• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.233-240
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• 2020

This study uses the moderating model to explore the relationships between Corporate Social Responsibility (CSR) associations, brand awareness and consumer purchase intention. Besides investigating the direct effects of CSR associations on brand awareness and consumer purchase intention, this study also focuses on discovering the moderating role of CSR associations on the relationship between brand awareness and consumer purchase intention among Vietnamese students. Adapting scales from previous research, the authors distribute questionnaires to consumers across the country. Then, the validity and reliability are tested via Cronbach's alpha, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). Moreover, by employing a meta-analytical path analysis with a sample of 686 consumers, the authors show that CSR associations play an important role in shaping purchase intention among Vietnamese consumers regarding the consumption of organic milk products. Also, CSR associations have a strong effect on brand awareness. However, our study shows that purchase intention is not directly affected by brand awareness. In other words, brand awareness does not mediate the relationship between CSR associations and purchase intention. Interestingly, authors show that CSR associations moderate the link between brand awareness and consumer purchase intention. Based on the research, some recommendations are made to companies that produce organic milk products.

• East Asian Journal of Business Economics (EAJBE)
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• v.9 no.3
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• pp.1-13
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• 2021

Purpose - For many Vietnamese students, the national high school graduation examination is one of the most important exams in their lives, transitioning from high school to tertiary education. Considering that the national examination is exceptionally important for admission of higher education, failure of management system and educational inequalities lead to serious academic concerns. By using the concept of justice and motivation, the current study aimed to explore the effects of justice dimensions and motivation on student satisfaction in the context of education, specifically focusing on the national examination for higher education. Research design, data and methodology - In this regard, this study proposed a conceptual model and conducted an online survey to test relevant hypotheses. Result - The empirical findings of the study found that procedural, distributive justice, and intrinsic motivation affected the level of student satisfaction. The results found that distributive and procedural justice and intrinsic motivation showed significant on satisfaction. Conclusion - The results of this study would be useful for policymakers to make more informed choices and also suggest further programs and projects of the Vietnamese government, aiming to develop the system of university admissions in the future. This study suggests that adoption of better management system and policies will significantly affect academic satisfaction and higher education environment.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.9
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• pp.131-141
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• 2021

With the rapid development of the Internet, online shopping has grown so fast that almost any good or service can be sold online today. The popularity and rapid growth of e-commerce signal a huge market opportunity for e-retailers. From the organizational perspective, it is necessary to evaluate and explore what drives customers to buy their products or to use their services. This study, therefore, aims to explain the online purchase intention and its determinants of Vietnamese customers for cosmetics and personal care products. Quantitative data was collected from an online survey conducted among university students, then was put into SPSS and AMOS for further analysis. Descriptive statistics, Cronbach's alpha test, exploratory factor analysis (EFA), regression analysis, and SEM were used to examine data from 434 valid answers. The research findings reveal that four factors positively affect purchase intention: Shopping enjoyment has the most significant impact, followed by trust, benefit, and website quality. On the other hand, perceived risk negatively influences purchase intention. While the cosmetics and personal care industry is thriving with a huge number of producers and consumers throughout the world, this study contributes to the existing literature in terms of capturing customers' needs and developing effective strategies to attract more online users.

• Journal of Distribution Science
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• v.20 no.9
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• pp.1-10
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• 2022

Purpose: Public sector is usually not an attractive career choice for the youths, due to the uncompetitive income and the working environment. Therefore, understanding the motivations of the Generation Z, the currently early-career employees, to work in the public sector is important. This research aims to address a gap in the literature on the linkage between Personality Traits of Generation Z and Public Service Motivation (PSM). Research Design, Data, and Methodology: Using the sample of Vietnamese generation Z, it shows how individual personality, as defined by the Big Five, affects PSM. A quantitative survey of 355 university students, who are members of this generation and are preparing to join the labor market, was undertaken. We used SEM to examine the results. Results: Our findings show that Agreeableness, Neuroticism, and Conscientiousness are significant antecedents of PSM. Agreeableness, which leads to three PSM dimensions, namely Compassion, Self-Sacrifice, and Commitment to Public Values, is the best predictor of this motivation. Meanwhile, Neuroticism and Conscientiousness only affect the dimension of Compassion. Conclusion: This study adds to the limited current knowledge on the personality-PSM relationship among generation Z. The distribution of affective (Compassion, Self-Sacrifice) and norm-based (Commitment to Public Values) motives provide insight for both career counselors and recruiters in public service delivery.

• Journal of the Korean association of regional geographers
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• v.18 no.1
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• pp.71-85
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• 2012

Marriage Immigrants have greater impact on local communities than migrant workers and foreign students, all the more because their children are relatively more important. Therefore, this study aims to inquire into the fundamental cause on the choice of residential location of marriage immigrants. Residential segregation is often considered to be one of the social problems that intensify locality of residential district. Although migrant workers and foreign students cannot freely decide their residential location at the outset, they could change their residence later on. However marriage immigrants are not free from the residential location choice continuously. The intentional(involuntary) residential segregation brings differential residence of marriage immigrants. The residential segregation of marriage immigrants is concerned with the close relationship of their ethnic background and the community characteristic with focus on Vietnamese and Filipino. The results of this study could be used basic guideline for community development policy for marriage immigrants.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.119-128
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• 2019

This study examines the effect of Korean Wave recognition on the preference of cheese chicken ribs in Vietnamese students. It also examines the effect of preference of cheese chicken ribs on the Korean food image of Vietnamese students and their intention to visit Korean restaurants. We analyze the results and try to help globalization of Korean food, development of Korean menu and marketing activities. As a result of the analysis, the hypothesis that the recognition of Korean Wave has positive (+) influence on the preference of cheese chicken ribs was not adopted. The recognition of Hallyu influenced the preference of cheese chicken ribs through SNS influence. SNS influence was found to be a mediator between Korean recognition and cheese chicken rib preference. In case of foreigners, they will recognize Korean Wave through various instruments. Based on the results of this study, it is necessary to study various factors that affect the preference of Korean food and the preference of single menu, and to re - examine Korean food which can globalize Korean food.

• The Southeast Asian review
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• v.24 no.1
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• pp.1-43
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• 2014

1905년에 시작된 베트남 동유운동의 목적은 베트남의 젊은이들을 일본에서 공부시켜 독립과 근대화를 이끌 인재를 양성하는 것이었다. 그러나 1908년 일본 정부의 강제 출국 조치로 인해 동유운동이 중단됨으로써 목표했던 바를 이루는 데 실패한 것으로 평가되고 있다. 하지만 다른 시각에서 본다면 200여 명의 베트남 학생들이 수년간 유학을 한 결과가 어떠한 형태로든 베트남 근대사에 족적을 남겼을 것이라고 추측하는 것도 가능하다. 그간의 연구는 동유운동을 주도했던 판보이쩌우(Phan Bội $Ch{\hat{a}}u$)에 집중함으로써 학생들의 면면에 대해서는 크게 알려진 바가 없다. 이 연구는 당시 일본으로 유학했던 학생들에게 초점을 두어 그들이 누구인지 무엇을 공부했는지, 또한 당시 사회주의 사상 전파의 중심이었으며 아시아 각국의 혁명가들이 집결해있던 동경에서 학생들은 어떤 영향을 받고 어떻게 연계되었는지에 대해서 살펴보았다. 학생들 대부분은 동아동문서원이라는 중국인 유학생 예비학교의 특별반에서 일본어와 기초적인 초등교육 과목을 이수하는 데 그쳤고 단 세 명의 학생만이 군사예비학교인 진무학교를 졸업할 수 있었다. 즉 고등교육을 받은 학생은 전무했던 것이다. 강제 출국되기까지 그 기간이 짧았던 것이 가장 큰 원인임에 분명하지만 한편으로는 동유운동 자체가 철저히 준비되고 계획되지 않았던 점도 실패의 주요 원인으로 꼽을 수 있다. 특히 학생 선발에 대한 규정 없이 기본적으로 누구든지 수용함으로써 학생들의 절대다수가 10대 초중반이 되는 결과를 낳았다. 이는 독립과 혁명을 위한 인재 양성이라는 취지와 관계없이 다수의 학부모들이 동유운동을 단순히 자녀교육의 수단으로 이용했기 때문이다. 또한 이들을 입학시킬 학교 섭외조차 되지 않았고, 그 결과 전적으로 일본 내 조력자들의 호의에 의지해 동아동문서원에 설치된 베트남 학생들만을 위한 특별반에 만족해야 했다. 따라서 대부분의 베트남 학생들은 일본에서 공부했지만 실제로는 고립된 상태에서 외부세계를 경험할 수 없었고, 그렇다 하더라도 당시의 혁명적 사상을 이해하거나 수용하기에는 부족한 나이였다. 요컨대 동유운동의 실패는 그 기간이 짧았기 때문만이 아니라 그 짧은 기간 내에서도 교육의 질적 수준이 낮았다는 데에서도 그 원인을 찾을 수 있다. 일본에 유학했던 베트남 학생들의 전체 명단은 현재 실종된 것으로 보이며 다만 산발적인 정보를 종합하여 약 20여 명에 관한 성명과 간단한 정보를 파악할 수 있었다. 이 정보와 더불어 추후 더 많은 기록이 발굴된다면 베트남 현대사에서 그들의 이름이 등장하는지 다시 한 번 확인하고 재평가할 수 있을 것이다.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.271-278
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• 2022

This study attempted to prepare basic data for international students with Vietnamese nationality in Korea to identify positive psychological capital, social support, social presence, and quality of life and to prepare support measures to improve their quality of life. Data collection is from May 1, 2021 to June 30, 2021, and was conducted through an online survey for anonymity and convenience. For data analysis, the IBM SPSS/25 statistical program was used, and the significance level for the results was measured as .05, and the reliability of each measurement tool was calculated. The results of this study are summarized as follows. First, the age of the subjects was '24 years old-27 years old', and women accounted for the majority. In the fourth grade, the fourth grade was the most, with "outgoing" personality, "sometimes" experiences of interpersonal conflict, "more than four years and less than five years" in the period of residence in Korea, and the level of Korean proficiency was "grade three." Second, the average quality of life of Vietnamese international students was 3.52 points (out of 5 points), positive psychological capital was 3.98 points (out of 6 points), social support was 2.96 points (out of 4 points), and social presence was 3.59 points (out of 5 points). Third, in the case of the quality of life of Vietnamese international students, there was a significant difference according to their personality, and as a result of post-verification, the quality of life of the 'extroverted' group was higher than the 'mixed' group. There was a significant difference according to interpersonal conflict), and as a result of post-examination, the "no conflict" group had a higher quality of life than the "conflict frequent" group. Fourth, the factors that most affected the subject's quality of life were social support, positive psychological capital, and personality (extroverted). The explanatory power of the model was 33.2%.

• Journal of the Korea Convergence Society
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• v.9 no.11
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• pp.315-324
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• 2018

For Korean learners, writing is a harder part than any other areas in Korean languages. But in the future, the ability to organize and write systematically is essential for future koran languages learners to take classes, do assignments and presentations at school, and then adapt to job situations. Therefore, there is a need to devise a direction for this. In general, writing characteristics are viewed in many ways, including writing productivity, writing complexity, and writing errors. Accordingly, the study provided drawings and A4 paper for Vietnamese Korean learners, Chinese Korean learners, and Korean university students, before writing freely. Based on the their writing results, we looked at syntax factors (total C-units, total number of words), syntax complexity (number of words per C-unit and clause density), and writing errors (postposition, spell errors, and connective suffix, space errors) According to the study, Vietnamese and Chinese Korean language learners showed significantly lower syntax productivity and complexity than Korean university students, and showed more writing errors than Korean students in postposition and clause density. Based on the results of the study, we discussed writing guidelines for Korean languages learners. However, this study did not validate the differences in writing characteristics according to the Korean language level and length of residences for the study subjects. Therefore, it is necessary to consider this in future research.

• Journal of the Korea Convergence Society
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• v.7 no.2
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• pp.77-84
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• 2016

This paper is aimed at finding whether foreign students' Korean speaking skills can be increased or not through memorizing whole Korean sentences and pair works. First, the advance studies on the effects of this teaching method were surveyed. Second, the activity of this study was mainly pair works with foreign students, so how to do this activity was described. This activity was intended to help each other with keeping study and correcting errors while drilling in class. Thanks to this convergence teaching approach the students' frequency of target language, the Korean language was dramatically increased, and their motivation and energy were brought from this activity. They have to do communications with each other because each pair was made of one Chinese and one Vietnamese. They have no choice but to use Korean in communication. Finally, the questionnaire and interviews also showed that almost all of the students were satisfied with this convergence teaching approach.