• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.133-144
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• 2012

In this paper, we analyzed that a performing director can make effective advertising and publicity with any medium during the overall performance planning. We discovered 3 steps which are before viewing(viewing motive), during view(service quality) and after viewing(content quality) which affect purchase decision on viewing performance followed by an adjustment effect according to media type. Through surveying and analyzing the results, we confirmed that viewing motive, service quality, and content quality have significant effect on purchase decision and significant adjustment effect according to media type. Therefore, we expect that a performing director can make an effective advertising and publicity decision with any medium during performance planning.

• Proceedings of the ESK Conference
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• 1995.10a
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• pp.3-12
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• 1995

In this research, we investigated the effect of three visual feedback conditions (direct viewing, one-monitor viewing, and tow-monitors viewing) on the task performance of human operator in teloperation task. The three different level of task difficulties under each concitions were performed by thirty-six subjects. The result of the experiments was analysed by the task difficulties, and the measurements of performance are the task completion time and the frequency of task errors. In a teleoperator, the participation of a human operator is always required, and the man-machine interface and the operator's abilities is an important issue. Recently, the different types of sensory feedback conditions(force, vision, sound, tactile, etc) for teleoperation is a very active research area in ergonomics. Among them, visual feedback conditon is an important sense that can provide the information of task environment. Therefore, the sufficient understandings and investigation for human ability under various visual feedback conditions is required to establish the efficient man-machine interface of teleoperation. The result showed that the visual feecback conditions and the level of task difficulties have a significant effect on the task performance. For three level of task difficulties, the task completion time was the shortest under the condition of direct viewing. The number of task errors under the conditions of direct viewing and two-monitors viewing were reduced by more than half compare to that of one-monitor viewing.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.237-250
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• 2020

The purpose of this study was to investigate the relationship between the performance factors of dance performance and the intention to revisit the audience, and to investigate the structural relationship between viewing satisfaction and viewing value. For data processing, SPSS Ver. 21.0 and AMOS Ver. The program of 21.0 was used. Structural relationships were analyzed using a two-step approach, and the significance of the effects was verified using bootstrapping. In addition, a full mediating effect and a partial mediating effect were presented using the three-step regression analysis mediating effect. The results of the study are as follows. First, it was found that the viewing factors influenced the viewing satisfaction and the viewing value. Second, it was found that viewing satisfaction had an intention to revisit and influenced the viewing value. It was also found that the viewing value had an effect on the intention to revisit. Third, in the relationship between the viewing factors of the dance performance and the viewing value, it was found that the viewing satisfaction had a partial mediating effect. Fourth, it was found that the attendance factor of the dance performance was not related to the intention to revisit. However, it was found that the satisfaction of viewing and the value of viewing had a complete mediating effect in relation to the viewing factors of dance performances and the intention to revisit. Through these studies, the dance performance should overcome the inherent limitations of space-time limitations and present basic data for establishing a mid- to long-term marketing strategy that can respond quickly.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.139-150
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• 2015

This study highlighted influences which affect purchase intention of audience to viewing performance. And after grouping audience types by applying the cluster analysis to samples which are collected by survey, this study examined how purchase intentions influence audience to viewing performance by each audience type. Thus, to improve the reliability to classify audience type, the sample was selected by considering neither age group nor previous experience of viewing performance arts. Factor analysis and reliability analysis was performed to analyze the effect of purchase intention according to the type of audience. And we used AMOS program to verify using SEM(Structural Equation Modeling) how affect it was with moderating variable of audience type. Through surveying and analyzing th results, we confirmed that viewing motivation and quality of performing work have significant effect on purchase intention and significant moderating effect according to audience type. Therefore, we contribute to make suitable strategy that they figure out audience type, when performing art organizations make marketing strategy.

• 한국정보디스플레이학회:학술대회논문집
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• 2000.01a
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• pp.7-8
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• 2000

We compared various LCD modes for wide viewing angle. These modes can be classified as film-compensation, multi-domain, IPS. So far, IPS and multi-domain VA represent best performance. The performance gap with respect to CRT is diminishing.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.147-155
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• 2012

This study is to analyze the difference of the post-viewing emotion and behavior of the audience at a dance performance by general characteristics of the audience. To attain the goal of the study described above paragraphs, the audience of dance performance located in Seoul and Kyoungki-Do was set as a collected group. Then, using the convenience sampling method, finally drew out and analyzed 280 people in total. statistic analysis techniques were used SPSS 18.0 program. Based on the statistical methods above, we had the result of data analysis as follows; First, among the general characteristics(job, viewing frequency, dance experience, and genre), had significantly effect on the post-viewing emotion(positive emotion, satisfaction) Second, among the general characteristics(job, viewing frequency, dance experience, and genre), all the factors had significantly effect on post-viewing behaviors(researching, respectating intention).

• Journal of Korea Multimedia Society
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• v.19 no.2
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• pp.271-279
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• 2016

The recent development of the HD (High Definition) and UHD (Ultra High Definition) technology allowed the growth of 3D contents market. Yet the majority of the 3D contents in the market are strictly for 6.5 cm inter-ocular distance, causing various visual discomforts for the viewers who have different inter-ocular distance. Moreover, because the 3D contents are created for a fixed viewing distance, the change of the viewing distances when watching 3D contents can also cause visual conflicts. To solve this problem, we devised techniques that consider the environmental information of the viewer watching 3D contents. By analyzing the relationship between viewing distance, inter-ocular distance, and perceived depth, we created an adaptive content viewing system that reflects the viewer's environment to minimize any conflicts in watching 3D contents. From our experiments, we found that the performance of our adaptive content viewing system was reasonable.

• 한국정보디스플레이학회:학술대회논문집
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• 2002.08a
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• pp.905-909
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• 2002

Characteristics of reflective LCDs, which have gained a lot of notice in recent years, rely largely on optical design of circular polarizers and the quarter-wave plates, as a component. Important design includes wavelength dispersion, viewing angle, uniformity of display and matching of refractive index. Our work has contributed to improving performance of reflective LCDs by enhancing the characteristics of polymer film using stretching and optical lamination technologies. To design that offers higher contrast and wider viewing angle, we have discovered that it is necessary to control viewing angle variation of the polarizing axis in order to compensate for the viewing angle of the polarizing film as well as the optical anisotropic properties of liquid crystal. Applying this technology to circular polarizers used for reflective LCDs enables design of wide viewing angle circular polarizers. In order to realize higher contrast for reflective LCDs, it is also necessary to design other optical materials including polarizing films. For design of hybrid optical film, it is particularly necessary to reduce surface reflection and interface reflection. This paper also reports our findings concerning this topic.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2000.11a
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• pp.133-136
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• 2000

We investigated the improvement of viewing angle using a patterned double twisted (PDT) vertical-alignment (VA) cell mode on a homeotropic alignment layer. Good voltage-transmittance curves for negative dielectric anisotropic nematic liquid crystal (NLC) using the PDT-VA cell without a negative compensation film were obtained. The viewing angle of the PDT-VA cell without a negative compensation film was wider than that of a conventional VA cell.

• 한국정보디스플레이학회:학술대회논문집
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• 2008.10a
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• pp.700-702
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• 2008

A new evaluation method which named 'Security Viewing Angle Factor (SVAF)' was suggested for VIC (Viewing-angle Image Control) technology to quantify a visual hiding performance of LCD. Currently, Contrast Ration (CR) is the general method to evaluate VIC technology. However, CR shows a significant difference when compared with the result of human visual system. Furthermore, a perceptional evaluation method and its conditions were established.