• Journal of Distribution Science
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• v.21 no.9
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• pp.55-66
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• 2023

Purpose: Specialized marketing strategies are needed by limited resources, such as Entrepreneurial Marketing (EM), a marketing activity based on specific conditions characterizing village-owned enterprises (VOEs). Therefore, this research aimed to examine the effect of EM on the financial and non-financial performance of VOEs in Indonesia. Research design, data and methodology: Data were collected by distributing questions on a 5-point Likert scale to 153 VOEs directors in Rokan Hulu District, Indonesia. The collected data were analyzed using the partial least squares structural equation model with SmartPLS 3.0. Results: The results showed that EM positively and significantly affected the financial and non-financial performance of VOEs, as well as on operational performance. Conclusions: EM played an important role in the improvement of many aspects of the performance of VOEs. The Indonesian government also need to consider EM various characteristics when recruiting directors. It is important to note that this research is the first to examine the impact of EM on VOEs.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.2
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• pp.261-270
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• 2020

This study aims to examine the community empowerment model to develop sustainable tourism villages in Indonesia. This study applies a qualitative method. Data collection is conducted through interviews, observations, and focus group discussions held in Ponggok Village of Central Java Province - Indonesia. The results of this study found that the tourism development carried out in the Ponggok Village used four approaches (1) spatial approach as a basis in determining the direction of village development; (2) sectoral approach through increasing the role of the Village Owned Enterprises to build the village economy; (3) human resources to enhance the role of village communities in managing village potentials; and (4) use of information technology to improve service quality, transparency and accountability. The success of these four approaches is influenced by the leadership, innovation, collaboration, and good village governance. The success of the Ponggok village to become an independent village in improving the welfare of the community is inseparable from the success of the Ponggok village government in empowering the community to manage sustainable tourism development. The success of development with these four approaches is influenced by leadership, innovation, collaboration, and good governance.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.10
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• pp.37-45
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• 2021

The purpose of this study was to explore and investigate: the direct impact of training on entrepreneurial performance and self-efficacy, the direct impact of leadership attitudes on entrepreneurial performance, and self-efficacy, the direct impact of self-efficacy on entrepreneurial performance, self-efficacy as a mediator of the effect of training on entrepreneurial performance, and self-efficacy as a mediator of the effect of leadership attitudes on entrepreneurial performance. This study purposively involved 131 entrepreneurs in Village-Owned Enterprises, Kuningan, Indonesia. The data was collected using a questionnaire. The data obtained was analyzed using Path Analysis with SPSS statistical software. This study has several findings. First, training has a significant effect on entrepreneurial performance and self-efficacy. Second, leadership attitudes have a significant effect on entrepreneurial performance and self-efficacy. Third, self-efficacy has a significant effect on entrepreneurial performance. Fourth, self-efficacy mediates the effect of training on entrepreneurial performance. Fifth, self-efficacy mediates the effect of leadership attitudes on entrepreneurial performance. The findings demonstrated that using self-efficacy-based training and leadership attitudes can enhance entrepreneurial self-confidence and assist them to improve their performance.