• International Journal of Internet, Broadcasting and Communication
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• 제16권3호
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• pp.85-97
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• 2024

In recent years, the Guochao style of virtual idols has proliferated, and the virtual idol market in China has witnessed gradual growth. As Guochao combines traditional Chinese culture with modern aesthetics, it shapes a distinctive visual identity for Chinese virtual idols. We address the current research gap by exploring the characteristics of Guochao style in virtual idol design through literature analysis, semiotics, and comparative studies. We examine how Guochao virtual idols represent the convergence of Chinese culture and modern technology, reflecting cultural characteristics of the era. Through our analysis of virtual idol design, we identify key design features of Guochao virtual idols, bridging a theoretical void in this area. We propose recommendations to foster a more dynamic and culturally enriched virtual idol industry in China. Our research provides new insights into integrating Guochao elements into virtual idol design as an approach to differentiate amid competition while promoting traditional Chinese culture through digital media. We demonstrate how this design approach enhances the uniqueness and cultural value of Chinese virtual idols, contributing to the field's theoretical foundation and practical applications.

• 패션비즈니스
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• 제27권1호
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• pp.110-125
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• 2023

Virtual idol groups are a product of changes in cultural content and development of digital technology. The purpose of this study is to derive the characteristics of technical expression and fashion of virtual idol groups of Korean entertainment companies, and the significance of this study is to provide basic data for creating a new content business model for virtual idol groups. The research method of this study consisted of literature research and case analysis. Korean virtual idol groups 'K/DA', 'Aespa', and 'Eternity', which show the evolved business model of the entertainment industry through rapid advances in digital technology, were selected as the subject of case analysis for this study, and newspaper articles were searched by keywords and analyzed. As a result of the study, the technical expressions shown in Korean virtual idol groups were 'implementation of realistic content through interaction technology', 'delicate motion expression through motion capture technology', and 'convergence of information between the real world and virtual world through AR technology', 'provision of experience similar to reality by VR technology' and 'formation of cultural contents by Deep Real technology' were deriven. In addition, the characteristics of the Korean virtual guide idol group's fashion are 'marketing strategy through collaboration with fashion items', 'giving recognition as a digital fashion icon of real existence', 'creating a sensuous image as a fashion brand ambassador' and 'fashion style expression of the Z generation's sensibility'.

• 한국콘텐츠학회논문지
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• 제20권5호
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• pp.69-78
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• 2020

K/DA는 게임 캐릭터를 기반으로 만들어진 K-pop 버추얼 아이돌이다. 이에 본 연구에서는 K/DA를 중심으로 버추얼 아이돌의 생성과정과 특징, 존재론적 의미를 파타피직스의 관점에서 분석했다. K/DA는 게임 캐릭터와 아이돌 걸그룹의 캐릭터 데이터베이스를 기반으로 생성됐다. 이때 가상의 아이돌 캐릭터와 실제의 여성 아이돌이 결합해 독자적 정체성을 구축한다. 이후 모션 캡처를 통해 가상화된 인물의 신체를 체화하고, 증강현실을 통해 무대에서 퍼포먼스를 구축한다. 그 결과 K/DA는 가상과 현실을 가로지르는 동시에, 둘 중 어디에도 귀속되지 않는 파타피지컬 주체가 된다. 이처럼 K/DA는 가상/현실, 정보/물질, 기계/인간을 구분했던 이분법적 체계를 극복하고, 향후 디지털 주체가 위치할 제3의 지대를 제시했다는 점에서 그 의의가 있다.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.28-38
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• 2022

Virtual idols have aroused wide attention as a novel product of the idol industry in the digital era over the past few years. The population of China determines that virtual idols have a huge fan market. As a digital cultural product closely connected with fans, virtual idols are im-portant to gain insights into the correlation between fan satisfaction and virtual idol functions. In accordance with the KANO demand model, this study first classifies and explains the specific functions of virtual idols into four quadrants, including attractive, must-be, 1D (One-Dimensional), and indifferent. Subsequently, the satisfaction of fans of virtual idols with specific functions in each quadrant are analyzed using a questionnaire. This study suggests that virtual idols have one at-tractive quality, three 1D quality, two must-be quality, and five indifferent quality functional elements. This study qualitatively analyzes the functional elements of virtual idols through fan satisfaction based on the KANO model, which provides valuable help for future research in the field of virtual idols and producers in this field.

• 산업진흥연구
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• 제9권3호
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• pp.139-146
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• 2024

이 연구의 목적은 버추얼 아이돌 '플레이브(PLAVE)'의 인기 요인을 분석해 향후 국내 엔터테인먼트 산업에서 등장할 버추얼 아이돌 제작 및 콘텐츠 운영에 필요한 시사점을 제공하고, 버추얼 아이돌의 성공 전략을 모색하는 것이다. 이를 위해 '플레이브'의 인기 요인에 대해 세 가지 가설을 설정하였고, 2024년 5월 7일부터 5월 20일까지 총 14일간 가설 검정을 위한 온라인 설문조사를 실시했다. 73명이 설문조사에 참여하였고, 그중 성실하지 않은 응답을 제외한 총 67개의 응답을 회귀분석했다. P-value 값이 유의 수준 0.05를 넘지 않을 때 가설이 타당하다고 판단하였고, 세 가설 모두 채택되었다. '플레이브'의 인기 요인은 첫째, 캐릭터 리얼리즘, 둘째, 2D 웹툰 디자인, 셋째, 실시간 소통이다. 이러한 결과는 국내 엔터테인먼트 산업 종사자들에게 전략적 인사이트를 제공하며, 버추얼 아이돌 산업에 새로운 패러다임을 제시할 것이다.

• International Journal of Internet, Broadcasting and Communication
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• 제14권4호
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• pp.64-79
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• 2022

The concept of Virtual Character has been developed for a long time with people's demand for cultural and entertainment products such as games, animations, and movies. In recent years, with the rapid development of concepts and industries such as social media, self-media, web3.0, artificial intelligence, virtual reality, and Metaverse, Virtual Character has also expanded new derivative concepts such as Virtual Idol, Virtual YouTuber, and Virtual Digital Human. With the development of technology, people's life is gradually moving towards digitalization and virtualization. At the same time, under the global environment of the new crown epidemic, human social activities are rapidly developing in the direction of network society and online society. From the perspective of digital media content, this paper studies the production technology of Virtual Character related products in the Chinese market, and analyzes the future development direction and possibility of the Virtual Character industry in combination with new media development directions and technical production methods. Consider and provide reference for the development of combined applications of digital media content industry, Virtual Character and Metaverse industry.

• 디자인학연구
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• 제14권2호
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• pp.87-94
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• 2001

3차원 캐릭터 애니메이션은 컴퓨터 그래픽과 소프트웨어의 기술적인 발전에 힘입어 큰 성장을 맞이하게 되었으며, 영화, 광고, 애니메이션, 게임, 영상물 제작은 물론 여러 분야에서 3차원 캐릭터 애니메이션은 중요한 위치를 차지하게 되었다. 특히, 가상아이 돌 등장으로 3차원 캐릭터 애니메이션의 나아갈 방향을 제시함은 물론 상업적 측면에서 다른 매체의 상호작용을 함으로써 팬시, 테마파크 산업 등에 큰 시너지 효과를 창출시킬 수 있다. 본 내용은 3차원 캐릭터 애니메이션에 관련된 컴퓨터 그래픽 기술과 만화영화, PC게임, 영화, 가상아이돌, 리얼타임 퍼포먼스 등 산업현황을 살펴보고 문제점과 개선방향을 제시하고자 한다.

• 한국의류산업학회지
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• 제24권1호
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• pp.1-14
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• 2022

K-pop stars are an important influence in the era of digital culture based on emotions. The purpose of this study is to visually express the identity and worldview of their music in the virtual and real world, and to promote Korea's current and past culture. The study also intends to appeal to the emotions of the global fans by designing original textile in their music video 'IDOL' on Tiny TAN - a symbol of world pop star BTS. For design development, traditional Korean images shown in the 'IDOL' video were collected, patterns for each member were selected, and a motif was designed on Adobe Illustrator. We selected the dragon as the motif for V, cloud for Suga, chrysanthemums for Jin, mask for Jung Kook, hanok pavilion for RM, fan for Jimin, and Sam Taegeuk for J-Hope. The selected motifs were designed as per the four textile design arrangement methods: square pattern, 1/2 half drop pattern, turn-around pattern, and panel pattern. The design was presented by mapping Kwaeja to Tiny TAN character. The developed textile design can be used not only for character costumes in virtual space, but also for various products such as clothes, accessories, bedding, cosmetics, stationery, and food. By using it to produce goods inspired by K-pop stars, it can be used as basic data for the development of high value-added competitive products in the global market and create synergy effects of K-Design, which would lead a new trend in the design world.

• 한국컴퓨터그래픽스학회논문지
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• 제30권3호
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• pp.23-41
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• 2024

최근 가상 아바타를 이용하여 가창과 안무를 표현하는 다양한 가상 아바타 음악 콘텐츠가 제작되고 있으며, 가상 아티스트들의 인기가 높아짐에 따라 오프라인에서도 가상 아바타 콘서트를 하는 사례도 등장하고 있다. 하지만 가상 아바타가 악기를 연주하는 밴드 콘텐츠의 제작 사례는 찾아보기 어려우며, 전면의 대형 스크린을 사용하는 오프라인 가상 아바타 콘서트는 가상 현실 특유의 환상적인 연출과 높은 자유도를 활용하기 어렵다는 단점이 있다. 본 논문은 이러한 제한점에 영감을 얻어, 가상 밴드 아이돌 Verse'day의 가상 아바타 밴드 콘텐츠 제작과 몰입형 인터랙티브 공연 제작 사례를 소개한다. 먼저, 본 논문에서는 모션 캡쳐 시스템과 실시간 엔진을 활용해 밴드 연주 애니메이션과 뮤직비디오를 제작한 과정을 소개한다. 이어서, 오프라인 콘서트에서 프로젝션 매핑과 실시간 상호작용 응원봉을 사용해 몰입형 인터랙티브 가상 아바타 공연을 제작한 사례를 소개한다. 마지막으로, 본 논문의 제작 사례를 바탕으로 향후 가상 아바타 음악 콘텐츠 제작을 위한 연구 방향을 제언하였다. 우리는 본 제작 사례가 향후 다양한 가상 아바타 음악 콘텐츠 제작과, 몰입형 인터랙티브 오프라인 가상 아바타 콘서트 제작에 영감을 줄 수 있을 것으로 기대한다.

• 한국IT서비스학회지
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• 제23권3호
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• pp.103-118
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• 2024

Due to the advancement of virtual reality technology, virtual idols are widely used in industrial and cultural content industries. However, it is difficult to utilize virtual idols' social perceptions because they are not properly understood. Therefore, this paper collected and analyzed YouTube comments to identify differences about social perception through comparative analysis between virtual idols and general idols. The dataset was constructed by crawling comments from music videos with more than 10 million views of virtual idols and more than 10,000 comments. Keyword frequency and TF-IDF values were derived from the collected dataset, and the connection centrality CONCOR cluster was analyzed with a semantic network using the UCINET program. As a result of the analysis, it was found that virtual idols frequently used keywords such as "person," "quality," "character," "reality," "animation," while reactions and perceptions were derived from general idols. Based on the results of this analysis, it was found that while general idols are mainly evaluated with their appearance and cultural factors, social perceptions of virtual idols' values are mixed with evaluations of cultural factors such as "song," "voice," and "choreography," focusing on technical factors such as "people," "quality," "character," and "animation." However, keywords such as "song," "voice," "choreography," and "music" are included in the top 30 like regular idols and appear in the same cluster, suggesting that virtual idols are gradually shifting away from minority tastes to mainstream culture. This study aims to provide academic and practical implications for the future expansion of the industry and cultural content industry of virtual idols by grasping the social perception of virtual idols.