• Science of Emotion and Sensibility
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• v.22 no.3
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• pp.65-76
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• 2019

Augmented reality (AR) is the technology in which a virtual image made by computer is integrated with the real world. Food is one of the most popular products purchased online. In this study, we investigated how the presentation of food images with AR affects purchase intention and user engagement. We hypothesized that purchase intention was increased more by AR food images than by static food images. We also examined whether user engagement mediates the relationship between image presentation format and purchase intention. To test this hypothesis, participants in one group saw AR food images, and participants in another group saw static food images on an iPad. All participants then answered questions about user engagement and purchase intention. As predicted, participants who saw an AR food image reported higher user engagement and higher purchase intention than did those who saw a static food image. The indirect effect of user engagement was also significant, and the link between image presentation format and purchase intention was fully mediated by user engagement. We also found that aesthetic appeal, one of the sub-factors of user engagement, fully mediated the link between image presentation format and purchase intention. Thus AR images of food images were aesthetically more appealing, which led to higher purchase intention. These findings suggest that AR technology can be used effectively as a way to advertise food.

• Electronics and Telecommunications Trends
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• v.32 no.5
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• pp.39-48
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• 2017

Since the world's first 3D commercial film with red-blue glasses was introduced in 1922, remarkable progress has been made in the field of 3D video. 3D video content gained enormous popularity with the movie "Avatar," which greatly increased the sale of 3D TVs. This momentum has weakened owing to lack of 3D content. However, the recent trend of virtual reality (VR) and augmented reality (AR) made 360 VR video and 3D games using a head mounted display wide spread. All these experiences mentioned above require wearing glasses to enjoy 3D content. Super multi-view content technology, on the other hand, enables viewers to enjoy 3D content without glasses on a super multi-view display. In this article, we introduce the technologies used to make super multi-view content, interact with it, and author content, which are developed by ETRI.

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.145-150
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• 2019

Due to the development of science and technology and the emergence of new industries, the environmental change of the digital contents industry is rapidly progressing. The scope of technological development in the digital contents industry is affecting not only the entertainment industry but also various industries. Recently, with the development of digital convergence using realistic content, games, video, and VR have provided new opportunities for the growth of the content industry. The researcher determined that a new education system would need to be changed as the digital contents industry developed. For this purpose, an AHP questionnaire was conducted for experts with a high basic understanding of the education platform based on previous studies. We proposed a platform model for human resource development as an education system that meets the demand of digital contents industry. The education system for nurturing talents needed by future society should include elements that can interest the learning of users. The platform should not be approached from a system point of view, but should be developed from the content and user's point of view, considering the platform's original purpose.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.434-435
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• 2021

This study aims to suggest the future direction of the metaverse by looking at the cases of metaverse being produced. As a result, metabuses will grow as they are connected to the real-world economy, society, and culture. For example, if real estate prices in the real world rise, digital real estate prices in metabuses also rise. In the future, through the connection between the metaverse and the metaverse, the boundary between countries will be broken down and the global village will be connected as one.

• Journal of the Korea Computer Graphics Society
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• v.13 no.2
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• pp.1-15
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• 2007

In this paper, we review relevant technologies of MR (Mixed Reality) and show important components of perspective that can overcome technical limitations of the current MR. An MR technology combines real and virtual objects in a real environment, and runs interactive in real time, and is regarded as an emerging technology in a large part of the future of IT (Information Technology). We've grouped the major obstacles limiting the wider use of MR technologies into three themes: technological limitations (i,e., tracking, rendering, authoring, and registration), user interface limitations(i.e. UI metaphor for MR interaction), and social acceptance Issues.

• Journal of Multimedia Information System
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• v.3 no.3
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• pp.47-52
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• 2016

This research paper examines the usage of graphic imaging in Holographic Projections to further advance the medical field. It highlights the importance and necessity of this technology as well as avant-garde techniques applied in the process of displaying images in digital holography. This paper also discusses the different types of applications for holograms in society today. Different tools were utilized to transfer a set of a cancer patient's brain tumor data into data used to produce a 3D holographic image. This image was produced through the transfer of data from one program to another. Through the use of semi-automatic segmentation through the seed region method, we were able to create a 3D visualization from Computed Tomography (CT) data.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.05a
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• pp.581-583
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• 2022

우리나라 교육통계에 따르면 외국인 가정 및 국제결혼 가정의 자녀 수는 138,227명에 달하며(교육부, 2020), 결혼이민자는 169,005명에 이른다(법무부, 2022). 이들 중 대다수는 의사소통의 어려움을 호소하며, 의사소통 문제는 학교 및 사회생활 부적응으로 이어진다. 이에 대하여, 지방자치단체와 다문화 유관기관 등에서 다양한 한국어교육 프로그램을 진행하고 있지만, 대부분이 단편적인 학습지 교육이나 문화 체험 수업에 그치거나 코로나19 등으로 인하여 수업이 중단되는 등 효과적이고 체계적인 교육이 제공되지 못하고 있는 실정이다. 본 연구에서는 한국에서 적응하고 생활해야 하는 다문화 가정 구성원들을 대상으로 한국어교육을 체계적으로 실시하기 위해 가상현실(VR)을 활용한 교육 프로그램을 제안한다. 이는 시공간의 제약을 받지 않아 일반 교재나 PC 활용 수업에 비해 접근성이 좋고 실재감과 몰입감을 높여 학습자의 흥미와 참여도를 향상시킬 수 있다. 특히 다자간 동시 참여가 가능한 메타버스 공간에서는 학습자 간 활발한 상호작용 및 소통이 가능하여 언어 능력과 더불어 사회 적응력을 기르는 데에 기여할 수 있다.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.357-364
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• 2014

AR contents, if markers to be tracked move fast, show flickering while updating images captured from cameras. Conventional methods employing image based markers and SLAM algorithms for tracking objects have the problem that they do not allow more than 2 objects to be tracked simultaneously and interacted with each other in the same camera scene. In this paper, an improved SLAM type algorithm for tracking dynamic objects is proposed and investigated to solve the problem described above. To this end, method using 2 virtual cameras for one physical camera is adopted, which makes the tracked 2 objects interacted with each other. This becomes possible because 2 objects are perceived separately by single physical camera. Mobile robots used as dynamic objects are synchronized with virtual robots in the well-designed contents, proving usefulness of applying the result of individual tracking for multiple moving objects to augmented visualization of objects.

• Journal of Distribution Science
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• v.19 no.11
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• pp.81-90
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• 2021

Purpose: The purpose of this research is that Metaverse platforms' UXBDI can be distinguished among Metaverse platform channel types. Metaverse platform represents a collective term signifying services that include augmented reality, lifelogging, mirror worlds, and virtual worlds. User Experience-Based Design Innovativeness (UXBDI) is characterized by novelty in product design and services that satisfy user experience. This study examined the effect of Metaverse platforms' UXBDI on user-Metaverse platform relationships. Research design, data and methodology: Metaverse platform users were selected as samples, and a marketing research institution known as a panel company conducted the survey. It used multiple regression to test the impact on platform identification and commitment based on a survey of 442 South Korean respondents. Results: The research confirmed that UXBDI sub-dimensional scales of attractiveness and interaction increased user-Metaverse platform identification and commitment. Also, a Metaverse platform identity increased user-Metaverse platform identification in virtual and mirror worlds. Conclusion: This study contributes to multiple academic fields. First, the UXBDI of Metaverse platforms appears to be a key component of ongoing user-Metaverse relationships. Second, UXBDI affects relationships differently based on the Metaverse platform type.

• Electronics and Telecommunications Trends
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• v.31 no.1
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• pp.146-156
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• 2016

게임은 IT 기술의 발전에 따라 그 형태, 종류, 방식이 다양해져 왔다. 즉, 새로운 IT 기술에 대한 이해는 차세대 게임 동향 예측을 가능하게 한다. 최근, 소프트웨어 및 하드웨어 기술의 진보로 가상현실(Virtual Reality: VR) 및 증강현실(Augmented Reality: AR) 기술이 적용된 다양한 애플리케이션들이 등장하고 있다. 큰 규모의 시장을 형성하고 있는 게임 업계에서도 그 VR/AR 기술을 게임 개발에 이용하고자 하며, 일부 업체들을 중심으로 몇 가지 상용 게임이 이미 출시되었다. 본고에서는 차세대 게임을 위한 VR/AR 기술 및 게임 서비스 현황을 살펴보고, 향후 VR/AR 게임의 발전 방향에 대해 전망한다.