's satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor's satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor's satisfaction and re-visit were 'Docent' and 'Website' factors. Accordingly, it is judged that it's necessary to more preferentially consider 'Docent' and 'Website' factors than the other factors in order to increase a visitor's satisfaction and re-visit. Third, it's possible to interpret that the bigger a visitor's satisfaction, the higher a visitor's intention to re-visit through the verification that a visitor's satisfaction will have a significant influence on a visitor's re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor's satisfaction and re-visit.

• Asia Marketing Journal
• /
• 제25권3호
• /
• pp.126-147
• /
• 2023

This study investigates the effects of the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including intentions of revisit and recommendation. Increased satisfaction also enhances subjective QOL and omnivorous cultural engagement among art museum visitors, implying promising collaboration among cultural arts institutions. The findings have both theoretical and practical implications for enhancing visitor experiences and promoting diverse cultural engagement. Limitations and future research directions are also discussed.

• 한국환경과학회지
• /
• 제19권8호
• /
• pp.961-969
• /
• 2010

This study was carried out to analyze conceptional structure between visitor's satisfaction and loyalty in the national natural recreation forests. The results of this study showed that facility, natural resources and view, staff service of recreation forest had positive effect on visitor's satisfaction. Reservation system, accessibility, and usage fee of recreation forest was not related to visitor's satisfaction. In addition, visitor's satisfaction was found to have positive effect on visitor's loyalty such as revisiting intention and word of mouth. As a result, managers of recreation forest need to enhance visitor's satisfaction, to improve rate of revisiting intention and to incite word of mouth through building management strategy.

• Journal of Forest and Environmental Science
• /
• 제37권1호
• /
• pp.69-78
• /
• 2021

This study aims to verify a difference between the years 2014 and 2019 of Uiryeong-Gil, which is operated by the Visitor-Reservation System, in terms of the cognition of system, operational effectiveness, and behavioral intention. The analysis is as follows. First, among the overall cognition of the Visitor-Reservation System, the satisfaction from - prevention for safety for accident, expansion to other parks, number of visitor restriction, and satisfaction with reservation method - increased compared to 2014. Second, among the effects of the Visitor-Reservation System operation, satisfaction shows differences in year-to-year levels in terms of resource protection, resource damage mitigation efficiency, natural experience opportunity, comfort of visit-environment, and prevention of illegal activities. Third, the analysis of the differences in the behavior of the Visitor-Reservation System showed that the satisfaction of visitors, revisit intention, and overall satisfaction differed per year. The results of this study are meaningful in that the Visitor-Reservation System is no longer the restriction, but the change in cognition for the protection of ecosystems and sustainable visiting in order to expand the Visitor-Reservation System into a sustainable policy.

• 농촌지도와개발
• /
• 제25권4호
• /
• pp.199-210
• /
• 2018

The concept of visitor satisfaction and service quality are notably two important concepts in marketing. Two concepts are important in addressing theoretical as well as practical issue for marketers and consumer researchers. The study aims to identify the factors influencing visitor satisfaction in local folk festival. Data were collected from 432 residents of festival visitors through structured survey questionnaires. Results showed that whereas program contents and staff were more like positively to affect visitor satisfaction, accommodation and amenity affected visitor satisfaction negatively. Therefore, in order to visitors' satisfaction, practitioners and policy makers need to develop program contents and staff ability.

• 농촌지도와개발
• /
• 제19권2호
• /
• pp.409-434
• /
• 2012

The purpose of this study is to clarify the cause and effects of evaluation attribute, visitor's satisfaction and behavioral intentions focused on Busan International Film Festival(BIFF). To achieve the study objective, 277 valid questionnaires were statistically analyzed, using frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and path analysis. The results show that the evaluation attribute of local festival exerts a positive influence on visitor's satisfaction and behavioral intention. Second, visitor's satisfaction had positive effects on behavioral intention. The regional festival can vary depending on the visit is satisfied. Consequently, it was revealed how evaluation attribute is in the visitor's satisfaction and behavioral intention in local festival.

• 한국산학기술학회논문지
• /
• 제11권5호
• /
• pp.1820-1828
• /
• 2010

본 연구는 2009년 천안에서 개최된 웰빙식품 엑스포를 토대로 문화관광부에서 제시한 방문객 관점의 만족도 측정지표를 실증적으로 분석한 연구이다. 2009년 9월 11일에서 20일까지 10일간 개최 장소에서 수집한 설문지 900부를 SPSS12.0과 Amos7.0을 활용하여 확증요인 및 경로모형을 분석하였다. 문화관광부에서 제시한 엑스포 행사내용, 행사구성, 편의시설 운영 및 진행, 행사장 환경 및 상품품질 모두 방문객 전반적 만족도에 유의한 인자로 판명되었고, 만족도 측정을 위해 활용된 전반적으로 만족한 방문객은 그렇지 않은 방문객 보다 재방문 의사가 높은 것으로 판명되었다. 본 연구의 결론을 바탕으로 연구에서 사용된 방문객 만족도 지표는 타 행사에 반복적으로 활용될 수 있는 토대가 될 수 있다.

• 대한안전경영과학회지
• /
• 제19권2호
• /
• pp.117-133
• /
• 2017

The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

• 한국콘텐츠학회논문지
• /
• 제12권10호
• /
• pp.489-498
• /
• 2012

본 연구는 여행박람회 방문객의 인지적 태도와 정서적 태도 요인이 심리적 만족과 방문만족에 미치는 영향을 연구하여 마케팅전략을 수립하고 기업의 성과를 높이는데 중요한 자료로 활용하고자 하는 연구목적을 가지고 있다. 본 연구를 위하여 2012년 하나투어 여행박람회 방문객 240명을 대상으로 설문조사를 실시하였고, 회수된 203부의 유효설문지를 바탕으로 분석을 하였다. 연구결과 첫째, 여행박람회 방문객의 인지적 태도 요인은 심리적 만족과 방문만족에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 여행박람회 방문객의 정서적 태도 요인은 심리적 만족과 방문만족에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 여행박람회 방문객의 만족에는 참가태도가 중요한 영향을 미치는 요인임을 우선적으로 인식하는 것이 필요하다. 또한 방문객의 만족도가 긍정적 행동의도에 옮겨질 수 있도록 적극적인 마케팅 활동에 대한 전략을 수립하고, 차별화된 아이템과 콘텐츠가 개발된 여행박람회가 기획되어야 하겠다.

• 한국산림과학회지
• /
• 제95권1호
• /
• pp.113-123
• /
• 2006

본 연구의 목적은 국립공원 탐방서비스의 질이 탐방만족도에 미치는 영향을 규명하는 것이다. 국립공원의 탐방서비스와 탐방만족도에 관한 이론적 고찰을 통해 탐방서비스 측정항목을 도출하고 연구의 가설을 설정하였다. 본 연구의 자료는 2005년 봄, 여름, 가을동안 8개의 국립공원 탐방객 4,423명을 대상으로 한 설문조사를 통해 수집되었으며, 기술적 통계분석, 상관분석, 요인분석, 다중회귀분석을 이용하여 분석하였다. 분석결과, 1) 탐방서비스의 주요요인으로 탐방서비스의 확신성, 신뢰성, 공감성, 유형성, 대응성 등 5개의 요인이 추출되었다. 2) 모든 탐방서비스 요인과 탐방만족도와는 통계적으로 유의한 상관관계가 있었으나 상관계수 값은 작았다. 3) 모든 탐방서비스 요인은 탐방만족도에 통계적으로 유의한 영향을 미치고 있었다. 4) 탐방만족도에 가장 기여도가 큰 변수는 탐방서비스의 확신성이며, 탐방서비스 공감성의 정도를 1.00으로 할 때, 이에 비해 확신성은 2.85배, 신뢰성은 2.56배, 유형성은 2.24배, 대응성은 1.19배 더 중요한 것으로 평가되었다. 본 연구의 결과, 국립공원 탐방만족도를 개선하기 위해서는 무엇보다 자원과 시설의 관리를 철저히 하여 서비스의 확신성을 높이는 것이 가장 중요하다고 판단된다.