• Journal of Korean language education
• /
• v.29 no.4
• /
• pp.31-63
• /
• 2018

The purpose of this study is to compare the aspects of acculturation and the acculturative strategies of Chinese, Vietnamese, Mongolian, Japanese international students in Korea and to explore the correlation between acculturative strategies and acculturation as well as between acculturative factors and acculturation. The analysis revealed (i) that all of the international students from four countries adapted well to Korean culture in order of contentment to the collegiate life, personal factors, Korean living culture, social factors, Korean classes. Further, (ii) frequently used acculturative strategies of Chinese, Mongolian students were in the order of separation, marginalization, and assimilation while the most often used acculturative ones of Vietnamese and Japanese students were in the order of marginalization, separation and assimilation. In addition, (ⅲ) the acculturation of international students from four countries showed a significant correlation with personal factors, Korean living culture, contentment to the collegiate life, and (iv) the acculturation of Chinese students showed a positive correlation with separation strategy. In contrast, there was a negative correlation between the marginalization strategy and the acculturation of Mongolian and Japanese students.

• Fashion & Textile Research Journal
• /
• v.25 no.2
• /
• pp.175-184
• /
• 2023

This study explores aspects of Vietnamese students' acculturation and acceptance behavior of K-fashion, based on the theory of planned behavior (TPB). In-depth interviews were conducted with 8 Vietnamese international students in Korea. The results of the study firstly indicate that K-fashion acceptance behavior of Vietnamese students reflected eight values of K-fashion, two motives of behavior, and two types of K-fashion acceptance behavior. Vietnamese students generally displayed a favorable attitude toward K-fashion. They all switched to K-fashion styles and actively showed their styles through SNS. Second, there was a difference in K-fashion behavior depending on whether the motivation for acculturation was of an active or inactive nature. The distinction between these two groups was determined by applying behavioral reasoning theory (BRT). Students whose motivation for learning Korean was an interest in Korean culture were characterized by active behavior in adapting to Korean culture, while those whose motivation for learning Korean was for strategic reasons, such as finding a good job, exhibited inactive K-fashion acceptance. This study has academic significance in that it enhances the understanding of Vietnamese consumers through the K-fashion acceptance behavior of Vietnamese students in Korea. Vietnamese students who actively embrace K-fashion play an important role in spreading K-fashion, so it could be beneficial to establish a strategy for promoting K-fashion in collaboration with them.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.4
• /
• pp.333-343
• /
• 2022

The UN's 17 Sustainable Development Goals (2018) were created to address environmental pollution and climate change (SDGs). The goal of this study is to find out how well-informed Vietnamese students are about the SDGs. Knowledge, attitudes, and practice (KAP) questionnaires were used to survey 1,010 students across Vietnam's universities, and the data was analyzed using SPSS software version 20. The findings suggest that both knowledge and attitude have a positive impact on the practice level. However, when comparing the correlation between the variables and the level of practice, advantage belongs to the relationship between the attitude and the level of practice (r = 0.982^**, n = 1010, p = 0.00), the correlation between knowledge and practice level is weaker (r = 0.616^**, n = 1010, p = 0.00). Statistical data also show that many Vietnamese students do not have access to information about the SDGs. The majority of the target population who have been contacted and have a basic understanding of the SDGs have done so through their academic degree. From there, it is clear that education is the most effective strategy for Vietnamese students to modify their environmental understanding and actions.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.1
• /
• pp.469-486
• /
• 2021

Vietnam is a country where the largest number of Korean companies have branched out, and calibers who can speak Vietnamese are on great demands. In the multicultural classroom, students of Vietnamese background occupy the first or second largest composition among students with multicultural backgrounds; therefore, if teachers can teach in Vietnamese, the positive effects can be promising. This study presents and evaluates a Vietnamese language class developed and operated for the first time in Korea by a university to raise prospective teachers' global-multicultural competences. Two series of the classes were conducted during two vacations of 2018, and 20 students participated. As a results, the groups showed a significant increase in the global-multicultural competences; About 95 percent of the participants demonstrated improvement in the competences. The participants stated opinions: the classes should expand to offer opportunities for many other students who may want to acquire Vietnamese; the participants had better understandings of the Vietnamese cultures, envisioned their role as a Vietnamese speaker and suggested extended opportunities for contacts with Vietnamese cultures. The study hopes that other universities apply the educational model and the case study and that, as a result, teachers can contribute to building harmonious Korean-Vietnamese relations using Vietnamese.

• Journal of the Korea Convergence Society
• /
• v.13 no.2
• /
• pp.103-113
• /
• 2022

The purpose of this study is to investigate the career awareness of Korean university students and Vietnamese university students majoring in health care and provide base data about career education. To this end, a survey was conducted on Korean university students and Vietnamese university students majoring in health care from February 1, 2020 to February 20, 2020, and the 200 copies of valid survey questionnaires were analyzed with SPSS 20.0. The study findings are as follows. First, there are significant differences in career awareness between the two countries. Second, in the verification of career awareness differences depending on the nationality, Korean university students were 'certain about their career direction' and 'had a firm will about their career' while Vietnamese university students 'put off or remained idle about their career concerns' and 'were strongly influenced by the advice from the people around them.' Based on the study findings, it was identified that a convergence career education program that reflects on cultural diversity should be opened and applied in international exchange programs so that university students can prepare for their careers effectively.

• Journal of the Korean Society of Food Culture
• /
• v.34 no.5
• /
• pp.553-566
• /
• 2019

This study was undertaken to examine the dietary adaptation in Korea, and utilization of university foodservice (UF), according to the nationality of foreign students. The survey was conducted from April to June in 2017, and included 604 subjects studying in a university in Busan. The questionnaire was designed to examine the adaptability to Korean food and the consumption of UF. The nationalities included students from China (63.4%), Vietnam (13.2%), Central Asia (8.9%), Southeast Asia (5.0%), and others (9.4%). Vietnamese and Southeast Asians showed higher adaptation to Korean food than Chinese or Central Asians. The degree of contribution of UF to diet was highest amongst the Chinese, followed by Vietnamese. The main reason for not consuming UF for the Chinese and Southeast Asians was 'lack of menu variety', and for Central Asians was 'no menu that can be eaten, including due to religious reasons'. In order to improve UF, all groups asked for increased 'variety of menu', and Vietnamese and Southeast Asians also asked for 'decrease in price'. In meat, fish, and vegetable menus, there were significant differences in the types and recipes of foods preferred, as per the nationality. These results indicate that different approaches by considering the national characteristics are required, to help international students adapt to Korean food, and to increase their consumption of UF.

• Journal of the Korea Convergence Society
• /
• v.12 no.10
• /
• pp.161-167
• /
• 2021

This study was conducted for the purpose of comparing the advertising effect of Korean companies and Vietnamese domestic companies by applying the balance theory to Vietnamese consumers emerging as a new market for Korean companies. An experiment was conducted on female university students, and cognitive, emotional, and behavioral responses to advertisements in the two countries were investigated. The results showed that there was no difference in the cognitive dimension of Vietnamese consumers' evaluation of advertisements in Korea and Vietnam, but there is a difference in the emotional dimension and the behavioral dimension. This study contributed theoretically to the possibility of applying the balance theory to the study of international advertising effects, and the implications of international advertising of Korean companies in the underdeveloped markets were discussed.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.48 no.2
• /
• pp.328-349
• /
• 2024

In the last decade, Korean culture has progressively facilitated the assimilation of appearance-related norms established by modern Korean society among young generations in Vietnam. Of note, Vietnamese consumers residing in Korea, under the influence of diverse sociocultural factors, are aligning themselves with an ideal standard of Korean beauty through cultural adaptation. This study explores how Vietnamese students internalize Korean beauty standards and the resultant negative behavioral reactions. We investigated the effects of sociocultural pressures (media, in-group, and out-group pressure) on risky appearance management and irrational purchase behavior by mediating sociocultural internalization toward appearance. We tested how the mechanism underlying these variables differs based on how long one has resided in Korea. A total of 213 female participants were surveyed online. The research model was tested using structural equation modeling through AMOS 22.0. The findings show that media and out-group pressure significantly increased sociocultural internalization, which led to consumer behavior in the form of risky appearance management and irrational purchases. The influence of internalization on consumption behavior was stronger for short-term residents of Korea. This study contributes to the literature on acculturation by investigating how foreign consumers accept the host country's ideal beauty standards.

• Journal of the Korean earth science society
• /
• v.45 no.2
• /
• pp.157-171
• /
• 2024

The purposes of this study were: (1) to revalidate the revised Systems Thinking Measuring Instrument (Re_STMI) reported by Lee et al. (2024) among Vietnamese high school students and (2) to investigate the differences in systems thinking abilities between Korean and Vietnamese high school students. To achieve this, data from 234 Vietnamese high school students who responded to translated Re_STMI consisting of 20 items and an Scale consisting of 20 items were used. Validity analysis was conducted through item response analysis (Item Reliability, Item Map, Infit and Outfit MNSQ, DIF between male and female) and exploratory factor analysis (principal axis factor analysis using Promax). Furthermore, structural equation modeling was employed with data from 475 Korean high school students to verify the latent mean analysis. The results were as follows: First, in the item response analysis of the 20 translated Re_STMI items in Vietnamese, the Item Reliability was .97, and the Infit MNSQ ranged from .67 to 1.38. The results from the Item Map and DIF analysis align with previous findings. In the exploratory factor analysis, all items were loaded onto intended sub-factors, with sub-factor reliabilities ranging from .662 to .833 and total reliability at .876. Confirmatory factor analysis for latent mean analysis between Korean and Vietnamese students yielded acceptable model fit indices (χ²/df: 2.830, CFI: .931, TLI: .918, SRMR: .043, RMSEA: .051). Lastly, the latent mean analysis between Korean and Vietnamese students revealed a small effect size in systems analysis, mental models, team learning, and shared vision factors, whereas a medium effect size was observed in personal mastery factors, with Vietnamese high school students showing significantly higher results in systems thinking. This study confirmed the reliability and validity of the Re_STMI items. Furthermore, international comparative studies on systems thinking using Re_STMI translated into Vietnamese, English, and other languages are warranted in the context of students' systems thinking analysis.

• Journal of Distribution Science
• /
• v.20 no.11
• /
• pp.89-98
• /
• 2022

Purpose: Increasing competition in the higher education sector has prompted universities to enhance their marketing efforts and understand their potential customers. The study aims to explore how information sources are used and changed among prospective Vietnamese students during the decision-making process. Research Design, Data, and Methodology: This study undertakes a longitudinal study involving multiple rounds of data collection to better understand the decision-making process of prospective students. Data was collected from 12th -grade students in Vietnam through two rounds of quantitative surveys with 251 students and one round of qualitative interviews, spanning the duration of their senior year. The three stages of the decision-making process correspond to the three stages of pre-purchase period. Results: Most students decide that attending open days, taking career assessments, and looking up information online are the most important information sources to consider. The WOM sources are more important in the early stages, while university-generated sources and events are important in the later stages. Conclusion: Implications from this study may contribute to the design of more effective marketing communications campaigns as university marketers gain a better understanding of the distribution of information sources utilized for each specific stage of the decision-making process.